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Facebookers Donate to Haiti

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company. Money Leads the Way Donations of money were by far the most popular type of aid  [...]
Posted: Tuesday, January 26th 2010

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey. In general, the survey found that newspaper and magazine ads are considered the best place to f  [...]
Posted: Monday, January 25th 2010

712,000 Views and Counting for New Coca-Cola Happiness Video

A new happiness-themed marketing campaign by Coca-Cola has gone viral, getting more than 712,000 views within its first 24 hours. Launched by Definition 6, the 'Open Happiness' global advertising campaign was introduced this week through Coca-Cola's YouTube channel. The video features unsuspecting college student  [...]
Posted: Wednesday, January 20th 2010

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Internet Users Spend 13 Hours/Week Online

Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive. The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006,   [...]
Posted: Tuesday, December 29th 2009

Ford Fiesta Gets Role in 'If I Can Dream'

The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream',  - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu. The show will follow  [...]
Posted: Tuesday, December 22nd 2009

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]
Posted: Monday, November 30th 2009

New Apps Disable Texting while Driving

New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion. Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly,  [...]
Posted: Tuesday, November 17th 2009

FDA Declares War on Fruity Cigarettes

The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth. In this case, the government agency has sent warning letters to several companies selling flavored cigarettes through their websites, directing them to either cease their marketing or sales or bring the products in  [...]
Posted: Tuesday, November 10th 2009

Digital Kids' Books Show Robust Growth

Booksellers and content providers are focusing more attention on a specialty niche that is showing robust growth: digital books for children and teens. The splashiest effort to date has been the launch of Disney Digital Books, but there have been many others, most recently by Barnes & Noble. As these initiatives stack up, marketers are revving their own online strategies to harness the demand. Some of these digital-book i  [...]
Posted: Monday, November 9th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Millennials Highly Receptive to Permission-Based Email

Members of the Millennial generation around the world are more digitally connected and more willing to receive permission-based email messages than other segments of the population, but are at the same time more wary and concerned with security and privacy, according to the most recent 2009 Global Consumer Email Study from Epsilo  [...]
Posted: Friday, September 18th 2009

Amex: Young Professionals Most Optimistic About Economy

A majority of US consumers are likely to maintain or increase current spending levels - especially on basics - in the next 30 days, while young professionals and the affluent will up their spending in a broader number of discretionary categories, according to results from the newly introduced American Express Spend  [...]
Posted: Friday, September 18th 2009

Insurance Providers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece  [...]
Posted: Wednesday, August 5th 2009

Kids' Online Time Jumps 63% in 5 Years

The number of children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. There also has been a 63% increase since 2004 in the amount of time this group spends online, according to (pdf) data from Nielsen Online (  [...]
Posted: Wednesday, July 15th 2009

Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

SocNets Still Not Viable Commerce Platforms

Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The Conf  [...]
Posted: Wednesday, June 24th 2009

College Facebook Users Have Lower GPAs

College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University. While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe  [...]
Posted: Tuesday, June 9th 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Military Ramps Up Social Media Savvy in Pursuit of Fresh Recruits

After condemning them as potential tools for terrorism just six months ago, the US Army is now using Twitter and Facebook to pursue new recruits. Tomorrow's soldiers "live in the virtual world," observed Lt. Gen. Benjamin Freakley (via Newsday), citing Facebook as key to speaking to 18- to 24-year-olds. "You could friend your recruite  [...]
Posted: Friday, May 1st 2009

Today's Teens Buy 19% Less Music

Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads. In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discont  [...]
Posted: Wednesday, April 8th 2009