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New Tactics to Try Against Faked Online Reviews

A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider. Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people   [...]
Posted: Thursday, September 1st 2011

Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter tools

AdSense's New Reporting, Tracking AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each new domain or subdomain where an ad has been placed. It will also provide more detailed data about ad pe  [...]
Posted: Wednesday, August 10th 2011

How to: Turn customers into promoters | Put your email clients at risk

How to Turn Customers into Promoters New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for  [...]
Posted: Monday, August 1st 2011

Under the Microscope: The numbers you need to make a loyalty program work

What: Loyalty programs and why they are so often ineffective. Who: Kevin Hillstrom, president of MineThatData took a look at what are the key elements to making a loyalty program work in this blog post. Why Don't They Work? Because marketers are not focusing on the customer behavior that is tied to the loyalty prog  [...]
Posted: Thursday, May 26th 2011

Top Industry News for 8-30-10: Google, AP reach agreement over content

Publishing: Google, AP reach licensing agreement. Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty   [...]
Posted: Monday, August 30th 2010

Kroger Boosts Loyalty with Downloadable Coupons

Kroger Co., looking to boost traffic and use of its loyalty program, is making it easier to download digital coupons and load them onto its loyalty cards. The grocery chain is offering more than 100 coupons on its website and allowing users to digitally "clip" them and load them onto their Kroger Plus loyalty cards - the first time Kroger has put together a digital clearinghouse in this way. At checkout, shoppers scan their Plus Card and the discounts are automatically deducted f  [...]
Posted: Thursday, August 12th 2010

Top Industry News for 8-10-10: Net neutrality advocates blast Google, Verizon plan

Legal/Regulatory: Net neutrality advocates blast Google, Verizon plan. Privacy: Google agonizes on privacy as ad world vaults ahead. Online Ad Market: How Skype   [...]
Posted: Tuesday, August 10th 2010

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash

Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000. K-C is planning a first year total contribution of $250,000. A  [...]
Posted: Tuesday, May 18th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

A Twitter Guide to Handling Anything Your Customers Throw at You

There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't.  Don't be in that latter group. Following is a quick guide to handling the worst of what your customer  [...]
Posted: Thursday, May 6th 2010

Some Retail Sites More Social Than Others

There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal, though, is to bring together online shopp  [...]
Posted: Thursday, May 6th 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Loyalty Programs May Be Rewarding But Many Customers Aren't Connecting

Marketers are undervaluing and under-utilizing the loyalty programs in which they have often invested a great deal of money - $2 billion in the aggregate - according to a new report from the Chief Marketing Officer Council. The bottom line secret to customer loyalty, according to the survey "The Leaders  [...]
Posted: Monday, February 1st 2010

Consumers Reward Marketing that Employs "Green" Messages

Customers are rewarding companies that use so-called "green marketing" tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing. (  [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Elite Travel Services on Display in 'Up in the Air'

The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney. Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies. "Secret Society" "We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag  [...]
Posted: Tuesday, December 22nd 2009

Online Reviews Deliver Powerful Marketing Punch

Online advertising is becoming less influential with consumers by the year - with one exception: online customer reviews and recommendations. So says Deloitte's fourth edition State of the Media Democracy survey, which found that TV continues to reign as the most influential advertising medium, with 83% of consumers identifying it as one of   [...]
Posted: Thursday, December 17th 2009

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

More Voices Pipe Up on Pay-for-Content

Still more major media outlets are weighing in on the discussion about paid content, and many are giving credence to the prediction that the era of free online news may indeed be coming to an end. The latest opinions - which included those from high-profile executives from News Corp., and Warner Bros. - were voiced during the Broadcasting & Cable/Multichannel News 2009 OnScreen Media Summit last week,   [...]
Posted: Tuesday, October 27th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]
Posted: Thursday, October 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Canadian Banks Look to Smartphones for Mobile Banking's Future

The growing popularity of smartphones in Canada is expected to drive more mobile banking by customers that hope to replicate online banking habits on a more flexible platform: checking balances, transferring cash and paying bills. RBC and Scotiabank already offer such services, and argue smartphones are crucial to mass adoption. One setback to growth lies in lack of mobile web access by a number of Canadians. "We're seeing interest in this area growing now as smartphones become the norm,"   [...]
Posted: Thursday, October 1st 2009