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Hispanics Increasingly High Value Online Targets

ClickZ: Online Hispanics Adopt, Adapt The second America Online/RoperASW U.S. Hispanic Cyberstudy shows that Hispanic Americans - the country's largest minority - continue to be much more useful online marketing targets in some respects than other groups. The first study, released in 2002, showed that Hispanics were a large, growing group online, with a real critical mass, allowing for efficient targeting. This year, the study shows p  [...]
Posted: Thursday, April 15th 2004

Hispanics (Like Other Groups) Huge, Ignored

iMedia: No Habla Español? Writers like iMedia's Elizabeth Lloyd are often perplexed as to why advertisers don't better take advantage of the marketing opportunities presented by Hispanic oriented media. After all, they conduct eight percent of spending in the U.S. and constitute and often easily segregated 14 million individuals online. But Hispanic media remains stunted for the same reason other groups seldom get special treatment:  [...]
Posted: Thursday, March 25th 2004

Proper Minority Marketing Needs Customization

iMediaConnection: Context Key to Minority Audience Behavior It's lot of work but understanding the demographic and behavioral differences across the multiple minority demographics will lead to more relevant marketing. A new Forrester Research Consumer Technologies report entitled, "Marketing to America's Ethnic Minorities," says Asians, Blacks and Hispanics rate online personalization as an important element of their onl  [...]
Posted: Thursday, December 18th 2003

Publish In Spanish to Reach Hispanic Audience

MediaPost: Hispanic Usage Accelerates, Half Of Users Prefer Spanish Content Web publishers are not keeping up with the growth and preferences of the Hispanic audience. A new study from comScore indicates that while 49 percent of the 12.5 million U.S. Hispanic online audience prefers to speak only Spanish or a mix of Spanish and English, web publishers are not catering to this desire.   [...]
Posted: Thursday, November 13th 2003

New York Life Reaches Out to Vietnamese

Press Release: New York Life Launches Vietnamese-Language Website Acknowledging the 82.5 percent growth rate of the Vietnamese community in America over the last ten years, New York Life has launched a native language website catering to the Vietnamese audience. The website lets U.S.-based policyholders and the public in the Vietnamese community easily access financial information in Vietnamese. Along with the usual corporate background, the site also has  [...]
Posted: Thursday, November 6th 2003

AOL's Plans for Blacks Still Pretty Vanilla

IAR: AOL Black Focus: More Audience Segments When AOL's Lisa Brown said that the huge Internet service provider was going to launch a separate service for blacks, it appears she was mistaken. Hopes had risen that online advertisers would finally be able to segment within the black demographic, rather than lump all blacks together as though they shared the same interests and preferences. Instead, the service just stuck together so  [...]
Posted: Friday, October 3rd 2003

AOL Launches Hispanic Online Service

MediaPost: AOL Time Warner Launches AOL Latino AOL has launched AOL Latino, a new service developed specifically for the Hispanic audience. Time Warner Media and Communications Group Chairman Don Logan made the announcement yesterday at a Goldman Sachs conference. Taking advantage of the 12.5 million online Hispanic audience, the service will provide U.S. focused Spanish language content bundled with the new AOL 9.0 Optimize  [...]
Posted: Wednesday, October 1st 2003

Hispanics Spend More Time, Money Online

MediaPost: Study Details Hispanic Online Population A recent comScore study found Hispanic Internet surfers spend more time online, view more pages and have more money on average than the overall online population. The study also said nearly half of online Hispanics prefer English language sites. Interestingly, the 12.5 million U.S.Hispanic online audience outnumbers the online population of all other Spanish speaking nation  [...]
Posted: Thursday, September 25th 2003

Asian Americans Top Ethnic Group for Online Buying

Internet Retailer: Asian Americans Lead Other Ethnic Groups in Online Buying Forrester: Forrester Data Snapshot - What Asian Web Buyers Purchase Online A new study by Forrester finds Asians to be the  [...]
Posted: Tuesday, July 8th 2003

Interview: BX Media to Handle Web-Based Transit for PATH

eMarketer: Black Experience Forges New PATH Black Experience has morphed from a narrowcasting agency focusing specifically on the African-American Demographic to a more broad based agency servicing many different demographic groups. Now called BX Media, the agency is a leader traversing a very new trend path in adver  [...]
Posted: Friday, June 20th 2003

Race Not a Very Good Predictor of Shopping Behavior

InternetRetailer: Shopping behavior varies with race, but demographics is better predictor Research by Forrester shows that the best way to predict consumer behavior is to look at their socioeconomic status (e.g. household income,) not the ethnic group they belong too (though it still accounts for some differences in behavior.)   [...]
Posted: Tuesday, June 3rd 2003

Ford, GM Make Inroads With Online Hispanics

comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors. ... In February 2003, more tha  [...]
Posted: Monday, April 7th 2003

NetRatings Launches New Hispanic Web Measurement Tool

IAR: NetRatings Debuts Hispanic Web Measurement Service NetRatings announced Tuesday the availability of its syndicated Hispanic Web measurement service, in a further sign that online marketers want to reach the top U.S. minority group. NetRatings' new Hispanic measurement panel will consist of 3,600 self-identified Hispanic Internet users selected  [...]
Posted: Wednesday, April 2nd 2003

Digital Divide Among Youth is Great

eMarketer: US Digital Divide among Youth eMarketer reports a large gap between internet access among Caucasian children and access among Hispanic and African American children. 49% of Caucasian children have Internet access at whereas the figure for Hispanic children is 33% and 29% for African American children.   [...]
Posted: Thursday, March 20th 2003

Most Online Spanish Speakers Reside in U.S.

IAR: U.S. Hispanics Are Biggest Share of Spanish Speakers Online ComScore Media Metrix, a Reston, Va.-based Web research and measurement firm, reported on Monday that U.S. Hispanic Internet users outnumber those of any Spanish-speaking country.   [...]
Posted: Monday, March 17th 2003

Nissan Creates Online Effort to Target African Americans

IAR: Nissan Targets African Americans Online "The Black Experience" will focus on "shifters, shakers and groundbreakers" in the African-American community that have made significant contributions in the arts, science and business from 1619 to the present. BlackPlanet.com ads will link to the Nissan Web site's manifesto, called "Shift_Respect", that asserts th  [...]
Posted: Friday, January 17th 2003