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A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

How to Optimize Your Mobile Site in Time for the Holidays

The 2011 holiday season is shaping up to be the year of m-commerce. For retailers that don’t already have a website optimized for mobile, all is not lost – there are ways to get a site ready in time for the holiday onslaught. These are tips that are applicable to any company – not just merchants expecting to make a sale via the web. Increasingly, web traffic is shifting to the mobile arena and customers expect to be able to access a site via their devices as easily as t  [...]
Posted: Monday, November 14th 2011

Closing Bell: Bidders eye Yahoo | Google+ launches first APIs | How to install Windows 8

Business Strategies: Yahoo receives interest from possible bidders. Legal/Regulatory: Google, publishers near settlement in books case. Social Media: Goo  [...]
Posted: Thursday, September 15th 2011

A Marketer's Guide to Managing Add-ons for Chrome, Firefox

As anyone who operates a webpage can tell you, too many tabs (and there is indeed a tab entitled that) can hinder productivity more than help it. Still, though, as the tools and service offerings aimed at online marketing proliferate, tabs are a useful shortcut. Following are a list of such tabs for the two popular browsers, Chrome and Firefox. All focu  [...]
Posted: Thursday, September 8th 2011

How to: Get the most out of Twitter | Find groups you like on LinkedIn

How to Get the Most Out of Twitter Just cultivate 100 true fans, writes Mediabistro’s All Twitter. “If you can keep 100 people happy, excited, buzzing, giddy and enthusiastic about YOU, then these people will become your evangelists. They will become your marketers, and your PR team. Your army. And they’re far more valuable than the professionals you’re paying to do this for you now.”   [...]
Posted: Thursday, August 25th 2011

How to: Best use Google's Sitelink update | Use CRM add-ones to replace marketing automation

How to Best Use Google’s Sitelink Update Earlier this month Google updated the way it presents Sitelinks, making them full-size links with a URL and one line of snippet text. It also increased the maximum number of sitelinks per query from eight to 12. To take advantage of the change, Uri Bar-Joseph at Optify suggests these tactics: Have a clean top level navigation with descriptive anchor text. Put des  [...]
Posted: Wednesday, August 24th 2011

How to: Ruin a paid search ad campaign | Ruin a customer survey

How to Ruin a Paid Search Ad Campaign There are lots of ways, 13 in fact, as listed by Hubspot in this blog post. Some easily overlooked ones include: Failing to Use All the Space Available to You: “Make use of the 70 characters you have, and do something that will capture the searcher’s attention. You should also leverage the display URL  [...]
Posted: Tuesday, August 23rd 2011

How to: Create custom tabs for Facebook Pages | Decide between Groupon and LivingSocial

How to Create Custom Tabs for Facebook Pages Creating custom tabs within a Facebook page encourages users to interact with a page. But creating one can be difficult if you are not well versed in HTML or CSS, writes Exploring Social Media. It points to ShortStack http://www.shortstackapp.com/ as a tool that makes the process easier. It works by creating an account us  [...]
Posted: Monday, August 22nd 2011

How to: Send an email marketing campaign when you are going out of business | Convert openers into clickers

How to Send an Email Marketing Campaign When You Are Going Out of Business Don’t follow the lead of Borders Books & Music, writes Bryan Quilty at Email Marketing Voodoo. “Even if your doors are closing you can still go out with some dignity and use the look everyone remembered you for,“ who notes that the had to look closely at a recent email it sent out to see who it was from at  [...]
Posted: Friday, August 19th 2011

How to: Mine data for new travel products | Respond to travelers' online critiques

How to Mine Data for New Travel Products The travel industry spends millions each year on developing products and services, eyefortravel writes. It recently conducted a survey in which 28% of those polled said its lack of knowledge on the proper data sources is holding product development back. Some of the best sources, though, are the obvious ones, according t  [...]
Posted: Thursday, August 18th 2011

How to: Publish scores for a Facebook user | Find the best people to follow on Twitter

How to Publish Scores for a Facebook User Facebook just made several enhancements to Apps on Face book - one of which allows developers to publish scores and achievements in the app. In this blog post Facebook explains how its Graph API for achievements and scores work. Briefly, these stories c  [...]
Posted: Wednesday, August 17th 2011

How to: Make your subject line stand out | Not send an email marketing campaign

How to Make Your Subject Line Stand Out Everyone knows the fundamentals of subject line writing, Clickmail Marketing says in this blog post. Briefly, be useful, be ultra-specific, be unique and be urgent. There are other elements to keep in mind as well, it goes on to say: Identify yourself immediately. The subscriber wants to know at a   [...]
Posted: Tuesday, August 16th 2011

