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comScore Acquires M:Metrics

comScore has purchased mobile metrics shop M:Metrics for $44.3 million. With one costly swallow, the buy significantly increases comScore's stake in the fields of mobile browsing and mobile ad metrics. The acquisition includes mobile trends tracker MobiLens, a display ad tracker, and the MeterDirect mobile user panel. comScore plans to increase the size of the MeterDirect panel, which currently sits at 4,00  [...]
Posted: Thursday, May 29th 2008

Nielsen Debuts Improved, Mobile-Ready Media Planning Tool

Nielsen Media Research has introduced a platform that media planners can use to mine audience research data. Clear Decisions, which took two years and $3.5 million to develop, was in some ways conceived from the inadequacies of Nielsen's Interactive Market Systems (IMS). Nielsen analyzed the behavior of 85 percent of its customer base to determine how they used IMS, ultimately developing Clear Decisions out of those findings,   [...]
Posted: Tuesday, May 27th 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

Spanish Broadcasting System Wages Media War Against PPM

MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online. Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio,   [...]
Posted: Thursday, May 22nd 2008

Now Available to YouTube Advertisers: Age, Sex and Location-Based Targeting

Google has added a demographics tab to YouTube Insight, its YouTube analytics tool. Advertisers and publishers may now review the age, gender and geographical location of video audiences. Clients may also view how a video stacks up against others in a specific locale. The demographic reporting feature follows the debut of Yahoo's   [...]
Posted: Monday, May 19th 2008

Web Analytics Fails to Inform Business Decision-Making

Companies are failing to adopt a coherent strategy that ties web analytics data in with business objectives. Just 18 percent of surveyed firms do so, according to the Online Measurement and Strategy Report from E-consultancy and Lynchpin, MarketingCharts   [...]
Posted: Friday, May 16th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commerc  [...]
Posted: Tuesday, May 13th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Industry Buzz & Snippets: 5/1/08

Ad Networks and Analytics: MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the system, and decreasing reliance on manual information entry. One True Media is adding Spot Mixer, a DIY video ad creation tool, to its arsenal.  [...]
Posted: Thursday, May 1st 2008

Industry Buzz & Snippets: 4/24/08

Ad Networks and Analytics: Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers. Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.   [...]
Posted: Thursday, April 24th 2008

Facebook Launches 'Lexicon' Tool for Measuring Buzz

Last week Facebook quietly launched Lexicon, a tool that counts the number of instances a word occurred on profiles, groups and event Walls in its network. Casual users can compare the buzz-worthiness of up to five different words or phrases at a time. Phrases are limited to two words. A comparison between  [...]
Posted: Wednesday, April 23rd 2008

Industry Buzz & Snippets: 4/22/08

Ad Networks and Analytics: Increased targeting, and reasonable prices (compared with direct buying), play roles in the growth of ad networks amidst a crippled US economy. The Travel Ad Network, which has several high-profile publisher partners, raised $15 million in its first big round of financing.   [...]
Posted: Tuesday, April 22nd 2008

Amazing Ad Recall Rates from Podcasts, Online Video Shows

Ads in podcasts are three times as effective as "traditional" online video ads, and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS, MarketingCharts   [...]
Posted: Tuesday, April 22nd 2008

Break Media Spearheads Launch of Online Video Industry Coalition

Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising. The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising. Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others. The group will gather   [...]
Posted: Tuesday, April 22nd 2008

Google, Yahoo Roll Out Analytics Software

Search ad partners Google and Yahoo have made announcements regarding their respective publisher/advertiser analytics offerings. From Google comes word that Website Optimizer is out of beta and available to Google Analytics users. Optimizer was previously only accessible to AdWords customers. Google is   [...]
Posted: Thursday, April 17th 2008

Industry Buzz & Snippets: 4/17/08

Ad Networks and Analytics: Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos. Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap  [...]
Posted: Thursday, April 17th 2008

Churn Happens as Marketers Fail to Leverage Customer Data, Analytics

Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts. Conducted in late 2007 and early 2008, the   [...]
Posted: Wednesday, April 16th 2008

Industry Buzz & Snippets: 4/15/08

Ad Networks and Analytics: comScore said AOL's Platform-A was the top-ranked ad network in March, reaching nine out of 10 online users by combining myriad niche verticals. Ad targeting shop Visible World raised $25 million to expand operations. WidgeBucks is now the fir  [...]
Posted: Tuesday, April 15th 2008

Yahoo to Buy Analytics Firm IndexTools

Yahoo is acquiring all assets of IndexTools, a web analytics software provider for online marketers. IndexTools' technology shall enable Yahoo to purvey metrics and qualitative insights for online campaigns across its network. It plans to avail the system first to small and mid-sized clients. Capabilities that enable third-party   [...]
Posted: Thursday, April 10th 2008

Nielsen Acquires IAG Research

Nielsen has announced it will buy rival IAG Research for $225 million, reports Mediaweek. The acquisition shall mesh Nielsen's statistical expertise to IAG's experience with measuring engagement. Where Nielsen produces hard numbers on viewership and audience reach, IAG measures how effective commercials are at engaging audiences. The combination will yield useful data for planning en  [...]
Posted: Tuesday, April 8th 2008

Campaign Tracking Continues to Evolve Beyond Clicks

Marketers continue to move beyond counting clicks and into new metrics that better represent new media outlets, reports Brandweek. Engagement continues to emerge as the stat of choice for online campaigns, with buy-ins from major brands like Procter & Gamble. That acceptance was in part generated by increased tracking abilities that reflect how long people interact with, say, a micro-si  [...]
Posted: Monday, April 7th 2008

Industry Buzz & Snippets: 4/3/08

Ad Networks and Analytics: CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small. 18,000 broadband users in the UK unknowingly had t  [...]
Posted: Thursday, April 3rd 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008