media convergence

Articles and advice about the intersection of television and computers, including interactive TV, personal video recording, web broadcasting and related trends.

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.

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» signs of what's to come	1013	1052
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» spam & anti-spam	19	2046
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» syndication & RSS	89	1976
» technical innovation	174	1891
» telecom	127	1938
» text ads	66	1999
» tools & software	254	1811
» top stories	225	1840
» travel	19	2046
» user experience	359	1706
» Verticals & Sector	1	2064
» viral marketing & social media	228	1837
» weblog marketing	114	1951
» women	58	2007
» worst practices	50	2015
» Youth	129	1936

MARKETING JOBS

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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service AvailabilityÂ Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsDâ€™s Peter Kafka describ [...]
Posted: Monday, May 14th 2012

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai [...]
Posted: Monday, May 14th 2012

Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices: [...]
Posted: Friday, May 11th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, â€œto help consumers better forecast and plan their livesâ€ with a [...]
Posted: Thursday, May 3rd 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have â€œreimagined the radio spot, making it more engaging and interactive.â€ Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billionâ€”largely due to the strength of streaming video. Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders [...]
Posted: Monday, April 9th 2012

Top News: Facebook changes | TweetDeck updated | Pew's future of apps and web

Social Media: Facebook takes photos high-def and full screen. Facebook is said to buy 750 IBM patents to boost defenses. Yahoo reportedly has a license to patents Facebook just [...]
Posted: Friday, March 23rd 2012

Closing Bell: Google+ mobile gets refresh | Apple subpoenaed | Intel and pay TV

Mobile Computing: Google+ mobile site gets UI refresh, now more like its app siblings. iPad mini coming later this year, Samsung exec says. Legal/Regulatory: Apple said to be [...]
Posted: Tuesday, March 13th 2012

Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Appleâ€™s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r [...]
Posted: Wednesday, March 7th 2012

Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg

Mobile Computing: iPad 3 will have 4G LTE networking. Super-sized Android apps can reach 4GB. Convergence: Disney Channel content hits YouTube. [...]
Posted: Tuesday, March 6th 2012

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisersâ€”and more large brandsâ€”put a greater share of dollars online," said David Hallerman, eMarketer [...]
Posted: Thursday, January 19th 2012

Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live

Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl. This ye [...]
Posted: Tuesday, December 20th 2011

Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google

Online Ad Industry: Ad spending slowed to a crawl in the 3rd quarter, report finds. Convergence: Apple plots its TV assault. Mobile Comp [...]
Posted: Monday, December 19th 2011

Coke Campaign Combines TV, Mobile--and Users' Chok Swing

Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The resultâ€”the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city. One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video] Users would then swing the phone whe [...]
Posted: Tuesday, December 6th 2011

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