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Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds

The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian). Even if actual campaigns have not yet been crafte  [...]
Posted: Wednesday, February 1st 2012

Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies

Campaigns & Creative: Super Bowl ads get racier, but does sex really sell? Ad Technologies: New display ad push adds to bag of tricks. Search still   [...]
Posted: Friday, January 20th 2012

Facebook is the Social Network to Beat in Brazil

Visitors to Facebook.com in Brazil reached 36.1 million visitors--for an increase of 192 percent in the past twelve months--to surpass Orkut as the leading social networking destination in the market, according to new figures from comScore. Not only is this a coup for Facebook as it continues to face off against rival Google, but it is  [...]
Posted: Wednesday, January 18th 2012

Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing

Privacy: Google tackles online privacy in unusual ad blitz. Signs of What's to Come: Apple to announce tools, platform to 'digitally destroy' textbook publishing. Big firms   [...]
Posted: Tuesday, January 17th 2012

Yahoo Eyes Departure from China Just as the Market Really Heats Up

With a new CEO at its helm and its fair share of strategic issues to sort through, Yahoo is eying a complex tax structure to unlock cash from some of its overseas assets in Asia. It is considering a tax-efficient asset swap with Alibaba Group, with Yahoo reportedly interested in owning the Weather Channel, according to Bloomberg. Yahoo’s stake in the Chinese holding company is valued at about $14 billion. The structure would call for Alibaba to buy the Weather Channel and t  [...]
Posted: Friday, January 6th 2012

Top News: B&N may spinoff the Nook | Google tablet? | Verizon iPhone sales double

Mobile Computing: Barnes & Noble eyes Nook spin-off amid sales shortfall. Now it's a Google tablet that will challenge Kindle Fire? Verizon   [...]
Posted: Thursday, January 5th 2012

Top News: Call Genie acquires VoodooVox | Facebook stats | Holiday web sales hit $35B

Online Ad Market: Call Genie acquires mobile advertising, analytics startup VoodooVox. Social Networking: Facebook accounts for 3 in every 4 social networking minutes.   [...]
Posted: Thursday, December 29th 2011

Top News: 2012 predictions | Kindle Fire gets upgrade | Apple fined in Italy

2012 Projections: Google: Five things to look for in 2012. Browsers: Mozilla's three big bets to keep the web open. Mobile Computing: Windows Phone is superior; why hasn  [...]
Posted: Tuesday, December 27th 2011

Top News: Strong December online spending | Three-screen ad traffic jam | 1M mobile apps

Mobile Commerce: Online spending stays strong in early December. Mobile Marketing: AT&T bumps against Google, Microsoft in three-screen ad sell. Soc  [...]
Posted: Monday, December 12th 2011

Facebook Makes Life Easier for Global Brands

Domino’s Pizza is the latest example of a brand using Facebook for a global—and not just national—marketing campaign roll out.  On Dec. 8, to celebrate its 51st birthday and its presence in more than 70 markets, Domino's Pizza, is offering customers in 19 countries a 50% off any menu-priced pizza ordered online via   [...]
Posted: Monday, December 5th 2011

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

China's Alibaba Group Moves to Become Next Social Networking Giant

Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones. Laiwang is said to be similar to the Google+ network. China as Global Ad Growth Driver Laiwang is the latest   [...]
Posted: Friday, December 2nd 2011

Marketers, Want a Backdoor into the Enterprise? Ride the 'Bring Your Own Device' Trend

More employers are starting to encourage workers to bring their own smartphones to work, in large part because it saves the employer the expense of securing the devices itself. So says mobile security firm Good Technology, which dubs the trend "Bring Your Own Device." "“You have users bringing these devices in the front door," John Herrema, senior vice president of corporate strategy for mobile security firm Good Technology,   [...]
Posted: Thursday, December 1st 2011

Updated: International Shoppers Tune in To CyberMonday

CyberMonday proved to be just as bountiful for online retailers as Black Friday and Thanksgiving Day with online sales increasing 33% from the same day last year, according to IBM's Cyber Monday Benchmark. Online sales for Black Friday this year increased by 29  [...]
Posted: Tuesday, November 29th 2011

Global SEO Challenges Ease with Google Algorithm Tweaks, Vendor Products

Last week Matt Cutts reminded readers of his Google search blog of what they were already clearly aware: Google makes hundreds -- 500 this year alone -- of changes to its search algorithm, most of them unannounced or unreported to keep the gamers at bay. He did offer up ten changes the search engine has made recently that are not so easily manipulated to give the industry a sense of where Google is focused. For a complete list of the ten, go   [...]
Posted: Monday, November 21st 2011

RTB Mobile Debuts in Asia

Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia. The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill  [...]
Posted: Tuesday, November 8th 2011

Baidu Preps for Mobile Role

Baidu has given the market a peak at its forthcoming mobile operating system and application platform. The platform, based on the Android OS, is called Baidu Yi and it is designed to give third-party application developers a channel to distribute games, maps and other apps - similar to the Apple's App Store, Reuters reports. Baidu Yi may prove the necessary boost China's mobile market - which  [...]
Posted: Friday, September 2nd 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)

After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan  [...]
Posted: Wednesday, March 23rd 2011

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

Facebookers Donate to Haiti

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company. Money Leads the Way Donations of money were by far the most popular type of aid  [...]
Posted: Tuesday, January 26th 2010

Top-Level Domains to Feature New Alphabets

A world of opportunities and pitfalls may lay ahead now that the Internet Corporation for Assigned Names and Numbers (ICANN) - the governing body that oversees Internet addresses - has voted to fast track a plan to permit web addresses in characters other than the Latin alphabet. The move means that internationalized top-level domain names - the coun  [...]
Posted: Friday, October 30th 2009

Disney Explores Cross-Platform Content Ownership

The  Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material. Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media  [...]
Posted: Thursday, October 22nd 2009

Lufthansa to Introduce Internet Service by 2010

Lufthansa has announced plans to reintroduce internet service a number of long-distance flights by the first half of 2010. The company deactivated in-flight internet service three years ago because of weak demand. The offering, dubbed FlyNet, enables users to connect with wifi-enabled laptops or handhelds like the iPhone or BlackBerry, even while flying over large bodies of water. The satellite technology powering the service is provided by Japan's Panasonic,   [...]
Posted: Tuesday, October 13th 2009