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Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Divx Nixes Thriving Site Under Mysterious Circumstances

San Diego-based DivX is shutting down video sharing site Stage6, a site that supported about 17.6 million monthly visitors. Stage6 was launched by Divx in 2006. It was positioned as a way to market the capabilities of the DivX codec to a mainstream audience. The high-quality video site drew generous views, despite little promotion. Speculations about the reason for the shutdown stem from potential piracy issues or the high costs of strea  [...]
Posted: Wednesday, February 27th 2008

Consumer Groups Defend Right to Receive Mobile Adverts

Eight consumer and public interest groups filed a complaint with the FCC, protesting an incident in which Verizon Wireless blocked text messages sent by NARAL Pro-Choice America, an abortion rights group. The petition states carriers should not be able to block texts sent by political groups or advertisers. But the group also cites another incident, where Verizon blocked messages from  [...]
Posted: Tuesday, December 18th 2007

w00t Deemed Worthy of Word of the Year

Based on previous words of the year, Merriam-Webster's word of the year for 2007 has a lot of people puzzled, according to The New York Times blog The Lede. w00t, typically spelled with zeroes, is defined as "an expression of joy coined by online gamers." GOOD Magazine   [...]
Posted: Friday, December 14th 2007

Top 5 Viral Video Ads of 2007 Ranked; Gorilla Drummer Tops Pile

Cadbury's gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff's Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times (via MarketingCharts). The   [...]
Posted: Thursday, December 13th 2007

To Reach Frat Boys, Tide Launches Anti-Laundry Brand

After attempting to launch a gen y-geared web series that has faced fast opposition, P&G's Tide is back with another college campaign. Instead of following the online web drama route, the campaign consists of a new sub-brand, a pop-up store in Ohio State territory, and a microsite. The campaign   [...]
Posted: Monday, November 12th 2007

Facebook Serves as Sociological Platform for Displaced Aliens

A new Facebook app has launched, asking members to Save an Alien. The mythology behind the app is as follows: A meteor is approaching an alien planet in six months and will kill its population of 10 million unless citizens are "adopted" by Facebookers. Each alien is algorithmically unique. Once an alien is adopted, aliens are to safety in Antarctica. You can then download pics of it, add its image to pictures of yo  [...]
Posted: Monday, October 29th 2007

Colbert Adds Another Juggler to '08 Election Menagerie

The online circus revolving around the 2008 elections grows ever more spectacular with the help of Stephen Colbert, who appeared as a guest columnist for The New York Times' Maureen Dowd, shortly after he called the paper "kindling." In addition to jocular r  [...]
Posted: Monday, October 15th 2007

New Facebook Apps Explore Dark Side of Relationships

An MIT grad student has developed a Facebook app focused on "keeping it real." Described as "an antisocial utility that disconnects you to the so-called friends around you," Kevin Matulef's Enemybook is a new app that lets people list enemies below friends on their profiles, according to the Boston Globe. The satiristic ap  [...]
Posted: Friday, October 12th 2007

Spoils of Amp'd Bankruptcy Absorbed by Voodoo

Though Amp'd Mobile filed bankruptcy in July after burning its way through $350 million in startup funds, another startup has begun feasting on its "posh" offices in Manhattan's Union Square. VoodooVox has moved in, procuring Amp'd office furniture (e.g. acrylic tables) and other goods for just $16,000 in bankruptcy court, which VoodooVox CE  [...]
Posted: Friday, October 12th 2007

'Crackbook' Satirizes Endless March of User Apps on Facebook

Though all applauded when Facebook for opened its back-end for developers to embed countless apps onto their profiles (and consequently hock them at friends), a Facebook parody site has finally thrust a joke at the phenomenon. Created by London writer David McCandless,   [...]
Posted: Tuesday, October 2nd 2007

After Caruso's Endless One-Liners, CBS Launches Video Mash-Up Site

CBS is erecting a site dedicated to short-form video "mash-ups" in hopes of garnering the million views enjoyed by the Endless Caruso One-Liner clip, which revealed the intro formula to CSI:Miami. Dubbed the CBS Eyelab, a half-dozen "twenty-something digital video editors" were commissioned with the sole purpose of creating snacky little clips, such as parodies and bloopers of network shows,   [...]
Posted: Monday, October 1st 2007

Lowe's Violates Intellectual Property Law in Tete-a-Tete with Lowes-Sucks

Contrary to corporate sentiment, the creation of an anti-corporate website is generally protected by law. Sometimes it is the corporation itself that faces judicial scrutiny in roundabout efforts to clear its befouled name. Such is the case with Lowe's and its nemesis of the moment, Lowes-Sucks.com. Dissatisfied with a shoddy but expensive fence installation, Lowe's customer Allen Harkleload refused to pay until the problem was fixed. Instead of complying, the Lowe's bill  [...]
Posted: Thursday, September 27th 2007

College Students Politically, Socially Aware; Name 'Most Socially Responsible' Brands

