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Youth Pulse Tracked on Ypulse Research Site

Ypulse, a youth media and marketing site, launched Ypulse Research today. In addition to providing context on Millennials (youth ages 16-27) and Tweens (ages 8-12), Ypulse Research will sell research reports and white papers. Existing r  [...]
Posted: Thursday, May 29th 2008

Industry Buzz & Snippets: 5/29/08

Agencies and Marketing Execs: Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients. Whole Foods CEO John Mackey has   [...]
Posted: Thursday, May 29th 2008

comScore Acquires M:Metrics

comScore has purchased mobile metrics shop M:Metrics for $44.3 million. With one costly swallow, the buy significantly increases comScore's stake in the fields of mobile browsing and mobile ad metrics. The acquisition includes mobile trends tracker MobiLens, a display ad tracker, and the MeterDirect mobile user panel. comScore plans to increase the size of the MeterDirect panel, which currently sits at 4,00  [...]
Posted: Thursday, May 29th 2008

SheKnows Strikes Again, Swoops Up ChefMom

Days after acquiring two pregnancy sites, online network SheKnows has purchased ChefMom.com, a cooking and recipe exchange destination. ChefMom targets homemakers and new mothers, a current obsession for the network. (In its last release, SheKnows proclaimed pregnancy "the new black.") "Ask ChefMom," a  [...]
Posted: Thursday, May 29th 2008

Bit by Bit, NYTimes to Surrender Format to the Zeitgeist

Following the examples of Facebook, AIM, the iPhone and still others, The New York Times is preparing to release an API.   [...]
Posted: Thursday, May 29th 2008

CW Encourages Viewers to Toggle Between TV and 'Net

The CW is creating an ad-supported series of two-minute video clips. In order to see the complete thread, users must watch some online and some on television. "All we're doing is kind of mimicking the way our viewers move from platform to platform," said executive VP Rick Haskins of marketing at the CW. "[Users] are going to like moving back and forth because it's the way they move across media." According to Haskins, these micro-series will appear in the middle or near the end of a TV sho  [...]
Posted: Wednesday, May 28th 2008

Clear Channel Funding Goes into Escrow; Shareholders Must Concede to Lower Price

The banks financing the Clear Channel buyout have finally placed the cash for the deal in an escrow account, where it will remain until the deal is complete, following an agreement by the company to accept a reduced bid, MediaBuyerPlanner reports. The new price of $  [...]
Posted: Wednesday, May 28th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

Google: Viacom Hurts Internet Users by Suing YouTube

According to Google, Viacom's $1 billion copyright infringement lawsuit against YouTube is harmful to data exchange on the internet. This is not the first time Google has argued this position. It made a similar argument -- that Viacom's copyright lawsuit hurts the internet at large, not just YouTube -- in May of last year. In its attempt to makeg carriers and hosting providers liable for the sprea  [...]
Posted: Tuesday, May 27th 2008

Microsoft Shuts Down Live Search Books, Live Search Academic

Microsoft has released a statement informing users that Live Search Books and Live Search Academic will shut down this week. "Books and scholarly publications will continue to be integrated into our Search results, but not through separate indexes," wrote SVP Satya Nadella of search, portal and advertising at Microsoft. Nadella added, "We are winding down our digitization initiatives, including   [...]
Posted: Tuesday, May 27th 2008

Nike, Crispin End 13-Month Fling

After less than 13 months, Nike has divorced its running shoe account from Crispin Porter + Bogusky. The account, which included the Nike+ and Nike ID websites, will return to Nike's lead agency, Wieden + Kennedy, Portland. The Nike/Crispin relationship yielded one lackluster TV ad for the iPod-ready Nike Plus sneaker. That ran in December. A month  [...]
Posted: Friday, May 23rd 2008

Google Defends Prospective Yahoo Deal

While no deal has yet been signed, Google is defending its potential partnership with Yahoo against premature detractors, reports The New York Times. The proposed Yahoo/Google relationship would enable AdWords advertisers to buy sponsored positions on Yahoo Search. Yahoo sponsored search listings are currently sold v  [...]
Posted: Friday, May 23rd 2008

