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Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

New Facebook Features Give Users Privacy Control

To help its over 200 million users better manage their personal and professional lives -- which increasingly intersect on its website -- Facebook is testing new privacy controls. The tools enable users to decide which groups or people are able to see respective photos, videos and text-based updates posted on their profiles. In addition to hiding casual photos from colleagues, the controls can also, for example, enable families to discuss a surprise birthday party without the birthday girl see  [...]
Posted: Thursday, July 2nd 2009

Hy-Vee Weds Digital Experience to Supermarket Shopping

HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVee's e-commerce site to find items at local stores and place them on a printable shopping list with store coupons before leaving home. They can also add items from a clickable store circular, link to manufacturer coupons, find recipes on a 64,000-recipe database, and obtain information about unadvertised in-store specials.   [...]
Posted: Wednesday, July 1st 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Local Businesses Nonplussed by Sponsored Search

Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal). The study from research firm Borrell Associates and funded by Clickable –  [...]
Posted: Tuesday, June 9th 2009

College Facebook Users Have Lower GPAs

College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University. While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe  [...]
Posted: Tuesday, June 9th 2009

Facebook Pilots Site-Wide E-Commerce Platform

Facebook has begun a closed beta pilot of its payment system for app developers. The program would create a universal currency for all Facebook apps, making it easier for users to purchase across vendors -- and ideally enabling both developers and Facebook to monetize their entertainment offerings with greater ease. It is being tested on three applications so far, but more apps will be added in the w  [...]
Posted: Thursday, June 4th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

IE8 Enriched with Real-Time Social Search Options

To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products. "This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t  [...]
Posted: Friday, May 29th 2009

Twitter Profiles Allegedly Suffer from PageRank Change

Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web. So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E  [...]
Posted: Friday, May 29th 2009

Image Ads Appear in AdSense Link Units

Users that implement AdSense Link Units can now add image ads to their marketing mix. Link Units are alternative text links to text ads that showcase topics relevant to the content on your site. When visitors click on them, they are brought to a standard, ad-infused AdSense page. Now those pages contain relevant image ads in addition to text. Prese  [...]
Posted: Thursday, May 28th 2009

Supermarket Retailers Go Mobile with Coupons

Supermarket retailers Tom Thumb and Randalls, both operated by Safeway, are joining the Cellfire mobile coupon network. According to Supermarket News, members of the chains' loyalty club programs can now have coupons automatically downloaded on their loyalty cards, Retailer Daily   [...]
Posted: Tuesday, May 26th 2009

Google Analytics Tracks Fresh YouTube Viewer Data

Through YouTube's Insight analytics offering (via Google Analytics), users can now keep track of new data on how their videos are faring. Previously-unavailable information includes bounce rates, length of visit, page views, and return visits. "For those who want to tailor their videos to a specific audience, Google Analytics also provides info about where viewers are located geographically and what languages they speak," the YouTube Biz Blog   [...]
Posted: Friday, May 22nd 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

'Focus on Value' Crucial to Ads in Downturn, Industry Pros Say

In a poll for AdweekMedia, ad/marketing professionals on social network LinkedIn were asked what the most effective tone for advertising is during a recession. They were given five options. Of the five, the vast majority of respondents (52%) argued the best tone was "a focus on value," Adweek reports. The preference was also shared almost equally between genders, with 54% of women selecting   [...]
Posted: Friday, May 8th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Disney to Join the Hulu Board

After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports. Financial terms were not disclos  [...]
Posted: Friday, May 1st 2009

One-Third of UK SocNetters Peeved by Constant Invites

Nearly one-third (31%) of social networkers in the UK say they dislike constant requests to join groups and invitations to download applications, according to new research from the UK's Internet Advertising Bureau (IAB). On the other hand, the study of nearly 2,000 internet users found that 28% would be happy to join a group  [...]
Posted: Tuesday, April 28th 2009

Domino's Patrick Doyle Apologizes in YouTube Video

Responding to a YouTube-based scandal in which Domino's employees recorded themselves playing with food before potentially serving it to customers, Domino's has responded with its own online video. The message features President Patrick Doyle of Domino's USA, who apologizes for the situation and recounts the steps Domino's will take to address such situations in the future.   [...]
Posted: Thursday, April 16th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

AOL Resuscitates Comparison Shopping Site

Tomorrow AOL will relaunch AOL Shopping, a comparison shopping site that emphasizes deals, bargains and coupons. The site showcases monthly specials from retailers across a handful of categories, including cookware, appliances and electronics. Each month the deals change; and a new suite of advertisers are expected to pepper the mix, including Barnes & Noble, Sears, Dell, Sephora and Bank of America. The site also features coupons from PriceGrabber.co  [...]
Posted: Tuesday, April 14th 2009

Today's Teens Buy 19% Less Music

Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads. In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discont  [...]
Posted: Wednesday, April 8th 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009