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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

FTC Continues Crackdown on Sites that Sell Bogus Health Product; Legitimate Pharma Companies Still Floundering

Two more online marketers -- Intermark Communications doing business as Copeac, and and Coulomb Media, Inc., and Cody Low -- have agreed to million dollar settlements with the Federal Trade Commission. They will also permanently cease their allegedly deceptive practice of using fake news websites to promote acai berry supplements and so-called "colon cleansers". These settlements are part of the FTC's push, begun in 2010, to target sites   [...]
Posted: Friday, March 23rd 2012

Nike, Path Venture Makes Jogging Social

It is hard to imagine how the typically solitary exercise of jogging or running could be made social, but leave it to Nike and social journal Path to do so.  The two companies are partnering with the release of Path’s new app, in which users can log their running paths on a map and share their route with friends in real-time. "Then through your earphones comes a welcome sound," the Path blog says  [...]
Posted: Friday, March 9th 2012

Google's New Health Search Feature Will Probably Not Lead to More Pharma Ads. And Google Probably Doesn't Care

Google debuted a new health search results feature this week that gives consumers a new online tool for health search. It is a feature that seems almost tailored made for the pharma industry—except that these companies are pulling back their online advertising. No matter. Google likely has other designs on the information that this new search tool will generate. The Tool  [...]
Posted: Wednesday, February 15th 2012

Mobile Health Apps Get More Personal and That Is OK With Users

Mobile health apps, or teleapps, are becoming more adept at capturing intimate medical knowledge of consumers, such as their blood pressure or sleep patterns. Consumers don't seem to have concerns about providing this data over a mobile device for several reasons—a trend that bodes well for telehealth and casts further doubt on the effectiveness of some modes of health-related digital advertising. Medically-oriented Apps   [...]
Posted: Friday, January 13th 2012

WebMD Has to Navigate Tricky Waters with Pharma Advertising

Medical news website WebMD has announced that its 2012 revenue will likely be 2% to 8% less than what it posted in 2011. One reason that been cited is the pull back in pharmaceutical advertising. This is an area WebMD will clearly have to bee up: as recently as the beginning of this week, the site appeared to be on the brink of being purchased by Yahoo. Now, the site has said, i  [...]
Posted: Wednesday, January 11th 2012

The Secret Lives of Healthcare Information Seekers

People seeking healthcare information online are leery about privacy issues when it comes to desktop search, one recent study finds. They also don’t seem to trust much of the advertising from these companies, according to a separate study. These trends, plus the fact that the FDA has yet to deliver significant social media marketing guidance to pharma companies, leaves the industry guessing how to best approach consumers. Mobile Is Best for Sensitive Issues   [...]
Posted: Wednesday, December 21st 2011

Top News: Food ad regulations | Mobile ad network for doctors | Questions about Google

Legal/Regulatory: US FTC weakens proposals for food ads to children. Mobile Marketing: New mobile advertising network targets doctors. Mobile Computing: The iPhone   [...]
Posted: Wednesday, October 12th 2011

Google Pays $500M Price for Illicit Pharma Ads (And Possibly Poor Government Guidance)

Google has agreed to forfeit $500 million for allowing online Canadian pharmacies to place advertisements through its AdWords program targeting consumers in the United States, the Justice Department has confirmed. Exactly what the nature of the transgression was is unclear. Google has refused to discuss the nature of the Justice Department investigation,   [...]
Posted: Wednesday, August 24th 2011

Pharma Spam Behind Seedy Online Ads

Recently there has been an uptick of deceptive online ad tactics aimed at getting consumers to buy from shady online pharmaceuticals. In some cases, spammers are - as they often do - borrowing from headline news to get people to click on the ads, in this case Google +. Spammers are sending out bogus Google+ invitations that in reality point to online pharmacies, writes Graham Cluley at Naked Security. "The messages look  [...]
Posted: Friday, July 8th 2011

Closing Bell: Google closes health initiatives | Hackers attack EA | KKR may buy Go Daddy |

Online Health Records: Google shuts down Health and PowerMeter. Security: Hackers attack Electronic Arts website. Business Strategies: Go Daddy   [...]
Posted: Friday, June 24th 2011

