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Digital Element Drills Audience Down for Video Advertisers

Online video network Broadband Enterprises has chosen IP intelligence firm Digital Element to "enhance" its contextual and behavioral ad targeting abilities. Broadband Enterprises sells a product called VINDICO, which provides digital ad-serving, tracking, and reporting technology. The product caters to advertisers, content providers and site publishers. "We wanted to improve the real-time reporting capabilities and to enhance the delivery of geographically targeted ads," said President Br  [...]
Posted: Tuesday, August 19th 2008

California 'iTunes Tax' Returns for Round II

The so-called California "iTunes Tax" (bill AB 1956), which calls for an added tax on digital media and was tossed earlier this spring, is again up for debate, reports Wired. Assemblyman Charles Calderon, who introduced the bill, has proposed a second bill called ABX3 22, drawing ire from Democrats and Republicans alike. In an   [...]
Posted: Friday, August 15th 2008

User Consent: Just an Afterthought to Behavioral Tracking

Letters released by the House Energy and Commerce Committee reveal that many internet and broadband companies use targeted-ad technology without clearly informing users. The largest online ad firm of all, Google, said it tracks web-surfing behavior across affiliate sites. And this isn't the first such outing: two months ago, The New York Times   [...]
Posted: Tuesday, August 12th 2008

Ex-Clinton Aid Reps Phorm to Policy-Makers

Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T. Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as   [...]
Posted: Friday, August 1st 2008

1 in 5 Senior Marketers Buy Ads for Illicit Online News Love

Pondering whether advertising has corrupted contemporary editors, Ogilvy & Mather's David Ogilvy once quipped, "The vast majority of editors are incorruptible." Unless he was joking, it would appear that's becoming less true. Nearly one in five (19 percent) of senior marketers admit their organizations bought ads on a news site in exchange for a news story,   [...]
Posted: Thursday, July 31st 2008

Customers Shoulda Read the Privacy Policy, Says Embarq

In response to a Congressional inquiry about its pilot test of NebuAd's services, internet service provider (ISP) Embarq insisted it revised its privacy policy at least two weeks before it integrated the platform. NebuAd partners with ISPs to serve ads to users based on their aggregate online activity. The behavioral ad firm sparked a debate over privacy in the Senate earlier this   [...]
Posted: Wednesday, July 23rd 2008

Viacom Wants to Know What Googlers Uploaded onto YouTube

In an unexpected twist on the Google/Viacom copyright battle, Viacom has expressed interest in learning which YouTube videos have been uploaded by Google staffers. The media giant recently won the right to cruise YouTube records in search of copyright-protected content. Data now available to Viacom includes YouTube users' IP addresses, usernames, videos watched and video uploads. The ruling, which  [...]
Posted: Tuesday, July 15th 2008

Industry Buzz & Snippets: 7/15/08

Ad Networks and Analytics: Cost-per-lead firm Pontiflex launched AdUnit X, custom cost-per-lead banner ads. A screenshot is available on the Pontiflex CPL Blog. Online ad prices have reportedly fallen for the third consecutive month. Agencies  [...]
Posted: Tuesday, July 15th 2008

House to Hold Hearing Regarding Partnerships Between Ad Firms, ISPs

The House Energy and Commerce Telecommunications Subcommittee will conduct a hearing this Thursday to examine partnerships between internet service providers (ISPs) and online ad firms like Phorm and NebuAd. The hearing builds on last week's Senate Commerce Subcommittee ga  [...]
Posted: Tuesday, July 15th 2008

FCC to Comcast: Throttling Broadband is Unlawful

Comcast's attempts to throttle user bandwidth have been ruled unlawful by the Federal Communications Commission (FCC) -- a coup for 'net neutrality proponents. Throttling broadband, the practice of slowing internet service down for heavy users, is an unpopular means of discouraging peer-to-peer filesharing. Last year the media panned Comcast when it confessed to   [...]
Posted: Monday, July 14th 2008

Senate Conflicted Over Notion of 'Privacy' in Online Advertising

Yesterday the Senate Commerce Subcommittee held an anticipated behavioral advertising hearing. Of particular concern to its opponents is the practice of serving ads to users based on their online activity. Such capabilities have been compared to browser hijacks and wire  [...]
Posted: Thursday, July 10th 2008

Digital Element Brings IP-Based Ad Targeting to Japan's Digital Ad Consortium

Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan. The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients. NetAcuity d  [...]
Posted: Thursday, July 10th 2008

Behavioral Advertising Faces Senate Today

The Senate Commerce Committee is holding a hearing for online behavioral advertising today. Central to the debate is NebuAd and its technology, which gleans online activity data from ISPs to serve targeted ads to unwitting broadband subscribers. The company has suffered a   [...]
Posted: Wednesday, July 9th 2008

