Major account moves
Articles and advice about major advertisers changing agencies of record.
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- [First Page][Prev]
- Showing 401 - 410 of 410
Distressed Polaroid to Distressed Havas
AdWeek: $50 Mil. Polaroid Taps Havas Shops
Distressed ad agency holding company Havas won the even-more-distressed "$50 million" account of Polaroid. The camera maker came out of bankruptcy a little more than a year ago and proved t [...]
Posted: Monday, October 6th 2003
Marketers: Ads, Agencies Decline in Importance
NYT: Survey on Client - Agency Relations
A closely-watched annual agency-client survey - to be released later today - will show a continuing downward spiral of faith in advertising and ad agencies. Many of the measures of client-agency faith, goodwill and trust are at near-record lows. Most survey participants cited the economy as the primary factor for the low marks.
In an industry full of optimistic sales people, onl [...]
Posted: Wednesday, October 1st 2003
Veritas to MediaCom
Ad Age: MEDIACOM WINS VERITAS $15 MILLION ACCOUNT
Veritas Software awarded its approximately $15 million media buying account to Grey's MediaCom. About 20 firms competed for the business, including Universal McCann and Carat. The incumbent was the San Francisco office of Hill, Holliday, Conners, Cosmopulos. The creative portion of the account was previously awarded to San Francisco's Godfrey Q.
[...]
Posted: Monday, September 22nd 2003
Greyhound to Slingshot
Slingshot adds $2MM in billingsGreyhound Bus Lines chose Dallas-based full service agency Slingshot LLC for its $2 million online advertising account. Eight other agencies competed for the business.
[...]
Posted: Monday, September 15th 2003
Director of Biggest Public Online Budget to Step Down
AdWeek: ONDCP Ad Director to Step Down
Kinda makes youwant to light upThe director of the largest public interest online advertising budget, White House Office of National Drug Control Policy (ONDCP) Director Alan Levitt, will step down. The snake- [...]
Posted: Monday, September 15th 2003
Travelocity Narrows Agency Search
AdWeek: $30 Mil. Travelocity Books Visits
From 15 selected agencies, Travelocity narrowed its $30 million, online-heavy account to four, possibly five contenders. One agency remains unnamed, but the others are Arnold's New York office, Martin/Williams Minneapolis, BBDO in New York and DDB Dallas and Chicago.
[...]
Posted: Friday, September 12th 2003
Dell and United to OMD Digital
MediaPost: Dell and United Airlines
OMD Digital, the Chicago-based online agency, took both the Dell Computer and United Airlines online buying assignments.
[...]
Posted: Tuesday, September 9th 2003
Hotwire to McCann/SF
MediaPost: Universal McCann SF Wins Hotwire.com Account
HotWire, the online discount travel site, awarded its advertising account to Universal McCann San Francisco.
[...]
Posted: Tuesday, September 9th 2003
Leap Wireless to Butler Shine
AdWeek (via Yahoo): Butler, Shine's Value Focus Helps Shop Land Leap Unit
Butler Shine took the Leap wireless account, the teen-focused subsidiary of Cricket Communications. The company, now in bankruptcy, was the last of three recent bankrupt companies conducting online marketing to run new agency searches. Hopefully, the Butler people asked for [...]
Posted: Monday, September 8th 2003
ATT Wireless Account to Digitas
AdWeek: Digitas Lands AT&T Wireless' Digital Duties
The other shoe dropped on the AT&T Wireless business, with Digitas taking the online component of the account away from Avenue A. The traditional media portion of the $120 million account has a [...]
Posted: Thursday, September 4th 2003
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- Showing 401 - 410 of 410