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Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android

People: Departing Microsoft visionary Ray Ozzie sees "post-PC" world. Ad Technologies: Adobe works up new ad format for smartphones. Testing a bar code technology for 2-D smartphones.  [...]
Posted: Tuesday, October 26th 2010

Top Industry News for 10-21-10: Click fraud escalates, eroding online ads' credibility

Security: Escalating click fraud erodes credibility of online advertising. Ad Technology: Web ads tied to news photos pop up more and more. Momentum for interactive   [...]
Posted: Thursday, October 21st 2010

Industry Buzz & News: 5/04/10

Search: Google invests in firm that tries to predict the future. Ad Technologies: Consolidation predicted for ad technology sector in 2010. Social Media: Twitter set to   [...]
Posted: Tuesday, May 4th 2010

Now Microsoft Supports HTML5. Is it Finally Over for Flash?

After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post. "Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import  [...]
Posted: Monday, May 3rd 2010

3D's everwhere: in a newspaper, games, on the desktop

3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to   [...]
Posted: Monday, May 3rd 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]
Posted: Friday, April 30th 2010

Google Lists Hotel Prices on Google Maps

Google continues to experiment with new ad formats using its ubiquitous Google Maps. The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings. "You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate  [...]
Posted: Wednesday, March 24th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]
Posted: Tuesday, February 16th 2010

Premier Retail Networks Adds Fresh Market Stores as DOOH Grows

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores. Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market. "Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N  [...]
Posted: Monday, February 15th 2010

Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]
Posted: Friday, February 12th 2010

AccuWeather Relaunches with Custom Content Ad Opps

AccuWeather is relaunching its weather site next week with a streamlined site and the opportunity for advertisers to create custom content. It is making the new site available for preview as well updating its 65,000 fans on the AccuWeather's Facebook page before the launch. The relaunched site is less cluttered, in response to both users' and advertisers' requests. There are also new sizes and p  [...]
Posted: Tuesday, February 9th 2010

Industry Buzz & Snippets: 02/08/10

Industry: Google's display ads should top $1 billion. Mobclix strikes deal to enhance targeting on smartphones. Campaigns: Google scores with Paris Super Bowl ad.  [...]
Posted: Monday, February 8th 2010

Is Apple Killing Geo-targeted Ads?

Apple has posted an update to its Core Location services policy, which allows iPhone app developers to access the iPhone's GPS, cell radio, and Wi-Fi systems to determine the current location of the handset. The change in language is worrisome to developers that are building apps that rely on geo-location. Essentially it is warning them they can employ the technology only if it improves the app - and not just for the sole purpose of being able to better target promotions. (  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 01/28/10

Mobile Computing: Mobile ads get a makeover. What the iPad means for online advertising. iPad blurs line between devices. Apple's Tabl  [...]
Posted: Thursday, January 28th 2010

Industry Buzz & Snippets: 01/25/10

Industry: AOL acquires video creation company StudioNow. Anchor Intelligence finds click fraud in Vietnam. Campaigns: Inside Intel's effective web marketing business. S  [...]
Posted: Monday, January 25th 2010

Industry Buzz & Snippets: 01/21/10

Campaigns: Facebook, Microsoft scale back ad relationship. Search: Is it time for a Winter PPC account makeover? Security: Facebook scammers trying to   [...]
Posted: Thursday, January 21st 2010

AOL Spin Off Hasn't Hurt Ad Network Share Growth

Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market. AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]
Posted: Wednesday, January 6th 2010

Apple Steps into Mobile Ad Space with Quattro

Apple is getting into the still tiny mobile advertising space with its intended acquisition of Quattro Wireless. This announcement follows Google's plans to acquire AdMob, another mobile ad platform. Google's move into this space is hardly surprising, however - the company’s whole business model is bas  [...]
Posted: Tuesday, January 5th 2010

Consumer Groups Call for 'TV Everywhere' Investigation

The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming. The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l  [...]
Posted: Tuesday, January 5th 2010