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With Halo 3 Behind Him, Di Cesare Sets Sights on YouTube

Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing. Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market. YouTube served as one harbinger  [...]
Posted: Thursday, January 3rd 2008

SheSpeaks: There's More to WOM than Words

In a recent interview with eMarketer, SheSpeaks CEO Aliza Freud expanded on the complexity of taking women's words and turning them into usable marketing data. "Just because a woman says she likes organic food, for instance, doesn't mean her purse strings always follow," warned Freud. "Some women with a preference for organic food balk if the price is too high. We can figure that out by comparing our   [...]
Posted: Tuesday, September 11th 2007

MySpace Considers Opening Doors Third-Party APIs

One of MySpace's founders has speculated the popular social networking site will soon open itself up to third-party widgets and more, reports The Financial Times. Co-founder Chris DeWolfe said MySpace could open up parts of its source-code for developers to build on as a response to a similar move by Facebook. Faceb  [...]
Posted: Monday, July 2nd 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

Schmidt: YouTube Filtering System within Reach

Google's Eric Schmidt says a system to identify copyrighted material on YouTube is "very close" to being a reality, reports CNET. Schmidt made his comments while being interviewed at the National Association of Broadcasters conference. He says the system, currently called "Claim Your Content," would identify copyrighted video and prevent it from being uploaded. For that material already on the site, the system will identi  [...]
Posted: Wednesday, April 18th 2007

Bewkes: TV, not Internet, Will Rule VOD Future

Time Warner President-COO Jeff Bewkes has signaled his belief that TV and not the internet holds the key to video on demand's future, reports AdAge. Bewkes stated his opinion that VOD via the internet receives media coverage that's disproportionate to how big the audience will actually be. Specifically, he believes interactive TV and its wide audience reach will ultimately make more sense than shows delivered thro  [...]
Posted: Wednesday, April 18th 2007

Wikipedia Founder to Challenge Google at Search

Wikia Inc., the commercial counterpart to the nonprofit Wikipedia, wants to take as much as 5 percent of the lucrative internet search market from heavyweights like Google and Yahoo, Wikipedia founder Jimmy Wales said at a Tokyo news conference, reports Reuters. Wales sa  [...]
Posted: Friday, March 9th 2007

IPG's Emerging Media Lab Predicts Top Trends for the Year

The Executive Director of Interpublic Group's Emerging Media Lab last week announced his take on the top five trends in emerging media for 2007. The physical and digital worlds will collide, consumers will build digital homes, social software will drive communications, marketers will embrace new digital media networks, and next-generat  [...]
Posted: Monday, February 19th 2007

MySpace Launches Celebrity-Interview Community

MySpace has created a new community page featuring videos of celebrities, entertainers and athletes interviewing each other. The new page, Artists on Artists, will be sponsored by New Line Cinemas and features interviews that had previously been used by MySpace for other promotions, MediaPost   [...]
Posted: Monday, January 22nd 2007

Inventor of the Web Explains Next-Gen 'Semantic Web'

Tim Berners-Lee, "inventor of the World Wide Web," speaks about the launch of the next generation of his creation, the Semantic Web, in an interview run by MarketingProfs. Whereas the web is now set up to help users find documents that may have the information you want, the Semantic Web would catalogue important data indicating the type of information, enabling a new dimension of archiving and search. The Semantic Web can therefore be  [...]
Posted: Wednesday, August 3rd 2005

Diller Hopes Jeeves Will Give IAC Some Answers

The AP carries an interview with InterActiveCorp's Barry Diller, who discusses the upcoming takeover of Ask Jeeves and other sundry IAC undertakings. Diller envisions Ask.com and affiliated search engines, including Excite.com and iWon.com, to become the mortar binding his other web properties. Worth a quick read.   [...]
Posted: Monday, July 11th 2005

JibJab Founder: Email List Root of First Viral Success

Gregg Spiridellis answered MarketingVOX questions recently, addressing the fickle nature of "viralness," and the ability of marketers to capture the qualities that make some content desirable and even the sort of thing people which to pass along to friends. MV: Brand marketers are captivated today by the idea of doing something funny or lurid or otherwise making ads  [...]
Posted: Monday, May 23rd 2005

