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Google Rules Search, but Bing Creeps Up Steadily

Bing increased Microsoft's share of the US search market by 1% last month and continues to slowly but steadily chip away at Yahoo and Google, according to an analysis conducted by StatCounter. Data for the month of June reveal that Microsoft (whose search share includes Bing, Live Search and MSN Search) had 8.23% market share for the month, up  [...]
Posted: Friday, July 10th 2009

GOOG Adds Creative Commons Filter to Image Search UI

Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially. In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o  [...]
Posted: Thursday, July 9th 2009

Google Sites Shed 'Beta' Designation

Google has decided to take the "beta" label off its Gmail service, which has operated for five years and, since its April 2004 launch, now serves tens of millions of users, according to The New York Times. A "beta" designation indicates a product is in the final stages of testing. It typically occurs after an internal "alpha" product test and the release of a final v  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Google Beefs Up Property Listings on Maps Site

Hoping to rock the waves in the real estate listings arena, Google has expanded its own property listings, buttressing them with extra search functionality for locating property listings on Google Maps. A search for "seattle real estate," for example, still features listings of real estate agents and brokers on a map. But below the search box -- and a souped-up search tool -- is a just-added invitation to search current listings,   [...]
Posted: Monday, July 6th 2009

Half of Twitter's Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who registered with the much-publicized micro-blogging service have no followers. 56% are not following anyone, and 55% have never even tweeted, says a report from HubSpot (  [...]
Posted: Monday, July 6th 2009

Borders UK Connects Singles in Matchmaking Game

With its new Happily Ever After online dating service, Borders UK demonstrates book retailers using the internet to reach out to customers in non-traditional ways is not just a US phenomenon. Borders UK, which Risk Capital Partners acquired from US book retailer Borders Group, Inc. in 2007 and which now operates as an independent, privately-held company, runs Happily Ever After, a service for single customers looking to meet other singles with an interest in books.   [...]
Posted: Monday, July 6th 2009

New Facebook Features Give Users Privacy Control

To help its over 200 million users better manage their personal and professional lives -- which increasingly intersect on its website -- Facebook is testing new privacy controls. The tools enable users to decide which groups or people are able to see respective photos, videos and text-based updates posted on their profiles. In addition to hiding casual photos from colleagues, the controls can also, for example, enable families to discuss a surprise birthday party without the birthday girl see  [...]
Posted: Thursday, July 2nd 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Microsoft to Unload Digital Firm Razorfish; Publicis May Bite

Microsoft has tapped Morgan Stanley to help sell Razorfish, the digital agency it purchased as Avenue A Razorfish in a $6 billion acquisition of aQuantive in 2007. The Avenue A component was cut loose in 2008. French marketing firm   [...]
Posted: Monday, June 29th 2009

Facebook's Hybrid Engagement Ads; Multi-Currency Support

In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering. The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative -- as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.   [...]
Posted: Monday, June 29th 2009

Google Holds 65% Search Share in Pre-Bing Rankings

Americans conducted 14.3 billion searches at the five core search engines in May 2009, with nearly two-thirds (65%) of searches performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites, according to comScore qSearch data. Though the total number of searches was down 3.8% over April 2009, Google's share of searches rose eight tenths of a percentag  [...]
Posted: Friday, June 26th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

NBC, Microsoft Partner for Ad Sales System

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales. In the past, marketers purchased ad time based on audience numbers -- how many people watched a given show. Recent years have made it possible to target in a more granular fashion, tailoring ads specifically to viewers based on age, gender and income, for example. Online advertising enables still more granular targeting:   [...]
Posted: Friday, June 19th 2009

May Searches Rise 20% to 9.4 Billion

Dominated by Google, total online US searches increased 20.3% year-over-year, from 7.8 billion in May 2008 to 9.4 billion in May 2009, according to (pdf) rankings of the top search provides from Nielsen Online. Google, which saw 6.0 billion search queries during the month, captured the largest share of all searches, at 63.2%, and experienced 28.2% YoY growth, MarketingChart  [...]
Posted: Friday, June 19th 2009

Facebook Pilots Real-Time Search Terracing Features

Facebook is testing new search features on a small segment of its community. "Those of you in the test group will be able to find content from the people, organizations and public figures that matter to you as soon as they share it on Facebook," writes Kari Lee on the Facebook Blog, which reported the news. Those included in the test will be able to search their News Feeds for the most current status updates, photos, links, vide  [...]
Posted: Wednesday, June 17th 2009

MySpace to Cut 30% of US Team

This week MySpace announced plans to cut 30% of its US workforce -- a total of 420 employees. "Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company," stated CEO Owen Van Natta. comScore figures suggest Facebook had about half of MySpace's US audience this time last year. But by May 2009, MySpace's audience plummeted to 70 million and is now outpaced by Facebook, which has over 300 million users worldwide. (The US userbase  [...]
Posted: Wednesday, June 17th 2009

The Twuth About Twitter: Its Impact on Businesses and Communications

Twitter may well be struggling in its search for a profitable business model, but the company has made an impact on multiple levels of the marketing chain. As the real-time web service gains steam, more entities - from big-time corporations to grassroots-level nonprofits – are starting to benefit from its enormous reach. Most people are not particularly interested in reading what o  [...]
Posted: Tuesday, June 16th 2009