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To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009

'Cybercom' Ramps Up to Defend Military's Digital Networks

This week Defense Secretary Robert M. Gates began the process of developing the military's first-ever headquarters to defend the United States' government networks against cyber threats. Earlier this month, President Obama announced his intention to launch the first-ever cyber security arm to protect the nation's digital connections -- a matter he felt the previous administration failed t  [...]
Posted: Wednesday, June 24th 2009

Email Surveillance Ignites Congressional Concerns

The US' National Security Agency is facing scrutiny over the breadth of its domestic surveillance program. According to critics in Congress, its recent penetrations of private telephone calls and emails are broader than previously stated, The New York Times reports. A new law, enacted by Congress in 2008, gave the NSA greater freedom to collect American's private messages as long as such collectio  [...]
Posted: Friday, June 19th 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee

On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks. The Obama Administration   [...]
Posted: Monday, June 1st 2009

FTC Gives GOOG, AAPL the Hairy Eyeball

The Federal Trade Commission (FTC) is in the process of deciding whether an overlap of directors between Apple and Google's board violates existing antitrust regulations, according to the Wall Street Journal, citing "people familiar with the situation." Notably, CEO Eric Schmidt of Google sits on both boards, as does ex-CEO Arthur Levinson of Genentech. Per antitrust law, the government has license to in  [...]
Posted: Tuesday, May 5th 2009

Hampered by Debt, Zango Shuts Down

Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts. The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a  [...]
Posted: Thursday, April 23rd 2009

Data Breaches Rampant in 2008

More electronic records were breached in 2008 than the previous four years combined, according to the 2009 Verizon Business Data Breach Investigations Report (pdf) released this Wednesday. The reesearch is based on Verizon Business data of 285 million compromised records from 90 confirmed breaches. Key findings from Verizon's report: Most data brea  [...]
Posted: Friday, April 17th 2009

AP to News Pirates: Stop Stealing Our Content

The Associated Press announced it will work with web portals and other digital partners to track publishers that use its content without a license, and pursue legal action against them, reports the Wall Street Journal. Much of the AP's content is unpaid for, as it is collected by news aggregators that carefully dodge AP licensing fees. Major internet portals such as Google and Yahoo do  [...]
Posted: Thursday, April 9th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

Court Rules Certain Keywords Potential Trademark Violations

The Second Circuit Court of Appeals has issued a ruling in a Google case that may impact the way AdWords operates nationwide. Reversing a 2006 ruling that judged advertisers could buy trademarked search terms without violating trademark law, the Court concluded that recommending and "selling" a mark to advertisers -- for the purpose of triggering a sponsored link -- could violate trademark law. It also claimed product placements could be subject to trademark law if the trademark holder ca  [...]
Posted: Wednesday, April 8th 2009

EU Gets Tough On Privacy

The European Union warns it will intervene to protect users' personal data from abuse, reports Reuters. In a speech that underscores EU's seriousness about protecting user privacy, EU Consumer Affairs Commissioner Meglena Kunevaco will set tougher rules on how Internet users' personal data should   [...]
Posted: Tuesday, March 31st 2009

Amazon Takes Flak for PPC-Oriented Trademark Conflict

Video Professor, a firm that sells instructional videos and CD-ROMS, is suing Amazon for trademark infringement resulting from Google ads. According to Video Professor, Amazon willfully uses the phrase "video professor" to generate pay-per-click (PPC) Google ads that direct people to a site where similar instructional CD-ROMS are sold by a rival, Professor Teaches. "It is highly likely that a user that googles the words 'Video Professor' searchi  [...]
Posted: Friday, March 27th 2009

British PM to Give Citizens Online 'Voice'

UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr  [...]
Posted: Wednesday, March 11th 2009

FTC Knuckles Down on Faux Stimulus Relief Ads

At a press conference this week, a representative from the Federal Trade Commission admonished online media companies to "monitor their sites for scam ads and get rid of them." "We're reaching out broadly and asking for help on this," stated acting director Eileen Harrington of the FTC's Bureau of consumer Protection. And while the FTC recognizes online ad networks and third-party marketing firms "play a pivotal role" in enabling such ads, she stressed that "the buck stops with the publisher.  [...]
Posted: Friday, March 6th 2009

Search Engines Sign Off on New Behavioral Ad Guidelines

The United Kingdom arm of the Internet Advertising Bureau (IAB) has launched fresh guidelines for behavioral advertising (pdf). Behavioral advertising was a topic of controversy in 2008 when users in the US and the UK discovered I  [...]
Posted: Wednesday, March 4th 2009

comScore Scrutinizes Faulty Online Ad Operations

Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ. Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less. And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.   [...]
Posted: Wednesday, March 4th 2009

Yahoo Reduces Minimum Bids On Inactive Keywords

In a bid to boost revenue on its pay-per-click service, Yahoo's management sent messages to advertisers, informing them that minimum bid amounts on certain keywords have been lowered. (Previous bid floors were pegged at $0.10.) The measure is directed toward inactive keywords, rather than active ones,   [...]
Posted: Monday, March 2nd 2009

IAB Seeks Feedback on Click Measurement Guides

The Interactive Advertising Bureau (IAB) released a working document of Click Measurement Guidelines and is now seeking feedback. The Guidelines seeks to establish standards for the streamlined buying and selling of cost-per-click (CPC) advertising, which is favored by some interactive advertisers. They will also provide a framework for filtering fraudulent clicks. The document includes: A detailed definition of a "clic  [...]
Posted: Friday, February 27th 2009

Mobile Gambling Flourishes in Dire Financial Clime

Strengthened by bettors in the UK, mobile phone-based gambling is expected to reach $3.6 billion worldwide in 2009, according to a report from Juniper Research, writes MarketingCharts.   [...]
Posted: Wednesday, February 25th 2009

Yahoo Prevails in Legal Dispute Against Heartbrand Beef

A federal court bestowed favor on Yahoo in a lawsuit over pay-per-click advertisements. The case, brought against Yahoo by high-end meat dealer Heartbrand Beef, concerned whether Yahoo should have suppressed a rival ad for a keyword most associated with Heartbrand. According to Texas-based Heartbrand, rival Lobel's of New York added the term "Akaushi" to the cache of keywords for which it pays for sponsored search ad placement. Heartbrand insists it is the only US seller of "Akaushi" beef --   [...]
Posted: Wednesday, February 18th 2009

Canadian Media Demand Protection for Canadian Content

A handful of Canadian cultural groups spoke in favor of regulating new media at a series of Canadian Radio-television and Telecommunications Commission hearings. The groups expressed concern that Canadian content may be "squeezed out" by content from elsewhere in the world, particularly as the internet makes it easier to access such content, reports the  [...]
Posted: Wednesday, February 18th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009