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Who's Online?

iMedia Connection: The Digital Divides Joseph Jaffe does a great job of reviewing recent research in order to highlight current internet user demographics/trends. According to the UCLA Internet Report ñ Year 3, 97% of all teenagers 12 to 18 were online in 2002. They are not the market of the future; they are the market of today. They are the legendary Gen Y who grew up only knowing what life was like wi  [...]
Posted: Thursday, April 24th 2003

When Is Cool Not Cool?

Answer: When a politicial tries to speak to teens in their own language Trust me on this, you can search and search, but you will never find a finer example of anti-cool. My favourite quote: So, cut it with the bling bling and do something for the community, man. Join in and take action with any of the groovy sites we've listed, or just drop Tom a line for a quiet rap by the electronic e-mail. Tom's well-up on the Interwebnet  [...]
Posted: Wednesday, April 2nd 2003

ValueClick & Fontastic Team for SMS / Web Messages

NetImperative: ValueClick signs deal for web SMS campaigns Digital marketing agency ValueClick has signed an exclusive third party advertising sales deal with Fonetastic, an operator of web sites that allow users to send free text messages via the Web. ValueClick will promote the Fonetastic network and user base to advertisers, particularly those companies looking to promote their brand t  [...]
Posted: Monday, March 31st 2003

Digital Divide Among Youth is Great

eMarketer: US Digital Divide among Youth eMarketer reports a large gap between internet access among Caucasian children and access among Hispanic and African American children. 49% of Caucasian children have Internet access at whereas the figure for Hispanic children is 33% and 29% for African American children.   [...]
Posted: Thursday, March 20th 2003

Youth Spend Large Part of Disposable Income on Wireless

Europe Media: Youth spending on mobiles up to 13.5% of disposable income World youth are spending remarkable sums on mobile phone -related products and services ñ as much as E13.4bn (US$14.2 bilion) this year alone, increasing to over E20 billion in 2006 ñ according to a new report from market analysts W2Forum on the 5 to 24-year-old market, Mobile Youth 2003. The researchers found that youth are spending up  [...]
Posted: Tuesday, March 18th 2003

Courts Rule for Content Over Kids

AdAge: Appeals Court Strikes Down Child Online Privacy Law A U.S. appeals court today struck down the Child Online Privacy Act for placing "at risk" constitutionally protected speech. The three judge appellate court said the legislation had been drawn so broadly in using terms such as "minor" and "harmful" as to endanger many online sites to prosecution. The court specifically rejected as unconstitutional the child-targe  [...]
Posted: Friday, March 7th 2003

Microsoft's New NetGen IM Targets Gen Y for Group Chat

Reuters: Microsoft IM product tries to woo youth market Microsoft has a new IM product out that enables people to form small private group chats. The service is part of the company's upcoming NextGen suite of products aimed at the youth market. The story doesn't mention any explicit marketing angle, but that is the subtext of the story, at least as far as our readers are concerned.   [...]
Posted: Monday, March 3rd 2003

Targeting Teens Online

iMedia Connection: Using the Web to Reach Teens An insightful look at the challenges associated with marketing to teens. One thing we know for sure about teens and how they interact with brands is that they expect to be able to use the Internet to get more information on the brands they encounter. If a brand wants to be relevant to teens, it needs to be present to at least some degree on the Internet.   [...]
Posted: Wednesday, February 19th 2003

AT&T mLife Tries SMS Voting in 'American Idol' Sponsorship

My name Suliat And i am 12 i was wondering were the american idol tryouts for kids is? And when. Please if you have this information on thisissuegive me a reply.Thank you.   [...]
Posted: Thursday, January 16th 2003

Marketing to Teens

Media Post: Teen Marketing Online: Know Your Audience I had a meeting this week with a major record label, where we discussed this topic in depth. For ages I've been beating my drum, criticising the way companies attempt to create buzz online. My major complaint being that they tend to use tactics that are so transparent, and so ineffectual, that they are close to pointless, and often counter productive. In short marketers  [...]
Posted: Thursday, January 16th 2003

Yahoo Buzz - A Year in Review

Yahoo: 2002 Year in Review BBC: Britney loses out to PlayStation Fascinating stuff for those of us the like to trend watch. This also add more weight to the "Pepsi were wrong to ditch Britney" debate. Even after taking 6 months off she is still at no.2 in the 2002 buzz index. Ju  [...]
Posted: Monday, December 30th 2002

Immersive AdverGaming for Screenagers

Macleans: Hey Kids! Let's Play Adver-games! Immersive advertising. Advertainment. Advergaming. Call it what you will but it is becoming ever more prevalent as marketers realize it's potential as a vehicle to reach the growing Internet-savvy group of Tweens (9-14) and Gen-Y (born after 1979). The Internet is embedded in their daily lives. It's not just something they do, it practically defines who th  [...]
Posted: Monday, December 23rd 2002

Online Youth Sway South Korean Presidential Election

Wash Post: Anti-U.S. Mood Lifts South Korean For anyone out there doing political online marketing, take note of one important point being downplayed in the announcement of the upset presidential election in Korea this week by political outsider Roh Moo Hyun. The Washington Post briefly notes near the end of the piece:Younger voters seeking a change from the old political guard were the core of his   [...]
Posted: Friday, December 20th 2002

Listening in on Gen Y Focus Groups

Marketplace: Young Bucks This actually aired on the PRI radio program Marketplace on Monday, but I just now notice they've updated their archive, so in case you missed it, there was an interesting piece on Gen Y marketing. The reporter is himself Gen Y, and he follows a BBDO creative director around as he hangs out with teenage gearheads trying to figure out how to sell Pioneer car stereo equipment to this demographic. The  [...]
Posted: Wednesday, December 18th 2002

Pepsi Makes Classic Error, and Ditches Britney

NYT: A New Voice at Pepsi Media Guardian: Britney bounced out by Beyonce Britney, the pop star who has been a PepsiCo celebrity endorser for nearly two years, has been supplanted as the most prominent voice of the Pepsi generation by BeyoncÈ Knowles of the vocal group D  [...]
Posted: Wednesday, December 18th 2002

Ad Research Foundation Looks at Gen Y

MediaPost: ARF Meeting Looks At GenNext Better sharpen your Gen Y chops. Tuesday’s Advertising Research Foundation seminar looked at the future of advertising and saw life beyond the baby boomers. [..] Technology will continue to play an important role. Many panelists said the Internet was still an important part of their media mix, but the biggest tech topic of the day was TiVo. Just like  [...]
Posted: Wednesday, December 4th 2002

Children Spending More Time Online and Less With TV

Globe Technology: Children Abandon Remote, Grab Mouse If teenagers and children are forgoing a few weekly hours with Buffy and Bart Simpson - the Statistics Canada study found teens are watching two hours less a week and children under 12 are watching one hour less - then ex  [...]
Posted: Tuesday, December 3rd 2002

The Next Internet Generation

MSNBC: Reaching the Next Generation It will be hard for the next generation to understand browsing large sheets of paper with tiny type for the precise automobile, job or apartment they seek: don’t you just type in what you want and the Internet brings back the exact items you’re looking for? Or music: why buy an entire CD for only a few songs you actually want to hear, when you   [...]
Posted: Tuesday, November 26th 2002

iLike Gets i-Love from Open Facebook Platform

Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters. The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc  [...]