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Atlas DMT Announces New Upgrade

Press Release: Atlas DMT Launchest Atlas Digital Marketing Suite 3.5 Product upgrade announcement. *Yawn* MediaPost made the press release a lead story. And it's an x.5 release at that...   [...]
Posted: Wednesday, April 30th 2003

Anti-Spam MailBlocks Launches Brand Campaign

Press Release: Mailblocks Launches Ad Campaign IAR: comScore Launches Search Service We reported the launch of MailBlocks a month ago, a new web-based email service that seeks to defeat spam through a patented "challenge/res  [...]
Posted: Monday, April 28th 2003

What Does the Future Hold for Text Ads?

Alert Box: Will Plain-Text Ads Continue to Rule? What happens when a usability junky writes about online advertising? Answer: he gets so obsessed with his topic, that he forgets to properly address the question. In this case, usability guru Jakob Nielsen's attempts to shine a light on the complex subject of PPC advertising, amazingly, without using the word "relevancy." Instead he chooses to focus on design and format issues.   [...]
Posted: Monday, April 28th 2003

Affiliate Marketing Seminar, Free, NYC, May 1

Ecommercesig.com: Affiliate Marketing: Best Practices for Advertisers Join E-Commerce Special Interest Group for a free panel discussion May 1. Experts will discuss: What percent of your advertising is through your affiliate program? Have you gotten any of the top 50 sites to work on a performance basis? What is the yearly budget for your affiliate program (not including staff)? Does your affiliate s  [...]
Posted: Monday, April 28th 2003

comScore Introduces Meta Search Behavior Analysis

Press Release: comScore Launches System to Track Consumer Search Queries comScore Networks...today announced the launch of comScore Media Metrix qSearch, a breakthrough system to accurately measure consumer usage in the fast-growing online search industry. qSearch is the first information service to track and report consumersí distinct search queries across 25 major search engines and portals, producing deeper, more c  [...]
Posted: Monday, April 28th 2003

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003

Major Brands Shift Ad Budgets Online

Biz 2.0: McDigital Marketing Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake  [...]
Posted: Saturday, April 26th 2003

Worst Practices in Email Marketing

Optin News: Top 10 Email Marketing Mistakes Companies Make Good check list.   [...]
Posted: Friday, April 25th 2003

Hitwise Reports War-Related Web Traffic

Press Release: Low Point for U.S. War Effort Was High Point for Web News Sites Interesting research from Hitwise about how traffic patterns from leading news sites was impacted by the war on Iraq. The link above shows the complete press release here on MarketingFix (they emailed me, but I don't see the release hosted on their site to link to yet). Perhaps more int  [...]
Posted: Thursday, April 24th 2003

CPA Buys Don't Have to be so Frustrating

ClickZ: The Role of CPA in the Media Buy Mark Redetzke, vice president of online media for Zentropy Partners, ackowledges that CPA deals can be a pain in the ass especially when the client doesn't really understand what they are looking to achieve. Here, Mark writes about some ways to put CPA to use by illustrating a few real-world case studies.   [...]
Posted: Tuesday, April 22nd 2003

NetRatings Releases SiteCensus, New Service for Smaller Sites

InternetNews.com: NetRatings Thinks Small with SiteCensus Press Release (PDF): NetRatings Launches Census-Based Measurement Service NetRatings has launced a new service called SiteCensus, which integrates a single clear pixel for tracking purposes to client web sites in order to provide the sites with third-party validation of server-side traffic data for advertisers. I spoke   [...]
Posted: Monday, April 21st 2003

MediaPost Answers Top Objections to Online Ads

MediaPost: The Online Industry Answers its Accusers A must-read piece. Really more like a short research paper, MediaPost interviewed more than 20 executives at leading e-media and e-marketing firms, including Avenue A, CBS.MarketWatch, Collins, Haynes & Lully Advertising, Conde Net, DoubleClick, Dynamic Logic, EyeBlaster, GartnerG2, IAB, iDeutsch , InteractiveRevenue.com, i-traffic, Modem Media's , Nielsen//NetRatings, NY  [...]
Posted: Friday, April 18th 2003

Worldwide Audience Measurement Conf., LA, June 15-20

MRWeb: Global Audience Measurement Conference ESOMAR: Press Release ESOMAR (the Europe-based World Association of Opinion and Marketing Research Professionals) and ARF (the Advertising Research Foundation) are co-hosting this five-day conference in LA to study global trends in audience habits for TV, radio, print, online and cross-media.   [...]
Posted: Friday, April 18th 2003