How to: Tell if you shouldn't trust your analytics data | Make sure an event goes smoothly

How to Tell if You Shouldn't Trust Your Analytics Data Sometimes readers will comment that they don’t trust the data they’re seeing in Google Analytics, writes Natalie Hart, a Persuasion Analyst with FutureNow, at the Grokdotcom site. On some occasions it is just an issue of not knowing how to accurately read GA data, she says - and sometimes there really are problems that need to be solved. For instance, when you see a significant drop in traffic, chances are good   [...]
Posted: Monday, August 15th 2011

How to: Annoy customers with a discount | Stay in touch with customers during the summer

How to Alienate Customers with a Discount Who doesn’t love discounts and coupons? Someone who gets an offer for a store or service that is just outside his or her convenience range, writes Benchmark Email. In short, the post says, remember: segmenting by location has only a few mile range for low-price items. “Email list segmentation of a zip code is a  [...]
Posted: Friday, August 12th 2011

How to: Track keywords from multiple sources in Salesforce | Avoid tags that will drag down your site

How To Track Keywords from Multiple Sources in Salesforce There are many companies that have not integrated AdWords or Analytics with Salesforce.com, but that is not the biggest issue for firms, writes Ryan Kelly at the Unbounce Blog. "There are tools in the App Exchange which will do this for you – it's the other sources that are very difficult, such  [...]
Posted: Thursday, August 11th 2011

How to: Set up a Foursquare brand page | Reconcile data from different analytical tools

How to Set Up a Foursquare Brand Page Lisa Barone at Small Business Trends walks readers through this process. FourSquare started letting business owners create official brand pages in January but most SMB firms found they couldn’t participate because their following wasn’t large enough. When Foursquare   [...]
Posted: Wednesday, August 10th 2011

How to: Stop shopping cart abandonment with one step | Avoid spiders

How to Stop Shopping Cart Abandonment With One Step A lot has been written about this, including here in MarketingVOX and here and   [...]
Posted: Tuesday, August 9th 2011

A Marketer's Guide to QR Code Technology

QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID. However, as  of Q2 2011, QR scanning traffic was rising a  [...]
Posted: Monday, August 8th 2011

How to: Tell when your social media vendor is talking bunk | Optimize social plug-ins on Facebook

How to Tell When Your Social Media Vendor is Talking Bunk At Social Media Explorer, Jason Falls writes about how to spot when a social media vendor is talking bunk (actually he used a different word). Read the post here. Falls also is writing a book on the subject as well. Meanwhile, some signs to watch out for, he says, are:  [...]
Posted: Monday, August 8th 2011

How to: Check your backlinks | Not respond to an unsubscribe

How to Check Your Backlinks Rob Chant at Search Engine Watch takes on this subject in this excellent post. Some tips he offers (but read the entire post to get full advantage): First, don’t use Google's search operator to check links "it's notoriously inaccurate," he says. Instead, go to   [...]
Posted: Friday, August 5th 2011

How: to Get along with Panda 2.2 | Make sense of Google's search for authenticity

How to work with Panda 2.2 Pocket-lint’s website took a hit when Google updated Panda earlier this year. This is how the site recovered, it explains in a blog post. It simplified everything. “We’ve treated the Panda update as if it was a 5-year-old child. That means anything complicated has gone. If your kid or your grandma can't understand the design, it should go.⠠[...]
Posted: Thursday, August 4th 2011

How to: Create and manage test users with Facebook | Submit URLs to Google with Fetch as Googlebot

How to Create and Manage Test Users with Facebook Facebook has introduced new functionality for developers to create and add test users to an app from the developer site. Test users are invisible user accounts associated with an app created for the purpose of testing its functionality, Chris Dentel explains in this blog post - in short, they are not visib  [...]
Posted: Wednesday, August 3rd 2011

How to: Use display to best support search ads | Connect LinkedIn and Twitter

How to Use Display to Best Support Search Ads Marin Software outlines five steps in this blog post, including a focus on performance. Identifying which sites and keywords are producing a knock on effect enables the marketer to establish areas of focus and understand any correlation between metrics. If increasing spend on certain targeted display channels appear to be dr  [...]
Posted: Tuesday, August 2nd 2011

How to: Turn customers into promoters | Put your email clients at risk

How to Turn Customers into Promoters New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for  [...]
Posted: Monday, August 1st 2011

Closing Bell: Google search optimized for tablets | Facebook launches bug bounty

Search: Google Search optimized for iPads, Android tablets. Local business site challenges Google ranking. Mobile Computing: Android Market update al  [...]
Posted: Friday, July 29th 2011