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Semantic Targeting: A Solution to Online Privacy Issues

With Congress and the Administration stepping up their focus on online advertising, the industry is casting about for solutions to head off increased regulations. One suggestion, proposed by Brooke Aker, CMO of the newly formed ADmantX is semantic targeting, a technology that allows advertisers to dive deeper into content analysis and targeting ads via the emotions and motivations   [...]
Posted: Friday, December 10th 2010

Top News: Groupon price nearing $6B - which worries investors | Google to launch e-book venture | Pixel-free tracking technology

Online Ad Market: Google said to near agreement to buy Groupon for $6 billion. Google gambit for Groupon raises concern. Coming soon - Groupon stores and the deal   [...]
Posted: Wednesday, December 1st 2010

Top Industry News for 10-05-10: Twitter's new CEO; more ad products

Social Media: Inside new CEO Costolo's plans for Twitter. Twitter launches more ad products. Convergence: Here comes Google TV.  [...]
Posted: Tuesday, October 5th 2010

What I Like About Bing

SEO marketers didn't need The Nielsen Company to tell them that Bing's share of the US search market was rising. It has been apparent, according to those in the trenches. Covario does an extensive study on a quarterly basis on paid search spending market share for customers, says Craig Macdonald, CMO and SVP for Product Management at the company. "We have se  [...]
Posted: Friday, July 23rd 2010

Why $350,000 for O.co? Overstock President Jonathan Johnson Explains

Why did Overstock.com spend $350,000 for the domain name O.co from .CO Internet S.A.S, the official .co domain registry? Why $350,000 - why not $400, 000 or $300,000? Also, what does the company intend to do with the designation? A brief talk with Overstock president Jonathan Johnson provides the answers. Why we went ahead with a .co domain: We looked at what O means to our brand - it's important. We decided it was worth it to have the domain. In terms of real estate, it fe  [...]
Posted: Thursday, July 22nd 2010

Top Industry News for 7-14-10: Old Spice man huge hit as he interacts with web

Campaigns & Creatives: Old Spice man connects with the Web. Search: Paid-search spending on the rise. Mobile Marketing: Jumptap tries to capitalize on A  [...]
Posted: Wednesday, July 14th 2010

Industry Buzz & News: 5/05/10

Measurement & Analytics: Nielsen acquires video analytics firm GlanceGuide. Agencies: Ad agency commission and the rise of the media black market. AudienceScience   [...]
Posted: Wednesday, May 5th 2010

6 Ways to Improve SEO (And Caffeine Is Not One of Them)

When Google starting talking about its forthcoming Caffeine, a new technology that improves the company's indexing infrastructure, last August  it was assumed it would have a big impact on Google's search engine algorithms. Caffeine wasn’t released until recently; since then some SEO experts have come to conclude that it isn’t the game changer first expected. "That may change in the futur  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/01/10

Analytics: Democratizing behavioral analytics. Finding errors in your Google analytics tracking code. Ad Pricing:   [...]
Posted: Monday, February 1st 2010

8 Tips for Hiring a Social Media Expert

Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions. That point was driven home last December when Ballenthin  [...]
Posted: Tuesday, January 19th 2010

Industry Buzz & Snippets: 01/04/10

Media: News sites dabble with a web tool for nudging local officials. Search: In allowing ad blockers, a test for Google. Google doesn't want searchers to find  [...]
Posted: Monday, January 4th 2010

Luxury Retailers Gravitate to Stigma-Free Mobile Coupons

Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS. Retailers in Yowza's program include Toys R' Us, Babie  [...]
Posted: Wednesday, December 9th 2009

Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]
Posted: Tuesday, October 20th 2009

With Halo 3 Behind Him, Di Cesare Sets Sights on YouTube

Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing. Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market. YouTube served as one harbinger  [...]
Posted: Thursday, January 3rd 2008

SheSpeaks: There's More to WOM than Words

In a recent interview with eMarketer, SheSpeaks CEO Aliza Freud expanded on the complexity of taking women's words and turning them into usable marketing data. "Just because a woman says she likes organic food, for instance, doesn't mean her purse strings always follow," warned Freud. "Some women with a preference for organic food balk if the price is too high. We can figure that out by comparing our   [...]
Posted: Tuesday, September 11th 2007

MySpace Considers Opening Doors Third-Party APIs

One of MySpace's founders has speculated the popular social networking site will soon open itself up to third-party widgets and more, reports The Financial Times. Co-founder Chris DeWolfe said MySpace could open up parts of its source-code for developers to build on as a response to a similar move by Facebook. Faceb  [...]
Posted: Monday, July 2nd 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Schmidt: YouTube Filtering System within Reach

Google's Eric Schmidt says a system to identify copyrighted material on YouTube is "very close" to being a reality, reports CNET. Schmidt made his comments while being interviewed at the National Association of Broadcasters conference. He says the system, currently called "Claim Your Content," would identify copyrighted video and prevent it from being uploaded. For that material already on the site, the system will identi  [...]
Posted: Wednesday, April 18th 2007

Bewkes: TV, not Internet, Will Rule VOD Future

Time Warner President-COO Jeff Bewkes has signaled his belief that TV and not the internet holds the key to video on demand's future, reports AdAge. Bewkes stated his opinion that VOD via the internet receives media coverage that's disproportionate to how big the audience will actually be. Specifically, he believes interactive TV and its wide audience reach will ultimately make more sense than shows delivered thro  [...]
Posted: Wednesday, April 18th 2007

Wikipedia Founder to Challenge Google at Search

Wikia Inc., the commercial counterpart to the nonprofit Wikipedia, wants to take as much as 5 percent of the lucrative internet search market from heavyweights like Google and Yahoo, Wikipedia founder Jimmy Wales said at a Tokyo news conference, reports Reuters. Wales sa  [...]
Posted: Friday, March 9th 2007

IPG's Emerging Media Lab Predicts Top Trends for the Year

The Executive Director of Interpublic Group's Emerging Media Lab last week announced his take on the top five trends in emerging media for 2007. The physical and digital worlds will collide, consumers will build digital homes, social software will drive communications, marketers will embrace new digital media networks, and next-generat  [...]
Posted: Monday, February 19th 2007

MySpace Launches Celebrity-Interview Community

MySpace has created a new community page featuring videos of celebrities, entertainers and athletes interviewing each other. The new page, Artists on Artists, will be sponsored by New Line Cinemas and features interviews that had previously been used by MySpace for other promotions, MediaPost   [...]
Posted: Monday, January 22nd 2007

Inventor of the Web Explains Next-Gen 'Semantic Web'

Tim Berners-Lee, "inventor of the World Wide Web," speaks about the launch of the next generation of his creation, the Semantic Web, in an interview run by MarketingProfs. Whereas the web is now set up to help users find documents that may have the information you want, the Semantic Web would catalogue important data indicating the type of information, enabling a new dimension of archiving and search. The Semantic Web can therefore be  [...]
Posted: Wednesday, August 3rd 2005

Diller Hopes Jeeves Will Give IAC Some Answers

The AP carries an interview with InterActiveCorp's Barry Diller, who discusses the upcoming takeover of Ask Jeeves and other sundry IAC undertakings. Diller envisions Ask.com and affiliated search engines, including Excite.com and iWon.com, to become the mortar binding his other web properties. Worth a quick read.   [...]
Posted: Monday, July 11th 2005

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005