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Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Mobile 'Net Users 60% More Likely to Accept Mobile Advertising

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobile -   [...]
Posted: Friday, September 19th 2008

Chrome Penetrates 2.57% of Global Browser Market, 'Incognito' Inflates Unique Visitor Figures

Chrome's the new kid in town. It's gaining popularity fast. To see just how fast, log in to Google Analytics. As of yesterday (Sept. 4), Google added Chrome to its browser tracking category in Google Analytics. Prior to yesterday Chrome data was compiled with Firefox tracking records. According to Google Analytics, 2.9 percent of MarketingVOX visitors arrived on   [...]
Posted: Friday, September 5th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Payoneer Blazes Trail in Global Payment Market

With increased internet access, improvements to VoIP and technology like Skype, employers are finding it easier to outsource work, or support remote employees, than in previous years. But payment, particularly for firms whose workers inhabit many countries, remains a complex task. Businesses typically conduct bank wire transfers or use services like Western Union, MoneyGram or PayPal, all of which can result in large fees or complications. Mailing printed checks require postage  [...]
Posted: Wednesday, August 27th 2008

Rocky Road Ahead, Say Agency Execs

The downturned economy may have finally rocked the agency world, as industry execs observe a decline in client spending in all regions except emerging markets. About half (46%) of North American ad agency CEOs report that their clients have cut spending since a year ago, AdAge writes, citing a Worldwide Partners survey of 90 agency CEOs. Just one in ten said their clients are putting more money into marketing.   [...]
Posted: Thursday, August 21st 2008

Fans Worldwide Follow Olympics Online

Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.   [...]
Posted: Wednesday, August 20th 2008

Canada Leads World in Online Banking Use

Canada is the world's most developed market for online banking. 67.1 of Canadian internet users banked online in April 2008, boasting significantly more penetration than other English-speaking countries, according to comScore, MarketingCharts writes. Among the key findings: Adoption of online bank  [...]
Posted: Friday, July 11th 2008

Magna's Coen Revises US Ad Spend Forecast Downward, to 2% Growth

Citing some first-quarter declines in categories such as local classifieds (-24.9 percent from a year earlier) and local retail (-8.6 percent), Magna's Robert J. Coen lowered his 2008 US ad spending forecast to 2.0 percent growth rather than the 3.7 percent he'd forecast in December -- and the 5.0 percent in June 2007, writes the New York Times (  [...]
Posted: Thursday, July 10th 2008

Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth

ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts. High energy and commodity prices are stoking inflation,   [...]
Posted: Tuesday, July 1st 2008

Average Wealth of 'High Net-Worth Individuals' Surpasses $4MM for First Time

Driven by market capitalization growth in emerging economies, the wealth of the world's high net worth individuals (HNWIs) increased 9.4 percent to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch  [...]
Posted: Thursday, June 26th 2008

Interactive Media Advertising Growth on Major Upswing

Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes. Ad s  [...]
Posted: Wednesday, June 25th 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008

Shoppers Primed for a New World of Shopping Experiences

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.   [...]
Posted: Monday, May 19th 2008

Mobile IM Use May Overtake SMS, Mobile Email

SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports. Globally, 11   [...]
Posted: Tuesday, April 29th 2008

Churn Happens as Marketers Fail to Leverage Customer Data, Analytics

Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts. Conducted in late 2007 and early 2008, the   [...]
Posted: Wednesday, April 16th 2008

Top Canadian Web Rankings Issued for February

Having taken top position in Canada for the first time in January, Google Sites maintained that lead in February, according to comScore World Media Metrix data,   [...]
Posted: Tuesday, April 1st 2008

Internet Surpasses TV in Australia, Mobile Approaches Saturation Point

In 2007, internet use in Australia surpassed TV watching for the first time -- 13.7 hours per week vs. 13.3 hours. Also, mobile use quickly approached saturation, according to Nielsen Online's 10th Australian Internet and Technology Report, writes MarketingCharts.   [...]
Posted: Friday, March 28th 2008

Microsoft Gives OpenSocial the Cold Shoulder; Ties Deals with Five Social Networks

On the same day Yahoo declared plans to join OpenSocial, Microsoft announced interoperability deals with five social networks. Yesterday Microsoft signed five separate agreements with social networks that will allow users to share contact data with its Windows Live platform. The networks are: Facebook, Bebo, Hi5, Tagged and L  [...]
Posted: Wednesday, March 26th 2008

Wikipedia Seeks Fresh Revenue Trails to Blaze

Wikipedia, a non-profit website run by the Wikimedia Foundation, ranks seventh of the top 10 most popular websites in the US. It is second in popularity among the most popular social media sites in the UK. It contains over 2 million articles written by an army of volunteers. But the site now struggles with steps for growth: Should it continue to operate on donations -- which basically keep its   [...]
Posted: Monday, March 24th 2008

iGoogle Gadget-Maker: Now in 42 Languages

Google has announced its iGoogle Gadget Maker is now available in all 42 Google-supported languages. iGoogle is the name of Google's customizable homepage, accessible in the upper right-hand corner of Google.com when users are logged into GMail. Last year iGoogle gave non-programmers the ability to cre  [...]
Posted: Thursday, March 20th 2008

EBay to Ditch ValueClick, Move Affiliate Program In-House

As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around   [...]
Posted: Tuesday, March 18th 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

Copyright Holders, Japanese ISPs Lay Smack Down on Piracy

After an increase in complaints from the entertainment and software industries, four major Japanese ISPs have agreed to work with copyright holders to fight piracy. Under the agreement, copyright holders will use "special detection software" to track down illegal file sharers, then alert ISPs, according to TorrentFreak. ISPs will then send out warning emails, then interrupt file s  [...]
Posted: Monday, March 17th 2008