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Articles and advice about pop-ups, pop-unders, floating ads, full-page take-overs, Ultramercials, interstitials, and so on. Ads that require users to pay attention.

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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» worst practices 130 378
» Youth 11 497

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Earthlink Questions AOL's Anti Pop-up Credentials

IAR: EarthLink: Read AOL's Fine Print Earthlink incorporated anti pop-upness into their marketing strategy back in August. AOL followed last month with the launch of AOL 8.0. In today's USA Today Earthlink has taken out a full page ad highlighting the fact that whilst AOL 8.0 blocks 3rd party pop-ups, users will still receive pop-up from companies within the AOL Time Warner empire. Earthlink claims that this makes the buzz   [...]

Gator Launches Counter Strike

The Register: Gator bites back, sues suer In a somewhat bold move Gator is suing Extended Stay America Inc for preventing GAIN powered adverts from appearing over their site. In a bizarre twist on reality, The Electronic Frontier Foundation is considering  [...]

Drum Beat Against Pop-ups Continues

SF Examiner: Firms Squelching Pop-up Ads Boston Globe: Big Names Enter War Against Spam, Pop-up Ads Interesting to see two mainstream pubs with virtually identical stories today about consumer dispair over garbage online advertising, and how more and more quality pu  [...]

Another Publisher Sees Sense

Press Release: "StockHouse Bans Pop-Up Advertising" "StockHouse.ca, one of Canada's leading investor web sites, has banned the use of pop-up advertising after user surveys indicated this was by far the most annoying aspect of surfing the internet. "We're listening to our users," said Marcus New, Chief Executive Officer of Stockgroup Information Systems Inc. "They clearly find these ads annoyin  [...]

New Portal Business Model Based on Paid Search

InternetNews: New Portal Asks, Who Needs Ads? "On Monday, sweepstakes portal iWon.com's parent company launched an ad-free portal, MyWay.com. The portal resembles Yahoo! with its customizable interface, full array of news, information and search, but MyWay.com comes without any banner, pop-up or pop-under ads. MyWay.com isn't charging site users, either. Instead, the site's revenue comes from  [...]

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Questioning the Use of Pop-Ups

eMarketer: "Pop-Up Ads: More Problem Than Profits?" A round up of recent pop-up related activity, including research on audience attitude. With ISP's and content providers increasingly using anti pop rhetoric as part of their sales pitch, you'd think that pop extinction was imminent. However no such luck. The industry is vehemently defending pops, arguing that frequency capping is the answer. For the moment many leading pu  [...]

Pop-ups Pushed Down at Ask Jeeves

CNET: "Ask Jeeves Bans Pop-ups From its Search Website" The company said that it would concentrate instead on growing PPC advertising revenue.   [...]

Pop-ups persist for UK AOL users

Yesterday AOL announced that they would scrap 3rd party pop-ups from their network. It transpires that AOL UK users may not be so lucky. "We are still deciding the official position on this," said the AOL UK spokesman. "We don't see it as an immediate problem because we have not had many complaints. We have tw  [...]

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