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Mobile Health Apps Get More Personal and That Is OK With Users

Mobile health apps, or teleapps, are becoming more adept at capturing intimate medical knowledge of consumers, such as their blood pressure or sleep patterns. Consumers don't seem to have concerns about providing this data over a mobile device for several reasons—a trend that bodes well for telehealth and casts further doubt on the effectiveness of some modes of health-related digital advertising. Medically-oriented Apps   [...]
Posted: Friday, January 13th 2012

WebMD Has to Navigate Tricky Waters with Pharma Advertising

Medical news website WebMD has announced that its 2012 revenue will likely be 2% to 8% less than what it posted in 2011. One reason that been cited is the pull back in pharmaceutical advertising. This is an area WebMD will clearly have to bee up: as recently as the beginning of this week, the site appeared to be on the brink of being purchased by Yahoo. Now, the site has said, i  [...]
Posted: Wednesday, January 11th 2012

The Secret Lives of Healthcare Information Seekers

People seeking healthcare information online are leery about privacy issues when it comes to desktop search, one recent study finds. They also don’t seem to trust much of the advertising from these companies, according to a separate study. These trends, plus the fact that the FDA has yet to deliver significant social media marketing guidance to pharma companies, leaves the industry guessing how to best approach consumers. Mobile Is Best for Sensitive Issues   [...]
Posted: Wednesday, December 21st 2011

Top News: Food ad regulations | Mobile ad network for doctors | Questions about Google

Legal/Regulatory: US FTC weakens proposals for food ads to children. Mobile Marketing: New mobile advertising network targets doctors. Mobile Computing: The iPhone   [...]
Posted: Wednesday, October 12th 2011

Google Pays $500M Price for Illicit Pharma Ads (And Possibly Poor Government Guidance)

Google has agreed to forfeit $500 million for allowing online Canadian pharmacies to place advertisements through its AdWords program targeting consumers in the United States, the Justice Department has confirmed. Exactly what the nature of the transgression was is unclear. Google has refused to discuss the nature of the Justice Department investigation,   [...]
Posted: Wednesday, August 24th 2011

Pharma Spam Behind Seedy Online Ads

Recently there has been an uptick of deceptive online ad tactics aimed at getting consumers to buy from shady online pharmaceuticals. In some cases, spammers are - as they often do - borrowing from headline news to get people to click on the ads, in this case Google +. Spammers are sending out bogus Google+ invitations that in reality point to online pharmacies, writes Graham Cluley at Naked Security. "The messages look  [...]
Posted: Friday, July 8th 2011

Closing Bell: Google closes health initiatives | Hackers attack EA | KKR may buy Go Daddy |

Online Health Records: Google shuts down Health and PowerMeter. Security: Hackers attack Electronic Arts website. Business Strategies: Go Daddy   [...]
Posted: Friday, June 24th 2011

Top News: Financial Times won't give up subscriber data to Apple | Android developers say fragmentation is a problem | Hulu Plus exceeds 1M subscribers | FTC may be investigating Google | AA list fares again in Expedia, Hotwire

Mobile Marketing: FT won't give up subscriber relationship to Apple. 87 percent of Android developers say fragmentation a problem. Mobile Computing: Developer   [...]
Posted: Tuesday, April 5th 2011

Marketing Data RoundUp: Telecom makes surprising leap in DOOH stats | 8 in 10 web users go online for health data

Telecom Leads DOOH Ads The telecommunications industry represented more than 50% of Q4 2010 US RFPs for digital out-of-home (DOOH) advertising by significant dollar volume, according to a new report from Adcentricity. This is a category that did not make an appearance in Adcentricity’s top five DOOH RFP list in Q3 2010 and yet, based on   [...]
Posted: Friday, February 18th 2011

Consumer Advocates Step Up Pressure on Pharma Marketers with FTC Complaint; Regulation Looms

Advocacy groups Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum have filed a complaint with the Federal Trade Commission asking it to investigate what they call "unfair and deceptive" advertising and  [...]
Posted: Wednesday, November 24th 2010

