Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	1091	1924
» ad pricing	98	2917
» ad selling	533	2482
» ad targeting	667	2348
» ad technologies & vendors	501	2514
» advertainment	428	2587
» Advertising	9	3006
» affiliate marketing	33	2982
» agencies & ad departments	403	2612
» alternative marketing	528	2487
» Asia/Pacific	75	2940
» automotive	237	2778
» b2b	77	2938
» best practices	253	2762
» Beyond Marketing	1	3014
» Big Picture	1	3014
» biz buzz	1126	1889
» branding	763	2252
» broadband	302	2713
» campaigns & creatives of note	660	2355
» case studies	56	2959
» co-op marketing & partnerships	373	2642
» computers & tech	229	2786
» consumer packaged goods	243	2772
» CRM	19	2996
» cross media	412	2603
» deep coverage	1	3014
» demographics	235	2780
» direct marketing	168	2847
» domain names	458	2557
» don't believe the hype	84	2931
» e-commerce	445	2570
» e-mail marketing	75	2940
» entertainment	848	2167
» Europe	142	2873
» events	49	2966
» finance	131	2884
» gen Y	192	2823
» global	44	2971
» healthcare	32	2983
» How-to	4	3011
» I-PR & business communications	52	2963
» Insider News	3	3012
» instant messaging marketing	28	2987
» interviews	10	3005
» intrusive formats	75	2940
» Latin America	11	3004
» legal, government & regulation	256	2759
» loyalty & retention	220	2795
» major account moves	225	2790
» major players news	1421	1594
» Marketing	4	3011
» measurement & analytics	150	2865
» media convergence	424	2591
» minorities	24	2991
» multi-channel marketing	162	2853
» new and improved	376	2639
» nonsense & parodies	54	2961
» online ad market	907	2108
» pearls of wisdom	35	2980
» people	205	2810
» personalization	102	2913
» political parties & organizations	63	2952
» privacy	66	2949
» promotions	173	2842
» publishing	628	2387
» real estate	9	3006
» research & stats	386	2629
» rich media	324	2691
» Sales	1	3014
» search engine marketing	408	2607
» Segmentation & Markets	3	3012
» seniors	4	3011
» sex sells	14	3001
» signs of doom	147	2868
» signs of recovery	50	2965
» signs of what's to come	917	2098
» small business	39	2976
» spam & anti-spam	19	2996
» Spanish-speaking	28	2987
» syndication & RSS	104	2911
» technical innovation	157	2858
» telecom	103	2912
» text ads	231	2784
» tools & software	361	2654
» top stories	295	2720
» travel	46	2969
» user experience	695	2320
» Verticals & Sector	1	3014
» viral marketing & buzz	290	2725
» weblog marketing	128	2887
» wireless marketing	280	2735
» women	102	2913
» worst practices	192	2823

Microsoft, Facebook Realign Banner, Search Relationships

Microsoft has expanded its search relationship with Facebook - while at the same time closing the book on the site's banner ad business. The search portion of the news expands an earlier agreement to sell these ads for Facebook - now Microsoft will be adding new features and as well as extending search outside of the US. In its battle a greater share of search market with Google, this could be seen as a win for Microsoft. The company has been aggressively using third party search agreements   [...]
Posted: Friday, February 5th 2010

Coke’s Cause Marketing Campaign Ties to Super Bowl, as Pepsi Sits Out

Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl. Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is   [...]
Posted: Friday, January 29th 2010

Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine

Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl. The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well   [...]
Posted: Tuesday, January 26th 2010

Doritos' Consumer-Generated Super Bowl Ad Still Resonates

Consumer generated ads will get their moment in the sun again during the 2010 Super Bowl, thanks to Frito-Lay's plans to increase from two to three the number of consumer-created Doritos commercials it will air. For participants the stakes are even higher this year - winners can get as much as $5 million, compared to last year's $1 million award. The contest and subsequent ads are a favorite among viewers: the online promotion asks fans to crea  [...]
Posted: Monday, January 11th 2010

