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AdWeek Launches Hispanic Monthly

AdWeek: Adweek to Launch Hispanic Marketing Magazine VNU's AdWeek launched today a monthly Hispanic marketing publication called Adweek's Marketing y Medios. The English language version - and website - will follow in September. "We will make sense of this rich and varied ethnic group so that marketers know who they are and how to reach to them," said VNU executive Michael Parker. The monthly launched   [...]
Posted: Thursday, April 22nd 2004

Hispanic Media Up, Still not Proportionate, Here's Why

MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to  [...]
Posted: Thursday, April 22nd 2004

Hispanics Increasingly High Value Online Targets

ClickZ: Online Hispanics Adopt, Adapt The second America Online/RoperASW U.S. Hispanic Cyberstudy shows that Hispanic Americans - the country's largest minority - continue to be much more useful online marketing targets in some respects than other groups. The first study, released in 2002, showed that Hispanics were a large, growing group online, with a real critical mass, allowing for efficient targeting. This year, the study shows p  [...]
Posted: Thursday, April 15th 2004

Hispanics (Like Other Groups) Huge, Ignored

iMedia: No Habla Español? Writers like iMedia's Elizabeth Lloyd are often perplexed as to why advertisers don't better take advantage of the marketing opportunities presented by Hispanic oriented media. After all, they conduct eight percent of spending in the U.S. and constitute and often easily segregated 14 million individuals online. But Hispanic media remains stunted for the same reason other groups seldom get special treatment:  [...]
Posted: Thursday, March 25th 2004

Patagonia Engages in Chat Marketing

Internet Retailer: Patagonia explores Internet chat rooms as marketing vehicle Patagonia is experimenting with the use of chatrooms as a means to push sales. In a cross between the pushy salesperson role and a manufactured word of mouth buzz, the company is attempting to strike a balance between being invasive and starting up a more personal relationship with relevant groups online. The practice is much like the tactic used   [...]
Posted: Thursday, March 18th 2004

BBC Mundo Launches Online Push

Revolution Magazine: BBC targets Latin America with rich media ads BBC News is launching an online push to target Latin America's audience and promote BBCMundo. The campaign, which features rich media ads designed by Agency Republic, aims to introduce people to the new information site in Spanish.   [...]
Posted: Thursday, February 19th 2004

Third World Leaps Ahead with Internet

New York Times: E-Commerce Report: Developing Nations Begin to Embrace Internet Commerce Those in business and government in third world nations are beginning to recognize the ability of the Internet as a platform on which to build profitable businesses. In El Salvador, for example, a coffee grower sold beans on the Internet auction style for the record price of $14.06 per pound and a Cambodian mapmaker uses the Internet to   [...]
Posted: Monday, November 24th 2003

Brazil to Get 14th Domain Root Server

The Age: Brazil to Host Root Name Server While 10 of the existing 13 domain name root servers reside in the Americas, until now none were located in the southern hemisphere. Brazil will get the world's 14th DNS root server, in hopes of speeding up transmission time. (It's about time.) The remaining three servers are found in Asia and Europe.   [...]
Posted: Monday, August 25th 2003

Puerto Rico Fast Becoming Digitally Connected

eMarketer: Puerto Ricans Purchasing Online Findings from a recent Research and Research study show e-commerce in Puerto Rico has jumped from $31 million in 1999 to $245 million throught the end of last year. Digitally, things are happening very fast in Puerto Rico. By the end of 2005, usage of digital TV will jump to 231,000 up from 126,000 in 2002. Also, 61% of Puerto Ricans go online every day and 47% have bought online. Relat  [...]
Posted: Thursday, July 10th 2003

More US Companies Create Spanish-Language Sites

USA Today: Retailers offer Web sites in Spanish In April, 12.7 million Hispanics were online, up 7% from six months earlier. Overall U.S. Internet growth, by comparison, was 2%, comScore Networks says. Nationwide, Hispanics numbered 37 million in 2001, the Census Bureau says, almost outnumbering blacks as the biggest minority group. [...] Hispanics spend more time online than non-Hispanics   [...]
Posted: Thursday, May 29th 2003

