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Instant Messaging Set to Explode

ZDNet: IM's Bursting--Say Goodbye to E-mail A new study is out predicting the dramatic growth of IM, its unseating of email, and its transformation into the ubiquitously preferred means of communication for people as well as businesses. The Radicati Group predicts there will be 1.4 billion IM accounts by 2007 up from 590 million today. In business, they expect 349 million accounts  [...]
Posted: Friday, June 13th 2003

AOL Moves Deeper Into The Business IM Market

Washington Post: AOL Makes Instant-Messaging Deal Ailing AOL is making moves to increase its revenue base by tapping into the the business instant messaging space. Yesterday, AOL signed a deal with IMLogic to provide the company with added IM features and support. IMLogic already manages messaging for 200,000 employees at various companies. The challenge  [...]
Posted: Thursday, June 12th 2003

Security Liabilities Threaten Business IM Adoption

E-Commerce New: Instant Messaging's Achilles Heel If you're banking on instant messaging being the next great platform for marketing and media delivery, consider this: many companies are balking at letting their employees continue to use IM, in part because of its obvious potential for time wasting, but also because of its perhaps not-so-obvious potential for viruses, trojan horses and other significant security threats.   [...]
Posted: Tuesday, June 10th 2003

Sprinks to Supply Text Ads to AOL Instant Messenger

CNET: AOL Opens Up More Ad Space Press Release: Sprinks To Provide Content-Targeted Sponsored Links To Three AOL Brands Sprinks, owned by the About.com division of Primedia (NYSE: PRM), has landed a deal with AOL to serve pay-per-click, content-targeted sponsored links to areas within Netscape, Comp  [...]
Posted: Tuesday, June 3rd 2003

MMS Photo Messages Hot in Europe

ElectricNews: MMS to Boom, WAP Languishes: Survey IDC Press Release: Strong Growth in MMS Subscribers with Camera Phones See all those ads on TV these days featuring people using mobile phones to snap pictures and send them to friends? Well, of course that needs its own three-letter abbreviation: MMS, for mu  [...]
Posted: Tuesday, June 3rd 2003

Mobile Text Message to Save Interactive TV

InstantMessagingPlanet: SMS as Recipe for iTV Cellular News: SMS finally taking off in the USA Oh poor interactive TV. We all love the idea, but it's an idea whose time never seems to come. Or will it yet, on the heels of another technology we're also supposed to love but can't quite get started, in this country anyway: mobile phone text message (also kno  [...]
Posted: Friday, May 30th 2003

TV Meets The Web Conference Wrap-up

EuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report Long, fascinating article for anyone interested in the issue of the convergence of TV and the Internet, a thorough wrap-up of the conference TV Meets The Web. The article touches on a wide range of related trends, most with three-letter abbreviations, including SMS (short message service) and its emerging relation  [...]
Posted: Monday, May 26th 2003

Kids Prefer IM to Phone

WashingtonPost: Middle Schoolers, Letting Their Fingers Do the Talking In what may be a permanent shift, kids are communicating online rather than by phone. And as they get older, when they do use the phone, it's more likely to be a cell, and even that may be for text messaging rather than talking. . . . America Online, which provides the most-used instant messaging service through AOL subsc  [...]
Posted: Thursday, May 15th 2003

AOL to Charge for IM

CNET: AOL Adds Fees to IM Feature America Online confirmed that it has started charging nonmembers a fee to download decorative graphics, or "skins," to AOL Instant Messenger. AOL is charging $1.95 a month, or $9.95 a year, for its "AIM Expressions," at the end of March, AOL spokesman Derrick Mains said. Launched in July 2002, the product lets AIM users decorate their buddy clients and chat windows with graphics from popul  [...]
Posted: Thursday, May 15th 2003

WSJ Publishing Via AOL IM

CNET: WSJ.com Pings the News The online leg of The Wall Street Journal on Thursday began offering stock quotes and snippets of its news stories to users of AOL Instant Messenger, in an attempt to attract new subscribers to its site. Whenever AIM users want to access the service, they can send an instant message to WSJ.com. The Journal then sends instructions, via IM, for navigating a menu that will provide updated stock quo  [...]
Posted: Tuesday, May 13th 2003

Students Love IM and Entertainment

MediaPost: University Audience Skews Toward Communication comScore, which tracks university students as part of its online research panel, concludes the following, MediaPost reports:A category analysis of this audience reveals the extreme degree to which entertainment and communication-oriented sites are visited by university visitors relative to their proportion in the total Internet. Aside from the Education   [...]
Posted: Monday, May 12th 2003

Latest Plague: Cell Phone Virus-Spam

ZDnet: Is spam behind a cell-phone virus? Uhg. It just gets worse. A few weeks ago, I reported a new phenomenon for me: IM spam. It's gotten to the point that I'm now getting about a dozen a day of these. Now users are reporting a text message spam on cell phones that is apparently a malicious virus that erases your address book and otherwise disables people's cell  [...]
Posted: Monday, May 5th 2003

The Potential of IM Marketing

iMedia Connection: How to Leverage Instant Messaging A good discussion of the issues surrounding this subject, highlighting areas where marketer may be able to take advantage of this medium. My favourite example of a company using IM to market products was - ELLEgirlBuddy. You can read a case study about it   [...]
Posted: Wednesday, April 30th 2003

IM Spam

Ugh. I just got my first-ever piece of IM spam -- not surprisingly for porno. Anyone know how common this phenomenon is? Until now, I was under the apparently misguided impression that no one could send me IM (I use MSN Messenger) without my granting them permission to IM me. Is that a fallacy?   [...]
Posted: Sunday, April 13th 2003

AOL the Latest in Annoying Advertising

Reuters: Programs: Ads Nauseam from America Online, GAIN A rant complaining about how the latest upgrade from AOL Instant Messenger contains numerous sly advertising tactics, like placing an ad on the Start Menu. The article goes on to discuss GAIN, Gator's ad network, which was rece  [...]
Posted: Monday, January 27th 2003

Mobile Soft Drink Ads

Instant Messaging Planet: Coke Judges China SMS Campaign a Success The ad campaign, which ran for a little over a month at the end of the summer, featured an interactive contest in which users would guess the highest daily temperature in Beijing via an SMS. Coke said more than 4 million messages were exchanged in the 35 days the "Coke Cool Summer" promotion ran across China. [...] The SMS   [...]
Posted: Wednesday, November 13th 2002

SMS Marketing Made Simpler

Avesair Rolls Out Mobile Marketing Suite A major movie studio (or the advertising agency acting on their behalf) can easily incorporate an SMS trivia program into a larger integrated media campaign by adding a `short code' onto a billboard advertisement or packaged good wrapper. In this example, a consumer may see a billboard for the upcoming movie enticing interested parties to send a text message   [...]
Posted: Tuesday, October 8th 2002