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Media convergence

Articles and advice about the intersection of television and computers, including interactive TV, personal video recording, web broadcasting and related trends.

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Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]

Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live

Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl. This ye  [...]

Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google

Online Ad Industry: Ad spending slowed to a crawl in the 3rd quarter, report finds. Convergence: Apple plots its TV assault. Mobile Comp  [...]

Coke Campaign Combines TV, Mobile--and Users' Chok Swing

Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city. One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video] Users would then swing the phone whe  [...]

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]

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Top News: Google targets Amazon | Twitter rolls out self-service ads | AOL mobile ads

Ecommerce: Google targets Amazon's Prime with one-day delivery. Legal/Regulatory: Apple questioned by German data regulator about Carrier IQ. Convergence:   [...]

Top News: Google online music | Google TV 2.0 | Brightroll lands $30M

Online Music: Google to unveil online music store Wednesday. Mobile Computing: Nokia will make a Windows 8 tablet. Convergence: Sony   [...]

Top News: Moble holiday season | NFC | AOL mobile | Google+ better than Facebook?

M-commerce: How Google, eBay, and PayPal are gearing up for a very mobile holiday shopping season. Intel and MasterCard to offer Ultrabook users 'safer' NFC checkout via PayPass, impulsive shoppers rejo  [...]

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Top News: Ad alliance among AOL, Yahoo, MS | Adobe reportedly abandons Flash | Dish eyes Internet TV

Online Ad Market: Microsoft, AOL, Yahoo, strike ad alliance. Blinkx acquires online advertising network PVMG. Ad Technologies: Adobe   [...]

Top News: Groupon's IPO | Solve Media's Series B | Google eyes pay TV

Finance: Groupon raised $700 million in its IPO, 30 percent more than it sought. CAPTCHA ad startup Solve Media is raising an $8-10 million Series B round of financing. Ex-Googlers   [...]

Top News: Facebook ad strategies | PayPal okay with NFC | Ads in Internet-connected TV

Social Media: Big brands like Facebook, but they don't like to pay. Parents help kids lie to get on Facebook. MOG’s Facebook users   [...]

Top News: Facebook changes impact brands | Shakeout in online ad industry | Apple acquires C3

Social Media: Why more of your Facebook fans are seeing fewer of your messages. Facebook introduces Subscribe button beside commenter names in Comments Box social plugin. Online Ad Market: Shakeout   [...]

Closing Bell: Apple television | Google+ enhancements | Pick the right mobile ad network

Convergence: What’s really next for Apple in television. Social Media: Google+ enhances offerings with app integration, analytics. Signs of What's to Come: The future is amazing, and Microsoft has video to prove it  [...]

Top News: Nokia Windows | The rich like tablets | Conde Naste's 268% increase in iPad subscriptions

Online Ad Market: When will brand dollars move online? Maybe never. Mobile Computing: Nokia unveils Windows smartphones to catch rivals. Windows Phone 'Mango'   [...]

Closing Bell: Nokia's gamble | Luxury apps | Amazon misses

Mobile Computing: Nokia's big gamble with Windows Phone. The best luxury apps for the iPhone. Convergence: 5 big obstacles standing in  [...]

Closing Bell: A social Google music ? | Motorola says Ice Cream sandwich devices coming | iPhone 4S caused dip

Convergence: Steve Jobs' vision for Apple TV set lingers. Social Media: Will Google Music go social? Mobile Computing: Motorola: Ice Cream Sandwic  [...]

Closing Bell: Gmail redesign with ad | Groupon IPO | MC Hammer's search product

Online Ad Market: Gmail redesign fixes annoyances, but adds a pesky ad. Search: Can MC Hammer's search product hurt Google? Convergence: Hulu Plus   [...]

Google Converges Search Data with TV Ads

Google has launched a new product called Search Triggers that lets TV advertisers adjust their buys according to search trends. It is the first time Google has linked its search data to Google TV Ads. Google gives the example of a business that sells grills. "The summertime is when you generally run television advertising. But what i  [...]

Top News: Apple sales reach record high | Ice Cream debuts | Mary Meeker's Internet trends

Mobile Computing: Apple sets iPad, Mac sales records. Six million Android tablets in the wild. Android debuts Ice Cream Sandwich. Ecommerce:   [...]

Closing Bell: Xbox TV content | New Amazon tax deal | Removing ads from Kindle

Convergence: Microsoft unveils Xbox TV content deals. Mobile Computing: Got an iPhone hangover? Online Ad Market: Removing ads from new Kindle   [...]

The Super Bowl Ratchets Up Its Social Media Cred. Meanwhile Convergence Moves Along

Consumers will decide the winner of the USA Today Facebook Super Bowl Ad Meter, the publication recently announced, via a new partnership with Facebook. Advertisers that buy time during Super Bowl, of course, have been incorporating more and more social elements into the spots with each passing year. This initiative - an app hosted on Facebook and USAToday.com - increases  [...]

Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly

Social Media: Major changes expected at Facebook's f8 conference. Facebook employee   [...]

Top News: Facebook social ads | Sony tablet that doesn't look like an iPad | Xbox TV to launch soon

Online Ad Market: Top advertising chief sees calm amid economic storm. Facebook "Social Ads" are for real. Mobile Computing: Sony designs a tablet that is not an iPad wannabe. Google   [...]

Top News: Google settles over online pharma ads | Lift | Sprint gets iPhone 5 | Brightcove IPO

Legal/Regulatory: Google said to reach $500M settlement over online pharma ads. Dutch court orders formally Europe-wide preliminary injunction against Samsung Galaxy smartphones. Social Media: Firs  [...]

Top News: Apple building cheaper iPhone | Google releases TV SDK | How to spy on PPC competitors

Mobile Computing: Exclusive: Apple suppliers building cheaper, 8GB iPhone. Microsoft halts smartphone marketshare decline with Windows Phone 7. Apple to   [...]