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Slate Moves into Radio

Press Release: Day to Day, A New Radio Program From NPR, Debuts Nationally on July 28 Slate will collaborate with National Public Radio on a new radio newsmagazine, called Day to Day. While not a particularly toe hold, it is always good to see online publishers entering the realm of "old media." According to the press release: Day to Day will combine the unparalleled excellence of NPR News with Slate's award-winning   [...]
Posted: Tuesday, July 29th 2003

Roxio Breathes New Life Into Napster

At New York: Roxio to Bundle Napster with CD-Burning Tools At the Jupiter Plug.IN Conference & Expo today, Roxio CEO Chris Gorog announced details of Napster 2.0, an all-you-can-eat subscription music downloading service to be online in time for Christmas. He declined to discuss pricing details. The big news is that, since its acquisition of the music industry's would-be answer to Napster, PressPlay,  [...]
Posted: Monday, July 28th 2003

As Net DM Accelerates, Offline DM Firm Lays Off 1,000

DMNews: Quebecor Reports Loss, Cuts 1,000 Jobs Cuts made late last year proved insufficient for Quebecor, the world's largest printer and user of the U.S. postal system. It will cut 1,000 more jobs from its 38,000-strong direct marketing workforce. Americans, however, can still expect nine trillion pounds of mail from the firm this year.   [...]
Posted: Friday, July 25th 2003

TV Firm's Study: TV Is Great

MediaPost: TVB Study: Television Tops in Advertiser Perception The Television Bureau of Advertising asked audiences which media they thought best for advertising perceptions, finding to its great pleasure that TV is the best medium for pretty much everything - even things like breaking news, which third party studies have previously shown to be tipped to online media. Taking a direct approach to the growing online media sha  [...]
Posted: Friday, July 25th 2003

Microsoft's Failed Cable Box Effort Revived

CNET: Microsoft takes another shot at cable Signing up Comcast and AOL Time Warner, Microsoft plunged again into the cable box business. Its most recent offering, the Microsoft TV Interactive Program Guide seems to be a back-to-basics low-end software package that will run on existing boxes. Microsofts first effort spurted to seeming success, only to dribble to a halt as cable customers did not appear eager to purchase advanced comput  [...]
Posted: Tuesday, July 22nd 2003

ING Direct Debuts TV Ad on the Web

WSJ (subscription required): First Impressions Online bank ING Direct will launch a new online ad campaign that will incorporate, among other things, television. ING Direct will "air" that television commercial on the web six weeks prior to its hitting the television airwaves. With Jack Klues of Starcom and others indicating that mo  [...]
Posted: Monday, July 21st 2003

Cable Channels Court Bloggers, Amateur Videographers

Wired: Roll-Your-Own Net TV Takes Off An interesting trend is afoot: online content making its way to TV. The above Wired story talks about amateur documentarians getting their digital video content aired on TV stations around the world, particularly on cable stations and in poorer countries. Interesting enough, but then today I got an email from NYCBloggers.com, saying that a local cab  [...]
Posted: Thursday, July 17th 2003

Motion Video Provides TV-Like Experience on the Web

MediaPost: ABC Joins Motion Movement on the Internet At the last iMedia Summit, Jack Klues, CEO of Starcom/Mediavest stood up in front of the crowd and said something to the effect that it's time to put TV ads on the web. There was mixed reaction to this. Did Klues mean that suddenly, we would be inundated with ads designed for TV dumped on the web with no sensitivity to the nature of the medi  [...]
Posted: Thursday, July 17th 2003

McDonald's Rolls out More WiFi

Reuters: McDonald's to Announce Internet Expansion After a successful experiment serving wireless Internet access with its shakes and fries in 10 NYC stores, McDonald's has announced plans to expand the experiment to another 75 stores in the San Francisco area. Related Posts:Schlotzsky's Deli Offers Fre  [...]
Posted: Tuesday, July 8th 2003

Interactive Television Part Three

NYT: More Viewer Options to Interact With TV Interactive television...yaaawn. Well, maybe not this time. We're past just trying to order pizza from our television sets and on to more interactive applications. "Nascar in Car" lets some cable subscribers choose their camera view and change between driver's perspectives. That's just one of the new efforts being put forth. Tele  [...]
Posted: Monday, July 7th 2003

Classmates TV Show Launched

AdAge: Classmates.com Becomes TV Show Classmates.com will this week launch its reality TV show, which will initially have 45% national coverage. They first announced their plans for this reality based show around a year ago. It will be interesting to see how commercially successful it is. Let's hope that this is the start of a trend, with swingers.com next to make the move.   [...]
Posted: Monday, July 7th 2003

Match.com Features "Dream Date" Promo With Regis & Kelly

Zap2It: Match.com Teams with Regis and Kelly Live With Regis & Kelly: Live's Dream Date Search Is On Popular morning TV show "Live with Regis and Kelly" has teamed up with dating site Match.com to hook up some "lucky ladies" with five third-tier celebrity bachelors (including "All My Children" soap opera actor Maximillian A  [...]
Posted: Sunday, July 6th 2003

