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ANA: The DTV Transition is Advertisers' Problem, Too!

Ad groups joined broadcasters in a much-publicized effort to help advertisers transition to digital TV with the rest of the nation on February 17, 2009. The initiative, dubbed "The DTV Transition: Keeping the Ad Community in the Loop," consists of the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the National Association of Broadcaster  [...]
Posted: Monday, July 28th 2008

NBCU to Glean $1B in Ad Revenue from Summer Olympics

NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner. NBC rakes in $750,000 per :30 spot for broadcast coverage, 85 percent of which is already sold. That's a CPM of 10 percent higher than for the 2004 Olympics,   [...]
Posted: Wednesday, July 16th 2008

AT&T Inks Marketing Contract with USA Basketball Men's Team

AT&T is now a marketing partner for the USA Basketball Men's National Team, joining Gatorade, General Motors, McDonald's, Nike, and Electronic Arts. Financial terms of the deal were not disclosed. The USA Basketball Men's National Team is pursuing its first Olympic gold medal since 2000, reports Bloomberg. Before and during the Beijing Games, AT&T will disseminate exclusive men's basketball team content   [...]
Posted: Monday, July 14th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut. The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo   [...]
Posted: Tuesday, June 24th 2008

Twitter Braces for Today's Apple Announcements

Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC). "We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog. The microblogging site is known   [...]
Posted: Monday, June 9th 2008

Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show

The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres. HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work. HBO Voyeur enabled people to explore  [...]
Posted: Thursday, May 8th 2008

Olympics Channel Launches Amid Strikes in Beijing, Torch Trouble in Paris

The NewsMarket debuted the Beijing 2008 Olympics Channel today. The destination will provide free news content about the Beijing games in both English and Chinese. It will also include video for use by journalists and bloggers. The page went live despite drama about the pending state of internet access over the course of the Games. According to   [...]
Posted: Tuesday, April 8th 2008

Digital Content Breathes Crisp New Life into Museum Exhibitions

Archived paintings, sculptures, interviews and other data of historical interest -- once relegated to the dusty back rooms of museums -- are finding new dimensions of usefulness online, reports Reuters. Following two years of market research, the Indianapolis Museum of Art has relaunched its website with links to flickr, YouTube and Facebook. The site avails about 65,000 pieces of the museum's co  [...]
Posted: Friday, March 28th 2008

Web Won't Undermine TV; Viewership to Be Bolstered by Olympics, Election

Viewers are going back to favorite TV shows after the writers' strike, with some heading online -- but many more anticipating viewing upcoming special-event TV programming, including the Olympics, presidential election and American Idol, according to Carat, MarketingCharts   [...]
Posted: Monday, March 24th 2008

SF Activists Use Twitter to Coordinate War Protest

To mark the fifth anniversary of the US occupation of Iraq, anti-war protesters in San Francisco used the micro-blogging service Twitter to coordinate their movements throughout the day. The Direct Action to Stop the War group is using Twitter to text participating mobile phones when volunteers are needed for events at strategic locations around the city, according to Wired. Organizers typically use  [...]
Posted: Friday, March 21st 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million,   [...]
Posted: Friday, March 14th 2008

Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event,   [...]
Posted: Tuesday, March 4th 2008

Academy Awards - Fewest Viewers in Decades

This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports. According to Nielsen's   [...]
Posted: Thursday, February 28th 2008

Financial Times Puts High Price on Networking

The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year. According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences. Membership includes free attendance to any of FT's confere  [...]
Posted: Wednesday, February 27th 2008

iLike Launches Band Feed; Triples Users from July

Music service iLike has launched a news feed that tells fans what their favorite artists are up to: when they go on tour, for example, or release new songs and videos. The news feed lives on the iLike website, but it can also be used as an iTunes plugin and general social networking add-on. iLike is among many small brands that managed to build a viable business atop Facebook's open   [...]
Posted: Friday, February 22nd 2008

IOC Gives Blogging Olympians the Conditional Go-Ahead

Last week the International Olympic Committee (IOC) issued blogging guidelines for the Beijing Olympics. This is the first time blogging will be permitted amongst participants or officials of the Olympic games. But bloggers must mind IOC directives. For example, still pictures taken outside accredited areas, or personal photos within the areas that do not include sporting action, are OK for blog publication. Blogging was sanctioned as a "legitimate form of personal expres  [...]
Posted: Monday, February 18th 2008

A-B Rules Super Bowl Ads; Hyundai Improves -- as SalesGenie Damages -- its Image

The TV broadcast of Super Bowl XLII averaged a record 97 million viewers. Among the big winners were Anheuser-Busch and Hyundai, according to comScore's 2008 Super Bowl post-game survey, reports MarketingCharts. The survey of 1,139 US Internet users who watched Super Bowl XLII was  [...]
Posted: Friday, February 8th 2008

'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant

Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner -- and at a higher average cost -- than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week. Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 million record average in 2006. Canwest News Service calls the Super B  [...]
Posted: Monday, February 4th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

ESPN Enters Content Deal with Major League Gaming

ESPN has entered a content agreement with Major League Gaming. Under the deal, it will provide "extensive digital coverage" of MLG coverage in 2008, including "extensive streamed matches, pro player interviews, and scores and stats," according to an MLG release. In exchange, the MLG will host ESPN co-branded tournaments. ESPN has also launched a   [...]
Posted: Wednesday, January 16th 2008

Vice, Adidas Ask Aussies to Design Virtual Music Festival

Adidas Originals and Vice Magazine have launched a music promotion down under. Australia-based users are asked to design a virtual music festival starting with a budget of $100,000, reports Sneaker Freaker. They select the venue, design promotional posters, and select bands from a list of 200. Users must then "  [...]
Posted: Wednesday, January 16th 2008

Coors Wants to Know Why You Want to Go to the Super Bowl

Coors Beer is soliciting user videos explaining why they, more than anyone else, deserve to go to the Super Bowl, reports The New York Times. Fans are encouraged to upload videos of themselves demonstrating why they deserve a trip to football's biggest game. Videos can be submitted to either CoorsBeer.com or Coorslight.com. Visitors to the sites can then vote on submitted videos, eventually winnowing it   [...]
Posted: Thursday, January 10th 2008

Vlad Corp. Buys Experiential Marketer Becker Group

Vlad Corp., a marketing company focused on exhibition organizers and exhibitors, has acquired the Becker Group, an experiential marketing company, according to a release. Becker's marketing experience includes year-round branded attractions, sponsored events, and mobile marketing tours. It also has relationships with major entertainment companies, casinos and mall developers.  [...]
Posted: Thursday, January 10th 2008

Obama Scores in MySpace Primary ... Oh, and at Iowa, Too

Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary. Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote. Mike Huckabee, who took Iowa amongst Republ  [...]
Posted: Friday, January 4th 2008