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Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Mobile IM Use May Overtake SMS, Mobile Email

SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports. Globally, 11   [...]
Posted: Tuesday, April 29th 2008

Global Mobile Ad Guidelines Published by Mobile Marketing Association

The Mobile Marketing Association (MMA), which presides over 600 companies in the mobile marketing space, has published a set of industry ad guidelines (pdf). Designed to protect customers while encouraging global advertisers to explore the space, the guidelines include the following: Recommended aspect ratios are 6:1 (default) and 4:1 (extended)   [...]
Posted: Thursday, April 24th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

Facebook to Launch IM Service

Facebook is poised to launch its own instant messaging service as early as next week. The service will be built into Facebook profile pages. Facebook's plans may be bad news for third parties like Social.IM and FriendVox, which built IM apps on Facebook. The announcement comes a week after Bebo, the third biggest social network, was purchased by AOL. AOL says the merger's success hinges upon the successful  [...]
Posted: Monday, March 17th 2008

AOL Absorbs Top UK Social Network Bebo

AOL has purchased social networking site Bebo for $850 million in cash. The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast. AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire  [...]
Posted: Thursday, March 13th 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]
Posted: Friday, March 7th 2008

AOL Opens AIM, Ad Revenue-Share in the Works

AOL has opened its popular instant messaging client AIM with the release of OpenAIM 2.0. Open Aim 2.0 provides uninhibited access to all-in-one IM clients like Meebo Pidgin, allowing users on those sites to freely access AIM,   [...]
Posted: Thursday, March 6th 2008

Canadian Teens Less Internet Savvy Than Adults

In Canada, teens (13-17) are actually online less adults - 13 hours per week as opposed to 19 hours - and their comfort level with technology is much lower than that of adults, Ipsos Reid finds when comparing a study of older adults (pdf) with a study of teens, MarketingCharts   [...]
Posted: Thursday, March 6th 2008

Skype Announces 100 Billion Minutes of Successful Calls

Skype has served 100 billion minutes worth of Skype-to-Skype calls, according to the company's blog. The service offers free Skype-to-Skype voice and video calls and has been around for 4.5 years. In 2005 Skype was purchased by eBay, which   [...]
Posted: Friday, February 22nd 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influ  [...]
Posted: Thursday, February 21st 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

More 'What If' Data on Yahoo-Microsoft Combo

Both Hitwise and comScore issued additional data this week on what sort of market player would be formed with a merger of Yahoo and Microsoft's MSN. The data considers reach of online properties, the search market, email and instant messaging, among others,   [...]
Posted: Thursday, February 7th 2008

Bud Baits Super Bowl Ad Critics with Secret Spot

Budweiser has launched a campaign to ignite activity amongst consumers in preparation for the Super Bowl. For the two weeks preceding February 3 (Super Bowl Sunday), visitors to Budweiser.com, BudBowl.com and BudLight.com will be invited to rate Budweiser Super Bowl ads. Once registered, users will receive a mobile text message inviting them to vote after each ad is shown. The message for the last ad contains a code enabling visitors to view a "secret 11th spot," availabl  [...]
Posted: Wednesday, January 23rd 2008

Gaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address

Nearly eight in 10 children (78.1 percent) age 6-11 report they play online games -- by far the largest percentage performing any online activity, according to (pdf) the 2007 American Kids Survey from Mediamark Research and Intelligence (MRI),   [...]
Posted: Wednesday, December 26th 2007

More Teens Create, Share Online Content: 'Multichannel Teen' Emerges

Content creation by teenagers continues to grow, with 64 percent of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57 percent of online teens in 2004, according to a report from the Pew Internet & American Life Project, writes   [...]
Posted: Friday, December 21st 2007

Piczo Goes Mobile, with Help from Intercasting

Intercasting Corp. and Piczo, a teen-oriented web destination, have partnered to tackle mobile carriers hand-in-hand. Through an Intercasting offering called ANTHEM, Piczo users will be able to share content on handheld devices. Piczo mobile offerings will also include SMS/MMS messaging, a proprietary mobile internet site, and a mobile application -- all of which will enable users to upload images from their camera phones, convey messages, and post comments on Piczo pages. Mobile capabi  [...]
Posted: Thursday, December 13th 2007

MTVU, Microsoft Partner for Activist Web Series

MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft. MtvU is a 24-hour college network broadcast to 750 universities in the US. Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause,"   [...]
Posted: Wednesday, November 28th 2007

Meebo Brings Shared Experience to Online Chat

Meebo, an instant message service aggregator, is harnessing outside applications to improve its hosted chat experience. Today the company will debut about 20 online games, free for distribution and collaborative use amongst Meebo community members. Last month the company opened its plat  [...]
Posted: Tuesday, November 20th 2007

AP-AOL Instant-Messaging Trends Survey: Mobile IM Use Up

Mobile instant-messaging (IM) is growing among IM users, especially teens, according to the second annual AP-AOL Instant Messaging Trends Survey, which found 25 percent of respondents send IMs from cell phones, including one in three (32 percent) teens,   [...]
Posted: Friday, November 16th 2007

UK's Heavy Online Users Interact While Light Users Do Banking

The average UK Internet user spent 36.2 hours online and made 73.2 visits in July, but heavy internet users spent almost three times more time online in July - 99.4 hours - and made more than twice as many visits as the national average, according to comScore (via MarketingCharts). Th  [...]
Posted: Thursday, October 4th 2007

EyeWonder Connects Advertisers Directly to Instant Messengers

EyeWonder has launched a new product designed to make rich media ads more interesting to users of instant messaging clients, according to a press release from the firm (PDF). The ad delivery company has debuted InstantWonder, which consolidates the planning and buying of rich media ads for display in instant messaging applications. InstantWonder   [...]
Posted: Thursday, September 20th 2007

Zango Brings 'Slider' Ad Format to Desktops

Free content provider Zango has announced the availability of a new ad format, which brings ad messages directly onto the desktops of targeted users, popping up instant-message fashion while they consume news, watch videos or play games. "Most consumers are familiar with the notification that appears when they receive a new instant message," observed SVP Rip Warendorf. "Zango’s Slider ad format enhances the visual appeal of that messaging format and gives advertisers a new  [...]
Posted: Wednesday, September 12th 2007

Sports TV Viewers Also Online - Connect with Peers and Engage with Ads

American sports fans are doing a lot more than sitting back and watching the big game on TV: They're connecting with others and engaging with advertising, according to the results of a study by Solutions Research Group (SRG), reports MarketingCharts. The company interviewed nearly 1,000 sports fans who  [...]
Posted: Friday, September 7th 2007