Global
Articles and advice about global trends of Internet marketing and media. How to make the best of globalization and support exports.
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Google Enhances Mapping as Competition Encroaches
Google has improved its indoor mapping functionality via a new app.
Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from [...]
Posted: Friday, April 6th 2012
Top News: Siri sued for overselling in ads | Facebook IPO | Price cuts to tablets?
Legal/Regulatory:
Apple's Siri sued again for overselling ability in ads.
Global:
Star-struck Japan PM befriends Facebook's Zuckerberg.
Sweden [...]
Posted: Thursday, March 29th 2012
Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri
Global:
Zuckerberg's China trip sparks Facebook frenzy.
Business Strategies:
Cisco buys ClearAccess, bolsters network management software.
Google [...]
Posted: Wednesday, March 28th 2012
Closing Bell: Google reconsiders mobile payment | Zynga buys OMGPop | 4G
Mobile Payments:
Google reconsiders mobile-payment strategy changes.
Gaming:
Zynga buys Draw Something maker OMGPop.
Global:
China [...]
Posted: Wednesday, March 21st 2012
Closing Bell: Overheating iPad | Social magazine ads | Alibaba and Yahoo
Mobile Computing:
Consumer Reports finds that finds new iPad hits 116 degrees while running games.
Mobile Marketing:
Mobile developers interested in Google over Facebook for social mobile apps.
[...]
Posted: Tuesday, March 20th 2012
Top News: Google refreshes search | SEO scholars program | iPad 3 pros and cons
Search:
Google gives search a refresh.
SEO Scholars education program getting results.
Mobile Computing:
New iPad: A [...]
Posted: Thursday, March 15th 2012
Top News: Facebook touts revamped pages | Corporates pick iPads | Top outlaw SEO tactics
Social Media:
Facebook touts success in revamped pages for brands.
Mobile Marketing:
Facebook looks to mobile ads for next wave of growth.
Mobile Computing:
[...]
Posted: Wednesday, March 14th 2012
Top News: iPad 3 | iWallet patent | Eye-controlled games
iPad 3:
Apple's New iPad: 6 key features.
Apple upgrades iPad with modest changes.
New iPad's lack of a new name leaves Apple enthu [...]
Posted: Thursday, March 8th 2012
Top News: iPad3 | Mandatory Facebook access | Google Plus image problem
iPad 3
What to expect at Apple’s event.
New iPad expected with faster chip, sharper screen.
How the iPad could give Microsoft a serious r [...]
Posted: Wednesday, March 7th 2012
Top News: Google plans Siri-like assistant | Square iPad, analytics | Apple apps surpass 25B downloads
Search:
Google planning Siri-like 'Assistant' for later this year, says report.
Mobile Payments:
Targeting merchants, Square debuts register iPad app and analytics; now processing $4B in payments per year. [...]
Posted: Monday, March 5th 2012
iPad Users are the Same Everywhere. Their Campaigns Too
About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts.
Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also [...]
Posted: Friday, March 2nd 2012
Closing Bell: Chrome to adopt DNT | Women defriend more on Facebook | Mobile World Congress
Do Not Track:
Google Chrome will adopt Do Not Track.
Global Business:
Motorola forces Apple to disable iCloud push email in Germany.
Social Media:
Women [...]
Posted: Friday, February 24th 2012
Plan UK Billboard Campaign Takes Gender Targeting to New Level
Plan UK is launching a campaign to highlight the plight of the world's poorest girls, using a mix of DOOH technology—and the latest in facial recognition apps to emphasize its message.
On February 22, the interactive ad will debut on a bus stop on Oxford Street. Besides facial recognition technology, a touchscreen and sound are also part of [...]
Posted: Tuesday, February 21st 2012
Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia
Mobile Marketing:
Android apps on the PlayBook can keep their built-in ads, won't support RIM ads.
Flurry: mobile ads still get the short straw in brand spend.
Mobile Computing:
[...]
Posted: Tuesday, February 21st 2012
Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads
Geo-location:
Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath.
Groupon acquires location services startup Hyperpublic.
Search:
Move over search box, Google’s [...]
Posted: Monday, February 20th 2012
There are No Safe Assumptions in International SEO
SEO marketers should be careful not to make any assumptions when crafting international campaigns, writes Ani Lopez at Cardinal Path—even the basic assumption that someone using a browser in a certain language is going to navigate the site in that same language.
He gives the example of medium-size hotel chain with hotels in several European countries offering six languages for users to navigat [...]
Posted: Wednesday, February 15th 2012
Top News: iAd pricing drops again | Cybersecurity bill leaves Internet alone | AT&T's data traffic |
Ad Pricing:
Apple slashes iAd pricing again as mobile ad share declines.
Legal/Regulatory:
Senate cybersecurity bill leaves Internet alone, exempts tech companies from oversight.
Mobile Computing:
[...]
Posted: Wednesday, February 15th 2012
Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds
The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian).
Even if actual campaigns have not yet been crafte [...]
Posted: Wednesday, February 1st 2012
Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies
Campaigns & Creative:
Super Bowl ads get racier, but does sex really sell?
Ad Technologies:
New display ad push adds to bag of tricks.
Search still [...]
Posted: Friday, January 20th 2012
Facebook is the Social Network to Beat in Brazil
Visitors to Facebook.com in Brazil reached 36.1 million visitors--for an increase of 192 percent in the past twelve months--to surpass Orkut as the leading social networking destination in the market, according to new figures from comScore.
Not only is this a coup for Facebook as it continues to face off against rival Google, but it is [...]
Posted: Wednesday, January 18th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Yahoo Eyes Departure from China Just as the Market Really Heats Up
With a new CEO at its helm and its fair share of strategic issues to sort through, Yahoo is eying a complex tax structure to unlock cash from some of its overseas assets in Asia.
It is considering a tax-efficient asset swap with Alibaba Group, with Yahoo reportedly interested in owning the Weather Channel, according to Bloomberg.
Yahoo’s stake in the Chinese holding company is valued at about $14 billion. The structure would call for Alibaba to buy the Weather Channel and t [...]
Posted: Friday, January 6th 2012
Top News: B&N may spinoff the Nook | Google tablet? | Verizon iPhone sales double
Mobile Computing:
Barnes & Noble eyes Nook spin-off amid sales shortfall.
Now it's a Google tablet that will challenge Kindle Fire?
Verizon [...]
Posted: Thursday, January 5th 2012
Top News: Call Genie acquires VoodooVox | Facebook stats | Holiday web sales hit $35B
Online Ad Market:
Call Genie acquires mobile advertising, analytics startup VoodooVox.
Social Networking:
Facebook accounts for 3 in every 4 social networking minutes.
[...]
Posted: Thursday, December 29th 2011
Top News: 2012 predictions | Kindle Fire gets upgrade | Apple fined in Italy
2012 Projections:
Google: Five things to look for in 2012.
Browsers:
Mozilla's three big bets to keep the web open.
Mobile Computing:
Windows Phone is superior; why hasn [...]
Posted: Tuesday, December 27th 2011