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Google+ May Be Wasting Its Time on the Teen Market

Google, not surprisingly, is going after every core user group on Facebook, from brands to moms to now, teens. Google just lowered its age requirement so teens ages 13 and up can use the site. Marketing Pilgrim questions the wisdom of this move, mainly because it appears to be a wa  [...]
Posted: Friday, January 27th 2012

Teens Heavy Mobile Users. But Those Ads? Not So Much

Teens have more than tripled their mobile data consumption in the past year, according to Nielsen. Analyzing phone bills of 65,000+ mobile subscriber volunteers, Nielsen determined that in the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, a 256% increase over last year. It is a growth rate faster than any other   [...]
Posted: Thursday, December 15th 2011

Closing Bell: Zynga | 18.8M iPhone users expected to upgrade | Privacy

Gaming: Zynga launches new games, platform. Mobile Computing: Sprint CEO: Wireless industry can help our troubled economy. 18.8M iPhone 3GS users   [...]
Posted: Tuesday, October 11th 2011

Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for Yahoo

Online Ad Market: Opportunity knocking in mobile ads sector. Business Strategies: Why Microsoft should bid for Yahoo. Microsoft backpeddles,   [...]
Posted: Thursday, October 6th 2011

Mobile Apps Find It Harder to Resist the Temptation of the Kids' Market

Children, as anyone who has watched Saturday morning television can attest, are a huge buying group for many brands, despite their lack of earning power. The lure of this market is increasingly attracting digital advertising - despite pushback from the government that shows no sign of letting up. The NPD Group released a report about the growth of children consuming digital media - and presumably the accompanying ads - nearly the same day as the House Subcommittee on Commerce,   [...]
Posted: Wednesday, October 5th 2011

FTC Keeps Up the Pressure On Children's Online Privacy

Children may not be breadwinners but they certainly have a voice in how a household’s income is spent. Hence, they are eagerly courted by marketers, both on television and increasingly, online. In most cases, such wooing is relatively benign, in the form of kid-friendly content and design. Netflix, for example, just launched its “Just for Kids” section of the website, designed for better navigation for this  [...]
Posted: Tuesday, August 16th 2011

QR Codes and Cherries? Maybe Not, According to comScore

Three weeks ago Domex Superfresh Growers introduced two-pound cherry bags and clam shells with QR codes printed on each package. Since then the retailer has tracked 2,000 hits to its mobile website via scans of the QR codes. The company has learned much about its customer base as a result, says Loren Queen, marketing and communications manager. "The highest numbers of hits have come from the Far E  [...]
Posted: Friday, August 12th 2011

Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPad

Signs of What's To Come: Sony, Samsung join 3-D glasses project. Youth & Social Media: What Facebook does to Kids' brains. Mobile Computing: Google+   [...]
Posted: Monday, August 8th 2011

Closing Bell: Google, Facebook and Google + | Office 365 v Google Apps | SC to consider warrantless GPS tracking

Social Media: Google goes after Facebook with Google+. Productivity: Microsoft's Office 365 to take on Google Apps in cloud software race. Google Swiffy   [...]
Posted: Tuesday, June 28th 2011

Will Pottermore Do for Children's eBooks What J.K. Rowling Did for Reading?

J. K. Rowling [video] has announced that her much beloved Harry Potter books will go digital, on a site that has been the subject of much speculation - Pottermore.com. All seven titles will be available for any digital platform on the site, which will also serve as a social networking platform for Potter fans. The online store will open in October but users can start registering email addresse  [...]
Posted: Thursday, June 23rd 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Top News: Female magazine readers flock to Nook Color | Google Apps becomes Chromebook sales channel | Foursquare, Groupon planning distribution deal | Google's AdMob one year later

Publishing: Female magazine fans flock to Nook Color. Mobile: Microsoft to unveil Mango update. Why Amazon will enter the overcrowded tab  [...]
Posted: Monday, May 23rd 2011

The Shifting Environment for Children's Interactive Ads

Changes appears to be on the horizon for marketers using digital media and advertising strategies to target children, as illustrated by a recent string of unrelated events: the outcry over children running up tabs on Smurf Village app; the Federal Trade Commission's recent guidance on advertising to children, including online advertising, and most recently, a new emphasis by   [...]
Posted: Friday, May 13th 2011

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

3 Steps to Tailoring a Virtual Goods Campaign to Young People

The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples. This holds true for campaigns aimed at a younger demographic -   [...]
Posted: Monday, June 28th 2010

Facebook, Twitter Grow More than 100%

The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review. Facebook surged to the number one position among social networks for the first time in May 2009 and continued its strong growth trajectory throughout the yea  [...]
Posted: Friday, February 12th 2010

Teens Text 10 Times per Hour: Nielsen

American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company. By analyzing more than 40,000 monthly U.S. mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their tween counterparts (ages 9-12) sent an average of 1,146 monthly texts each, or four per   [...]
Posted: Tuesday, February 9th 2010

Social Networking Rises, Especially Among Younger Set

Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project. Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into ol  [...]
Posted: Monday, February 8th 2010

Industry Buzz & Snippets: 02/04/10

Campaigns: Case study: Direct mail, SMS lift reward program. Search: Google updates online ad patent. Troubleshooting tips from AdSense. Mob  [...]
Posted: Thursday, February 4th 2010

Digital Age May Differ from Real Age

Most people equate advanced digital skills and savvy to youth. However, results from a new Wells Fargo survey suggests such assumptions can be erroneous. For purposes of the survey, Wells Fargo grouped respondents into three categories: “Digital adults,” people who use advanced online tools for daily tasks, interaction and entertainment; “digital novices,” people  [...]
Posted: Thursday, January 28th 2010

Facebookers Donate to Haiti

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company. Money Leads the Way Donations of money were by far the most popular type of aid  [...]
Posted: Tuesday, January 26th 2010

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey. In general, the survey found that newspaper and magazine ads are considered the best place to f  [...]
Posted: Monday, January 25th 2010

712,000 Views and Counting for New Coca-Cola Happiness Video

A new happiness-themed marketing campaign by Coca-Cola has gone viral, getting more than 712,000 views within its first 24 hours. Launched by Definition 6, the 'Open Happiness' global advertising campaign was introduced this week through Coca-Cola's YouTube channel. The video features unsuspecting college student  [...]
Posted: Wednesday, January 20th 2010

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Internet Users Spend 13 Hours/Week Online

Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive. The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006,   [...]
Posted: Tuesday, December 29th 2009