Big Agency Media Director is an Internet Believer

iMediaConnection: Interview: MediaVest Group's CEO, Jack Klues During my stint at Starcom (prior to the merger with Mediavest), I had the great pleasure of working for Jack Klues. Jack is a great guy and a very smart guy. He runs Starcom/Mediavest and, as you will see from this interview, he is a big believer in the potential of the Internet, or IP media as he refers to it.   [...]
Posted: Thursday, April 17th 2003

A Guide to Choosing Web Analytics

ClickZ: How to Choose a Web Analytics Solution Bryan Eisenberg writes an overview piece on the steps to take and the questions to ask when selecting a web analytics provider.   [...]
Posted: Friday, April 4th 2003

Permission Marketing Versus Direct Marketing

OptIn News: Don't Call Yourself A Permission Marketer When You Are A Direct Marketer Are you a permission marketer or a direct marketer? Here's an article that defines the difference between the two. Permission Marketing is often confused with Direct Marketing because the latter can be a component within the Permission Marketing process. While Direct Marketing focuses on short-term profits and rap  [...]
Posted: Friday, March 28th 2003

A Primer on Internet Advertising

avant marketer: What Works in Internet Advertising avant marketer has just released an overview of three studies regarding online advertising. The three studies cover Branding, Ad Formats, and ROI. All of these studies have been released before but avant marketer has rolled them together and commented on them. I post this here because I think it is a good and sim  [...]
Posted: Friday, March 28th 2003

Web Promotions Worked for Oscar Advertisers

MediaPost: Just an Online Minute... Diet Pepsi Wins Even though ratings for this years Oscars were the lowest ever, advertisers that included web promotions in there commercials saw very large spikes in traffic to their web sites. Additionally, Feedback Research, a division of our favorite Gator, released results showing Pepsi's sponsorship of the Oscar's website  [...]
Posted: Wednesday, March 26th 2003

Interview Iconoculture CEO and Founder

eMarketer: Inside Iconoculture's Petri Dish Iconoculture, the trendwatching entity, recently launched Iconoculture Online, a service providing detailed information on emerging trends and cultures for marketers. eMarketer interviews CEO, Dan Frawley and c-founder, Mary Meehan.   [...]
Posted: Monday, March 24th 2003

Learn Measurement and ROI From the Experts, NYC, 3/27

Upstream Group: By The Numbers Nielsen//NetRatings, Dynamic Logic, Atlas DMT and DoubleClick come together with Doug Weaver's Upstream Group for a seminar on ROI. At the Westin Hotel in NYC, March 27. Cost: $595. Discounts for IAB and OPA members.   [...]
Posted: Sunday, March 23rd 2003

Another War: A Patent War

IAR: NetRatings Files Patent Suit War is in the air... NetRatings on Monday said it filed a patent-infringement lawsuit against rival The NPD Group, alleging a violation of its patent for tracking computer use. The lawsuit, filed in the U.S. District Court in Delaware, alleges that NPD's Web measurement methods include those covered by U.S. Patent No. 6,115,680. NetR  [...]
Posted: Tuesday, March 18th 2003

SF Interactive Launches Ad3, A Super-Rich-Media Microsite Ad Unit

MediaDailyNews: SF Interactive Launches Ad Cube SF Interactive: Product Page (and Demos) Described as "a multi-dimensional, interactive advertising and branding environment that allows online viewers to interact with strategic marketing content in uniquely engaging and fully-measurable ways," SF Interactive has launched   [...]
Posted: Monday, March 17th 2003

Learn E-Media Measurement with 'By the Numbers'

IAB & Upstream Group, NYC, 3/27: By the Numbers The IAB is promoting this day-long training event in collaboration with Doug Weaver's Upstream Group to help marketers, agency people and publishers make better sense of all the measurement tools, techniques and reports that define new media. Presentations will include from executives of AdRelevance, Nielsen//NetRatings, Atlas DMT, DoubleClick, @Plan, Dynamic Logic and othe  [...]
Posted: Thursday, February 20th 2003

Winners of Clickz Marketing Excellence Awards Announced

Clickz: And the Winners Are... You can view the winners and runners up here. In brief. Product of the Year: Macromedia Flash MX E-Mail Innovation of the Year: Habeas Best Ad-Serving Software Solution:   [...]
Posted: Monday, February 10th 2003

Direct Marketing Leads the Way Online

DMNews: Report: DM Owns Online Advertising Direct marketing increasingly rules the Internet, according to a report published yesterday by Nielsen//NetRatings. Sixty-six percent of online ad impressions served in fourth-quarter 2002 were direct marketing ads, said the report, "The State of Online Advertising." This is up from 59 percent in fourth-quarter 2001, according to the New York-based online measur  [...]
Posted: Tuesday, February 4th 2003