FoxSports.com Ends Partnership with Lycos

CNET: FoxSports.com and Lycos end partnership Under the original deal Lycos had sold ads for Fox Sports. However Fox now wants to merge their off and online ad sales operation, making their partnership untenable. This is definitely an interesting move, and one that lends further support to the integration argument.   [...]
Posted: Wednesday, July 2nd 2003

TV Stations See Online Revenue Driving Offline Revenue

Television Week: Spinning Web Into Profits Television station management see their online offerings as a means to increase on air revenue. That is the stated conclusion in a new Borrell Associates study to be released this week. TV stations generated $72 million in online revenue last year from local advertisers and those surveyed say they have used that relationshi  [...]
Posted: Tuesday, June 24th 2003

Online Dating Goes Offline

MediaPost: iVillage Plans Television Dating Show We already have Blind Date and Elimidate to voyeuristically peer into the cheesy, seedy side of the dating game but now there's something coming our way that promises to be much more real in its portrayal of today's dating scene. In a development deal between iVillage and TV producer Berman/Jacobs, a new show called iDate could air as soon   [...]
Posted: Tuesday, June 24th 2003

TV Is Still the Best Way to Reach Kids

Media Post: TV Still Tops Among Kids In brief summary this MultiMedia Mentor Junior study shows that TV still rules amongst kids, but that girls are showing an increased interest in other medium, particularly magazines and the internet. Interestingly, girls are also more likely to use multiple mediums at a type, particiularly the internet at the same time as TV.   [...]
Posted: Monday, June 9th 2003

TiVo Sells Ad Skipping Data To Marketers

LA Times: Tivo to Sell Data on Ad Skipping to Marketers (reg. req.) SJ MercuryNews.com: TiVo to sell data on viewing habits of subscribers TiVo has a wealth of information culled from its users detailing their ad skipping behavior. Today, TiVo will begin selling that information gleaned from its 700,000 users to  [...]
Posted: Monday, June 2nd 2003

Microsoft and AOL Stop Fighting and Look to the Furture

New York Times: Digital Media Becomes Focus as Microsoft and AOL Settle A nice piece here on the war between Microsoft and AOL and how the two giants are finally realizing their battle is really piontless in the greater scheme of things: that the future is digital and there is a place for multiple players and fighting over silly things like who has the best  [...]
Posted: Monday, June 2nd 2003

Mobile Text Message to Save Interactive TV

InstantMessagingPlanet: SMS as Recipe for iTV Cellular News: SMS finally taking off in the USA Oh poor interactive TV. We all love the idea, but it's an idea whose time never seems to come. Or will it yet, on the heels of another technology we're also supposed to love but can't quite get started, in this country anyway: mobile phone text message (also kno  [...]
Posted: Friday, May 30th 2003

Detailed Look at iTV

All the following is from the Emerging Interest Newsletter. I'm presently doing some stuff in this area, looking at how the web, wireless and iTV can be integrated together within a campaign. This is nice follow up on yesterday's report on the TV Meets the Web Seminar.   [...]
Posted: Tuesday, May 27th 2003

TV Meets The Web Conference Wrap-up

EuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report Long, fascinating article for anyone interested in the issue of the convergence of TV and the Internet, a thorough wrap-up of the conference TV Meets The Web. The article touches on a wide range of related trends, most with three-letter abbreviations, including SMS (short message service) and its emerging relation  [...]
Posted: Monday, May 26th 2003

TiVo Predicted to Dominate New TV Formats

TV Predictions: TiVo-Like Recorders to Outsell HDTVs -- New Study The TV executives were asked: ìOf the following four new TV technologies -- Digital Video Recorders (TiVo), High-Definition TV, Video on Demand and Interactive TV -- which one will be most successful?î The execs chose the DVR by a 2-1 margin over the second place finisher, High-Definition TV. The DVR, which is now in approximately 2 mill  [...]
Posted: Monday, April 28th 2003

High Percentage Surf Whilst Watching TV

eMarketer: Net Most Popular Media to Use While Watching TV BIGresearch finds that nearly 24% of men and 30% of women in the US regularly go online while they are watching TV, compared to just 8.2% and 10.1%, respectively, who read a newspaper while watching TV. Related: Study Finds On a  [...]
Posted: Monday, April 28th 2003

Major Brands Shift Ad Budgets Online

Biz 2.0: McDigital Marketing Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake  [...]
Posted: Saturday, April 26th 2003

The Joys of TiVo

NYT: Why TiVo Owners Can't Shut Up Press a button, and TiVo will record every episode of "Six Feet Under," or any other show, for a season. TiVo viewers can pause when the phone rings, or speed through the boring parts. By fast-forwarding through commercials and those dull conferences at the mound, a TiVo viewer can watch a baseball game in 40 minutes without missing a pitch.  [...]
Posted: Tuesday, April 22nd 2003