The current college class (students 18-30 years of age) is flexing muscles, not only in terms of size and purchasing power, but also striving for change in political direction and corporate social responsibility. This is according to the findings of Alloy Media + Marketing's 2007 Alloy College Explorer survey, powered by Har  [...]
Posted: Tuesday, September 11th 2007

'Bacn,' While Nicer than Spam, Still Clogs Inboxes

The web has given birth to yet another word that defeats the laws of the English language. "Bacn" refers to email that's not quite spam, because users actually want to read the contents. These could be newsletters, bid notifications, niche product news or social networking updates. Nonetheless, the growing volume of this type of email significantly clogs inboxes. Since the term was first used  [...]
Posted: Friday, August 24th 2007

Forbes Editor Outed as 'Fake Steve Jobs' Mastermind

Fake Steve Jobs, written by an anonymous blogger posing as a caricature of the real Steve Jobs, was revealed as the brainchild of an editor of Forbes Magazine, according to The Times. Senior Editor Danial Lyons of Forbes was discovered by Brad Stone of The New York Times, who used old-fashioned sleuthing to get t  [...]
Posted: Monday, August 6th 2007

Presidential Candidates Use Web to Lighten Up

Contenders for the presidency are using web videos and other online media to beat professional comedians to the punchline, reports AdAge. Hillary Clinton, John Edwards and Bill Richardson have all used humor in the first rounds of ads they've produced, mostly for online, and occasional TV, distribution. Some efforts, such as Hillary Clinton's pick-a-theme-song approach (  [...]
Posted: Monday, July 30th 2007

Talk of Cheaper iPhone Sets Apple Stock on Cloud 9

Shortly after speculation from a JP Morgan analyst that Apple would go Nano with the iPhone, shares of Apple leaped 1.5 percent to $134.50 from its 52-week high of $133.34 from Friday, according to The Globe and Mail. Apple's stock h  [...]
Posted: Thursday, July 12th 2007

NBC: P2P Piracy Hurts the Corn Farmers

NBC made a borderline absurd case against P2P piracy at a recent FCC hearing, stating that if file-sharing piracy were to end, corn farmers would have greater profits and "buy more farm equipment," reports Zero Paid. The idea is that in a world without online piracy, people would go to the theaters to watch more movies. They would consequently buy more popcorn, putting mon  [...]
Posted: Thursday, June 28th 2007

Lulu CEO: Web Ushering in 'Golden Age for Words'

From metaverses and the blogosphere to wikis and cookies, "weblish" not only brings a new vernacular with it; it also totes entirely new sensibilities and theories - even if they make some shudder semantic disgust. These new web words are being accepted by dictionaries and winning literary prizes, according to Cyberia, a Globe and Mail blog. The word "blook," meaning a book based on blogs, was celebrated by the Lulu Blooker  [...]
Posted: Tuesday, June 26th 2007

NBC Digital to Produce Webisodes for Netflix

NBC will produce a series of three-minute webisodes for Netflix, according to a press release. Titled "I Love This Movie!," the broadband show will highlight a different classic film in each webisode and will be broadcasted on the Netflix member website. The show is an original idea and production of N  [...]
Posted: Thursday, June 14th 2007

LOLcat Fever Sweeps the Internet

A new form of entertainment and communication currently sweeping the Internet is simple, funny and mind-numbing. It's called "lolcats," or images of cats with poor, grammatically-unsound exclamations attached to them, reports Globe and Mail. For example, one cat exclaims, "IM IN UR FRIDGE EATIN UR FOODZ." Arguably the most famous involves a cat asking,   [...]
Posted: Thursday, May 31st 2007

Metrics Need Measuring, Say Ad Groups

Three more advertising trade groups have echoed the demand that Nielsen/NetRatings and comScore metric systems be audited, reports ClickZ. A statement issued by the American Association of Advertising Agencies, Association of National Advertisers and Advertising Research Foundation made the request, following the Interactive Advertising Bureau's call for independent auditing. The groups seek to ensure the methodolog  [...]
Posted: Monday, May 14th 2007

DaDaism Lives Online with Cheddarvision

In lieu of watching a typically apathetic Gen-Y'er bare all on reality television, witness the perhaps meaningful development of a large cheese wheel in Westcombe, England. Critics may balk but the site, Cheddarvision.TV, has already served over 950,000 viewers. The Westcombe cheese sits aging in a work farm owned by Tom Calver, who asked Dom Lane of the West County Farm  [...]
Posted: Thursday, April 19th 2007

FuckedCompany for Sale - TechCrunch Buying?

FuckedCompany, the documenter of the dot-com boom/bust and repository of leaked info from failed businesses, is up for sale, according to Wired. The site started off chronicling the fallout from the demise of the dot-com startup bonanza. Lately, though, it has shifted to track the failure of more mainstream companies. Shortly after the announcement of the site's a  [...]
Posted: Monday, April 2nd 2007