Insider News
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 3 of 3
Watershed Publishing Takes Stake in Ad Critique Site
Watershed Publishing, LLC, the parent company of MarketingVox and a number of other B2B trade publications, has purchased minority interest marketing and advertising site Adrants.com.
Adrants receives 370,000 unique visits per month, and almost twice that many in page views. Last month the company [...]
Posted: Wednesday, October 17th 2007
Former Apple Marketing Exec Publishes eBook on Marketing, Apple-Style
Former Apple Marketing Executive Steve Chazin has released an ebook called Marketing Apple, which concisely describes how companies can market the way Apple does.
The ebook covers five secrets to Apple's success, spanning the company's ability to harvest an in-crowd ("the iPod generation"); early adopters, such as iPhone users; and fringe users who do not want to be associated with either group but consume Apple products [...]
Posted: Monday, September 10th 2007
Rumor: Apple to Release New iPod Tomorrow Morning
Apple's September 5 press event, dubbed "The Beat Goes On," is a cattle call for its next-generation iPod lineup, according to MacRumors and Digitimes.
According to Digitimes, Taiwan-based contract manufacturers have reporte [...]
Posted: Tuesday, September 4th 2007
- Showing 1 - 3 of 3