Interviews
Interviews with prominent personalities in the Internet media and marketing sectors.
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- [First Page][Prev]
- Showing 176 - 180 of 180
Educating Clients Still Key
iMedia Connection: Interview: Temerlin McClain’s James Hering
Hering: Education and success stories. There’s nothing more motivating to a client than to see the competition do well with a particular tactic. The question to a lot of marketers right now is, “Do you want to allow your competition to be actively selling in this unique channel and you not be there in a meaningful way?
It [...]
Posted: Thursday, November 14th 2002
WPP: Understanding the End Game
Media Guardian: Sorrell Urges Advertisers to Focus on Ideas, Not Methods
Sometimes it is worth stating the obvious. Theoretically marketing should be a co-ordinated dance - something of beauty, with every individual discipline working to enhance the effectiveness of the whole.
In reality campaigns rarely get close to performing in unison. For that reason, I think that it is just about fair enough that the bo [...]
Posted: Tuesday, November 12th 2002
Interview: Email Marketing Future
avant|marketer: The Fate of Permission Email Marketing
John Funk, CEO, Quris, gives us his thoughts on the future of permission email marketing as a customer acquisition vehicle. He puts forward an interesting vision outlining how non direct sales orientated email communication can become a powerful vehicle for customer retention.
[...]
Posted: Friday, November 8th 2002
Best Practices in Usability
Site Point: Interview - Jakob Nielsen, Ph.D.
Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely acknowledged as the father of website usability. In this extensive interview he takes from through a wide range of topics, detailing best practices.
Key quote:
It annoys me on a personal level to see big Websites from rich companies violate usability principles that have been known since my fi [...]
Posted: Wednesday, November 6th 2002
The Importance of Loyalty Marketing to Increase
I-Media: "Interview: Carat Interactive’s Sarah Fay"
Interesting interview with the President of Carat Interactive giving insight into where the medium is heading, including comments about the likelihood of a significant increase in expenditure on loyalty marketing.
[...]
Posted: Monday, November 4th 2002
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