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Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

Comcast Launches 'Feedback Loop' for Email Marketers

With help from Return Path, Comcast has launched a complaint feedback loop. feedback.comcast.com forwards mail reported as spam back to firms that mass-mail Comcast customers. The loop also enables admins to receive copies of complaints that originate from their networks. The system helps filter spammers that send objectionable mate  [...]
Posted: Wednesday, May 7th 2008

Environmental Marketing Messages Often Misunderstood

To minimize green marketing confusion, most Americans (59 percent) support government regulation of key phrases commonly used in environmental marketing and advertising, according to the "2008 Green Gap Survey" by Cone and The Boston College Center for Corporate Citizenship, MarketingCharts   [...]
Posted: Friday, May 2nd 2008

Edelman to Pair Creative Production Talent with PR-Thirsty Brands

PR firm Edelman is exploring creative opportunities to connect clients. Edelman Studios, its new virtual arm, will pair emerging and professional talent with brands seeking engagement opportunities for traditional media and online. Edelman Studios will develop content from producers, directors and screenwriters -- which in turn get a chance to strut their stuff for major marketers, Advertising Age writes.   [...]
Posted: Monday, April 28th 2008

Global Mobile Ad Guidelines Published by Mobile Marketing Association

The Mobile Marketing Association (MMA), which presides over 600 companies in the mobile marketing space, has published a set of industry ad guidelines (pdf). Designed to protect customers while encouraging global advertisers to explore the space, the guidelines include the following: Recommended aspect ratios are 6:1 (default) and 4:1 (extended)   [...]
Posted: Thursday, April 24th 2008

How-To: Using Twitter to Build Brand Integrity

Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly. Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get  [...]
Posted: Wednesday, April 23rd 2008

Break Media Spearheads Launch of Online Video Industry Coalition

Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising. The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising. Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others. The group will gather   [...]
Posted: Tuesday, April 22nd 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Marketers' Role More Strategic Than in Years Past, a Ways to Go Yet

Marketing's role has become more strategic over the past three years as marketers help drive innovation and new business development at their organizations, according to a joint study by the Association of National Advertisers and BtoB,   [...]
Posted: Wednesday, April 9th 2008

Environmental Action, Sustainability Hot Blogosphere Topics

Online sustainability buzz grew 50 percent in '07. People are using the internet to air concerns about green issues, focusing primarily on personal actions (e.g., recycling, carpooling, avoiding excess packaging) -- noted Nielsen Online in a recent report (pdf),   [...]
Posted: Wednesday, April 2nd 2008

Google Sells Servers to US Intelligence Agencies

In a contract valued at $2 million, Google has sold some of its servers to US intelligence agencies, which will use them to search documents and share information, according to the San Francisco Chronicle. Google's government sales team previously sold servers to the US Coast Guard, the NHTSA, the state of Alabama, and Washington, DC.   [...]
Posted: Monday, March 31st 2008

How-To: 13 Tips for Effective Email Marketing

A recent study finds people no longer perceive "spam" as just unsolicited email. They see spam as email they simply don't want. This makes email marketing a tougher nut to crack. But having a consumer's trust on your side makes it a lot easier. Here are some tips for increasing the likelihood of getting your message read. 1. Make it easy to subscribe. If  [...]
Posted: Wednesday, March 26th 2008

McD's Employees Encouraged to Pen Burger Blogs

To sustain strong sales and encourage communication between far-flung workers, McDonald's has launched an internal blog called Station M, MediaBuyerPlanner reports. The site allows the employees of its 15,000 US and Canadian stores to discuss new products and various burger-related issues. Content is provided in English, Spanish and French. The blog was created after  [...]
Posted: Tuesday, March 25th 2008

IBM Puts CIA on Fast Track to Virtual Worlds

IBM announced it will integrate a virtual world platform into Lotus Sametime, a collaboration software that will be used by the US intelligence agencies to discuss topics like terrorism. Analysts believe the move may lead to increased adoption of virtual worlds nationwide, as IBM may encourage other users of Sametime to go virtual, reports IDG News Service. IB  [...]
Posted: Tuesday, March 25th 2008

Amazon Can't Meet Demand for Kindle

Yesterday Amazon CEO Jeff Bezos posted a letter to customers apologizing for not being able to fulfill demand for the company's e-book reader Kindle. The Kindle enables readers to upload books, newspapers and favorite blogs for mobile perusal. When the Kindle launched in November the first batch sold out in just 5 and a half hours,   [...]
Posted: Friday, March 21st 2008

CEO Confidence Index Plunges to Five-Year Low

The Vistage CEO Confidence Index -- a measure of economic, market, and industry trends -- dropped four points from 4Q07 to 1Q08, hitting a five-year low of 72.0 amid concerns about the economy, said Vistage International, MarketingCharts reports. The Vistage CEO Conf  [...]
Posted: Friday, March 14th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

eBay to Launch eBay Ink, Enlists Brewer-Hay to Spin It

This August eBay will launch eBay Ink, a blog designed to improve its image among its sellers. The company chose blogger Richard Brewer-Hay to put a positive spin on recent changes to the site. The blogger told Fortune he may interview eBay CEO John Donah  [...]
Posted: Monday, March 10th 2008

How-To: 6 Tips on Writing an Actionable Press Release

The press release remains a trusted method for getting a product or service marketed meaningfully: as news. Here are six tips for writing a press release that compels journalists to cover your topic. 1. Is it News? Decide if the release is actually news. Are you debuting a new product, or did you just change the color of your website? Using PRs sparingly but effectively will make writers less likely to rule you out as a spammer. 2. Use a Vibrant and   [...]
Posted: Wednesday, March 5th 2008

IAB: Privacy Guidelines for Interactive Advertising

This week the Interactive Advertising Bureau (IAB) announced its interactive advertising guidelines. Members are asked to follow the following five principles: That customers be provided "meaningful notice" about the information collected and used for interactive advertising. Customers should be informed of their choices regarding interactive advertising, and empowered to exercise those choices. (ex. Would you like to opt out?) Businesses must implem  [...]
Posted: Thursday, February 28th 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

Register Launches Online Learning Center for Small Businesses

To encourage hesitant small businesses to get online, domain registration service Register.com has launched a resource populated with tips for online business success. The Register.com Learning Center consists of seven topic areas, each hosted by a Register.com employee. Users can also email questions through the "Ask an Expert" feature.  [...]
Posted: Friday, February 22nd 2008

VideoJobShop Brings Video to Online Career Quests

The bluntly-named VideoJobShop combines job postings from Monster and craigslist with user-created videos from YouTube. Job seekers may upload video resumes in hopes of cashing in early on first impressions. Employers may also post videos describing open positions and benefits packages. The site was launched by the founders of RealPeopleRealStuff, a video classified site that   [...]
Posted: Friday, February 22nd 2008

Businesses Find Case for Social Responsibility

Companies view corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68 percent of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM,   [...]
Posted: Thursday, February 21st 2008

Israeli Start-Ups Look to Silicon Valley for Expansion

Entrepreneurs from Israeli web start-ups have come to Silicon Valley seeking money and connections, reports CNET. The group arrived for the IsraelWebTour 2008 conference, an annual event that took place at Microsoft's offices in Mountain View. It included investors from myriad Silicon Valley companies, as well as independents. Companies touting applications for everything -- from social search to aggregated profile feed  [...]
Posted: Monday, February 11th 2008