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E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness

In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift. So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program   [...]
Posted: Tuesday, August 16th 2011

Heineken Strikes Eye-popping Deal with Google

Heineken is going to partner with Google in a multimillion-euro, multi-country initiative that includes collaboration on data. Its ads will run on YouTube video and mobile ads, according to the Financial Times, which broke the news. "The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also in  [...]
Posted: Thursday, June 30th 2011

Top News: OpenX lands Groupon, France's Orange | Meebo acquires Mindset | Google moves online clients to mobile | Who won in the Google-Bing sting?

Online Ad News: France's Orange ditches Google's DoubleClick for startup OpenX. Groupon is a new OpenX customer too. Mobile Marketing: Meebo   [...]
Posted: Tuesday, February 8th 2011

Top Tech News: Google expands product ads | iAd boosts Apple's rivals | 53% of mobile search is local | Amazon's PR disaster

Online Ad Market: Google expands product ads in search. Mobile Marketing: iAd is helping Apple's rivals. Mobile Search: Microsoft   [...]
Posted: Friday, November 12th 2010

Top Industry News for 10-14-10: Search shows Google is posed for more success

Search: Search shows Google is poised for success. AOL, firms explore an offer for Yahoo. Facebook, Microsoft   [...]
Posted: Thursday, October 14th 2010

Top Industry News for 7-15-10: Google expected to post sharp ad growth

Online Ad Market: Google expected to post sharp profit on ad growth. Google's results promise to lift veil on value. Major Account Moves: Google   [...]
Posted: Thursday, July 15th 2010

Top Industry News for 7-12-10: Social media is sinking ad pricing

Ad Pricing: Social media sinks online ad pricing. Social Media: Can the Foursquare keep up with marketers' demand? Gowalla - we're still in the   [...]
Posted: Monday, July 12th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Industry Buzz & News: 3/11/10

Ad Technologies: YouTube pulls the trigger on mobile ads. Why ad blocking is devastating to the sites you love. Technical Innovation: Avatar director James Cameron: 3D promising, but caution   [...]
Posted: Thursday, March 11th 2010

Industry Buzz & News: 3/10/10

Measurement & Analytics: 24/7 Real Media integrates with Omniture Data. Ad Technologies & Vendors: MediaForge ads only charge when people interact and buy. Major Account Moves: Walmart places a mega buy with  [...]
Posted: Wednesday, March 10th 2010

Industry Buzz & News: 03/04/10

Measurement & Analytics: The PPC controversy around credits for website visits. Campaigns & Creatives: GM, Yahoo first to use NYTimes' digital sign network. Agencies & Ad Departments: New Razorfish division a sign of digital health market   [...]
Posted: Thursday, March 4th 2010

Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine

Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl. The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well   [...]
Posted: Tuesday, January 26th 2010

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Industry Buzz & Snippets: 12/10/09

Media: AOL to think locally now. Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek. Online Ad Strategies: Using SEO to   [...]
Posted: Thursday, December 10th 2009

Industry Buzz & Snippets: 12/07/09

Measurement: IMMI issues new cross-platform metrics, mobile on rise. Search: Google promotes place pages in shop windows. Yahoo a  [...]
Posted: Monday, December 7th 2009

Dell To Make Cell Phone For AT&T

The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system. Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept mobile device pro  [...]
Posted: Thursday, October 8th 2009

Warner Artists Run Back into Arms of YouTube

Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site. The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos. Content ID will also enable Warner to monetize user-generated videos th  [...]
Posted: Wednesday, September 30th 2009

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

Liz Sivell Joins R/GA, Keeps Eye on Nokia E-Marketing

Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell -- who reports to ECD James Temple -- will pay special attention to the global Nokia e-marketing account. Prior to this appointment, Sivell was CD for London's Profero, where she focused on introducing clients to digital. Forrester recently named R/GA one of the top interactive agencies, with analyst Sean Corcoran praising the three-year-old shop's "strategic skill  [...]
Posted: Friday, September 11th 2009

eBay Unloads 65% of Skype

This article has been updated. Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on. Financial details were not disclosed, but eBay is seeking about $2  [...]
Posted: Tuesday, September 1st 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

Publicis Buys Microsoft’s Razorfish For $530M

Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares. Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity   [...]
Posted: Monday, August 10th 2009

Bing May Power Yahoo Search

As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports. The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which   [...]
Posted: Monday, July 27th 2009

Yahoo to Bring Behavioral Targeting to Mobile

Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp. Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu  [...]
Posted: Thursday, May 21st 2009

Digg to Microsoft: Thanks, We'll Take it From Here

Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports. The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli  [...]
Posted: Tuesday, April 21st 2009