Pharma Not Well Equipped to Handle a PR Cyber Storm

At ExL Pharma's Digital Pharma conference last month Med Ad News asked one of the session's panelists, Earl Whipple, the senior director of communications and new media for AstraZeneca, about the Seroquel lawsuits against AstraZeneca. In this case, internal documents unfavorable to the company have been released online, creating "a less-than-favorable impression of how a pharmaceutical company operates  [...]
Posted: Tuesday, November 9th 2010

Marketing Data Roundup: Bing sees continued growth in verticals

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Bing Grows Share of Vertical Search Market Bing saw double-digit growth in four categories for the month of August: Automotive, Health, Shopping and Travel - including a 66% increase in the Shopping category,   [...]
Posted: Wednesday, September 8th 2010

Top Industry News for 9-03-10: YouTube ads translate into revenue

Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to   [...]
Posted: Friday, September 3rd 2010

Marketing Data Roundup: Four reasons why we forward links and videos

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. 4 Reasons to Forward a Link or Video There are four possible reasons why someone decides to forward a link or video, a study reported in the Journal of Business Research [  [...]
Posted: Thursday, September 2nd 2010

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. The Differences Between iPhone and Android Users Based on Digital Coupons Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says  [...]
Posted: Wednesday, September 1st 2010

Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA

Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if a new forecast from eMarketer comes to fruition. The firm predicts online ad spending in these sectors will hit $1 billion this year - a 10.6% increase from 2009.   [...]
Posted: Friday, August 27th 2010

Marketing Data RoundUp: Doctors go online for health data too

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Physicians Go Online for Health Data Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice,   [...]
Posted: Friday, August 27th 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Marketing Data RoundUp: First iPad-only magazine surveys readers

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. First iPad-only Magazine Sideways Surveys Readers Sideways, the first magazine designed and written for the iPad, surveyed readers for its July issue, garnering a 20% response rate with 93% completion   [...]
Posted: Wednesday, August 11th 2010

FDA Nixes Pharma Use of Facebook Ad Widget

The U.S. Food and Drug Administration says that a Facebook Share button that Novartis Pharmaceuticals used to promote a cancer-fighting drug violated its requirements to disclose side effects or risks about such medications. The agency sent a letter to the company telling it that its promotion of Tasigna was "incomplete and misleading" - probably the first time FDA has issued a warning about using Facebook, according to Jeffrey Chester , a privacy advocate and executive director of the Center  [...]
Posted: Monday, August 9th 2010

Mobile Health Monitoring Market to Reach $1.9B

The worldwide market for mobile remote health monitoring applications should reach $1.9 billion USD by 2014, according to [pdf] Juniper Research. Reducing Healthcare Costs Using Mobile Health For most hospitals and health establishments, the 2009 IT budget was smaller than the 2008 IT budget. Yet unhealthy lifestyles and aging populations are pushing the disease burden hig  [...]
Posted: Thursday, April 22nd 2010

Internet More Important than Doctors for Health Research

The average patient in the US now relies on a variety of media and resources to research disease, treatment, and general health information - and key in this mix is the internet, a category that Manhattan Research has dubbed 'e-Health.' Perhaps more astoundingly, new data from the firm on the subject reveals that the internet surpassed physicians as the most popular health resource for the first time last year. (  [...]
Posted: Friday, December 18th 2009

Video-Banner Ad Combo Addresses Pharma Online Woes

Tremor Media has launched a video ad-banner format that may address government fair balance requirements for online pharma advertising - as well as hold users' attention online. The product, called Rx In-Stream, uses shorter-form, pre-roll video in place of the long-form video ads that typically convey safety information. An accompanying banner ad, instead, provides the data about the risks and  [...]
Posted: Wednesday, December 9th 2009

EyeBuyDirect Builds Sales with Share-to-Social, Analytics

EyeBuyDirect.com, a site that sells prescription eyeglasses, has been using a mix of strategies to convert causal browsers to sales. These strategies range from virtual imaging tools for the frames, to simple online surveys, to feedback analytics - to a twist on the push to social buttons that are becoming prevalent on email marketing messages. The multi-tiered approach has been a winning one, according to Roy Hessel, CEO of EyeBuyDirect.com: the sit  [...]
Posted: Tuesday, December 8th 2009

Risk Info in Pharma Ads Ignored by 41% of Americans

More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload. The research, which is the latest effort in the company's "Und  [...]
Posted: Wednesday, December 2nd 2009