Zaba: Personal-Info Free-for-All, Sort of

Wired carries an extensive interview with ZabaSearch CEO Robert Zakari and chairman Nicholas Matzorkis about one of the most comprehensive personal-data search engines available. Launched in February, the site has emerged during a period of heightened sensitivity about privacy and identity theft - one of the fastest-gr  [...]
Posted: Friday, May 6th 2005

Visa Online Ad Chief Keeps Plugging at Budget

AdAge wrote a glowing hagiography of Visa's newly-appointed VP of online advertising and emerging media platforms, Jon Raj. A fervent pusher of useful online marketing options, Raj said that Visa's spending on interactive media has increased in all four of the past years, although he wouldn't admit to specific proportions. During t  [...]
Posted: Thursday, April 28th 2005

A9 Exec Interviewed

An interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more about the venture's intent and expectations. Zachary Rogers' interview shows that Amazon's ambitions remain limited to garnering revenue off of the Google AdWords that appear contiguously to its content. A9 has an advantage, according to Dorfman, because it provides an interface for businesses to update infor  [...]
Posted: Tuesday, March 8th 2005

Nissan Interactive Exec Interviewed

iMedia interviewed Nissan's interactive marketing manager, Doug Simpson, ferreting out the major online elements Nissan continues to use with its ongoing roll-outs of new and updated car models. Lots of interactive stuff tends to come early, especially in pre-release mode, bowing to traditional media once a new mod  [...]
Posted: Tuesday, February 22nd 2005

Net Ad Analysts Interviewed

Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.   [...]
Posted: Friday, February 18th 2005

Burst CEO Interviewed on Anti-Spyware Campaign

iMedia interviewed Burst's Jarvis Coffin on his firm's PSA campaign to help viewers and publishers deal with spyware. The conversation rambles across the differences between adware and spyware - both theoretical and practical. Coffin notes that the interests of web publishers to be against both; spyware because of the harm done by its sleazy practices and adware more for competitive reasons. "I believe media and content benefit from   [...]
Posted: Thursday, February 3rd 2005

RSS Management Exec Interviewed

Jason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies in what is at times a technical conversation. Carlson's new syndication management software seems to answer some of the issues.   [...]
Posted: Friday, January 21st 2005

Kapor: Firefox Could Succeed Only Outside AOL

Something in the structure, culture, or perhaps even the water, of AOL prevented the Mozilla browser efforts from coming to fruition, according to a new interview with Mozilla Foundation board chief Mitch Kapor. It was only after it was wrested from the media behemoth - a transaction to a non-profit foundation made possible by Kapor's insider connections - that the project was able to lau  [...]
Posted: Monday, January 17th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

Crispin's Digital Head Interviewed

ClickZ's Zachary Rogers interviewed Crispin Porter's interactive chief Jeffrey Benjamin in a candid interview that shows a little bit of what's in store for the successful creative boutique's upcoming 2005 efforts. Don't expect repackaged Subservient Chickens, he says. Under way is a project akin to the BMW Mini "robot" piece, telling a stor  [...]
Posted: Thursday, January 6th 2005

Superbowl Dot-Coms Explain Reasons

ClickZ's Zachary Rogers scored interviews with both internet firms known to be running Superbowl spots in this next month's festival of targeting wastage. He gets right to the nut of it, garnering the rationales as to why CareerBuilder.com and GoDaddy.com decided to blow the budget by running the TV ads. In essence, they don't know better, seeing the event as possibly efficient campaign kickoffs for broader awareness and branding   [...]
Posted: Tuesday, December 21st 2004

Brin, Page Interviewed by Walters

SearchEngineLowdown took one for the team, wading through an interminable Barbara Walters interview to see if there were any good nuggets to mine from her discussion with Google founders Larry Page and Sergey Brin. There weren't any.   [...]
Posted: Thursday, December 9th 2004

Tobaccowala: Passions & Behavior Best Targeting

ClickZ interviewed Rishad Tobaccowala founder of Starcom IP and Publicis Groupe's chief innovation office. Tobaccowala was recently in the news as having joined the board of behavioral targeting technology firm Revenue Science. In the interview he said that Starcom will remain vendor neutral, although he expects that advertisers generally will   [...]
Posted: Tuesday, December 7th 2004