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American Express' Twitter Campaign Huge Success So Far

A campaign launched by American Express in the first week of March on Twitter has generated some eye-brow raising numbers.  Called Tweet Your Way to Savings, the campaign asks AmEx cardholders to tweet #AmEx hashtag in order to receive a deal the cardholder is marketing. The savings are automatically applied with the purchase. Visibli Social Analytics, which has been   [...]
Posted: Friday, March 16th 2012

MovenBank Moves Industry Closer to Social Media Credit Scoring

MovenBank is a bank expected to debut this year with a focus on the top tech trends. It will be a mobile bank accessed by smartphones, American Banker reports. More intriguingly, it will base its credit decisions and pricing decisions on social media data, the publication says. It has developed a scoring product called CRED that combines traditional sco  [...]
Posted: Friday, January 27th 2012

Marketers, Want a Backdoor into the Enterprise? Ride the 'Bring Your Own Device' Trend

More employers are starting to encourage workers to bring their own smartphones to work, in large part because it saves the employer the expense of securing the devices itself. So says mobile security firm Good Technology, which dubs the trend "Bring Your Own Device." "“You have users bringing these devices in the front door," John Herrema, senior vice president of corporate strategy for mobile security firm Good Technology,   [...]
Posted: Thursday, December 1st 2011

Point of Purchase Platforms Soon to Meet Up with Credit Card Spend Data

Credit card companies are on the brink of monetizing customers’ buying data by selling it to advertisers, according to a report in the Wall Street Journal. So far the industry is circling around this data trove it holds, exploring different concepts. The Journal told of a MasterCard proposal in which it would link Internet users to information about actual purchase behaviors for ad targeting -- pro  [...]
Posted: Tuesday, October 25th 2011

Still Just a Concept, the Isis e-Wallet Already Comes Up Against Visa, MC's Clout

Isis, the AT&T, Verizon Wireless and T-Mobile's mobile payment venture launched at the end of last year, is still largely a concept, but it has already been scaled back from its initial grandiose vision of competing with Visa and MasterCard by letting customers maintain accounts with the wireless carriers and use their smartphone devices to make small purchases. Discover, also a partner in the group, would use its payment network to facilitate the transactions.   [...]
Posted: Wednesday, May 4th 2011

Top Toolkit News: AllFacebookStats.com | AdSense earnings for Japan | Social media webinar series for the financial community

Mediabistro, predigital Launch AllFacebookStats.com Mediabistro.com is venturing with pedigital GmbH to launch AllFacebookStats.com, a service that combines AllFacebook’s Facebook page statistical analysis with pedigital’s stats service and user interface, which has powered SocialMedia-Tr  [...]
Posted: Tuesday, March 15th 2011

McDonald's, Macy's Insert Ads in Consumers' Online Bank Statements

Several companies including Macy's and McDonald's are experimenting with technology offered by such firms as Cardlytics, Cartera and Clovr Media that allows them to insert targeted ads into consumers' online banking statements. The ads work as one would expect: a consumer uses her debit card or credit card to purchase breakfast at McDonald’s might find a 10% off coupon for her next meal (  [...]
Posted: Tuesday, January 18th 2011

BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

Marketing Data Roundup: Product price figures into software vendors' customer acquisition costs

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Product Price Figure into Software Vendors' Customer Acquisition Costs There is a large divide between what small and large software vendors must spend to acquire customers, according to TrialPay's 20  [...]
Posted: Tuesday, August 31st 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Fund Raising Sites the Latest to Borrow from the Groupon Model

If only Groupon could have patented its business model. The latest entity to borrow its simple and now widely duplicated go-to-market strategy is a new micro lending site called Cogster.  The site combines localized microlending and social media by connecting consumers with entrepreneurs - but  instead of receiving a stake in the company, consumers receive gift certificates for goods and services as their ROI (  [...]
Posted: Monday, August 23rd 2010

Citigroup Banking App Has Security Flaw

Citigroup has warned its U.S. mobile banking customers that they must upgraded to a new iPhone app because the original version has a security flaw. The Wall Street Journal broke the news, reporting that Citi's old app accidentally saved personal account information in a hidden file on users' iPhones. This could have included security access codes or bill payments. Citi assured customers it didn't be  [...]
Posted: Monday, July 26th 2010

Home Improvement, Taxes Lead April Web Categories

Home improvement and taxes were the US site categories with the highest-percentage change in unique visitors during April 2010, according to comScore Media Metrix findings. Americans Spring into Home Improvement With spring arriving and the first-time homebuyers tax credit about to expire at the end of April, America  [...]
Posted: Friday, May 21st 2010

Consumers Less Satisfied with Online Banking

US online consumers are generally less satisfied with bank and credit card institutions today than in 2009 or 2008, according to the comScore annual State of Online Banking Report. Banks, Credit Card Firms Lose Satisfaction, Brokerages Gain In 2010, 70% of survey respondents reported being "highly satisfied" with their primary bank, a marginal  [...]
Posted: Friday, May 14th 2010

Banks Use SocNets to Strengthen Frayed Ties with Customers

Bank of America is doubling its spending on digital platforms in the hopes of making "real, live" connections with its customers, according to Claire Huang, the bank’s head of Marketing. "We're realizing that digital …is not just a flat little square box you have two seconds to look at," she said at Advertising Age's Digital Conference (via AdAge). Bank of America plans to improve its digital presence with new texting too  [...]
Posted: Thursday, April 15th 2010

Progressive's 'Help Flo' Campaign Aims for Engagement, Brand Building

Progressive Insurance is going online to find its popular TV commercial character 'Flo the helpful insurance expert' a 'helper'. Besides holding auditions in Miami next week, the insurance company is also encouraging hopefuls to submit their auditions online at its Help Flo website. Progressive has been using 'Flo' for customer outreach and engagement online ever since she was introduced with the launch of the comp  [...]
Posted: Friday, February 12th 2010

Top December Web Gainers: Shipping, Retail, Tax Sites Surge

Americans flocked to retail and shipping sites during the end-of-year shopping frenzy, while holiday festivities also caused a surge in traffic to flowers/gifts/greetings and e-card sites, according to the monthly analysis of US web activity at the top-growing properties and site categories for December 2009 from comScore, Inc.   [...]
Posted: Friday, January 22nd 2010

Apps for Financial New Year's Resolutions

2010 will be the year that people put their finances in order, if the current crop of studies on New Year's resolutions is any indicator. For example, one study commissioned by FranklinCovey Products, found that respondents' top New Year’s resolution was to improve their financial situation (  [...]
Posted: Monday, January 4th 2010

Financial Services Zero In on SocNet Data

Financial services companies are beginning to tap the rich store of personal data people leave about themselves on social networks, at least according to one security researcher's observation. If or when such data collection begins happening on a wide scale it will have security, privacy and possibly regulatory implications. Such data mining activities also provide a glimpse into the type of analytics that may soon be available from third parties. Security firm AVG's Chief Research Scienti  [...]
Posted: Tuesday, December 15th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

LinkedIn Reaches 50 Million Milestone

LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.  In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto  [...]
Posted: Friday, October 16th 2009

Canadian Banks Look to Smartphones for Mobile Banking's Future

The growing popularity of smartphones in Canada is expected to drive more mobile banking by customers that hope to replicate online banking habits on a more flexible platform: checking balances, transferring cash and paying bills. RBC and Scotiabank already offer such services, and argue smartphones are crucial to mass adoption. One setback to growth lies in lack of mobile web access by a number of Canadians. "We're seeing interest in this area growing now as smartphones become the norm,"   [...]
Posted: Thursday, October 1st 2009