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Industry Buzz & Snippets: 02/08/10

Industry: Google's display ads should top $1 billion. Mobclix strikes deal to enhance targeting on smartphones. Campaigns: Google scores with Paris Super Bowl ad.  [...]
Posted: Monday, February 8th 2010

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010

The Legal Minefield of Social Networks

Corporate espionage and exposure to personal and corporate liability are a few of the risks of using social networks - risks that apply to both companies and individuals even when these networks are used for relatively benign activities such as marketing and corporate promotion. Despite these dangers, few companies have put in place formal policies regarding online social network use, according to a new report [  [...]
Posted: Thursday, February 4th 2010

Cybercrooks Target Social Networks

Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos. Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a dra  [...]
Posted: Tuesday, February 2nd 2010

Industry Buzz & Snippets: 02/01/10

Analytics: Democratizing behavioral analytics. Finding errors in your Google analytics tracking code. Ad Pricing:   [...]
Posted: Monday, February 1st 2010

Industry Buzz & Snippets: 01/29/10

Campaigns: Mobile ads provide limited boost to small game developer. Overseas weakness hurts Microsoft's ad campaign. E-Readers: Amazon CEO: "Millions" of Kindles sold. Mobile Computing:   [...]
Posted: Friday, January 29th 2010

Ad Industry Agrees on Online Privacy Icon

The online ad industry has coalesced around an icon meant to alert web surfers that an ad may be targeting them based behavioral data. Advertisers expect to start using the icon this summer, along with such phrases as "Why did I get this ad" or "Interest based ads" - phrases that polled best in a research study conducted by Future of Privacy Forum, which has been promotin  [...]
Posted: Thursday, January 28th 2010

Industry Buzz & Snippets: 01/28/10

Mobile Computing: Mobile ads get a makeover. What the iPad means for online advertising. iPad blurs line between devices. Apple's Tabl  [...]
Posted: Thursday, January 28th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Industry Buzz & Snippets: 01/25/10

Industry: AOL acquires video creation company StudioNow. Anchor Intelligence finds click fraud in Vietnam. Campaigns: Inside Intel's effective web marketing business. S  [...]
Posted: Monday, January 25th 2010

Industry Buzz & Snippets: 01/22/10

Industry: IAB gave thousands to lawmakers. Multicultural agencies must beef up digital offerings. Email Marketing: Key email marketing trends to act on this year. Search:  [...]
Posted: Friday, January 22nd 2010

Click Fraud Gets More Elaborate with 'Real' Purchases

A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website. Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form   [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/21/10

Campaigns: Facebook, Microsoft scale back ad relationship. Search: Is it time for a Winter PPC account makeover? Security: Facebook scammers trying to   [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/11/10

Campaigns: Aflac is leaving its agency and taking the duck. NJ governor's race yielded small online spends. Analytics: 5 tips for investing in analytics. E-Mail Marketing:  [...]
Posted: Monday, January 11th 2010

France Takes Aim at Online Ad Revenues

France is mulling over a new tax that could impact online ad revenues earned in France - and also, indirectly, everywhere else. According to a report commissioned by the Ministry of Culture, France could earn up to $29 million a year by imposing a supplemental tax on the online ad revenues of Google, Yahoo, Microsoft, AOL and Facebook (via BusinessWeek). France would use the revenues to support local on  [...]
Posted: Friday, January 8th 2010

Industry Buzz & Snippets: 01/08/09

Campaigns: Google runs multimillion ad for Nexus One. Analytics:   [...]
Posted: Friday, January 8th 2010

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]
Posted: Wednesday, January 6th 2010

Consumer Groups Call for 'TV Everywhere' Investigation

The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming. The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l  [...]
Posted: Tuesday, January 5th 2010

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Industry Buzz & Snippets: 01/04/10

Media: News sites dabble with a web tool for nudging local officials. Search: In allowing ad blockers, a test for Google. Google doesn't want searchers to find  [...]
Posted: Monday, January 4th 2010

Is the AdMob-Google Deal at Risk?

Google's $750 million proposal to acquire the mobile ad network AdMob is coming up against objections from both privacy advocates and the US government. Last week, the Federal Trade Commission told Google it was making a second inquiry into the deal, according to a Google blog post.  Putting on its game face, Go  [...]
Posted: Wednesday, December 30th 2009

Industry Buzz & Snippets: 12/29/09

Trends: Where digital marketing is heading in 2010. Media: As books go beyond printed page to multisensory experience, what about reading? Search: Google   [...]
Posted: Tuesday, December 29th 2009

Industry Buzz & Snippets: 12/28/09

Media: News Corp. repurposing content for mobile devices. E-books spark battle inside the publishing industry. Social Media: 2009   [...]
Posted: Monday, December 28th 2009

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009