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Drug Company Runs Yahoo AIDS Day Campaign

Adweek reports that Bristol-Myers Squibb is sponsoring World Aids Day ads on Yahoo's homepage today, promoting the Light to Unite campaign. The pharmaceutical company is the manufacturer of two AIDS drugs, Reyataz and Sustiva. The company is also exclusively sponsoring Yahoo Health's HIV/AIDS Resource Center.   [...]
Posted: Thursday, December 2nd 2004

Pfizer Finds Net Video Ads Work like TV, Re-Ups on Buy

ClickZ: Pfizer Extends Campaign on MSN Video Into 2005 A video format pharmaceutical ad campaign by Pfizer running on MSN will be renewed into 2005, as the drug giant learned through research with Millward Brown that the campaign was as effective as the same creative running on television. Not everyone proved convinced though, as Jupiter's patriarch of skeptics Nate Elliott told his company's news division, "I've yet to see any convin  [...]
Posted: Friday, November 12th 2004

WPP Bows New Online Pharma Unit

AdWeek: WPP Medical Network Unveils Interactive Unit CommonHealth, a WPP healthcare marketing specialist firm announced it will launch Qi Interactive, a full-service online shop concentrating on the pharmaceutical and healthcare markets. The firm plans to offer multimedia, web, planning, research and sales training services.   [...]
Posted: Monday, June 28th 2004

Bush Breaks Big Online Campaign

AdWeek: Bush Breaks Inaugural Web Commercial Campaign The campaign to re-elect President George W. Bush broke its first online efforts, scattering a large budget across more than 50 sites, including Yahoo, MSN, Weather.com and Parents.com. The ads use Laura Bush to advocate to wo  [...]
Posted: Thursday, May 13th 2004

Dotglu Goes to the Dogs

AdWeek: Dotglu Reels in Hartz, Kao Kirshembaum Bond & Partners' online group Dotglu landed two KBP clients, Kao Brands Co. and Hartz Mountain Co. Kao holds personal care brands such as Jergens, Ban and Curel. Hartz runs one of the best distributed lines of pet care products,  [...]
Posted: Monday, May 10th 2004

P&G Interactive Structure Rumbling

NewMediaZero: P&G brings interactive into the fold via company reshuffle In what might be a sign of real structural change in Proctor & Gamble's approach to online marketing - which, to date, has been to talk much about it and conduct very small experiments - the consumer products giant seems to be changing, if not dismantling, its U.K. interactive-only division. One report predicted that this would precede a general devolvement of the responsib  [...]
Posted: Friday, April 30th 2004

P&G Adding More Interactive Shops to $2.5B Review

AdWeek: Carat, MPG in Talks with P&G Procter & Gamble, having announced a general media shakeup and review, claiming to want to shake the consumer giant's addiction to relatively expensive television, seems to be adding more interactive-oriented media shops to its roster of review contestants  [...]
Posted: Wednesday, April 14th 2004

Dart Motif Test Case a Success

CRM Buyer: DART Motif On Target for Atkins A Dart Motif case study showed some good results for diet company Atkins. A review of an online campaign showed the technology - a product of DoubleClick and MacroMedia - was able to reduce the time it took to tag and track a complex media campaign from a couple weeks to a couple days. Mass Transit Interactive's Jason Heller, CEO of Atkins' interactive agency for media, said one of the best b  [...]
Posted: Friday, April 2nd 2004

Drug Ads Cause Process Headaches

iMedia: Un-Fair Balance? i-Frontier's Debrianna Obara - a uniquely well-placed woman to comment on the issue - put down her thoughts on the silly regulations requiring drug ads to list side effects and other creative hoop jumping. More usefully, though, her piece makes some specific recommendations to help online shops get drug ads out the door without the legal weasels causing too much delay. The net impression remains that drug c  [...]
Posted: Tuesday, March 30th 2004

Study: Consumer Good Sales Boosted with Net Ad Introductions

Revolution: MSN study shows online ads boost sales by up to 12.5% Adding to the drumbeat of studies showing the effectiveness of online advertising in helping brands of consumer goods, MSN published a study showing that adding online media to consumer product goods advertising boosted actual sales by as much as an eighth. The study concluded that consumer brands are likely fumbling their marketin  [...]
Posted: Friday, March 26th 2004

