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Pandora: Losses Way Up, But So Is Ad Revenue

In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek. Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011. Go  [...]
Posted: Thursday, May 24th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan  [...]
Posted: Wednesday, May 23rd 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]
Posted: Wednesday, April 18th 2012

Closing Bell: Google+ surpassing predictions | Project Glass | Yahoo layoffs

Social Media: Google CEO Page: social networking service surpassing predictions. Signs of What's to Come: Google’s Project Glass   [...]
Posted: Wednesday, April 4th 2012

On iPad 3 Eve, Google Wants You To Know You Don't Need Android to Access Google Play

Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well. Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users can pay for the premium apps via Google Wallet, ReadWriteWeb   [...]
Posted: Wednesday, March 7th 2012

Follow the Money: Tudou | Empire Avenue | Kabbage

Tudou Closes on $174M in IPO Tudou Holdings, China’s second- biggest video website, raised $174 million yesterday in its U.S. initial public offering, according to Bloomberg. Proceeds will be used for tech upgrades, bandwidth expansion and rights to videos. The site offers movies, TV series and content it produces itself, as well as user-genera  [...]
Posted: Monday, August 22nd 2011

Closing Bell: All about Google and Motorola | Firefox 8 | Foursquare

Google & Motorola: What is Google’s patent strategy? Exclusive: Guess who else wanted to buy Motorola? Google buying Motorola: Nokia, Samsung, and other industry players   [...]
Posted: Monday, August 15th 2011

Top News: Who owns the social graph? | Motorola Droid 3 debuts | Smartphone privacy | WaPo jobs section gets hacked

Social Media: Analysis: Facebook video calling versus Google+ Hangouts. Who owns your social graph — you or Facebook? Over 500,000 businesses are   [...]
Posted: Thursday, July 7th 2011

Ad Network Takes MySpace for $35M

Specific Media has bought MySpace from News Corporation, a number of publications have confirmed. The ad network, which helps marketers buy digital ads across the Web, online video, mobile and television, is paying about $35 million for the once wildly popular site, mainly in stock, according to news accounts. It is a telling transaction because it illustrates the changing business model, not to mention grow  [...]
Posted: Wednesday, June 29th 2011

Top News: Foodie.com, a new food vertical? | Facebook Credits go global | Yahoo's app search | Me on the Web

Domains: Why did Glam Media spend over $100K on Foodie.com? Social Media: Facebook Credits goes global with additional support in 13 countries. Facebook is armed with HTML5 and gunning   [...]
Posted: Thursday, June 16th 2011

Top News: Windows 8 unveiled | PlayStation Store back online | Malware targets Google, Apple apps | YouTube introduces Creative Commons licensing option

Productivity: Previewing Windows 8. Why Windows 8 is fundamentally flawed as a response to the iPad. Research & Stats: You can only really   [...]
Posted: Thursday, June 2nd 2011

Top News: Twitter adds Follow button | Schmidt takes blame for Google's social failure | Tapjoy says Apple's ban on promos kills profits | iCloud | YouTube to create network of networks

Social Media: Twitter adds a one-stop 'Follow' button for sites. More than friending: how can the social web go beyond Facebook? Schmidt sa  [...]
Posted: Wednesday, June 1st 2011

Top News: LinkedIn, Facebook IPOs | Apple near cloud music deals | Apple tells Senate it does not track locations | Kindle books outsell print versions |

Business Strategies: What LinkedIn means for Facebook IPO. Exclusive: Apple near cloud-music deals. Search: Google launches Inside Search   [...]
Posted: Friday, May 20th 2011

Video: Another New Ad Twist in the Microsoft-Skype Deal

Under Microsoft's acquisition of Skype, the video conference call provider said it would "support Microsoft devices 'Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities." With such little to go on, the online ad community been speculating on what the deal could mean to their industry. Will   [...]
Posted: Wednesday, May 11th 2011

Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style

Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company. Rather, Wal-mart is acqu  [...]
Posted: Tuesday, April 19th 2011

Top News: Google pushes forward with mobile payment plan | Publicis finds digital strategy pays off | GroupMe turns to advertising | New MobileMe

Mobile Payments: Google sets role in mobile payment. American Express launches all-new digital payments platform to attack PayPal’s bread and butter. Ad Agencies:   [...]
Posted: Monday, March 28th 2011

Top News: Groupon breaks relationship with ad agency that designed its Super Bowl ads | The AT&T-T-Mobile deal | Facebook acquires Snaptu, adds check-ins to events | NYT's pay wall years in the making

Agencies and Ad Departments: Groupon says it placed too much trust in agency that designed its Super Bowl ads. Mobile Computing: How the market values the AT&T-T-Mobile deal. Why AT&T’s deal for T-Mobile must be b  [...]
Posted: Monday, March 21st 2011

Top News: Verizon lands the iPhone, to boost mobile ad market | Providers ramp up battle of the 4G plans | Is Facebook peaking? |

Broadband: Whatever 4G means, the ad battle has begun. Mobile Computing/Marketing: Verizon to announce it will be offering the iPhone. Verizon iPhone to boost mobi  [...]
Posted: Monday, January 10th 2011

Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?

Online Ad Market: Google's AdMob reaches 2 billion daily ad requests. Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent. Business News: Facebook   [...]
Posted: Friday, January 7th 2011

Wait, Facebook Has How Many Users?

As the Sturm und Drang over the Goldman Sachs-Facebook deals settles down, marketers are looking at the massive cash infusion with an eye for what the deal will mean for them. For starters, it has already meant a recalculation of Facebook's reach. The site apparently has 600 million users - or possibly more - than the 500 million milestone Facebook widely proclaimed it reached a few months ago. According to a document that Goldman Sachs is showing potential investors, Faceboo  [...]
Posted: Wednesday, January 5th 2011

Top News: Google's Boutique.com | Women, Youth, Minorities Do Most Mobile Shopping

Business Strategies: —Spanfeller Media Group website The Daily Meal comes out of beta today. —American Red Cross website   [...]
Posted: Thursday, December 23rd 2010

IAC Creates 'Content Farm,' Seeks Writers

Barry Diller of IAC looks to be in the process of creating a “content farm,” seeking writers for IAC properties. IAC’s Pronto has launched The Writers Network, a site looking for people to write short how-to articles for between $10 and $25, according to AdAge. The articles seem, for the moment, to mostly be designed for IAC site Home   [...]
Posted: Thursday, December 23rd 2010