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MediaPost Forecast 2004 Photo Gallery

Attending MediaPost's Forecast 2004 Online Media Day conference, I didn't hear enough content to really comment on it, but it seemed to be a good collection of speakers. The cocktail party (which, let's face it, is what I really show  [...]
Posted: Saturday, September 27th 2003

Searching for Holiday ROI

Did-It.com: Searching for Holiday Profits: Best Practices In Search Engine Marketing ClickZ columnist and MarketingWonk contributor Kevin Lee, CEO of Did-It.com, and Patricia Neuray, Eastern regional VP for Overture, are hosting a seminar geared towards optimizing retailers' search marketing campaigns before the holidays. Sept. 24, New York Grand Hyatt, 8:30am - 11am.   [...]
Posted: Saturday, September 20th 2003

Book Hotel Now for Ad-Tech

If any of you are planning on attending Ad-Tech in NYC in early November but haven't yet booked a hotel room, don't delay. In fact, the Hilton NY, where the event is taking place, may already be sold out (though I've been informed that they may still have luxurious "Club" rooms available for heavily discounted prices). Why is it already sold out? Because anticipation is so high for th  [...]
Posted: Wednesday, September 17th 2003

IAB Set to Release New XMOS Research Tomorrow

MediaPost: IAB Ready to Release More Research Results The Interactive Advertising Bureau will release a new installment of its Cross Media Optimization Study (XMOS) at tomorrow's IAB Annual Meeting in NYC. MediaPost pretends like there is some suspense as to whether or not the results will be positive:If the results are positive, it will continue to push the  [...]
Posted: Monday, September 8th 2003

Deadline for Ad-Tech Awards This Friday

Ad-Tech: Ad-Tech Awards Reminder: if you'd like your agency or campaign to be considered for an Ad-Tech award, fill out the submission form linked above immediately, as the deadline for entries is this Friday (Sept. 5th).   [...]
Posted: Tuesday, September 2nd 2003

Contextual Ads Performance: Middling

WSJ (subscription required): Big Online Publishers Flirt With Context-Based Ads IAR: Contextual Ad Debate Rouses Critics This WSJ article raves that contextual ads are "like 1999." Meanwhile, IAR has a different take, reporting on panels and ensuing discussions spinning off from Jupiter's Search Engine Strategies con  [...]
Posted: Friday, August 22nd 2003

Yahoo Repents, Re-emphasizes Search

IAR: Yahoo! Branching Out its Search Roots Yahoo's search czar Jeff Weiner indicated that Yahoo would put the search back into the mega-portal's pages. Once primarily a web directory, Yahoo evolved into a jangling collection of web-related services, content and products. Weiner, speaking at Jupiter's Search Engine Strategies conference, said that the company would soon come out with a Froogle-like product search function. He sa  [...]
Posted: Friday, August 22nd 2003

Ad-Tech Releases November NY Details

Ad-Tech.com Ad-Tech has updated its web site to feature details of this November's NY show. Early signups are discounted.   [...]
Posted: Thursday, August 21st 2003

Search Market 2004 Will Be Tumult

IAR: Search Engine Throne Up for Grabs SearchEngineWatch founder Danny Sullivan told Jupiter's SearchEngine Strategy conference attendees that this next year will be the pivotal moment for the search engine marketplace, determining which of the major players will dominate for years to come. While Google has only a 32 percent slice of the pie, according to comScore, it has almost three quarters of the market when including other  [...]
Posted: Tuesday, August 19th 2003

Photo Phun at Jupiter Ad Forum

Jupiter Ad Forum attendees will want to peruse through our new picture gallery of the conference, checking to see if Rick Bruner was serious when he said, "Oh, no, don't worry, we won't include that shot, of course." Everyone else might be curious to see if, indeed, he did.   &nbsp  [...]
Posted: Friday, August 1st 2003

Live From Jupiter Ad Forum

Why do I keep volunteering to cover these conferences? (Why do I keep using rhetorical questions, when I know that Tig hates them?) Covering conferences is hard work, not like just sitting around my spare bedroom making snarky comments about original reporting other people did. But, the ClickZ/Jupiter Ad Forum was kind enough to have wi-fi access throughout the conference hall, so I really don't have any excuse not to. Besides, i  [...]
Posted: Wednesday, July 30th 2003

Reminder: Jupiter Ad Forum This Week

Jupiter Events: Jupiter/ClickZ Advertising Forum Just a reminder, another of the industry's leading conferences takes place this week in NYC. I'll be wandering the hallways with a press badge, if any loyal readers want to seek me out. Keynotes include Overture's CEO Ted Meisel, NYT Digital's CEO Martin Nisenholtz, and Visa's director of advertising Jon Raj. If they have wifi, I'll try to blog in real-time, though I really attend  [...]
Posted: Monday, July 28th 2003

