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Microsoft Blogger Interviewed

Steve Rubel's Blog: Q&A with Robert Scoble on Blogging, Media and PR Steve Rubel wrote up an extremely informative interview with Microsoft employee and blogger Robert Scoble, discussing the sometimes-awkward nexus of PR executives and bloggers. Also touched are journalism ethics, "freaked out" PR flacks, and the types of messages that work in corporate blogs.   [...]
Posted: Thursday, April 29th 2004

AOL Spiral Slowing

AdWeek: AOL Q1 Operating Profit Up, Revenue Flat AOL, still suffering from expectations borne of sucker deals made in the Internet boom and generous self-dealing between Time Warner properties, reported ad revenues for the first quarter that were about five percent less than last year's. Subscriber losses, still in the hundreds of thousands, slowed in the quarter, and subscriber revenues actually  [...]
Posted: Thursday, April 29th 2004

Loyalty Programs Renewed Online

Internet Retailer: Marketers look to the web to boost flattening growth in loyalty programs While loyalty programs, such as frequent flyer miles promotions, increased at a compound rate of 30 percent per year from 1996 to 2000, the growth hit a wall at that point. Now, marketers are turning to the web to jumpstart membership growth by offering customer service and even events like points auctions.   [...]
Posted: Thursday, April 22nd 2004

Marketers Violating Can Spam

ClickZ: E-Marketers Not Fully CAN-SPAM Compliant A Jupiter study showed that about one in six marketers continued to send messages for more than 10 business days to people who unsubscribed from their lists, violating the recent Can Spam Act. Separately, several spam traffic studies show that the percentage of email that is spam has leveled off or is rising at a much slower rate than before.   [...]
Posted: Wednesday, April 21st 2004

Retailers Say Amazon Placement Works

Internet Retailer: Lands’ End lures new customers through Amazon Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.   [...]
Posted: Tuesday, April 13th 2004

Google: We're not Afraid of the Big Bad Microsoft

CNET: Google plays down Microsoft search plans No matter how hard Microsoft huffs and puffs about its upcoming search engine technologies - the most important quality of which seems to be the fact that it will come shackled to everyone's new version of Windows - one little Google piggy downplayed the threat, saying,"Rather than worry about some big promise coming down five years from now, we need to focus on innovat  [...]
Posted: Friday, April 9th 2004

Marketers Explore Net's Word-of-Mouth Options

Internet Retailer: The newest online marketing tactic: Tell a friend who tells a friend who … Tell-a-friend links are becoming more and more popular, as sites take advantage of off-the-shelf programs they can easily implement and marketers come to understand the additional persuasive power inherent in a word-of-mouth recommendation. Companies are also beginning to explore social networking sites as venues for spreading the wor  [...]
Posted: Thursday, April 8th 2004

Ford UK Mounts Novel Multi-Media Product Placement Campaign

If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a   [...]
Posted: Monday, April 5th 2004

Study: Consumer Good Sales Boosted with Net Ad Introductions

Revolution: MSN study shows online ads boost sales by up to 12.5% Adding to the drumbeat of studies showing the effectiveness of online advertising in helping brands of consumer goods, MSN published a study showing that adding online media to consumer product goods advertising boosted actual sales by as much as an eighth. The study concluded that consumer brands are likely fumbling their marketin  [...]
Posted: Friday, March 26th 2004

Bare Majority Thinks Google Untoppable

MSNBC: All Eyes on Google In the middle of this MSNBC article on Google, an unscientific reader survey asks whether other search engines stand a chance against Google. With 8716 responses, 40 percent said "Yes, we're always looking for the next new thing," while 52 percent said "No, it's become a part of our everyday lives." Even if just 40 percent of the people using Google now are willing to switch to other things, that is a huge liability for  [...]
Posted: Sunday, March 21st 2004

Email Revenue to Hit $6.1 Billion in 2008

AdWeek: E-Mail Marketing Revenue to Triple by 2008 A new study from JupiterResearch predicts email marketing revenue will triple from $2.1 billion last year to $6.1 billion in 2008. Retention programs will make up most of the growth, while acquisition efforts are expected to rise from $720 million in 2003 to $1.8 billion in 2008.   [...]
Posted: Friday, March 19th 2004

Convert with Seven Tips

ClickZ: Seven Conversion Rate Concepts for the Final Exam Bryan Eisenberg put together seven logical tips for figuring out how to adapt a site to better convert looky-lous to real buyers. They include having the development team go through the transaction process themselves - both at its own site and at the sites of major competitors - and ensuring that anticipated concerns are answered on the spot, slickening the pr  [...]
Posted: Friday, March 19th 2004

Amazon.com Previews Next Affiliate Comp Plan: Steady Progress Rather Than Breakthrough

Earlier today, Amazon.com sent an email to its affiliates to let them know what's coming next quarter. The incentive terms won't be much different, but the general intention is to sweeten the deal so that there's basically no reason to stick to the "classic," flat compensation plan. Here are the highlights: "The Growth Target bonuses will be richer than they were in Q1. [...] We are adding Magazines to the set of new-category promotions. For Q2 2004, the new categories being promote  [...]
Posted: Friday, March 19th 2004