Funereal Services Plotting Online Presences

Tampa Bay Business Journal: Marketing company puts online spin on funeral services The funereal and memorial industry, a enormous bricks and mortar category in the U.S., is making a grab at the online space, attempting to stake out plots of Internet space for the bereaved. In what could be seen as a mawkish exploitation, Lifetime Memorials launched a service funeral homes can contract to establish "permanent"   [...]
Posted: Friday, March 26th 2004

Consumer Brands Creating Own Online Titles

Ad Age: P&G Expands Online Publishing Operations Procter & Gamble is filling its own online editorial niches, creating its own health-related consumer publications to help promote its lines of over-the-counter remedies and related products. After garnering four million subscribers for its HomeM  [...]
Posted: Monday, March 22nd 2004

Pharmacists Seek to Head Off Online Pharmacy Search Advertising

CNET: Search engines face drug test Your e-mail inbox may already be filled with spam from online pharmacies, but instead of going after blatant spammers, the National Association of Boards of Pharmacy (NABP) is trying get portals to stop search advertising by non-certified pharmacies. This is a big revenue area, and one can see a self-serving interest here. If all the non-certified pharmacies are banned, then the 14 certified pharmacies   [...]
Posted: Tuesday, November 11th 2003

Doctors Expect Online Pay for Drug Firm E-Sessions

IAR: Doctors Like Web for Drug Info, Still Want Perks Critics of drug companies frequently target the "detailing" sessions that the firms use to both inform doctors about drugs and also ply them with special benefits, ranging from travel to expensive gifts. Consumer health advocates worry that this encourages doctors to unnecessarily recommend more expensive drugs. A new Jupiter study shows that, while a majority of web-savvy phy  [...]
Posted: Wednesday, August 27th 2003

'Healthcare' New Spam Favorite

PC Pro: Healthcare tops the spam charts Clearswift reports that healthcare nudged out pornography as the spammers' favorite direct sales come-on. This might not be quite the chart jumbling that it seems, as most of the "healthcare" spam sent today contains an offer for either Viagra or sexual organ enlargement.   [...]
Posted: Thursday, August 21st 2003

A Blog For Your Prostate

mansgland: m a n s g l a n d: yes, prostates can be funny Now here's a useful blog. Seriously. Who wants to talk about your prostate? Well, for most men it's an issue that has to be dealt with. So, why not do it in a humourous manner yet provide honest information. Well, that's exactly what mansgland is all about. Granted, it's not a beautiful site, but that's besides the point. It's meant to be informative about a serious topic. With this simple mis  [...]
Posted: Monday, June 16th 2003

Prevention Magazine Cures Its Internet Ailments

MediaPost: Prevention Magazine: Life After iVillage Profile of Prevention.com, the web site of the leading health-related magazine (3 million print circulation) from Rodale, describes how the web site reinvented itself after ending its online publishing partnership iVillage at the start of this year. The story also interviews Paul DeBraccio, CEO of Interevc  [...]
Posted: Wednesday, June 11th 2003

People Look for Health Info Online

A survey conducted by Knowledge Networks on a panel that includes both internet users and non-users, shows that "[a]pproximately 40% of respondents with Internet access reported using the Internet to look for advice or information about health or health care in 2001. [...] About one third of those using the Internet for health reported that using the Internet affected a decision about health or their health care, but very few reported impacts on   [...]
Posted: Monday, June 2nd 2003

Is The Web a Trusted Source For Health and Finance?

CyberAtlas: Health and Finance Sites Lack Credibility Not according to this study. Your money or your life could be in jeopardy if you trust everything you read online, according to an extensive joint global study from Consumers International and Consumer WebWatch on health and finance sites. The study, conducted between April  [...]
Posted: Friday, November 8th 2002

WebMD Reports Strong Q3

WSJ (subcription required): WebMD Posted Profit in the Third Quarter Yet another dot-com dispells the myth of doom, reporting $4.5 million in net profit on $200 million in revenue for the last quarter, an 8.1% revenue increase compared to the same time last year. Before you get your hopes up too much about what this means for online advertising, only $19.8 million of that revenue wa  [...]
Posted: Thursday, November 7th 2002