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Digital M&A Deal Value Dives 61% in First Half 2009

There were 342 digital media M&A transactions in the first half of 2009. This represents a total of $4.2 billion in deal value, according to an analysis and report by digital M&A advisory firm Peachtree Media Advisors, MarketingCharts reports.   [...]
Posted: Thursday, July 9th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Danoo Acquires IdeaCast from NCM

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum, reports MediaBuyerPlanner. The move helps consolidate the highly fragmented digital out-of-home industry, creating one of t  [...]
Posted: Tuesday, July 7th 2009

Borders UK Connects Singles in Matchmaking Game

With its new Happily Ever After online dating service, Borders UK demonstrates book retailers using the internet to reach out to customers in non-traditional ways is not just a US phenomenon. Borders UK, which Risk Capital Partners acquired from US book retailer Borders Group, Inc. in 2007 and which now operates as an independent, privately-held company, runs Happily Ever After, a service for single customers looking to meet other singles with an interest in books.   [...]
Posted: Monday, July 6th 2009

Bing Sprinkles Tweets into Search Results

Bing is now displaying Twitter results for select users that it deems to be "prominent and prolific." Relevant Tweets will appear in search results, as will a link to "see more Tweets" from the same user. The data is fed to Bing via Twitter's API and is not the result of a liaison with Twitter, Search Engine Land points out. Bing's decision to incorporate real-time Twitter results into search speaks to growing   [...]
Posted: Thursday, July 2nd 2009

Hy-Vee Weds Digital Experience to Supermarket Shopping

HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVee's e-commerce site to find items at local stores and place them on a printable shopping list with store coupons before leaving home. They can also add items from a clickable store circular, link to manufacturer coupons, find recipes on a 64,000-recipe database, and obtain information about unadvertised in-store specials.   [...]
Posted: Wednesday, July 1st 2009

Urban Outfitters Mobilizes Brand

Specialty youth lifestyle retailer Urban Outfitters is extending its brand to mobile with help from mobile marketing content delivery solutions provider Acuity. Urban Outfitters will deploy Acuity solutions to manage activities such as text messaging and more in-depth mobile commerce (m-commerce),   [...]
Posted: Tuesday, June 30th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

NBC, Microsoft Partner for Ad Sales System

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales. In the past, marketers purchased ad time based on audience numbers -- how many people watched a given show. Recent years have made it possible to target in a more granular fashion, tailoring ads specifically to viewers based on age, gender and income, for example. Online advertising enables still more granular targeting:   [...]
Posted: Friday, June 19th 2009

Nielsen, Digimarc Plan Platform-Agnostic Video Tracking; Mull Video Commerce Opps

Metrics leader Nielsen has announced plans to track how users watch -- and possibly spread -- video across all platforms, including "enhanced" TV, online and mobile, MediaPost reports. The offering is the natural result of an existing relationship between Nielsen and copyright production firm Digimarc, with which it has worked since 2007. Digimarc possesses patents that let content developers digitally  [...]
Posted: Tuesday, June 16th 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year. Ad exchanges, which operate somewhat like the stock exchange for online ads, enable publishers to auction ad space to ad agencies. Yahoo and Microsoft already run their own ad exchanges; what's more, both have a large lead over Google in terms of d  [...]
Posted: Monday, June 15th 2009

YouTube Empowers Instant Video Seeding Across SocNets

Now YouTube users can directly syndicate recently-uploaded videos across social networks, including Google Reader, Twitter and Facebook. YouTube's integration with Facebook Connect is particularly interesting: not only does it unite the YouTube label to a number of associated online destinations; it will also precipitate video dissemination on TV, via consoles, and across handhelds,   [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure

Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities. The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner   [...]
Posted: Friday, June 12th 2009

ShopSavvy Updates Barcode-Scanning Technology on Android

ShopSavvy, an app that launched on Google's Android mobile platform in October, has unveiled its 3.5 release. The app enables users to scan barcodes with the Android-powered phone cameras to get pricing information. Users can also comparison shop over the 'net from their handhelds. The 3.5 update, nicknamed "Rodan," provides support for 1,000 new retailers and 750,000 new products. It is also better optimized for battery life, accor  [...]
Posted: Thursday, June 11th 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

MSFT Turns Bing Experience into User Content

To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu, reports The New York Times. The first ad, labeled "Syndrome," was put together by JWT and begins airing this week:   [...]
Posted: Friday, June 5th 2009

Fox CDO Contemplates Putting Hulu Content Behind Payment Wall

At an Internet Week event Tuesday night, Chief Digital Officer Jonathan Miller of News Corp. expressed the likelihood that some TV shows and movies on Hulu will be restricted to paying subscribers. Hulu is a premium content syndicator owned by News Corp., NBC Universal and Disney. The ad-supported site   [...]
Posted: Friday, June 5th 2009

CBS Taps Ustream to Simulcast Newscasts, Live Reports

Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air the "CBS Evening News with Katie Couric." The online video site doesn't just syndicate streams and shows; it enables users to chat live alongside the coverage and embed video players onto their own pages. CBSNews.com already hosts a n  [...]
Posted: Wednesday, June 3rd 2009

Email, Webinars Top Digital Marketing Tactics for Event Planners

40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson. What's more, 81% of respondents rely on webinars -- the most common virtual event strategy used. "The find  [...]
Posted: Tuesday, June 2nd 2009

Vontoo V2 Modularizes Personalized Video Memes -- While Collecting Opt-In User Data

Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign -- either in the form of an invented news story or as part of a celebrity appeal. Examples of this include a campaign for the Gonzaga University women's basketball team, whereby a coach is depicted in a video calling the team's most important supporter -- and the viewer receives that "pho  [...]
Posted: Monday, June 1st 2009

JiWire Taps On-the-Go Audience, Offers 'Net-Like Analytics

Digital out-of-home is projected to be one of the areas in out-of-home to experience growth this year, with an expected rise of 9% in 2009, according to PQ Media. (This is down from an approximate increase of 11.2% in digital OOH ad spend   [...]
Posted: Monday, June 1st 2009

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]
Posted: Friday, May 29th 2009