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Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine

Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl. The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well   [...]
Posted: Tuesday, January 26th 2010

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Industry Buzz & Snippets: 12/10/09

Media: AOL to think locally now. Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek. Online Ad Strategies: Using SEO to   [...]
Posted: Thursday, December 10th 2009

Industry Buzz & Snippets: 12/07/09

Measurement: IMMI issues new cross-platform metrics, mobile on rise. Search: Google promotes place pages in shop windows. Yahoo a  [...]
Posted: Monday, December 7th 2009

Dell To Make Cell Phone For AT&T

The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system. Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept mobile device pro  [...]
Posted: Thursday, October 8th 2009

Warner Artists Run Back into Arms of YouTube

Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site. The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos. Content ID will also enable Warner to monetize user-generated videos th  [...]
Posted: Wednesday, September 30th 2009

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

Liz Sivell Joins R/GA, Keeps Eye on Nokia E-Marketing

Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell -- who reports to ECD James Temple -- will pay special attention to the global Nokia e-marketing account. Prior to this appointment, Sivell was CD for London's Profero, where she focused on introducing clients to digital. Forrester recently named R/GA one of the top interactive agencies, with analyst Sean Corcoran praising the three-year-old shop's "strategic skill  [...]
Posted: Friday, September 11th 2009

eBay Unloads 65% of Skype

This article has been updated. Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on. Financial details were not disclosed, but eBay is seeking about $2  [...]
Posted: Tuesday, September 1st 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

Publicis Buys Microsoft’s Razorfish For $530M

Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares. Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity   [...]
Posted: Monday, August 10th 2009

Bing May Power Yahoo Search

As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports. The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which   [...]
Posted: Monday, July 27th 2009

Yahoo to Bring Behavioral Targeting to Mobile

Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp. Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu  [...]
Posted: Thursday, May 21st 2009

Digg to Microsoft: Thanks, We'll Take it From Here

Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports. The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli  [...]
Posted: Tuesday, April 21st 2009

Paypal, Skype May Keep eBay Above Water

eBay's growth in the next few years will come mostly from online payment system PayPal, writes Business Insider. The online auction giant expects PayPal revenues to double to roughly $4-5 billion in sales by 2011. Last year, PayPal reported $2.4 billion in sales, or about 30% of eBay's $8.5 billion of overall sales. The company also expects Skype to be a $1 billion business in 2011.  Skype  [...]
Posted: Thursday, March 12th 2009

adjix Penetrates Twitter with Embeddable Text Ads

Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts). When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration. Advertisers can set accounts up so anyone can run their ads. Conver  [...]
Posted: Tuesday, March 3rd 2009

GSMA to Debut Mobile Measurement Service, Sell Behavioral Data

The Global System for Mobile Association, an industry body composed of major European mobile operators, is preparing to sell behavioral data for ad-targeting purposes. The GSMA includes T-Mobile International, Orange, Vodafone, Telefonica and 3. The coalition will launch a fully-audited mobile measurement service in the second half of 2009 in addition to three working groups -- one for advertisers, publishers and media/ad agencies. The technology was piloted among United Kingdom-based mobi  [...]
Posted: Wednesday, February 18th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Google, Amazon Put Book Collections on Mobile Phones

On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times. Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi  [...]
Posted: Tuesday, February 10th 2009

Time Warner Takes $16B Loss

Time Warner posted a loss of $16.03 billion, or $4.47/share, in 2008's Q4. The results were due mainly to a $24.2 billion write-down for its cable, publishing and AOL assets, reports MediaBuyerPlanner. Prior to this, Time Warner predicted it would report an operating loss for the fourth quar  [...]
Posted: Thursday, February 5th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless. The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units. Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi  [...]
Posted: Thursday, January 8th 2009

Apple Staggers iTunes Price Points

Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music. Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity  [...]
Posted: Wednesday, January 7th 2009

'Google Holiday Shopping' Leverages Top Product Searches

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount  [...]
Posted: Wednesday, December 3rd 2008

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008