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Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

SocNets Still Not Viable Commerce Platforms

Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The Conf  [...]
Posted: Wednesday, June 24th 2009

College Facebook Users Have Lower GPAs

College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University. While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lowe  [...]
Posted: Tuesday, June 9th 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Military Ramps Up Social Media Savvy in Pursuit of Fresh Recruits

After condemning them as potential tools for terrorism just six months ago, the US Army is now using Twitter and Facebook to pursue new recruits. Tomorrow's soldiers "live in the virtual world," observed Lt. Gen. Benjamin Freakley (via Newsday), citing Facebook as key to speaking to 18- to 24-year-olds. "You could friend your recruite  [...]
Posted: Friday, May 1st 2009

Today's Teens Buy 19% Less Music

Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads. In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discont  [...]
Posted: Wednesday, April 8th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

Online Ad Prefs Vary by Age; Discounts Appeal to All

Though younger internet users prefer entertaining online ads and older users want to see relevant and useful ads, consumers of all ages are interested in ads that promise freebies and discounts, according to (pdf) a survey by Lightspeed Research and the UK's Internet Advertising Bureau. Findings   [...]
Posted: Monday, March 23rd 2009

Article-Based Ads Spark Most Action, Pop-ups Least Loved

More than half of American consumers are likely to read and act upon online advertising articles that include brand information -- when compared with banners, pop-ups, email offers and sponsored links, according to (pdf) a survey from Adfusion. Article-based ads are preferred by 51% of respondents who are "very likely" or "somewhat likely" to read and act u  [...]
Posted: Wednesday, March 18th 2009

Emails Miss Mark for Most of Gen Y

Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them, but many in this age group would be more open to more innovative emails they have more control over, according to according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Thursday, March 12th 2009

Facebook Eclipses Google Referrals on Some Sites

For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google. Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter. The social network generates slightly over one-third of Google's unique visit  [...]
Posted: Thursday, March 12th 2009

Social Networks, Blogs More Popular than Email

More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these "member communities" is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online (  [...]
Posted: Tuesday, March 10th 2009

Cocooning Millennials Plan Drastic Spending Cuts

Two-thirds of US Millennials say they are somewhat or very concerned about their personal finances and plan to make drastic cuts across spending categories, according to a recent study by youth-research firm TRU, which gauged the near-term buying intentions of 12- to 29-year-olds in the current recession,   [...]
Posted: Tuesday, March 10th 2009

Stardoll, Piczo to Merge Operations

Virtual worlds Piczo and Stardoll have announced plans to merge their international operations, in hopes of better appealing to advertisers. Stardoll operates as a virtual paper doll site for tween girls. Piczo positions itself as a friendly environment for young pop culture fans. Combined, the social networks serve about 20 million unique users; both focus heavily on forming strategic partnership  [...]
Posted: Monday, March 9th 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

48% of Millennials Enlist on Brand/Fan Pages; Here's Why

84% of Millennial users notice ads on social networks, with a whopping 74% clicking infrequently on them, according to research from The Participatory Marketing Network and Pace University's Lubin School of Business' Interactive and Direct Marketing Lab. Even so, only 19% of surveyed Gen-Yers find social networking ads relevant; 36% claim they never to click on the ads. A corrobora  [...]
Posted: Wednesday, March 4th 2009

Newsflash: Old, Young Use 'Net Differently

American members of Generation X are most likely to bank, shop and look for health information online. Baby Boomers are as likely as Generation Y to make travel reservations online, and members of the Silent Generation are proficient with email and are gaining ground online, according to surveys from the Pew Research Center's Internet & American Life Project.   [...]
Posted: Tuesday, March 3rd 2009

Social Media Zeitgeist Takes Over Skittles.com

Late last week Skittles announced the relaunch of Skittles.com, which isn't so much a website as an app pointing visitors elsewhere online where Skittles material -- official or not -- is hosted. Visits to Skittles.com drive users to a search for "skittles" on Summize, a real-time search engine for Twitter.com. Floating above this material is a Skittles navigation bar: product links drive users to Wikipedia, and media links send them to either YouTube or  [...]
Posted: Monday, March 2nd 2009

Alloy Seeks Sponsored Programming for Teen Vid Network

Alloy Media + Marketing, a research tank that distills the youth audience for marketers, has launched Teen.com TV, a digital network populated by youth entertainment content. Teen.com TV test-launched six months ago. VP Jamie Elden, Digital & Branded Entertainment for Alloy, promises its mainstream expansion will enable marketers to incorporate their brands into "enticing [scripted] programming made for the youth audience." The channel includes interviews fro  [...]
Posted: Monday, March 2nd 2009

BrightKit Rebrands, Monetizes Microblogging

BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale. ow.ly, a properietary ser  [...]
Posted: Monday, February 23rd 2009

SocNets, Mobile Carriers Circle Each Other in Earnest

Social networking ruled the coop at Barcelona's Mobile World Congress this year. According to Reuters, most visits to social networks are still made by people sitting at computers; but the spontaneous nature of socnet discussions makes the medium a perfect partner to mobile -- a topic of especial interest to enterprising carriers. According to Ne  [...]
Posted: Monday, February 23rd 2009

Millennials Want New Tech from 'Old' Auto Industry

More than half (56%) of Millennial-generation consumers in the US think the auto industry is "old," and 33% say it is not innovative, yet most believe that auto companies' use of technology will be key to engaging them in the future, according to a survey from Microsoft, conducted by KRC Research.   [...]
Posted: Friday, February 20th 2009