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Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

Sprite Experiments With YouTube Series: 'Green Eyed World'

Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called "Green Eyed World," which will feature Facebook integration, writes The Wall Street Journal. Sprite decided to try reaching out to teens with two things they love most - social media and music - and to use the message of pursuing passions as the driving force behind the campaign. The series, which will f  [...]
Posted: Monday, April 20th 2009

Google, NASA to Launch Singularity University

Google, NASA and a number of other science and tech giants are combining forces to start a school, Singularity University. Its objective will be to solve "humanity's grand challenges" -- a manifesto reminiscent of the ambitious one Ezra Cornell posed for Cornell University: "I would found an institution where any person can find instruction in any study." Taking after the International Space University, the school avails a number of cutting-edge tech  [...]
Posted: Tuesday, February 3rd 2009

World Internet Audience Tops 1B; China Has Most Visitors

The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.   [...]
Posted: Monday, January 26th 2009

Libya Takes Leap Toward Wifi Web Access

Libya Telecom & Technology, Libya's only internet service provider, is launching a major commercial wireless network that it claims will be among the most advanced in the world, reports the BBC. The effort, known as WiMax, has only been unrolled at a grand scale within a handful of countries. WiMax coverage in Libya will commence with 18 cities, and include a mobile access feature. WiMax enables users with USB-ready laptops to con  [...]
Posted: Monday, January 26th 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

Israeli Gov't Holds First Twitter Press Conference

On Dec. 30, microblogging service Twitter hosted its first governmental press conference on behalf of Israel's Defense Forces -- whose microblogging tag was @IsraelConsulate. Questions and answers were limited to 140 characters, the standard length of a Twitter message or "tweet." So even answers to the most complex questions -- about which entire books have been written -- had to be short and swe  [...]
Posted: Monday, January 5th 2009

Aussie Gov't to Pilot Nationwide 'Net Filter

The Australian government is moving forward with plans to implement a nationwide online filter of objectionable material. The filter is one component of an $82 million cybersafety effort to protect children from exploitation and discourage adults from downloading illegal content, including terrorist materials or child pornography,   [...]
Posted: Tuesday, December 16th 2008

Indian Gov May Censor Google Earth

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi  [...]
Posted: Friday, December 12th 2008

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

Obama to US: Broadband for All!

In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office. "It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be  [...]
Posted: Tuesday, December 9th 2008

HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry

The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section. The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f  [...]
Posted: Friday, December 5th 2008

Britons Rank Highest in 'Promiscuity Index'

Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline. Germany, The Netherlands, the Czech Republic and Australia ro  [...]
Posted: Thursday, December 4th 2008

Global Companies to Increase Commercial Card Usage

More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts   [...]
Posted: Friday, November 7th 2008

GOOG, YHOO, MSFT Set Rules of Engagement for Iron-Fist Countries

Tech titans Google, Yahoo and Microsoft have agreed upon a common set of principles to guide business dealings in countries that restrict free speech and expression. The search and ad giants have previously been criticized for complying with China's censorship of certain material published online. In 2006, Google agreed to filter search results on topics like Falun Gong, democracy, or T  [...]
Posted: Wednesday, October 29th 2008

Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes M  [...]
Posted: Monday, October 27th 2008

Not on Our Watch: Google Blocked on Russian Ad Buy

The Federal Anti-monopoly Service (FAS), a Russian watchdog agency, blocked Google from executing its planned transaction of Russian ad platform ZAO Begun. Digital ad players are increasingly acquiring properties in the Eastern-European ad market, from WPP's purchases of Advertures and   [...]
Posted: Monday, October 27th 2008

Babelgum, MusicNation Host Online Music Video Contest

With help from MusicNation, video streaming site Babelgum drew 205 participants to its first online music video competition. Tasked with creating their own music videos, 40 semifinalists will appear in a Babelgum app for smartphones, expected to launch December. Babelgum will also debut smartphone-ready channels designed that run short videos aimed at young audiences. Entri  [...]
Posted: Monday, October 27th 2008

South Korea Leads in Broadband Connectivity, Delaware Top in US

South Korea again tops the list of countries with the greatest levels of high broadband (greater than 5 Mbps) connectivity in Q2, while Delaware leads US states, according to the latest "State of the Internet" report from Akamai, writes MarketingCharts. The report, w  [...]
Posted: Wednesday, October 15th 2008

List Rental Prices Down, Int'l List Use Increases

Prices of list rentals are declining across the board and - for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata's Fall 2008 List Price Index, writes MarketingCharts.   [...]
Posted: Tuesday, October 14th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Mobile 'Net Users 60% More Likely to Accept Mobile Advertising

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobile -   [...]
Posted: Friday, September 19th 2008

Chrome Penetrates 2.57% of Global Browser Market, 'Incognito' Inflates Unique Visitor Figures

Chrome's the new kid in town. It's gaining popularity fast. To see just how fast, log in to Google Analytics. As of yesterday (Sept. 4), Google added Chrome to its browser tracking category in Google Analytics. Prior to yesterday Chrome data was compiled with Firefox tracking records. According to Google Analytics, 2.9 percent of MarketingVOX visitors arrived on   [...]
Posted: Friday, September 5th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008