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YHOO Stakeholder Appeals to MSFT on Bended Knee

Yesterday a Yahoo investor proposed that the company sell to Microsoft for $22 per share, a 74 percent premium on its stock price, which sat parked at $12.65 as of market close yesterday. The attempt to slick Microsoft's appetite is a stroke of irony, given the companies' recent history. The software giant tried in February to purchase its rival for $44.6 billion, amounting at the time to to $31 p  [...]
Posted: Friday, October 10th 2008

Verizon Lobs Per-Text Charge on Content Providers

Verizon has told content partners of its plans to apply a $0.03 charge to messages sent to its customers, reports Silicon Alley Insider. The fee applies to select messages, including SMS-based search and text alerts -- services that advertisers occasionally try providing to fickle mobile users. Calling the fee a "major precedent" that other carriers may try to model, RCR Wireless wrote: Cou  [...]
Posted: Friday, October 10th 2008

Yahoo! Web Analytics Targets E-Commerce Merchants

Yahoo has launched a beta release of Yahoo! Web Analytics, the lovechild of its IndexTools acquisition earlier this year. Part of Yahoo's Merchant Solutions suite, the first release of Web Analytics includes reporting and data analysis tools for Yahoo's existing hosted e-commerce customers. Updates will go live through '08   [...]
Posted: Thursday, October 9th 2008

NYT Shutters IHT.com

The New York Times is shutting down IHT.com, its International Herald Tribune site, reports MediaBuyerPlanner. NYTimes.com will host the international news normally reserved for the deceased sister site. The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller insisted,   [...]
Posted: Thursday, October 9th 2008

AdSense for Games, Now Live in Beta!

Google's long-anticipated AdSense for Games has finally gone into beta. Casual games publishers can display video, image and text ads in their online offerings. They can also define placements "such as interstitial frames before a game, after a level change, or when a game is over," according to the AdSense blog. AdWords team members will help market in-game ad space to relevant advertisers -- but pu  [...]
Posted: Wednesday, October 8th 2008

YouTube Adds Track-Buying Feature to Music Vids

YouTube users can now identify songs in a video, then download them from either iTunes or Amazon, according to a Google blog post. iTunes and Amazon MP3 icons will appear just beneath music videos, along with other community features. Participating music labels can also place e-commerce links beside their videos -- or even on videos uploaded by users that incorporated their music. (The tec  [...]
Posted: Wednesday, October 8th 2008

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]
Posted: Wednesday, October 8th 2008

Facebook Integrates Live Search, Expands to Web

Yesterday Facebook moved its search beyond the closed social network, so queries typed into its search box give users the option of searching the web, too. The power behind Facebook's new capabilities is Microsoft's Live Search. The two announced they would partner for search back in July. The deal includes sponsored search advertising, also powered by Microsoft. Ads that appear in a sear  [...]
Posted: Wednesday, October 8th 2008

Dynamic In-Game Ads Invade Sims 3

Electronic Arts (EA) plans to sell dynamic in-game ad space in "Sims 3," which comes out in February 2009. Ads will appear as movie theater posters and billboards in the virtual world Sims characters inhabit. View Sims 3 screenshots on ShackNews. Creative can be switched in and out over th  [...]
Posted: Tuesday, October 7th 2008

Ask Answers Questions in Search Results

Yesterday Ask.com rolled out the 11th version of its search engine, which it claims is 30 percent faster than the previous version. The search engine now indexes content from a broader pool of sites, draws more material from those it indexes and ultimately aims to answer questions in the search results, CEO Jim Safka told the Associated Press.  As  [...]
Posted: Tuesday, October 7th 2008

Gawker Media Goes Lean Against Hard Times

Blog network Gawker Media, the parent company of flagship celebrity gossip site Gawker, is cutting down staff and revising payment options for existing bloggers, according to an open letter from founder/owner Nick Denton. 19 editorial positions out of 133 will be cut, and pageview bonuses will be suspended "for the first quarter at least" in 2009. Pay will be raised to compensate for loss of bonus income. "If you haven't recent  [...]
Posted: Tuesday, October 7th 2008

Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]
Posted: Tuesday, October 7th 2008

