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LinkedIn, Sage Ink Engagement-Building Promo Deal

UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign. TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ." The site will be promoted across certain p  [...]
Posted: Friday, February 20th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

Americans Gravitate To 'Plain English' Pitches

Three-quarters of Americans believe complexity and confusion played a major role in the current financial crisis. And 63% feel financial institutions intentionally make things complicated to hide risks or keep people in the dark, adds research by Siegel+Gale. A survey of 1,214 American homeow  [...]
Posted: Monday, January 26th 2009

'The Daily Influence': The Marketer's Social Media Feed Reader

Ogilvy PR has launched The Daily Influence, a social media/RSS dashboard tailored to PR and marketing professionals. Produced in tandem with RSS/widget platform Netvibes, The Daily Influence comes pre-loaded with aggregated social media, word of mouth, PR and marketing news feeds. Marketers can customize views based on the preferences of their clients -- which can use the tool to ke  [...]
Posted: Friday, January 9th 2009

SanDisk Uses Social Channels to Push Cyber Monday Sale

Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example. Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted. Calling it a "seeding campaign," Cohn  [...]
Posted: Monday, December 1st 2008

Top Amazon Reviewers Get the PR Treatment

In a resource-saving public relations move, Amazon.com is using some of its most zealous users to give reporters -- and customers -- the 411 on the best holiday gifts. Amazon's "Holiday Customer Review Team" purports to help consumers make more informed buying decisions by "telling it like it is," said the company.  Users share share top gift picks and give tips on how to cut costs on a dedicated review   [...]
Posted: Monday, December 1st 2008

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

Journos Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists' wish-lists. However, reporters increasingly source stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc, MarketingCharts   [...]
Posted: Friday, November 21st 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

Layoffs No Longer a Private Affair

Web companies built on a mission of creating transparency have tended to encourage open communication between executives, employees, and users via blogs and social media tools. When times were good, blog posts, social network news feeds and microblogging sites were filled with upbeat news of company successes and heartfelt rah-rahs. Now that times are bad, companies are dealing with the darker side of new media: The transparent layoff. When Gannett, the nation's largest new  [...]
Posted: Friday, November 7th 2008

Most Online Media Outlets Use Video to Cover News

Nearly two-thirds (65%) of "web influencers" at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon Productions, writes MarketingCharts.   [...]
Posted: Monday, November 3rd 2008

LinkedIn Adds Cloud Computing, Data-Sharing Apps

LinkedIn, the social networking site for professionals, added apps to its site that allow members to collaborate on projects, gather and share data. Applications include: Blog Link. Cull the latest blog posts from your networks. If you're using WordPress, your own blog posts can be synced to your profile. Store and share key documents such as current work, past deals, or a portfolio with Box.net, and   [...]
Posted: Monday, November 3rd 2008

Sr. Execs Keep Mum on Economy; Workers Want More Info

Though 70% of US employees think that the global financial crisis will have a negative impact on the company they work for, only 54% said they had heard anything from management about what effect it would have, according to a survey from Weber Shandwick, Marketin  [...]
Posted: Thursday, October 23rd 2008

Faux Citizen Journalist Report Gives Apple Stock a Tumble

A false report from a "citizen journalist" about Steve Jobs' health sparked concern from investors, driving Apple's stock down three percent in a full day -- hitting a 17-month low of $94.65. The stock later recovered, but the debacle raised questions about the possible negative impact of falsely-reported "crowdsourced" news. The post was made on iReport, a user-generated content site run by Time Warner's CNN. It claimed CEO Steve Jobs "was rushed to the ER just a few hours ago  [...]
Posted: Monday, October 6th 2008

PR Leadership Up for Grabs, Obama in Lead

There's a vacuum in strong leadership in the public-relations and communications industry -- at least that's what top US PR leaders say, according to (pdf) a study released today by Heyman Associates and the University of Alabama --   [...]
Posted: Tuesday, September 16th 2008

How-To: Managing a Blog Crisis Like a Pro

A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c  [...]
Posted: Wednesday, September 10th 2008

Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

An unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans an undisclosed number of layoffs -- news that was shared with the entire agency via an   [...]
Posted: Friday, September 5th 2008

Video-Sharing Added to Google Apps Premier

Google has added video-sharing to Google Apps Premier, a suite of online productivity and management tools that directly target Microsoft Office marketshare. To give users a sense of how Google itself uses video internally, the Googleblog -- which released the news -- posted the following video demonstr  [...]
Posted: Wednesday, September 3rd 2008

Predictive Analytics Invade Email, Subscriber 'Personas' Targeted

Email marketing solutions firm iPost has launched a production release of Autotarget, its predictive analytics tool. Autotarget analyzes data from a company's business channels, segments customers into like-buying "personas," then enables marketers to send targeted emails to each group. It works by defining customers that responded either favorably or poorly to certain offers or campaigns, then "predicting" which are most likely to be  [...]
Posted: Friday, August 29th 2008

Tech, Telecom Firms Boast Best Media Reputations

Technology and telecommunications companies nailed down seven of the top 10 slots in the 2008 Q2 Cision Index, a quarterly assessment of how news coverage reflects and helps shape the corporate reputation of the 100 largest US companies, writes MarketingCharts.   [...]
Posted: Monday, August 25th 2008

Much Ado Made Over Corporate Social Responsibility

Communications professionals around the world want to raise the profile of their organizations' corporate social responsibility (CSR) efforts by increasing communications and promoting standalone CSR departments, according to a poll by Ragan Communications and PollStream,   [...]
Posted: Thursday, August 14th 2008

Opinions Sought for Ad Campaign Measurement Guidelines

The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review. The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality. Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors.  [...]
Posted: Friday, July 25th 2008

Corporate Reputation in Decline; Top Companies Buck Trend

71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts   [...]
Posted: Wednesday, July 2nd 2008

IAB Releases Definitions for Digital Video In-Stream Ad Metrics

The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics. The document is organized thus: 1. Linear Video Ad With or Without Companion Ad 2. Linear Video Interactive Ad 3. Non-linear Overlay Ad 4. Non-linear Non-Overlay Ad Download the definitions (pdf) or review   [...]
Posted: Tuesday, June 17th 2008