Major brands
Articles about what major brand marketers (consumer and B2B) are doing with Internet marketing and media.
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Bit by Bit, NYTimes to Surrender Format to the Zeitgeist
Following the examples of Facebook, AIM, the iPhone and still others, The New York Times is preparing to release an API.
[...]
Posted: Thursday, May 29th 2008
For Help Installing Ceiling Fans, Whip Out a Phone and Text Home Depot
Home Depot is partnering with Avot Media to test video how-tos for mobile users.
The offering has been branded FAST ATTACH. During the pilot, shoppers at select stores in Florida can text product-specific SMS codes to Avot, which sends over mobile-ready videos on using the product.
The video currently in circulation teaches users how to install ceiling light fixtures and fans.
Store shelves wi [...]
Posted: Wednesday, May 28th 2008
Clear Channel Funding Goes into Escrow; Shareholders Must Concede to Lower Price
The banks financing the Clear Channel buyout have finally placed the cash for the deal in an escrow account, where it will remain until the deal is complete, following an agreement by the company to accept a reduced bid, MediaBuyerPlanner reports.
The new price of $ [...]
Posted: Wednesday, May 28th 2008
Industry Buzz & Snippets: 5/27/08
Ad Networks and Analytics:
Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing.
Biz Buzz:
Widget maker RockYou has [...]
Posted: Tuesday, May 27th 2008
Google: Viacom Hurts Internet Users by Suing YouTube
According to Google, Viacom's $1 billion copyright infringement lawsuit against YouTube is harmful to data exchange on the internet.
This is not the first time Google has argued this position. It made a similar argument -- that Viacom's copyright lawsuit hurts the internet at large, not just YouTube -- in May of last year.
In its attempt to makeg carriers and hosting providers liable for the sprea [...]
Posted: Tuesday, May 27th 2008
Microsoft Shuts Down Live Search Books, Live Search Academic
Microsoft has released a statement informing users that Live Search Books and Live Search Academic will shut down this week.
"Books and scholarly publications will continue to be integrated into our Search results, but not through separate indexes," wrote SVP Satya Nadella of search, portal and advertising at Microsoft.
Nadella added, "We are winding down our digitization initiatives, including [...]
Posted: Tuesday, May 27th 2008
Nike, Crispin End 13-Month Fling
After less than 13 months, Nike has divorced its running shoe account from Crispin Porter + Bogusky. The account, which included the Nike+ and Nike ID websites, will return to Nike's lead agency, Wieden + Kennedy, Portland.
The Nike/Crispin relationship yielded one lackluster TV ad for the iPod-ready Nike Plus sneaker.
That ran in December. A month [...]
Posted: Friday, May 23rd 2008
Google Defends Prospective Yahoo Deal
While no deal has yet been signed, Google is defending its potential partnership with Yahoo against premature detractors, reports The New York Times.
The proposed Yahoo/Google relationship would enable AdWords advertisers to buy sponsored positions on Yahoo Search. Yahoo sponsored search listings are currently sold v [...]
Posted: Friday, May 23rd 2008
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Download Clickatell's 'How-To' guide & start implementing your own mobile campaigns today!Industry Buzz & Snippets: 5/22/08
Ad Networks and Analytics:
Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures.
Out-of-home ad network C [...]
Posted: Thursday, May 22nd 2008
YouTube Valiantly Tackles Citizen Journalism
YouTube has unveiled a Citizen News channel that aggregates newsworthy video content.
The channel was announced on YouTube's blog by "Olivia M.," its news manager.
"If you see examples of fellow YouTubers doing great work in journalism and reporting, please let me know. If you're a citizen journalist yourself, tell me how YouTube could better serve you," she wrote.
"My ultimate mission is to make the site a go-to destination for news on the [...]
Posted: Thursday, May 22nd 2008
Industry Buzz & Snippets: 5/20/08
Ad Networks and Analytics:
Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content.
Agencies and Marketing Execs:
Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the [...]
Posted: Tuesday, May 20th 2008
Bebo to Wed AIM, ICQ in New 'People Networks'
AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo.
The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy chat service ICQ. The contingent of community services shall be part of a new business unit dubbed People Networks -- which will comprise 80 million unique users on both sides of the Atlantic, [...]
