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Arbitron and Measurecast Become One

MediaPost: Just an Online Minute... One Stop Webcast Ratings If you're charged with keeping an eye on webcast audience measurement, your life just got a little less complicated. The two suppliers of streaming media audience data, Arbitron and MeasureCast, became one yesterday, with Arbitron buying most of Portland-based MeasureCast, Inc.   [...]
Posted: Friday, November 8th 2002

Online Ad Consolidation: OPA Says Big Pubs Doing Well

MediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available. While the Interactive Advertising Bureau   [...]
Posted: Thursday, November 7th 2002

EarthLink's Blockade of Non-Spam

Wired: When Everything Was Spam to ISP For email marketers it is getting increasingly difficult to get messages through. What they don't expect however is for an ISP to start bouncing legitimate email: An overly-sensitive spam filter is to blame for a week-long blockade that resulted in nondelivery of some e-mail messages sent to EarthLink subscribers in late October. Whilst Earthlink has r  [...]
Posted: Thursday, November 7th 2002

Accipiter Escapes Engage

MediaPost: Accipiter Makes It Out Alive After nearly five years under Engage's proverbial lock and key, online ad company Accipiter Solutions, Inc. has flown the coop and is poised to take on the competition. CMGI has a unique way of ruining companies. It's a wonder there was even anything to save. Accipiter CEO Brian Handly is taking the company back to   [...]
Posted: Wednesday, November 6th 2002

Microsoft Does Something Right

IAR: MSN TV Trolls for Grayhairs At least one advertiser isn't blindly fixated on the 18 to 49 demographic. MSN TV has launched a $5 million holiday ad campaign to lure older Americans onto the Net. There is a vast untapped market that advertisers ignore because it is not cool. Yes, you need to start building brand allegience early, but don't forget the low   [...]
Posted: Friday, November 1st 2002

Top 20 Current Events & Global News Sites

"This data is based on audience measurement of more than 60,000 U.S. panelists who have combined and work access to the Internet." Nielsen//NetRatings Top 20 News Sites.   [...]
Posted: Thursday, October 24th 2002

MSN and AOL Online see contrasting results

ZDNET: "Microsoft: Online ads 'on a monster roll'" "We're on a monster roll," said Yusuf Mehdi, the corporate vice president overseeing Microsoft's MSN division. "This is the best-kept secret in the industry, which is that the online ad industry is alive and well and actually kicking butt for a number of companies out there." For the 2002 fiscal year, which ended 30 June, 2002, MSN's online ad revenue grew $40m (  [...]
Posted: Thursday, October 24th 2002

Safety Bot

AP: "AOL launches safety buddy for kids" "America Online is launching a new Internet-safety campaign for kids built around an automated instant-messaging "buddy" that dispenses advice in real time. Kids can add "AOLSafetyBot" to their buddy lists of friends on AOL Instant Messenger. It's programmed to answer, within seconds, such questions as whether kids should agree to physical meetings with online acquaintances or  [...]
Posted: Wednesday, October 23rd 2002

Amazon to put results on Inktomi

"Amazon.com will include its full product catalog on Inktomi's search index through the Inktomi Index Connect pay-for-performance program. Through a direct XML feed, Inktomi Index Connect allows Amazon.com to ensure its e-commerce wares appear in Web search results with detailed descriptions, Inktomi said. The results include "information about time-sensitive promotions, such as free shipping that drive purchasi  [...]
Posted: Tuesday, October 22nd 2002

Page Ranking Dispute

Slashdot: "Google Sued over Page Ranking" Search King - a self proclaimed competitor of Google is suing after being relegated to PageRank of zero. Google only imposes such punishment if they think a site has broken their regulations. Search King deny that they'  [...]
Posted: Monday, October 21st 2002

Pop-ups Pushed Down at Ask Jeeves

CNET: "Ask Jeeves Bans Pop-ups From its Search Website" The company said that it would concentrate instead on growing PPC advertising revenue.   [...]
Posted: Monday, October 21st 2002

NYTD Sees Ad Revenue, Renewals Up

Internet.com: "NYTD's Ad Renewals up 70%" Quoting the story: Total advertising sales in the online division of The New York Times Co. are up by 30 percent as of the end of September, the company said during a third quarter earnings discussion. So far this year, advertising renewals on the site are averaging about 70 percent.   [...]
Posted: Friday, October 18th 2002

Publicis Kills DMB&B, Santa's Agency

NY Post: "Publicis Closes Ad Agency That Created Santa Icon" The French ad agency and media giant is pulling the plug on the 96-year-old ad agency D'Arcy, Masius, Benton & Bowles, which created the original Santa Claus icon for a Coke ad, as well as the slogans "This Bud's for   [...]
Posted: Friday, October 18th 2002

Yahoo! CMO Quits for Depot

CNET News: "Two senior execs exit Yahoo" After a year on the job, John Costello has resigned as Yahoo!'s chief marketing office to take the same post at Depot. Jim Fanella, SVP of business services, is also leaving for personal reasons. This on the heels of a stonger than expected third-quarter performance announced last week.   [...]
Posted: Friday, October 18th 2002

Google the No. 1 search site in the world according to OneStat.com

Google’s global usage share has reached an all time high and has risen from 53.2 percent to 55.1 percent. The 7 largest search engines on the web are: 1. Google 55.1% +1.9% 2. Yahoo 20.6% +0.2 3. MSN Search 9.4% +0.3 4. AOL Search 3.5% +0.6% 5. Terra Lycos 3.0% -0.7% 6. Altavista 2.4% -0.4% 7. Ixquick 1.7% -0.5%   [...]
Posted: Tuesday, October 15th 2002

Big Portals as Seen by Advertisers

A review of AOL, MSN and Yahoo through the eyes marketing execs, as reported by Adage.   [...]
Posted: Monday, October 14th 2002

Microsoft to Launch MSN Marketing Blitz

"Microsoft will spend $300 million to promote the launch of the latest version of its MSN Internet browser and services later this month, the world's largest software maker says. The print, radio and broadcast advertising campaign is aimed at convincing consumers that MSN 8's newest features will make it easier for users to manage e-mail, protect their PCs from viruses, handle digital photos and browse the Web, the software giant said on Monday." More   [...]
Posted: Monday, October 14th 2002

Amazon Tests New Tiered Fee Structure

"On October 1, 2002, we launched a new referral fee structure aimed to help you earn more in our program - as much as 40% more. These new payment rates are designed to reward all of our hard-working Associates - it's now possible for everyone to earn more in Q4! Q4 will serve as an evaluation period for this new fee structure - we're hoping that you will see this as a tool that rewards you as you send more sales to Amazon.com. If this new structure proves successful in helping you drive more  [...]
Posted: Tuesday, October 8th 2002