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Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

LiveBar Makes Static Websites Instantly Interactive

Today LiveWorld introduced LiveBar, a portable social networking community, blog and instant messaging system for publishers and brands. LiveBar is a product of LiveWorld, which provides online community services for a broad roster of clients, from eBay and HBO, to Kraft Foods and Neutrogena. The idea behind it is to save website publishers from having to create, deploy, and maintain community-oriented websites, but still allow them to   [...]
Posted: Tuesday, September 16th 2008

'SmartMoney' Invites Readers to Text for More

Hearst's SmartMoney is reaching out to readers in a more interactive way, using a program called Text4More, reports MediaBuyerPlanner. By texting a code from their mobile phones, readers receive an emailed PDF that includes additional editorial content from the magazine's feature stories as well as advertising, writes  [...]
Posted: Tuesday, September 16th 2008

'Twitter for Businesses' Sweeps TechCrunch50

Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model. Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.) Registering   [...]
Posted: Friday, September 12th 2008

YHOO Gets iPhone-Friendly, Fuses Social Media to Mobile

Yesterday Yahoo announced plans for a social media-based expansion into mobile, including an iPhone strategy and third party development tools. Yahoo's oneConnect is now available on iPhone and iPod touch. The service, which debuted in spring, enables users to consolidate social media and mobile contact data, then send IMs, emails or text messages from one place. It also ports updates   [...]
Posted: Thursday, September 11th 2008

Ecast Mashes Up Social Media to Night Life

LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs. Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots. One of LocaModa's applications, Wiffiti, enab  [...]
Posted: Wednesday, September 10th 2008

Industry Buzz & Snippets: 7/22/08

Ad Networks and Analytics: Global ad network AdConion increased its audience by 94 percent in a year. It now serves over 125 million unique US users -- 66 percent of the market -- according to comScore's June 2008 data. AdBrite launched behavioral targeting capabilities for the sites in its network. Bango now offers site and campaign mobile analytics.  [...]
Posted: Tuesday, July 22nd 2008

Meebo Launches 'Federated Instant Messaging' for Social Networks

Meebo, a site that enables users to message AIM, Messenger, Gchat and MSN buddies from one window, is bringing instant messaging to a number of online communities. Partners include DanceJam, Flixster, myYearbook, Nickelodeon/MTVN Kids, AddictingGames, Piczo, SparkArt, Sugar Publishing and Tagged. Dubbed Meebo Community IM (Instant Messaging), the program creates cross-messaging functionalities on popular social networking sites. It will also expand Meebo's user base significantly: together wi  [...]
Posted: Thursday, July 17th 2008

Google Launches Lively, Mostly Because 'Everyone is Doing' It

Google debuted Lively, a destination where users can participate in miniature virtual worlds. Instead of inhabiting a single virtual world like Second Life, Lively users can join tiny subject-oriented spaces, a bit like animated chat rooms. Wagner James Au of GigaOm observed that Lively brings little to the virtual world industry. IMVU, its most comparable predecessor, already has a  [...]
Posted: Friday, July 11th 2008

Frequent Outages Fail to Dampen Twitter's Growth

Despite frequent outages resulting from an insupportable traffic rate, weekly market share of Twitter visits was up 500 percent for the week ending July 5, compared with the same time last year, reports HitWise. It continues to outpace rival microblogging services, most of which cropped up to give users a community with more stable uptime. Twitter's traffic outdid Plurk's and Friendfeed's   [...]
Posted: Wednesday, July 9th 2008

Fake Blogger Promotes Microsoft Products for Charity

Microsoft is tapping into people's charitable inclinations to promote use of its email and IM products, reports Adweek. The company's "I'm Initiative" allows people to choose from a range of social charities, to which money is donated when users patronize Live Messenger and Hotmail. In the latest iteration of the campaign, Microsoft started a blog run by a  [...]
Posted: Monday, June 30th 2008

Blyk to Expand to Germany, Belgium, Spain, Netherlands

Blyk, a mobile phone company that gives users minutes in exchange for ad participation, announced plans to expand to the Netherlands, Germany, Belgium and Spain before 2010. The company provides targeted mobile ads and marketing surveys to users pursuing otherwise-free phone time. Its demographic consists primarily of 16-24-year-olds, and ad campaigns boast an alleged  [...]
Posted: Friday, June 27th 2008

iPhone a 'Top 10 Device' in Western Europe

Throughout Western Europe, particularly Spain and Italy, mobile internet use has doubled since September 2007, according to Admob's Mobile Metrics Report (pdf) for May. Spain reflects the highest overall percentage of growth, followed by Italy; Ireland saw the least change. Apple's iPhone became a Top 10 Device in Spain, Germany, France and the Netherlands. In markets where Apple formed an Operator distribution part  [...]
Posted: Friday, June 20th 2008

SIDEBAR Uses Mobile 'White Space' to Serve Viral Advergames

digital SIDEBAR is launching a mobile ad platform that delivers interactive ads through the white space in mobile phones. The service will be piloted before going public. "White space" represents the space not used to make a call: the screen that appears when a user is dialing, the hang-up screen, or the time between sending and receiving a text message. Ads -- targeted by age, gender, interests, use pattern, day and time -- can include links to games or other media. Content may be forward  [...]
Posted: Wednesday, June 18th 2008

Meebo Launches In-Chat Marketing Platform

Meebo, a site that lets users access AIM, Messenger, Gchat and MSN buddies from one window, has launched a marketing platform. Brands on board include Sony Electronics, Havaianas, Universal Pictures, and Weezer, a band. The platform includes both rich media and text advertising, and enables users to "select, engage with, and share branded content with their friends" in chat boxes, according to Meebo. Advertisers shall have access to reporting information an  [...]
Posted: Monday, June 9th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Mobile IM Use May Overtake SMS, Mobile Email

SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports. Globally, 11   [...]
Posted: Tuesday, April 29th 2008

Global Mobile Ad Guidelines Published by Mobile Marketing Association

The Mobile Marketing Association (MMA), which presides over 600 companies in the mobile marketing space, has published a set of industry ad guidelines (pdf). Designed to protect customers while encouraging global advertisers to explore the space, the guidelines include the following: Recommended aspect ratios are 6:1 (default) and 4:1 (extended)   [...]
Posted: Thursday, April 24th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

Facebook to Launch IM Service

Facebook is poised to launch its own instant messaging service as early as next week. The service will be built into Facebook profile pages. Facebook's plans may be bad news for third parties like Social.IM and FriendVox, which built IM apps on Facebook. The announcement comes a week after Bebo, the third biggest social network, was purchased by AOL. AOL says the merger's success hinges upon the successful  [...]
Posted: Monday, March 17th 2008

AOL Absorbs Top UK Social Network Bebo

AOL has purchased social networking site Bebo for $850 million in cash. The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast. AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire  [...]
Posted: Thursday, March 13th 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]
Posted: Friday, March 7th 2008

AOL Opens AIM, Ad Revenue-Share in the Works

AOL has opened its popular instant messaging client AIM with the release of OpenAIM 2.0. Open Aim 2.0 provides uninhibited access to all-in-one IM clients like Meebo Pidgin, allowing users on those sites to freely access AIM,   [...]
Posted: Thursday, March 6th 2008

Canadian Teens Less Internet Savvy Than Adults

In Canada, teens (13-17) are actually online less adults - 13 hours per week as opposed to 19 hours - and their comfort level with technology is much lower than that of adults, Ipsos Reid finds when comparing a study of older adults (pdf) with a study of teens, MarketingCharts   [...]
Posted: Thursday, March 6th 2008