Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	68	121
» ad pricing	2	187
» ad selling	18	171
» ad targeting	51	138
» ad technologies & vendors	31	158
» advertainment	23	166
» affiliate marketing	1	188
» agencies & ad departments	14	175
» alternative marketing	48	141
» Asia/Pacific	6	183
» automotive	1	188
» b2b	5	184
» best practices	8	181
» Big Picture	1	188
» biz buzz	47	142
» branding	20	169
» broadband	14	175
» campaigns & creatives of note	22	167
» case studies	3	186
» co-op marketing & partnerships	16	173
» computers & tech	23	166
» consumer packaged goods	6	183
» CRM	1	188
» cross media	25	164
» demographics	34	155
» direct marketing	18	171
» domain names	13	176
» don't believe the hype	5	184
» e-commerce	18	171
» e-mail marketing	24	165
» entertainment	38	151
» Europe	11	178
» events	2	187
» finance	5	184
» floater	1	188
» gen Y	22	167
» global	4	185
» How-to	1	188
» I-PR & business communications	4	185
» intrusive formats	12	177
» Latin America	1	188
» legal, government & regulation	9	180
» loyalty & retention	13	176
» major account moves	2	187
» major brands	26	163
» major players news	83	106
» measurement & analytics	3	186
» media convergence	24	165
» minorities	5	184
» multi-channel marketing	16	173
» new and improved	27	162
» nonsense & parodies	1	188
» online ad market	34	155
» pearls of wisdom	2	187
» people	4	185
» personalization	7	182
» political parties & organizations	5	184
» privacy	6	183
» promotions	6	183
» publishing	25	164
» research & stats	41	148
» rich media	16	173
» search engine marketing	15	174
» sex sells	1	188
» signs of doom	5	184
» signs of recovery	1	188
» signs of what's to come	61	128
» small business	3	186
» spam & anti-spam	6	183
» Spanish-speaking	3	186
» syndication & RSS	5	184
» technical innovation	14	175
» telecom	16	173
» text ads	19	170
» tools & software	41	148
» top stories	35	154
» travel	2	187
» user experience	44	145
» viral marketing & buzz	20	169
» weblog marketing	20	169
» wireless marketing	59	130
» women	2	187
» worst practices	4	185

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009

Fueled Mainly by Media, Twitter Rides TiVo-Style Hype

A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis. Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."   [...]
Posted: Wednesday, May 20th 2009

Location-Based Mobile Ads Outperform Standard

Useful Networks (UN), a location-based services (LBS) specialist that develops location-based advertising (LBA) technology with its AdWhere Platform, released the results from recent large-scale trials which demonstrate the effectiveness of LBA over standard mobile advertising. The AdWhere platform targets consumers with location-based advertising on their mobile devices. Advertising to a consumer based on where they   [...]
Posted: Friday, May 15th 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

Hot on Twitter's Heels, Facebook Adds Mobile Support

Facebook is tapping the US mobile market by adding the same support that catapulted Twitter to widespread use, such as the ability to update statuses, receive mobile updates from public profiles, and even become a fan of a brand via SMS. Mobile users can become a "fan" of a page by texting the name of the page to Facebook’s shortcode, 32665 - which spells out FBOOK, Mashable writes. (Twitter provides  [...]
Posted: Friday, March 27th 2009

SocialMedia Uses 'Friend' Endorsement in Ads

Palo Alto-based SocialMedia, a company specializing in advertising across social networks, has released a new form of advertising called the "WOMI," or Word of Mouth Impression. WOMI offers customized ads based on an interactive format, using conversations between friends as an endorsement. SocialMedia found that messages that came from trusted friends were more m  [...]
Posted: Friday, March 13th 2009

adjix Penetrates Twitter with Embeddable Text Ads

Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts). When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration. Advertisers can set accounts up so anyone can run their ads. Conver  [...]
Posted: Tuesday, March 3rd 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Twitter Raises Over $35M in Series C

Last week, a Series C funding round for Twitter drew $35 million from Institute Venture Partners and Benchmark alone; other participants, like Union Square Ventures and Spark Capital, did not divulge the amount they contributed to the social network. In a blog post about the round, co-founder Biz Stone admitted the socnet hadn't been seeking financing, but ultimately felt it was "an offer we couldn't refuse." Prior to th  [...]
Posted: Monday, February 16th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

University-Focused Microblogging Platform Exits Beta

Wiggio, a Twitter-style microblogging service for college students, came out of beta last week. Microblogging is an increasingly popular form of real-time communication that went mainstream with Twitter. It is the process of publishing short, conversational messages to a large number of readers, which can instantly respond or disseminate the message to others. Like Yammer, a subsc  [...]
Posted: Wednesday, February 4th 2009

EU: Price Caps Pending on SMS, Mobile Web-Surfing

This week European Union telecommunications ministers will consider approving rate limits on cross-border SMS messaging and mobile 'net surfing. The proposal, made by telecom commissioner Viviane Reding, calls for a retail charge cap of 11 euro cents ($0.14) for cross-border text messages -- which would lower charges across European borders by an average of 62% from the current average rate of 29 euro cents ($0.38). A similar decline is expected for data roaming charges. Ministers will lik  [...]
Posted: Wednesday, November 26th 2008

Voice, Video Chat: Live on Gmail

This week Google launched voice and video chat capabilities on Gmail, its free email and chat service. Users interested in trying the service can visit Gmail, open a chat window for any of their contacts, push Options and download the video software. The offering -- powered by Vidyo -- is both PC and Mac-ready. Gmail users without a webcam can chat by voice. This marks the first time a video/voice chat service has been offered through a mainstream email program. It is likely other compani  [...]
Posted: Wednesday, November 12th 2008

Vivaty Widgetizes Sponsored Virtual World Scenarios

Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg. In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate. To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the   [...]
Posted: Wednesday, October 29th 2008

JetBlue's New Terminal Takes Off on Twitter

JetBlue Airways has migrated from Terminal 6 to Terminal 5 at New York-Based JFK Airport. Unlike the much-older Terminal 6, Terminal 5 features a 20-lane security checkpoint, a children's play area, and free wireless internet access. It covers over 635,000 square feet and cost over $800 million to build. The real news, however, was not the transition from one landing strip to another -- it was the way JetBlue communicated it to users: via microblogging site Twitter, where it  [...]
Posted: Friday, October 24th 2008

Twitter, Tagged, Ning Grow Like Weeds Among SocNets

Twitter.com, Tagged.com and Ning racked up 343%, 330% and 251% in year-over-year audience growth, respectively -- making them the fastest-growing US online social networking sites in September, according to (pdf) rankings from Nielsen Online, MarketingCharts reports.   [...]
Posted: Friday, October 24th 2008

Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

LiveBar Makes Static Websites Instantly Interactive

Today LiveWorld introduced LiveBar, a portable social networking community, blog and instant messaging system for publishers and brands. LiveBar is a product of LiveWorld, which provides online community services for a broad roster of clients, from eBay and HBO, to Kraft Foods and Neutrogena. The idea behind it is to save website publishers from having to create, deploy, and maintain community-oriented websites, but still allow them to   [...]
Posted: Tuesday, September 16th 2008

'SmartMoney' Invites Readers to Text for More

Hearst's SmartMoney is reaching out to readers in a more interactive way, using a program called Text4More, reports MediaBuyerPlanner. By texting a code from their mobile phones, readers receive an emailed PDF that includes additional editorial content from the magazine's feature stories as well as advertising, writes  [...]
Posted: Tuesday, September 16th 2008