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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]
Posted: Wednesday, May 16th 2012

Is it Really Worthwhile to Market on Twitter?

A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.   [...]
Posted: Monday, May 3rd 2010

Sony Sells Laptops, Sears Tweets Jobs: Alternative Uses of Twitter

Dell turned heads last year when it announced it sold $6.5 million worth of computers via Twitter. Since then, a few companies have tried to replicate this feat - in some cases with clear success. The larger question, though, is not so much how can a company use Twitter to sell - but rather, what other uses can the micro blogging site perform for companies aside from general brand awareness. Companies can be forgiven, though, if their thoughts first turn to sales. As it happens, using Twitt  [...]
Posted: Wednesday, March 24th 2010

Marketers Leverage Customer Initiated Interactions

A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica. Marketers Personalize Customer Initiated Interactions Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor  [...]
Posted: Thursday, March 18th 2010

Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010

New Twitter Ads Linked to Search, Mobile

Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. At the same time third party vendors are doubling down on their separate efforts to monetize Twitter - the latest from 140 Proof. Search Ads on Twitter Twitter is going to be linking ads on the site to search terms, according  [...]
Posted: Tuesday, March 2nd 2010

Are Consumers Becoming More Suspicious of Social Networks?

The outrage over the privacy violations in Google Buzz reportedly took the company aback: tested internally at Google, the employees apparently loved it and assumed the general public would too. That was not the case. Buzz, when it was first released, connected people to those with whom they had been emailing the most - whether they opted for it or not. Furthermore the network was transparent, meaning that contacts could see who else was in the network. Google received more than 9,000 an  [...]
Posted: Thursday, February 18th 2010

Industry Buzz & Snippets: 02/04/10

Campaigns: Case study: Direct mail, SMS lift reward program. Search: Google updates online ad patent. Troubleshooting tips from AdSense. Mob  [...]
Posted: Thursday, February 4th 2010

Verizon Unveils Digital Coupon Service

Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer. Verizon is providing this service through a partnership with online mobile coupon network Cellfire. The coupons can be used at more than 20 groce  [...]
Posted: Wednesday, February 3rd 2010

Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]
Posted: Friday, January 29th 2010

Dockers Links TV Tag, Content Site in Super Bowl Ad

Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could. Men Without Pants Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer  [...]
Posted: Friday, January 29th 2010

Industry Buzz & Snippets: 01/19/10

Media: Debating journalism post print path. As shrinking newsrooms use upstarts' content, questions arise. Ad Networks: YuMe   [...]
Posted: Tuesday, January 19th 2010

Dearth of Mobile Coupons Leaves Shopper Money on Table

Just more than half of consumers (51%) across 11 countries including the US used mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, during the 2009 holiday shopping season, according to a study by Motorola. The "Motorola 2009 Retail Holiday Season Shopper Study" found that this number increased to 64% among Generation Y shoppers ages 18  [...]
Posted: Thursday, January 14th 2010

Industry Buzz & Snippets: 01/14/10

Ad Networks: Amobee acquires London-based RingRing. Web Analytics: Why your website statistic reports are wrong, part 2. Web 2.0: Netflix on Wii won't c  [...]
Posted: Thursday, January 14th 2010

Top US Companies in Need of "Twittervention"

Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities. (via MarketingChar  [...]
Posted: Wednesday, January 13th 2010

California Earthquake Tests Real-Time Search Beliefs

A magnitude 4.1 earthquake in San Francisco this week tested expectations and perceptions of the value of real time search, providing interesting data points as to where its real value may ultimately lie. Real time search results started showing up in Google two minutes later, according to CNET. "A Twitter search for "earthquake" was immediately inundated with tweets about the event as the Bay Area's digitally active population  [...]
Posted: Friday, January 8th 2010

What Else Can Social Media Do for Your Campaign?

Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products. But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se  [...]
Posted: Thursday, January 7th 2010

Apps for Financial New Year's Resolutions

2010 will be the year that people put their finances in order, if the current crop of studies on New Year's resolutions is any indicator. For example, one study commissioned by FranklinCovey Products, found that respondents' top New Year’s resolution was to improve their financial situation (  [...]
Posted: Monday, January 4th 2010

OneRiot Jumps on Real Time Ad Bandwagon

Digsby, an IM and Twitter client, is integrating a new real time ad platform into News Feeds - a reflection of the growing influence of Twitter and other social platforms that stream day-to-day online conversations. Digsby is one of the first developers to use a new ad platform developed by OneRiot, a search engine whose focus is on real time messages. Called RiotWise Trending Ads, it streams ads related to trending topics on the social web by displaying   [...]
Posted: Wednesday, December 23rd 2009

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

Industry Buzz & Snippets: 12/15/09

Strategies: The future of geo-targeting is here. Stats: Study: connecting with friends via Facebook more popular than texting, email. Retailer emails   [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Email, IM, SocNets Top Online Sharing Channels

Despite the social media revolution,  more traditional forms of online networking such as email and instant messaging are still the most popular mediums for sharing content across the web, according to a recent study by Social Twist, which was based on an analysis of information exchanges using its Tell-a-Friend content-sharing widget. The repor  [...]
Posted: Wednesday, November 18th 2009

Online Shoppers Still Want Warm Body

Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred form of customer service among online Americans, writes MarketingCharts. At the same time, the move to online also means that consumers are warming to the  [...]
Posted: Monday, October 19th 2009

Content Trumps Community, Communications Online

In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.   The latest figures come from a six-year analy  [...]
Posted: Wednesday, September 23rd 2009