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Top News: Strong December online spending | Three-screen ad traffic jam | 1M mobile apps

Mobile Commerce: Online spending stays strong in early December. Mobile Marketing: AT&T bumps against Google, Microsoft in three-screen ad sell. Soc  [...]
Posted: Monday, December 12th 2011

Facebook Makes Life Easier for Global Brands

Domino’s Pizza is the latest example of a brand using Facebook for a global—and not just national—marketing campaign roll out.  On Dec. 8, to celebrate its 51st birthday and its presence in more than 70 markets, Domino's Pizza, is offering customers in 19 countries a 50% off any menu-priced pizza ordered online via   [...]
Posted: Monday, December 5th 2011

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

China's Alibaba Group Moves to Become Next Social Networking Giant

Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones. Laiwang is said to be similar to the Google+ network. China as Global Ad Growth Driver Laiwang is the latest   [...]
Posted: Friday, December 2nd 2011

Marketers, Want a Backdoor into the Enterprise? Ride the 'Bring Your Own Device' Trend

More employers are starting to encourage workers to bring their own smartphones to work, in large part because it saves the employer the expense of securing the devices itself. So says mobile security firm Good Technology, which dubs the trend "Bring Your Own Device." "“You have users bringing these devices in the front door," John Herrema, senior vice president of corporate strategy for mobile security firm Good Technology,   [...]
Posted: Thursday, December 1st 2011

Updated: International Shoppers Tune in To CyberMonday

CyberMonday proved to be just as bountiful for online retailers as Black Friday and Thanksgiving Day with online sales increasing 33% from the same day last year, according to IBM's Cyber Monday Benchmark. Online sales for Black Friday this year increased by 29  [...]
Posted: Tuesday, November 29th 2011

Global SEO Challenges Ease with Google Algorithm Tweaks, Vendor Products

Last week Matt Cutts reminded readers of his Google search blog of what they were already clearly aware: Google makes hundreds -- 500 this year alone -- of changes to its search algorithm, most of them unannounced or unreported to keep the gamers at bay. He did offer up ten changes the search engine has made recently that are not so easily manipulated to give the industry a sense of where Google is focused. For a complete list of the ten, go   [...]
Posted: Monday, November 21st 2011

RTB Mobile Debuts in Asia

Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia. The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill  [...]
Posted: Tuesday, November 8th 2011

Baidu Preps for Mobile Role

Baidu has given the market a peak at its forthcoming mobile operating system and application platform. The platform, based on the Android OS, is called Baidu Yi and it is designed to give third-party application developers a channel to distribute games, maps and other apps - similar to the Apple's App Store, Reuters reports. Baidu Yi may prove the necessary boost China's mobile market - which  [...]
Posted: Friday, September 2nd 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)

After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan  [...]
Posted: Wednesday, March 23rd 2011

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

Facebookers Donate to Haiti

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company. Money Leads the Way Donations of money were by far the most popular type of aid  [...]
Posted: Tuesday, January 26th 2010

Top-Level Domains to Feature New Alphabets

A world of opportunities and pitfalls may lay ahead now that the Internet Corporation for Assigned Names and Numbers (ICANN) - the governing body that oversees Internet addresses - has voted to fast track a plan to permit web addresses in characters other than the Latin alphabet. The move means that internationalized top-level domain names - the coun  [...]
Posted: Friday, October 30th 2009

Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Lufthansa to Introduce Internet Service by 2010

Lufthansa has announced plans to reintroduce internet service a number of long-distance flights by the first half of 2010. The company deactivated in-flight internet service three years ago because of weak demand. The offering, dubbed FlyNet, enables users to connect with wifi-enabled laptops or handhelds like the iPhone or BlackBerry, even while flying over large bodies of water. The satellite technology powering the service is provided by Japan's Panasonic,   [...]
Posted: Tuesday, October 13th 2009

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

Google, NASA to Launch Singularity University

Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study." Taking after the International Space University, the school avails a number of cutting-edge tech  [...]
Posted: Tuesday, February 3rd 2009

World Internet Audience Tops 1B; China Has Most Visitors

The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.   [...]
Posted: Monday, January 26th 2009

Libya Takes Leap Toward Wifi Web Access

Libya Telecom & Technology, Libya's only internet service provider, is launching a major commercial wireless network that it claims will be among the most advanced in the world, reports the BBC. The effort, known as WiMax, has only been unrolled at a grand scale within a handful of countries. WiMax coverage in Libya will commence with 18 cities, and include a mobile access feature. WiMax enables users with USB-ready laptops to con  [...]
Posted: Monday, January 26th 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

Israeli Gov't Holds First Twitter Press Conference

On Dec. 30, microblogging service Twitter hosted its first governmental press conference on behalf of Israel's Defense Forces -- whose microblogging tag was @IsraelConsulate. Questions and answers were limited to 140 characters, the standard length of a Twitter message or "tweet." So even answers to the most complex questions -- about which entire books have been written -- had to be short and swe  [...]
Posted: Monday, January 5th 2009