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Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding

Ad Technology: Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May Best Practices: Response: Will We Really Grow Display By Incentivizing Low Bidd  [...]
Posted: Thursday, May 17th 2012

Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Yahoo: Four Techniques For adCenter Optimization

Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,” say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform  [...]
Posted: Wednesday, May 9th 2012

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance

Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs. Improved Custom Targeting Input: Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users  [...]
Posted: Friday, May 4th 2012

Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures

  [...]
Posted: Friday, May 4th 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

How to Optimize Your Mobile Site in Time for the Holidays

The 2011 holiday season is shaping up to be the year of m-commerce. For retailers that don’t already have a website optimized for mobile, all is not lost – there are ways to get a site ready in time for the holiday onslaught. These are tips that are applicable to any company – not just merchants expecting to make a sale via the web. Increasingly, web traffic is shifting to the mobile arena and customers expect to be able to access a site via their devices as easily as t  [...]
Posted: Monday, November 14th 2011

Closing Bell: Bidders eye Yahoo | Google+ launches first APIs | How to install Windows 8

Business Strategies: Yahoo receives interest from possible bidders. Legal/Regulatory: Google, publishers near settlement in books case. Social Media: Goo  [...]
Posted: Thursday, September 15th 2011

A Marketer's Guide to Managing Add-ons for Chrome, Firefox

As anyone who operates a webpage can tell you, too many tabs (and there is indeed a tab entitled that) can hinder productivity more than help it. Still, though, as the tools and service offerings aimed at online marketing proliferate, tabs are a useful shortcut. Following are a list of such tabs for the two popular browsers, Chrome and Firefox. All focu  [...]
Posted: Thursday, September 8th 2011

How to: Get the most out of Twitter | Find groups you like on LinkedIn

How to Get the Most Out of Twitter Just cultivate 100 true fans, writes Mediabistro’s All Twitter. “If you can keep 100 people happy, excited, buzzing, giddy and enthusiastic about YOU, then these people will become your evangelists. They will become your marketers, and your PR team. Your army. And they’re far more valuable than the professionals you’re paying to do this for you now.”   [...]
Posted: Thursday, August 25th 2011

How to: Best use Google's Sitelink update | Use CRM add-ones to replace marketing automation

How to Best Use Google’s Sitelink Update Earlier this month Google updated the way it presents Sitelinks, making them full-size links with a URL and one line of snippet text. It also increased the maximum number of sitelinks per query from eight to 12. To take advantage of the change, Uri Bar-Joseph at Optify suggests these tactics: Have a clean top level navigation with descriptive anchor text. Put des  [...]
Posted: Wednesday, August 24th 2011

How to: Ruin a paid search ad campaign | Ruin a customer survey

How to Ruin a Paid Search Ad Campaign There are lots of ways, 13 in fact, as listed by Hubspot in this blog post. Some easily overlooked ones include: Failing to Use All the Space Available to You: “Make use of the 70 characters you have, and do something that will capture the searcher’s attention. You should also leverage the display URL  [...]
Posted: Tuesday, August 23rd 2011

How to: Create custom tabs for Facebook Pages | Decide between Groupon and LivingSocial

How to Create Custom Tabs for Facebook Pages Creating custom tabs within a Facebook page encourages users to interact with a page. But creating one can be difficult if you are not well versed in HTML or CSS, writes Exploring Social Media. It points to ShortStack http://www.shortstackapp.com/ as a tool that makes the process easier. It works by creating an account us  [...]
Posted: Monday, August 22nd 2011

How to: Send an email marketing campaign when you are going out of business | Convert openers into clickers

How to Send an Email Marketing Campaign When You Are Going Out of Business Don’t follow the lead of Borders Books & Music, writes Bryan Quilty at Email Marketing Voodoo. “Even if your doors are closing you can still go out with some dignity and use the look everyone remembered you for,“ who notes that the had to look closely at a recent email it sent out to see who it was from at  [...]
Posted: Friday, August 19th 2011

How to: Mine data for new travel products | Respond to travelers' online critiques

How to Mine Data for New Travel Products The travel industry spends millions each year on developing products and services, eyefortravel writes. It recently conducted a survey in which 28% of those polled said its lack of knowledge on the proper data sources is holding product development back. Some of the best sources, though, are the obvious ones, according t  [...]
Posted: Thursday, August 18th 2011

How to: Publish scores for a Facebook user | Find the best people to follow on Twitter

How to Publish Scores for a Facebook User Facebook just made several enhancements to Apps on Face book - one of which allows developers to publish scores and achievements in the app. In this blog post Facebook explains how its Graph API for achievements and scores work. Briefly, these stories c  [...]
Posted: Wednesday, August 17th 2011

How to: Make your subject line stand out | Not send an email marketing campaign

How to Make Your Subject Line Stand Out Everyone knows the fundamentals of subject line writing, Clickmail Marketing says in this blog post. Briefly, be useful, be ultra-specific, be unique and be urgent. There are other elements to keep in mind as well, it goes on to say: Identify yourself immediately. The subscriber wants to know at a   [...]
Posted: Tuesday, August 16th 2011

How to: Tell if you shouldn't trust your analytics data | Make sure an event goes smoothly

How to Tell if You Shouldn't Trust Your Analytics Data Sometimes readers will comment that they don’t trust the data they’re seeing in Google Analytics, writes Natalie Hart, a Persuasion Analyst with FutureNow, at the Grokdotcom site. On some occasions it is just an issue of not knowing how to accurately read GA data, she says - and sometimes there really are problems that need to be solved. For instance, when you see a significant drop in traffic, chances are good   [...]
Posted: Monday, August 15th 2011

How to: Annoy customers with a discount | Stay in touch with customers during the summer

How to Alienate Customers with a Discount Who doesn’t love discounts and coupons? Someone who gets an offer for a store or service that is just outside his or her convenience range, writes Benchmark Email. In short, the post says, remember: segmenting by location has only a few mile range for low-price items. “Email list segmentation of a zip code is a  [...]
Posted: Friday, August 12th 2011

How to: Track keywords from multiple sources in Salesforce | Avoid tags that will drag down your site

How To Track Keywords from Multiple Sources in Salesforce There are many companies that have not integrated AdWords or Analytics with Salesforce.com, but that is not the biggest issue for firms, writes Ryan Kelly at the Unbounce Blog. "There are tools in the App Exchange which will do this for you – it's the other sources that are very difficult, such  [...]
Posted: Thursday, August 11th 2011

How to: Set up a Foursquare brand page | Reconcile data from different analytical tools

How to Set Up a Foursquare Brand Page Lisa Barone at Small Business Trends walks readers through this process. FourSquare started letting business owners create official brand pages in January but most SMB firms found they couldn’t participate because their following wasn’t large enough. When Foursquare   [...]
Posted: Wednesday, August 10th 2011