Top News: Financial Times won't give up subscriber data to Apple | Android developers say fragmentation is a problem | Hulu Plus exceeds 1M subscribers | FTC may be investigating Google | AA list fares again in Expedia, Hotwire

Mobile Marketing: FT won't give up subscriber relationship to Apple. 87 percent of Android developers say fragmentation a problem. Mobile Computing: Developer   [...]
Posted: Tuesday, April 5th 2011

Marketing Data RoundUp: Telecom makes surprising leap in DOOH stats | 8 in 10 web users go online for health data

Telecom Leads DOOH Ads The telecommunications industry represented more than 50% of Q4 2010 US RFPs for digital out-of-home (DOOH) advertising by significant dollar volume, according to a new report from Adcentricity. This is a category that did not make an appearance in Adcentricity’s top five DOOH RFP list in Q3 2010 and yet, based on   [...]
Posted: Friday, February 18th 2011

Consumer Advocates Step Up Pressure on Pharma Marketers with FTC Complaint; Regulation Looms

Advocacy groups Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum have filed a complaint with the Federal Trade Commission asking it to investigate what they call "unfair and deceptive" advertising and  [...]
Posted: Wednesday, November 24th 2010

Pharma Not Well Equipped to Handle a PR Cyber Storm

At ExL Pharma's Digital Pharma conference last month Med Ad News asked one of the session's panelists, Earl Whipple, the senior director of communications and new media for AstraZeneca, about the Seroquel lawsuits against AstraZeneca. In this case, internal documents unfavorable to the company have been released online, creating "a less-than-favorable impression of how a pharmaceutical company operates  [...]
Posted: Tuesday, November 9th 2010

Marketing Data Roundup: Bing sees continued growth in verticals

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Bing Grows Share of Vertical Search Market Bing saw double-digit growth in four categories for the month of August: Automotive, Health, Shopping and Travel - including a 66% increase in the Shopping category,   [...]
Posted: Wednesday, September 8th 2010

Top Industry News for 9-03-10: YouTube ads translate into revenue

Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to   [...]
Posted: Friday, September 3rd 2010

Marketing Data Roundup: Four reasons why we forward links and videos

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. 4 Reasons to Forward a Link or Video There are four possible reasons why someone decides to forward a link or video, a study reported in the Journal of Business Research [  [...]
Posted: Thursday, September 2nd 2010

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. The Differences Between iPhone and Android Users Based on Digital Coupons Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says  [...]
Posted: Wednesday, September 1st 2010

Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA

Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if a new forecast from eMarketer comes to fruition. The firm predicts online ad spending in these sectors will hit $1 billion this year - a 10.6% increase from 2009.   [...]
Posted: Friday, August 27th 2010

Marketing Data RoundUp: Doctors go online for health data too

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Physicians Go Online for Health Data Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice,   [...]
Posted: Friday, August 27th 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Marketing Data RoundUp: First iPad-only magazine surveys readers

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. First iPad-only Magazine Sideways Surveys Readers Sideways, the first magazine designed and written for the iPad, surveyed readers for its July issue, garnering a 20% response rate with 93% completion   [...]
Posted: Wednesday, August 11th 2010

FDA Nixes Pharma Use of Facebook Ad Widget

The U.S. Food and Drug Administration says that a Facebook Share button that Novartis Pharmaceuticals used to promote a cancer-fighting drug violated its requirements to disclose side effects or risks about such medications. The agency sent a letter to the company telling it that its promotion of Tasigna was "incomplete and misleading" - probably the first time FDA has issued a warning about using Facebook, according to Jeffrey Chester , a privacy advocate and executive director of the Center  [...]
Posted: Monday, August 9th 2010

Mobile Health Monitoring Market to Reach $1.9B

The worldwide market for mobile remote health monitoring applications should reach $1.9 billion USD by 2014, according to [pdf] Juniper Research. Reducing Healthcare Costs Using Mobile Health For most hospitals and health establishments, the 2009 IT budget was smaller than the 2008 IT budget. Yet unhealthy lifestyles and aging populations are pushing the disease burden hig  [...]
Posted: Thursday, April 22nd 2010