AOL & Burger King Launch Mexican Loyalty Program

Press Release: AOL, Burger King and Warner Music Launch Mexican Online Loyalty Program America Online Latin America, Inc. today announced a new marketing agreement among its Mexican subsidiary, AOL Mexico, Burger King Corporation and Warner Music Mexico. The agreement calls for the creation of an AOL Burger King loyalty program in   [...]
Posted: Tuesday, May 13th 2003

AOL Goes After Hispanic Audience

IAR: AOL Launches Hispanic Ad Campaign With all the recent research pointing towards the growth of the Hispanic online audience, sleeping giant, AOL is now making a move to capture that audience segment. The new ad campaign will roll out this weel on Spanish language television stations Univision, Telefutura, and Galavision. Print and radio will be used as well. "The campaig  [...]
Posted: Tuesday, May 13th 2003

Ford, GM Make Inroads With Online Hispanics

comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors. ... In February 2003, more tha  [...]
Posted: Monday, April 7th 2003

AOL Partners with Univision to Extend Reach to Latino Audience

LA Times: AOL Plans to Expand Univision Partnership to Reach Latino Users In it's continuing effort to survive, AOL is partnering with Univision Communications to offer more hispanic content on its broadband service. Bacically, AOL buy a lot of advertising on Univision properties in return for content.   [...]
Posted: Thursday, April 3rd 2003

NetRatings Launches New Hispanic Web Measurement Tool

IAR: NetRatings Debuts Hispanic Web Measurement Service NetRatings announced Tuesday the availability of its syndicated Hispanic Web measurement service, in a further sign that online marketers want to reach the top U.S. minority group. NetRatings' new Hispanic measurement panel will consist of 3,600 self-identified Hispanic Internet users selected  [...]
Posted: Wednesday, April 2nd 2003

Most Online Spanish Speakers Reside in U.S.

IAR: U.S. Hispanics Are Biggest Share of Spanish Speakers Online ComScore Media Metrix, a Reston, Va.-based Web research and measurement firm, reported on Monday that U.S. Hispanic Internet users outnumber those of any Spanish-speaking country.   [...]
Posted: Monday, March 17th 2003

Hispanic Online Audience Growing Faster than Expected

USA Today: Internet firms woo Hispanics Internet use among Hispanics has surged the past two years, according to poll results to be released today. Nearly half of 300 Hispanics polled say they logged online for the first time since 2000 -- twice the national average. Hispanics also spend more time online -- at and at work, says the study by America Online and m  [...]
Posted: Monday, January 27th 2003

McDonalds Continues to Increase Online Spending

iMedia Connection: Interview McDonaldís Neil Perry iMedia Connection: What are the obstacles preventing your company from allocating a larger percent of your marketing/advertising budget online? Perry: Our reason is that the Internet still does not reach AS effectively into the African-American and Hispanic communities as weíd like to see. We also have internal audiences that need to be convin  [...]
Posted: Monday, January 27th 2003

Internet Ad Spend to Rise 7.4% in 2003

eMarketer: US Ad Spending in 2003 According to a recent report from CMR/TNS Media Intelligence, US advertising spending should rise by 3.3% this year. The report notes that CMR/TNS estimates that the first half of 2003 will be the strongest, with ad spending rising by 4.5%. As for the particular media that will see the greatest rise in spending in 2003 over 2  [...]
Posted: Monday, January 27th 2003

McD's Parties Online in Brazil

iMedia: Campaign to Watch: McDonald’s Brazil America Online Latin America, Inc., one of the leading interactive services providers in Latin America, last week announced a unique marketing promotion between its Brazilian subsidiary, AOL Brasil Ltda, and McDonald's, one of the most popular consumer brands, in Brazil. The promotion will target and be available exclusively to AOL Brazil members via an online area f  [...]
Posted: Thursday, November 21st 2002

Latin America Online: Demographics, Usage & E-Commerce

eMarketer: "S. American Internet Population to rise to 60.6 million by 2004" Up from 33 million in 2002. Argentina, Brazil and Mexico to account for 65% of the total.   [...]
Posted: Monday, October 21st 2002