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Pitching PR to Weblogs

PR Week: Weblogs: Windows of Marketing Opportunity Quite a good piece on how to pitch to weblogs as a PR channel. Actually sensative to the many obvious potential pitfalls of this approach. One point it neglects is a peeve of mine: if you're going to send a press release to a weblog, please already have it hosted online somewhere, as webloggers like to point things, not rewrite press releases like the rest of online media.   [...]
Posted: Friday, June 6th 2003

Managing Internet Rumors

New York Times: Counteracting the Internet Rumor Many companies have been the butt of Internet rumors, bad PR, and spoof campaigns. Whether a company comes out of a rumor situation depends on how the company reacts to the rumor. Puma had some difficulty with some spoof ads and did the wrong thing   [...]
Posted: Monday, June 2nd 2003

Why Weblogs Will Become a Serious Form of Corporate Communications

Allan Karl: It's Time For Marketing To Embrace Weblog Concepts & Technologies Allan Karl, former co-founder of Wirestone, has this to say about the power of weblogs as a form of corporate communications. "Point is, Weblogs may have succeeded where corporate marketing websites have failed. That is to communicate a voice that is fo  [...]
Posted: Tuesday, May 13th 2003

Volokh on Building Blog Traffic

Volokh: Promoting One's Blog Biggie blogger Eugene Volokh offers some advice to a newbie as to how to call attention to your blog. Since we're promoters of business blogging, we thought this might be useful advice. Also is relevant to PR folks interested in pitching blogs.   [...]
Posted: Tuesday, April 29th 2003

Soliciting MarketingFix Reader Feedback

Hello MarketingFix readers. We hope you enjoy our site. Robert, John, Olivier, Steve and myself are quite pleased with this little site we've created, we don't mind telling you. Our first public post was on October 5, 2002, which means we've been at this for more than six months. Since then, traffic has continued to grow and we've developed a modest reader community, with many of you adding comments to our postings (tho we'd love to see more of that) and many more of you contact us directly via   [...]
Posted: Tuesday, April 22nd 2003

Mulling Advertorials

CBS Marketwatch: Ad Separation a Delicate Web Dilemma Thoughtful piece on the role of advertorials online:While many of the most blatant content mixers disappeared in the recent tech wreck, online publishers are still grappling with how to merge paid advertising and objective information, without compromising either... As ye  [...]
Posted: Monday, January 13th 2003

Roundtable: Emerging Internet Marketing Opportunities

avant marketer: Emerging Opportunities in Internet Marketing: Analyst Roundtable, Part avant marketer held the first in a series of roubdtable discussions with three Internet marketing and advertising experts: Forrester Research's Jim Nail, eMarketer's David Hallerman, and Jupiter Research's Rudy Grahn. The series' objective is to offer strategic vie  [...]
Posted: Wednesday, January 8th 2003

Grassgoots Go Mainstream

NYT: A Madison Avenue Polish on Protest Advertising The story features a slick TV commercial I happened to see a week ago by the Communications Workers of America trying to publicly shame Verizon against pre-Christmas layoffs of NY-area workers (pointing out their post Sept 11 service sacrifices). It didn't work (Verizon laid off 2,700 workers on Dec. 19th), but I was struck at the time by the fact that it was an ad aime  [...]
Posted: Thursday, December 26th 2002

Naomi Campbell on Branding

I know this seems like a cross between an Inluminent and a Gawker post, but go with me, there's a marketing spin, I promise. The NY Daily News  [...]
Posted: Thursday, December 19th 2002

RenewNYC.com Can't Handle Traffic on Release of New WTC Plans

I've categorized this under "ad technologies," because one of the classic mistakes online marketers can make is to underestimate interest from users after big media exposure or unexpectedly successful ad campaigns and have their servers crushed by too many visitors. "Too many visitors" -- what a stupid problem to have. Case in point today: the Lower Manhattan Development Corporation, which, as I type this, is conducting a live press conference about the new plans for rebuilding the World Tra  [...]
Posted: Wednesday, December 18th 2002

Using the Net to Track Buzz

MarketingProfs.com: Monitoring Buzz: Do You Know What Your Customers Are Saying? Nothing particularly ground breaking here, but still a very good review of how and why your organisation should be using the net to monitor reactions to different aspects of your company's activities. One thing that the article doesn't state, which I think is important, is keep everything in perspective. Whilst it is health to illicit consume  [...]
Posted: Tuesday, December 10th 2002

Sony Advertorial Published on Salon

Back in July the New York Times refused to publish Sony Featured articles on their site stating that "on NYTimes.com, advertorial content must be clearly labeled to distinguish it from editorial content, and we were unable to agree upon a program ... that would meet these advertising acceptability guidelines." Around the same time The National Geographic and   [...]
Posted: Tuesday, December 3rd 2002

Google's Search Logs, a Trove for Market Research

NYT: Postcards From Planet Google Fascinating piece in the NY Times I overlooked till pointed out by Nick Denton about how Google has developed a powerful analysis tool for tracking trends within its search content that it calls Live Query. Presently, the tool is not available publicly, although there is Go  [...]
Posted: Sunday, December 1st 2002

Ban on UK Ad Lampooning Bush Reconsidered

Media Guardian: Satirical 2DTV Ad May Get Reprieve Reitterating Robert's earlier observation of the residual PR value of banned advertisements, Media Guardian reports of the latest such advertainment PR coup in the UK:Advertising watchdogs have agreed to reconsider their decision to ban an a  [...]
Posted: Friday, November 29th 2002

Yahoo Ordered to Pull TV Ad Because the UK is Sad

Reuters: Yahoo ordered to pull "offensive" TV advert The TV spot promoting Yahoo UK's personal finance site featured a naked man tethered to a tree after a stag night prank. In the ad's closing scene, a second man approached the naked man wearing a suggestive expression on his face. The Independent Television Commission (ITC) made the uncommon decision to suspend broadcast of the ad after receiving 15 complaints fro  [...]
Posted: Monday, November 25th 2002

Profile of P&G's Marketing Knowledge Management System

AdAge: Inside P&G's Intranet Marketing-Intelligence System Fascinating look at how a leading marketer is using technology internally to share institutional knowledge:The Intranet, combined with P&G's VideoNet linking marketers with their agencies, copy-testing services and post-production houses, is among the ways P&G is using technology to help its marketing operation move faster.... P&G hasn't forced use of the systems  [...]
Posted: Thursday, November 7th 2002