Jupiter Advertising Forum, July 30-31

Jupiter Research / ClickZ: Advertising Forum Conference & Expo 2003 Just a reminder, the next big industry event is only a month away. I'll be there blogging my heart out. Hope to see you there.   [...]
Posted: Monday, June 30th 2003

More Feedback from Ad Tech

iMedia Connection: Ad Tech San Francisco Coverage An entertaining look back at last week's event, which by all accounts appears to have been very successful.   [...]
Posted: Monday, June 23rd 2003

Ad:Tech Wrap Up

MediaPost: Ad:Tech Wraps A Success Actually, don't even read this post. If you really want to know how Ad:Tech went, just read the post below entitled, "@d:tech Gossip and Photos" written by our own Jack O'Bight. Far more "insightful".   [...]
Posted: Thursday, June 19th 2003

@d:tech Gossip and Photos

Well, if you had thought about attending @d:tech and decided against it, your loss. It was schmoozing gold. We partied like it was 1999. See lots of photos below, proceeded by snarky gossip. Since Rick's first update, highlights of the event included: I just got my first digital camera, so look out! Scroll down for pictures! During Day 1 set-up of the exhibition hall, Overture's boo  [...]
Posted: Thursday, June 19th 2003

@d:tech Day One

MediaPost: Day One: Ad Tech Stresses Strategy Masha Gellar's wrap up of the first day of Ad: Tech.   [...]
Posted: Tuesday, June 17th 2003

Quick @d:tech Update

Greetings from the press room of @d:tech. So far, this is shaping up to be the year's best e-marketing conference. Here are some quick and dirty observations by mid-day: Attendance is huge. Everyone is talking about it. Event chairperson Susan Bratton says 350-400 people paid for full conference access, while another 1,700-2,000 have paid for the exhibit hall only. She says that is twice the size of   [...]
Posted: Monday, June 16th 2003

Ad:Tech Begins Today

Mediapost: Ad:Tech SF Attracts Record Crowd Ad:Tech SanFrancisco begins today and attendence is looking very healthy. There are 40 sponsors, 90 exhibitors, 142 speakers, and 2,200 registered attendees. Our own Rick Bruner will be there so stay tuned for his updates on the conference as it progresses throughout the week.   [...]
Posted: Monday, June 16th 2003

ClickZ Sums Up the Jupiter Blog Conference

Clickz: B-Blogs: Mega-Meta, Very Viral Rebecca Lieb sums up Jupiter's Business Blogging Conference held in Boston Monday and Tuesday this week. As she mentions in the article, 35% of attendees live-blogged the event including our own Rick Bruner and Heath Row who, word for wo  [...]
Posted: Friday, June 13th 2003

Last-Minute Reminder: Free Biz Blog Panel TONIGHT, NYC, Free

eCommerceSIG: Intro to Business Blogs I know I've already done the shameless self-promo on this earlier, but it is free, so gimme a break. If you're in NYC, have time tonight and are interested in business weblogging (and want to see how it should have been done in   [...]
Posted: Thursday, June 12th 2003

Further Updates on ClickZ Blog Conference

Ugh. I am not up to the challenge of real-time conference blogging, particulary not given the competition at this blogfest. In particular, if you really care, Heath Row is miraculously blogging every last word uttered at this conference. I've never seen anything like it. Pleased to say I got the guy a round of applause at the last panel of the day. That said, following up on   [...]
Posted: Tuesday, June 10th 2003

Observations From ClickZ's Weblog Business Strategies Conference

So, I'm one of about a couple of dozen bloggers blogging live from this conference (several, but not all, are on this list). Here are some of my observations: Insanely, Heath Row is blogging a complete transcript of the conference. Wifi rocks, and conference organizers everywhere should encourag  [...]
Posted: Monday, June 9th 2003

Feedback from DM Days NY Conference

Wired: Spam Is in Eye of the Beholder A somewhat tongue in cheek look at the discussion on spam from this top direct marketing event. I'm sure that we will be hearing more reports from here soon. Between sessions, some mourned the loss of their very favorite sales-pitch slogans. "I feel like a lot of really good words have been stolen from me," said Kevin Codell, a freelance advertising copywriter who is  [...]
Posted: Wednesday, June 4th 2003

CD Expo Appears to Have Been Cancelled

JupiterMedia: Computer Digital Expo, Las Vegas - Nov. 17-21, 2003 - The Comdex Alternative Anil Dash brings to our attention that CD Expo appears to have been cancelled. The above link goes to a Google Cache version of what was the CD Expo   [...]
Posted: Tuesday, June 3rd 2003