SheKnows Proclaims Pregnancy 'The New Black' with Two Niche Acquisitions

SheKnows.com has just acquired PregnancyFashion.com and CelebrityPregnancy.com, two sites targeted to young mothers preoccupied with style and pop culture. Editor Kim Gundy of CelebrityPregnancy said celebs in gestation draw "an entirely new fan base of expectants and mothers." "Women are obsessed with wanting to know everything about celebrity pregnancy," she spouted.  [...]
Posted: Friday, May 23rd 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

IAC Purchases Teen Site Starnet

InterActive Corp. (IAC) has purchased StarNet Interactive, the parent company of boutique tween site GirlSense.com. StarNet will be integrated into IAC's Consumer Applications and Portals division, where will likely help improve IAC's Zwinky offering. GirlSense is a boutiqu  [...]
Posted: Thursday, May 22nd 2008

Hulu Broadens Distribution, Lets Users Cherry-Pick Ads

Hulu.com is adding new distribution outlets for its suite of streaming movies, shows and clips, reports Reuters. The site's content ranges from films like Meet Joe Black and The Usual Suspects, to seasons of The Simpsons and Bones. Selections will be syndicated to TV.com, TVGuide.com and Break.com, which join   [...]
Posted: Wednesday, May 21st 2008

Google Health Site, Image Search Ads Go Live; Meanwhile, Indian Orkut User Goes to Jail

Google made a number of announcements that foreshadow its priorities for the remainder of 2008. To begin with, it finally launched Google Health. Users may import and manage their own health records, then decide which third parties may view it. Google committed to neither sell the data nor serve advertising against it.  [...]
Posted: Tuesday, May 20th 2008

Industry Buzz & Snippets: 5/20/08

Ad Networks and Analytics: Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content. Agencies and Marketing Execs: Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the   [...]
Posted: Tuesday, May 20th 2008

Bebo to Wed AIM, ICQ in New 'People Networks'

AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo. The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy chat service ICQ. The contingent of community services shall be part of a new business unit dubbed People Networks -- which will comprise 80 million unique users on both sides of the Atlantic,   [...]
Posted: Tuesday, May 20th 2008

No Rest for Google While Microsoft Pursues Yahoo

Eric Schmidt, Larry Page and Sergey Brin of Google met in England this week to discuss Microsoft's congenial new relationship with Yahoo. As a new twist to its ongoing acquisition drama, Microsoft may purchase Yahoo Search -- as opposed to buying the whole company -- which would effectively block any   [...]
Posted: Tuesday, May 20th 2008

Forget 'Outsourcing' Search; Yahoo May Just Sell It -- to Microsoft

Microsoft has released a statement on a potential "transaction with Yahoo but not an acquisition of all of Yahoo." "There of course can be no assurance that any transaction will result from these discussions," Microsoft stated, but it also said it "reserves the right to reconsider [buying Yahoo] depending on future developments and discussions that may take place" with Yahoo, its   [...]
Posted: Monday, May 19th 2008

Yahoo Responds to Icahn While Constructing Google Deal

Yahoo has issued a formal response to investor Carl Icahn, who announced his intent to oust the company's board. The search company attracted Icahn's mad eye when it   [...]
Posted: Monday, May 19th 2008

Facebook Cuts Google's 'Friend Connect' Out of API Program

Facebook has banned Google's Friend Connect from its API program, reports TechCrunch. The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google's Friend Connect. Both services enable users to sync profile information across all social networks. Fac  [...]
Posted: Monday, May 19th 2008

WPP to Have its Way with Yahoo Affiliate Data

Yahoo has selected WPP Group to manage online ad and rich media sales, reports The New York Times. The relationship has not yet been formally announced. The deal grants WPP clients access to publishers in Yahoo's display ad network. WPP will also be able to collect information on the demographics and behaviors from Yahoo's Right Media publisher network, which it can then funnel into it  [...]
Posted: Friday, May 16th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008