Posted: Tuesday, May 20th 2008
No Rest for Google While Microsoft Pursues Yahoo
Eric Schmidt, Larry Page and Sergey Brin of Google met in England this week to discuss Microsoft's congenial new relationship with Yahoo.
As a new twist to its ongoing acquisition drama, Microsoft may purchase Yahoo Search -- as opposed to buying the whole company -- which would effectively block any [...]
Posted: Tuesday, May 20th 2008
Google Content Network Opens to Third Parties
Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners may serve ads and track data across its network.
Certified third parties include:
- Ad servers DoubleClick (DFA) and Mediaplex
- Rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast
- Research firms Dynamic Logic, IAG Res [...]
Posted: Monday, May 19th 2008
Time Takes Health.com Off Life Support
Time Inc. is bringing Health.com back online, part of an effort to take a stake in the growing online health management market, reports Advertising Age.
The relaunch of the portal is intended to bring an interactive component to Time's Health magazine. To compete against major online players like WebMD a [...]
Posted: Monday, May 19th 2008
Forget 'Outsourcing' Search; Yahoo May Just Sell It -- to Microsoft
Microsoft has released a statement on a potential "transaction with Yahoo but not an acquisition of all of Yahoo."
"There of course can be no assurance that any transaction will result from these discussions," Microsoft stated, but it also said it "reserves the right to reconsider [buying Yahoo] depending on future developments and discussions that may take place" with Yahoo, its [...]
Posted: Monday, May 19th 2008
News Corp., WSJ Throw Greenbacks Behind Financial Ad Network
The Wall Street Journal Digital Network and News Corp.'s .Fox Networks are launching an online ad destination for financial topics, reports Reuters.
The Worthnet.Fox network currently includes 30 publishers, such as Barron's, MarketWatch and The Wall Street Journal.
Worthnet will target roving executives with an eye for cross-cultural domination; for example, "the head of world financial companies that [...]
Posted: Monday, May 19th 2008
Facebook Cuts Google's 'Friend Connect' Out of API Program
Facebook has banned Google's Friend Connect from its API program, reports TechCrunch.
The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google's Friend Connect. Both services enable users to sync profile information across all social networks.
Fac [...]
Posted: Monday, May 19th 2008
Overstock Deserts, Amazon Sues, New York State
Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state.
Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates, [...]
Posted: Friday, May 16th 2008
CBS Acquires CNET, Subsidiary Taken By Surprise
CBS has agreed to purchase CNET in an all-cash deal at 44 percent over CNET's current market value: $11.50 per share. CNET closed at $7.95 per share yesterday.
Apart from acquiring Last.fm and partnering with Loopt for mobile geo-targeting, CBS has done precious little in digital media. In February, it began offe [...]
Posted: Thursday, May 15th 2008
Industry Buzz & Snippets: 5/18/08
Ad Networks and Analytics:
Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site.
comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.
[...]
Posted: Thursday, May 15th 2008
Comcast Acquires Social Address Book Plaxo
Cable company Comcast is purchasing Plaxo, a contact management site/social network, reports The Associated Press.
Comcast will add Plaxo's social networking functionality to existing sites, including portal Comcast.net and the Fancast video/content site. It will also b [...]
Posted: Thursday, May 15th 2008
Signs Point to Better, Stronger, Faster iPhone
Apple's new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent -- if shortages of the current model means anything, reports MediaBuyerPlanner.
Apple's website announced yesterday that the company is out of stock on previous iPhone models, writes Brand [...]
Posted: Thursday, May 15th 2008
craigslist Countersuit: eBay Stole Trade Secrets
craigslist filed a countersuit against eBay, challenging the latter’s allegations that craigslist discriminated against eBay as a shareholder, and alleging that eBay used its minority stake in craigslist to steal corporate trade secrets for the launch of Kijiji, MediaBuyerPlanner [...]
Posted: Thursday, May 15th 2008
Office Depot Funnels Small Business Clients to AdWords
Office supply store Office Depot has partnered with Google to bring AdWords to small business customers.
A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings.
Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi [...]
Posted: Wednesday, May 14th 2008