Facebook Co-Founder Moskovitz Leaves for New Venture

Facebook co-founder Dustin Moskovitz has left the company to launch a startup with fellow engineer Justin Rosenstein, who joined Facebook from Google in 2007. The pair plan to build an enterprise-level productivity software package, according to AllFacebook. Rosenstein says the service will be compatible with, if not derivative of, Facebook. "Our user interface will adopt many of Facebook's conventions, cre  [...]
Posted: Monday, October 6th 2008

GOOG/YHOO Liaison Takes Backseat to DoJ Probe

Facing protest from just about every corner, Yahoo and Google have agreed to delay their sponsored search ad deal until after the Department of Justice (DoJ) completes a full review. "The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the Department of Justice," Yahoo stated. "We have had discussions with regulators  [...]
Posted: Monday, October 6th 2008

eBay Snaps Up Bill Me Later, Cuts 1000 Employees

As expected, eBay laid off 10 percent of its workforce, totaling about 1000 workers. But even as the company slims down for hard times, it found the capital to make two purchases: online payment company Bill Me Later, and a classifieds firm based in Denmark. Bill Me Later, which enables people to pay in installments for purchases across sites like WalMart, Apple   [...]
Posted: Monday, October 6th 2008

Faux Citizen Journalist Report Gives Apple Stock a Tumble

A false report from a "citizen journalist" about Steve Jobs' health sparked concern from investors, driving Apple's stock down three percent in a full day -- hitting a 17-month low of $94.65. The stock later recovered, but the debacle raised questions about the possible negative impact of falsely-reported "crowdsourced" news. The post was made on iReport, a user-generated content site run by Time Warner's CNN. It claimed CEO Steve Jobs "was rushed to the ER just a few hours ago  [...]
Posted: Monday, October 6th 2008

Nielsen Biz Media to Restructure, Consolidate

Nielsen Business Media may decide to combine the news desks for Adweek, Brandweek and Mediaweek magazines, part of a company wide editorial restructuring. The company plans to explore a new "content strategy" across all brands, Folio reports   [...]
Posted: Friday, October 3rd 2008

Obama Campaign Launches iPhone App

Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times. Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e  [...]
Posted: Friday, October 3rd 2008

MSNBC.com Unveils Self-Serve Option for Local Retailers, SMBs

MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day, reports MediaBuyerPlanner. Businesses can build and run customized online display ad campaigns in minutes through a new self-serve option through a partnership with AdReady. The Seattle-based advertising tech  [...]
Posted: Friday, October 3rd 2008

Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully

Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo. "Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses   [...]
Posted: Friday, October 3rd 2008

AOL's 'Outside the Box' Delivers TV Celebs to 'Net Fanbase

AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost (via MediaBuyerPlanner). Outside the Box fe  [...]
Posted: Friday, October 3rd 2008

YouTube's 'Hot Spot' Reveals Where Videos Lose Viewers

Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video." "Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on  [...]
Posted: Thursday, October 2nd 2008

NBCU Taps Appssavvy to Monetize New Facebook App

NBC Universal chose Appssavvy, a social media ad network, to serve as exclusive sales rep for some upcoming social media efforts. In late October the network plans to debut a Facebook app called iCue. Created by NBC Learn, the educational division of NBC News, the app targets users seeking intellectual recreation. Appssavvy will use traditional and customized ad programs to monetize iCue. The account is a promising indication of the future prospects   [...]
Posted: Thursday, October 2nd 2008

To Win Searchers Back, MSFT Pins Hopes on 'SearchPerks'

To stimulate use of Live Search, Microsoft rolled out (yet another) incentives-based program. Under the game show-style slogan "Search a lot, earn a lot!", Microsoft promises to reward users with "tickets" or points for each search they run on Live. Tickets can be redeemed for prizes, like ringtones and frequent flier miles. The SearchPerks program is incompatible with any browser besides Internet Explorer. And while the restriction may inconvenience some users, Int  [...]
Posted: Thursday, October 2nd 2008

To Its Dismay, CBS Discovers what 'Citizen Journalists' Consider News

Last September, CBS launched Eyemobile for iPhone, a service where iPhone-sporting "citizen journalists" can photograph or record news as it happens and post it on the CBS Eyemobile site. The network's decision to incorporate citizen journalism is part of a trend whereby "legitimate" news sources -- Wired,   [...]
Posted: Thursday, October 2nd 2008