Social Customer Service Gets Tested Post Holiday

This will be the first holiday season that social network customer service - companies that use Twitter or Facebook to augment more traditional customer service operations - will be truly tested. Last year only a handful of major companies, including most notably Best Buy, had turned to Twitter or Facebook to answer questions about gadgets or return policies. This year dozens of large companies such as Comcast, Dell, Southwest Airlines and AT&T - and their customers - are relying on Twitter t  [...]
Posted: Monday, December 28th 2009

Ford Fiesta Gets Role in 'If I Can Dream'

The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream',  - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu. The show will follow  [...]
Posted: Tuesday, December 22nd 2009

Elite Travel Services on Display in 'Up in the Air'

The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney. Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies. "Secret Society" "We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag  [...]
Posted: Tuesday, December 22nd 2009

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]
Posted: Friday, December 18th 2009

Digital Gift Cards Pay Dividends in New Marketing Data

Retailers are finding that digital gift cards are not only what consumers want, but also can offer a wealth of information about both the buyers and the recipients who redeem the cards. The Container Store began offering digital gift cards on its website last month with such goals in mind. Eventually it plans to create targeted promotions for customers based on the data. More  [...]
Posted: Friday, December 18th 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/16/09

Campaigns: New York Media partners with Clickable for local web ad sales. Email Marketing: AOL's take on permission versus request. Sharing content generates most emails. Search:   [...]
Posted: Wednesday, December 16th 2009

Coke Zero Challenges Facebook Fans to Find Digital Double

Coke Zero has launched a novelty app for Facebook that lets users find their look-alikes on Facebook. Called Coke Zero Facial Profiler, the app uses advanced facial profiling software to match players against a database of 200,000 faces collected by Coke Zero. To participate, users grant the profiler app access to their Facebook account via Facebook Connect. The app then searches for the player's photos that he or she has uploaded to their  [...]
Posted: Monday, December 14th 2009

Industry Buzz & Snippets: 12/10/09

Media: AOL to think locally now. Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek. Online Ad Strategies: Using SEO to   [...]
Posted: Thursday, December 10th 2009

Google Shakes Up Search with Real Time, Voice and Image

Google has expanded - dramatically - its search capabilities with new developments in real time, mobile and language technologies that will be available on both the desktop and mobile phone. In Real Time Google Real Time Search is a feature that merges the public updates from social media sites T  [...]
Posted: Tuesday, December 8th 2009

Bing Beta Maps Social Media Overlays

Microsoft has rolled out a Bing Maps beta that - with its enhanced imagery and 3-D functionality - is undoubtedly designed to take on Google. Other features though, including the ability to overlay social media such as tweets - could eventually be much valuable to online and mobile marketers than just an alternative to Google Maps. A development platform currently only in limited release lets users create "mash-ins" on top of a map,   [...]
Posted: Friday, December 4th 2009

Virtual Goods Reap Real Sales

Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl  [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Geotargeted Ads Gains Non-Search Momentum

Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based. These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de  [...]
Posted: Thursday, December 3rd 2009

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]
Posted: Thursday, December 3rd 2009

Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]
Posted: Wednesday, December 2nd 2009

Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'

Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o  [...]
Posted: Wednesday, December 2nd 2009

Top 10 Viral Videos - November 2009

Internet videos created to promote mobile homes, chewing gum, beer and tech products are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in November 2009, reports MarketingCharts. The videos on the lis  [...]
Posted: Wednesday, December 2nd 2009

Marketing Will Drive Content in AOL's Rebrand

Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month. The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing,   [...]
Posted: Tuesday, December 1st 2009

Retailers Reach Shoppers with Tweeter Holiday Deals

Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other topics. The move represents the growing emergence of Twitter as a medium that can serve a range of previously separate outreach functions - including advertising, customer service, and news. Approximately 59% of online retailers plan to increase their use of Twitter this holiday season,   [...]
Posted: Tuesday, December 1st 2009