Public Knowledge, Free Press Launch Preemptive Strike on Behavioral Targeting Hearing

The Senate Commerce Committee's has rescheduled its online behavioral targeting hearing for July 9. On the eve of the hearing, Public Knowledge, Free Press and the Center for Democracy and Technology will hold a debate contesting the safety of behavioral targeting, reports MediaPost. Prior to the   [...]
Posted: Thursday, July 3rd 2008

Viacom Wins Right to Cruise YouTube Records

Google has been ordered to surrender the data of users that watch YouTube videos, including videos streamed on other websites, to Viacom. The ruling (pdf) was made by Judge Stanton of the federal court for the Southern District of New York. YouTube user data now available to Viacom includes usernames, videos viewed and IP addresses, which Viacom can use to identify some individuals through I  [...]
Posted: Thursday, July 3rd 2008

Spam Still a Problem; 'Finance' Tops Spammers' Favorite Topics

Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports. For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam filter. Some results follow: UK residents are most likely to receive sex spam, and emails from Nigerian nobles in "dire straits." The most popular offers were financial: usually solicitat  [...]
Posted: Wednesday, July 2nd 2008

Two More ISPs Distance Selves from NebuAd

In the wake of Congressional inquiries about behavioral targeting and privacy, ISPs CenturyTel and Embarq have publicly distanced themselves from NebuAd. The news follows Charter's decision to   [...]
Posted: Tuesday, July 1st 2008

Ask Puts Promotional Guns Behind Privacy Policy

Ask.com wrote an open letter to privacy advocates and the California Attorney General's office, toting a more prominent "Privacy" link on its website. From the letter: As of today, Ask.com has added a [prominently placed] direct link to our privacy policy ... right on our homepage. It is only one of four non-search related weblinks ... We’ve also made sure that the "Priv  [...]
Posted: Thursday, June 19th 2008

TruMedia: Facial Recognition Boards Won't Record, Share Data

Following a New York Times article about billboards with facial-recognition-based tracking systems -- which caused a privacy stir -- TruMedia Technologies sent a letter to the paper explaining it would never record or store any video from the billboards, MediaBuyerPlanner   [...]
Posted: Friday, June 13th 2008

Behavioral Advertising Faces Senate Next Week

Next Wednesday, the Senate Subcommittee on Interstate Commerce shall conduct a hearing about interactive advertising. The action follows privacy concerns surrounding ISPs' foray into behavioral targeting for ad-serving purposes. Last month, Charter partnered with ad platform NebuAd to t  [...]
Posted: Thursday, June 12th 2008

Wisconsin Puts Mobile Phones on DNC List

Wisconsin joins Colorado, Florida, Tennessee and Oklahoma in adding mobile phone numbers to its telemarketing do-not-call list, writes MediaBuyerPlanner. The state's Department of Agriculture, Trade and Consumer Protection, which administers the list, is doubling the number of intake lines in anticipation of residents calling to register their cell phones,   [...]
Posted: Wednesday, June 11th 2008

Israeli Surveillance Leads to High-Tech Billboards

Technology inspired by Israeli surveillance has led to camera-equipped billboards that track faces in order to gather reliable viewing data for digital displays and screens, reports MediaBuyerPlanner. The technology comes from TruMedia, which is testing the cameras in 30 locations nationwide. As part of a partnership with   [...]
Posted: Monday, June 2nd 2008

Microsoft 'Echoes' Liberates Personal Contact Info to Networking Circles

Microsoft is preparing a platform that enables mobile carriers to provide Windows Live and other software to subscribers. Code-named "Echoes" and headed by Microsoft's Israeli Strategic Development Center, the premises are simple: broaden the reach of Microsoft software, unite users, and maybe "get rid of phone numbers" -- according to a speech Bill Gates recently made. Echoes p  [...]
Posted: Friday, May 30th 2008

Borders Shafts Seven-Year e-Commerce Relationship with Amazon

Fulfilling a vow it made early last year, Borders announced plans to launch its own e-commerce site. This brings its relationship with Amazon, which has managed Borders' online orders since 2001, to a definitive end. Moving forward, Baker & Taylor Inc. shall handle fulfillment and shipping of merchandise ordered from the bookseller's online properties, writes the Atlanta Business Chronicle. Mar  [...]
Posted: Friday, May 30th 2008

Consumers Like Each Others' Email; Daily Marketing Messages, Not So Much

A study from online firm Habeus shows consumers primarily connect with one another by using email, reports MediaPost. Email is expected to remain an oft-used communication tool, despite the rise of social networks like Facebook, which lets them pass messages to each other in other ways. 67 percent of respondents said they prefer email today, and 65 percent claim they will proba  [...]
Posted: Friday, May 23rd 2008