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GOOG Adds Creative Commons Filter to Image Search UI

Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially. In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o  [...]
Posted: Thursday, July 9th 2009

Google Sites Shed 'Beta' Designation

Google has decided to take the "beta" label off its Gmail service, which has operated for five years and, since its April 2004 launch, now serves tens of millions of users, according to The New York Times. A "beta" designation indicates a product is in the final stages of testing. It typically occurs after an internal "alpha" product test and the release of a final v  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Half of Twitter's Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who registered with the much-publicized micro-blogging service have no followers. 56% are not following anyone, and 55% have never even tweeted, says a report from HubSpot (  [...]
Posted: Monday, July 6th 2009

New Facebook Features Give Users Privacy Control

To help its over 200 million users better manage their personal and professional lives -- which increasingly intersect on its website -- Facebook is testing new privacy controls. The tools enable users to decide which groups or people are able to see respective photos, videos and text-based updates posted on their profiles. In addition to hiding casual photos from colleagues, the controls can also, for example, enable families to discuss a surprise birthday party without the birthday girl see  [...]
Posted: Thursday, July 2nd 2009

Google to Target Users by FICO Score

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable. Google is launching the initiative in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit   [...]
Posted: Wednesday, July 1st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Facebook's Hybrid Engagement Ads; Multi-Currency Support

In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering. The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative -- as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.   [...]
Posted: Monday, June 29th 2009

Most Free iPhone Apps Don't Bring Bacon Home

A report indicates that over half of the iPhone apps featuring ads had less than 1000 users in May. The report by mobile ad network AdMob shows that 54% of the 2,300 apps in which ads appear had fewer than 1,000 users - compared to the most popular apps, 5% of the market, which had more than 100,000 users. The biggest hits had more than 2 million, and about 11 apps had over 1 million users.   [...]
Posted: Friday, June 26th 2009

Google Holds 65% Search Share in Pre-Bing Rankings

Americans conducted 14.3 billion searches at the five core search engines in May 2009, with nearly two-thirds (65%) of searches performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites, according to comScore qSearch data. Though the total number of searches was down 3.8% over April 2009, Google's share of searches rose eight tenths of a percentag  [...]
Posted: Friday, June 26th 2009

Microsoft Launches Energy Management Tool

At the Edison Electric Institute conference in San Francisco yesterday, Microsoft Chief Research and Strategy Officer Craig Mundie announced the launch of a new online energy management software service allowing consumers to monitor and manage their own energy consumption online, writes the New York Times.  Microsoft spent the last two years quiet  [...]
Posted: Friday, June 26th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

NBC, Microsoft Partner for Ad Sales System

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales. In the past, marketers purchased ad time based on audience numbers -- how many people watched a given show. Recent years have made it possible to target in a more granular fashion, tailoring ads specifically to viewers based on age, gender and income, for example. Online advertising enables still more granular targeting:   [...]
Posted: Friday, June 19th 2009

Facebook Pilots Real-Time Search Terracing Features

Facebook is testing new search features on a small segment of its community. "Those of you in the test group will be able to find content from the people, organizations and public figures that matter to you as soon as they share it on Facebook," writes Kari Lee on the Facebook Blog, which reported the news. Those included in the test will be able to search their News Feeds for the most current status updates, photos, links, vide  [...]
Posted: Wednesday, June 17th 2009

MySpace to Cut 30% of US Team

This week MySpace announced plans to cut 30% of its US workforce -- a total of 420 employees. "Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company," stated CEO Owen Van Natta. comScore figures suggest Facebook had about half of MySpace's US audience this time last year. But by May 2009, MySpace's audience plummeted to 70 million and is now outpaced by Facebook, which has over 300 million users worldwide. (The US userbase  [...]
Posted: Wednesday, June 17th 2009

The Twuth About Twitter: Its Impact on Businesses and Communications

Twitter may well be struggling in its search for a profitable business model, but the company has made an impact on multiple levels of the marketing chain. As the real-time web service gains steam, more entities - from big-time corporations to grassroots-level nonprofits – are starting to benefit from its enormous reach. Most people are not particularly interested in reading what o  [...]
Posted: Tuesday, June 16th 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year. Ad exchanges, which operate somewhat like the stock exchange for online ads, enable publishers to auction ad space to ad agencies. Yahoo and Microsoft already run their own ad exchanges; what's more, both have a large lead over Google in terms of d  [...]
Posted: Monday, June 15th 2009

YouTube Empowers Instant Video Seeding Across SocNets

Now YouTube users can directly syndicate recently-uploaded videos across social networks, including Google Reader, Twitter and Facebook. YouTube's integration with Facebook Connect is particularly interesting: not only does it unite the YouTube label to a number of associated online destinations; it will also precipitate video dissemination on TV, via consoles, and across handhelds,   [...]
Posted: Monday, June 15th 2009