Online Love Analyzed

NYTimes.com: Love in the Time of No Time In this impossibly comprehensive article, Jennifer Egan examines the ins and outs of online dating. One quote of interest to marketing minds:"Like a lot of online daters I corresponded with, he doesn't have Internet access at home; his online activity occurs almost exclusively at work (he minimizes the screen when his boss walks by) or at Internet cafes on weekends."  [...]
Posted: Monday, November 24th 2003

White-Collar Spam to Be Outed by New Laws

NYT: Big Companies Add to Spam Flow The New York Times points out that now that anti-telemarketing and anti-spam bills are either passing or gaining momentum, "legitimate" companies will soon be outed as the source for much of what consumers today consider junk calls, junk mail and spam. MarketingWonk's own Nick Usborne is quoted coining an apt term: "white-collar spam." A culture seems to have developed in the list acqu  [...]
Posted: Tuesday, October 28th 2003

AOL Continues Decline

DM News: AOL Subscriber Loss Continues; Ad Sales Stabilize At the current rate of subscriber losses, AOL will have only one member left on August 17, 2013. Losing about 700,000 subscribers this past quarter, despite its loss-stemming effort in introducing the new AOL 9, AOL reported a one third decrease in advertising spending, due mostly to the fact that many of its largest advertisers couldn't wait to get out of the d  [...]
Posted: Thursday, October 23rd 2003

History Channel Bows Targeted Campaign

iMedia: “Tactical to Practical” Uses Practical Tactics Joe Jaffe reviews the new History Channel online campaign that employs intelligent targeting and an effective split-screen effect. Comment also appears from Glow Interactive's Pete Levin and Horizon Interactive's Wendi Du  [...]
Posted: Tuesday, September 30th 2003

Prospectiv Direct Acts as E-tailer and Agency

iMedia: Interview: Prospectiv Direct's Jere Doyle iMedia interviews Jere Doyle Prospectiv Direct's president and CEO. The company maintains its own e-tail frontage as well as helps other companies find targeted, direct means of reaching customers. Our entire marketing objective is to get someone’s permission, get a lot of data behind them, and find out a lot about that customer for our clients.   [...]
Posted: Monday, September 29th 2003

Double Opt-in Isn't Always Black and White

ClickZ: Permission: Black, White... and Grey? ClickZ's Ben Isaacson suggests there may be some gray area between opt-in and double opt-in email addresses, and at least some complex considerations when looking at the different types of address and list origins. He distinguishes between business and consumer recipients, content versus commercial messages and first versus third-party senders.   [...]
Posted: Monday, September 15th 2003

Qwest Taps Young Demo With Music

Mediapost: Company's Qwest: Reaching The Younger Demographic The Starting LineIn the truest spirit of building brand loyalty early in life and leveraging teen's power over their parents, Qwest Communications has signed with Yahoo's LAUNCH music service to design   [...]
Posted: Wednesday, September 3rd 2003

Only Half of Marketers Measure Retention

NetIQ: NetIQ: Customer Retention Study WebTrends partnered with independent customer analysis consultant Jim Novo to conduct a study on customer retention. The finding are presented here. Some highlights: 52% are not currently measuring retention 28% are looking at repeat visit and purchase rates 16% are segmenting customers b  [...]
Posted: Wednesday, August 20th 2003

'Counter-Googling' Extends Personalized Marketing to Personalized Service

TrendWatching: Counter-Googling The practice of "Googling" someone or snooping into a person's background by doing a Google search has taken a twist. In what has been dubbed, "Counter-Googling," marketers are using the Internet to snoop into customers’ lives in order to provide more personalized products and services. For example, using reservation information, the Bel Air Hotel in LA "Counter-Googles" first-time g  [...]
Posted: Thursday, August 14th 2003

Union Uses Web to Pressure Verizon With 'Switch' Campaign

NYT: Unions May Ask Verizon Customers to Try AT&T Reuters: Verizon Union Raises Stakes Over Contract Take a page from the phone companies' hardball service-switching tactics, the A.F.L.-C.I.O. umbrella union is urging Verizon customers to support the cause of its workers -- locked in i  [...]
Posted: Wednesday, August 13th 2003

New Fee Causes NYT News Alert Subs to Fall 96 Percent

Editor and Publisher: NYTimes.com News Alert Has 20,000 Subs The introduction of a $19.95 a year fee this May caused subscriptions to the NYT News Alert service to fall from 500,000 to 20,000. Such a huge decrease does not seem intuitive. The News Alert service was part of people's daily lives - surely it was worth five cents a day to more than four percent of them, especially  [...]
Posted: Friday, August 8th 2003

NBC Embraces Advertainment Breaks

NYT: NBC Hopes Short Movies Will Keep Viewers From Flipping How are big network TV execs attempting to battle itchy fingers on remotes during commercial breaks? Like a hammer looking for a nail, th  [...]
Posted: Monday, August 4th 2003