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E*Trade Selects Martin/Williams

E*TRADE FINANCIAL Selects Martin|Williams Advertising as Agency of Record Online broker E*Trade announced today the selection of Martin/Williams as agency of record for its $35 million advertising account. The selection followed a two-month search managed by agency search firm Select Resources International. Martin/Williams is part of $300 million Martin/Williams Inc., based in Minneapolis.   [...]
Posted: Thursday, September 25th 2003

Online Bill Paying Increases Dramatically

DM News: Survey: Convenience Drives Online Bill Paying According to an InsightExpress survey of 500 online users, the percentage of consumers who pay at least one bill online has jumped from 17 percent in 2000 to 57 percent in 2003. The most common method of online payment is the use of a credit card site (58 percent) followed closely by use of a bank site (52 percent).   [...]
Posted: Thursday, September 18th 2003

Overture Europe, Many Languages, Many Markets

ISEDB: Is Overture Overextending Itself in Europe? Overture is expanding into Europe heavily and Jim Hedger provides a revenue analysis of Overture's Continental prospects. However, Hedger doesn't look at the expense side of the expansion equation. When a search engine moves into a new market, editorial staff need to approve listings, sales people have to sell, and fixed costs need to be covered. In the US, a large population, h  [...]
Posted: Wednesday, September 10th 2003

Leap Wireless to Butler Shine

AdWeek (via Yahoo): Butler, Shine's Value Focus Helps Shop Land Leap Unit Butler Shine took the Leap wireless account, the teen-focused subsidiary of Cricket Communications. The company, now in bankruptcy, was the last of three recent bankrupt companies conducting online marketing to run new agency searches. Hopefully, the Butler people asked for  [...]
Posted: Monday, September 8th 2003

Earthlink Co-Founder Off to Prison

CNET: Ex-EarthLink Co-Founder Heading to Jail Reed SlatkinReed Slatkin, financier and key player in the founding of Earthlink, was sentenced Tuesday to 14 years in prison having plead guilty to illegally siphoning millions from invest  [...]
Posted: Wednesday, September 3rd 2003

Orbitz to Go Public

MediaPost: Orbitz Has "Public" Destination In Sight Online travel site Orbitz intends to go public, joining a select group of large, mostly cash-positive companies like Google that have been waiting on financial market sidelines for tepid perceived valua  [...]
Posted: Friday, August 29th 2003

ING's Lynch Seeks Rich Media, Impact

iMedia: ING's Tom Lynch iMedia interviewed ING's Tom Lynch, the consultant in charge of things interactive at the banking and brokerage giant. Lynch notes that ING has "yet to find a point of diminishing returns in our theory that bigger and richer media deliver more impact   [...]
Posted: Monday, August 25th 2003

Finance Software Co. Intuit Fights Back Against CRM

CNET: Intuit pushes into CRM software market Tired of seeing customer relationship management (CRM) software companies begin to stand on its turf, accounting software company Intuit will fight back with a September release of a CRM product of its own, attaching sales record analysis and other features onto its otherwise dominant accounting package. This will bring the CRM discipline - a nebulous collection of micro-economic customer tr  [...]
Posted: Monday, August 25th 2003

Pentagon Kills PAM Project

NYT: Pentagon Abandons Plan for Futures Market on Terror UPDATE: Just one day after going public with the Policy Analysis Market (PAM) project, the Pentagon pulled the plug. Congressional critics from both sides of the aisle spent the day heaping criticism on the experiment in predictive modeling. The PAM effort would have created the equivalent of a financial futures market, where participants bet on which outcomes are  [...]
Posted: Tuesday, July 29th 2003

MarketWatch Acquires Pinnacor (formerly ScreamingMedia), to Form New Firm

Press Release: MarketWatch.com to Acquire Pinnacor MarketWatch.com is buying Pinnacor, formerly known as ScreamingMedia, for $103.2 million, including $44 million in cash to Pinnacor stockholders. MarketWatch said it will form a new company as a result of the merger. The press release states, "The acquisition will enhance MarketWatch.com’s presence as a provider of premium-branded news, t  [...]
Posted: Thursday, July 24th 2003

ING Direct Debuts TV Ad on the Web

WSJ (subscription required): First Impressions Online bank ING Direct will launch a new online ad campaign that will incorporate, among other things, television. ING Direct will "air" that television commercial on the web six weeks prior to its hitting the television airwaves. With Jack Klues of Starcom and others indicating that mo  [...]
Posted: Monday, July 21st 2003

Examples of Financial Service Email Marketing

ClickZ: Financial Services Case Studies Three case studies from online marketing agency Craven Dickens on how they helped financial service clients use email for event promotion newsletter marketing and lead generation.   [...]
Posted: Wednesday, July 16th 2003

Engaging Online Ads

ImediaConnection: Involving Experiences Joseph Jaffe points at campaigns from Kraft Foods, Smirnoff and Forbes, that used interactivity creatively and got impressive results.   [...]
Posted: Monday, June 16th 2003

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003

Is The Web a Trusted Source For Health and Finance?

CyberAtlas: Health and Finance Sites Lack Credibility Not according to this study. Your money or your life could be in jeopardy if you trust everything you read online, according to an extensive joint global study from Consumers International and Consumer WebWatch on health and finance sites. The study, conducted between April  [...]
Posted: Friday, November 8th 2002