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ValueClick & Fontastic Team for SMS / Web Messages

NetImperative: ValueClick signs deal for web SMS campaigns Digital marketing agency ValueClick has signed an exclusive third party advertising sales deal with Fonetastic, an operator of web sites that allow users to send free text messages via the Web. ValueClick will promote the Fonetastic network and user base to advertisers, particularly those companies looking to promote their brand t  [...]
Posted: Monday, March 31st 2003

UK Government Proposes New Spam Laws

Infomatics: DTI promises to get tough on spam Consumers and businesses will be able to sue senders of unsolicited emails and text messages under new proposals from the Department of Trade and Industry (DTI). The new proposals set in stone the 'opt-in' process which requires businesses to gain prior consent before sending advertising emails, text messages and phone calls.   [...]
Posted: Friday, March 28th 2003

Euros Prefer Print News to Online

Europenet: Europeans prefer hardcopy newspapers to their online cousinsEuropeans - especially Northern Europeans - enjoy reading newspapers but are less keen on the online versions, according to new analysis from market analysts Forrester Research. In Sweden, a high 29 per cent of consumers read newspapers online, but other markets lag behind. Interestingly, across Europe, online readers often turn to their off  [...]
Posted: Tuesday, March 25th 2003

German Online Ad Market Grows 50%

Poynter: In Germany, an Almost 50% Increase Olivier's out semi-vacationing and Robert's busy (as are the other guys today, which is why it's all Rick today), so I'm trying to hold down Europe coverage, too. Seems to me I've seen other bolstering coming from Europe of late, but it's not my beat so I'm not going to find more links to prove it (feel free to comment away, tho). Anyway, good news from Germany via Nielsen//NetRatings.   [...]
Posted: Thursday, February 20th 2003

UK Tobacco Ban Acknowledges Internet's Global Reach

BBC: Cigarette ads thrive online As you have all, no doubt, heard, the UK has completely banned tobacco advertising. Well, sort of. "it is not an offence for a person who does not carry on business in the United Kingdom to publish or cause to be published a tobacco advertisement by means of a website which is accessed in the United Kingdom". That's what section 2(4) of The Tobacco, Advert  [...]
Posted: Monday, February 17th 2003

Espotting Signs Two Part Deal with FAST

Press Release: FAST and Espotting Media Strike European Search Distribution Agreement FAST, a leading developer of search and real-time alert technologies, and Espotting Media, Europe's largest pay-per-click advertising network, today announced a two-part European agreement where Espotting will offer FAST web search results with its paid listings, as well as provide paid listings on AlltheWebô, FA  [...]
Posted: Wednesday, January 15th 2003

UK Online Advertising to Soar in 2003

Bloomberg: U.K. Internet Ad Spending Will Soar 46 Percent, Study Says Advertising spending on the Web in the U.K. will rise 46 percent this year from 2002, driven by increased Internet usage, according to a forecast by i-level, a media agency that specializes in Web advertising. The agenc  [...]
Posted: Wednesday, January 15th 2003

Consumers Will Increasingly Pay for Online Content

ZD Net: Europe's Net users will pay to play Jupiter Research released a study today claiming Western European Internet user's reluctance to pay for online content has dropped from 47% in 2001 to 41% in 2002. This seems to makes sense since advertising revenue has not been the greatest form of income for web sites forcing them to come up with quality con  [...]
Posted: Monday, January 6th 2003

Europeans Lead the Charge of G3 Mobile Ads

CNN: Advertisers Target Mobile Phones Step asside SMS, get ready for MMS: multimedia message system. In a piece focused squarely on mobile advertising, CNN's Euro bureau reports:Text message advertising is set to expand quickly in Europe in 2003, with the third generation (3G) mobile phone networks adding bells and whistles. [...] Soon we could be receiving the trailer of the latest blockbuster movie  [...]
Posted: Monday, December 23rd 2002

nowEurope Refreshes Its Mission

nowEurope, a several-year-old website, email newsletter and online community focused on Internet marketing and media in Europe, has recently refreshed its web site to position itself as...guess what...a collaborative news digest weblog! If you focus on the European Internet market, this is a highly recommended resource. Contributors to the renewed site include Steve Carlson, founder of nowEurope, along with none other than our own Olivier Travers, who for s  [...]
Posted: Monday, December 23rd 2002

Overture Strengthens European Presence

IAR: Overture Sews Up Top UK, France ISPs With the battle for dominance in the paid search market increasingly moving overseas, paid search leader Overture Services scored an important win Friday, renewing its deal with the Freeserve, the United Kingdom's No. 1 Internet service provider, and expanding it to include Wanadoo, the largest ISP in France. The Freeserve deal replaces a   [...]
Posted: Friday, December 20th 2002

EU Bans Tobacco Advertising

Austin American-Statesman: EU Approves Ban on Tobacco Advertising The European Union voted Monday to outlaw tobacco ads in newspapers and magazines, on the Internet and at international sports events in the 15-nation bloc starting in 2005. The new restrictions were approved by 13 of the 15 EU nations, enough to push through the bill which was drawn up by   [...]
Posted: Monday, December 2nd 2002

IAB Makes Euro Push for Online Ads

ZDnet UK: Net firms battle to win over advertisers Reuters: Despite Ongoing Slump, Net Firms Bet on Ad Recovery Guardian: Web Firms Promise Increased Advertising Sounds like Europe is really behind in terms of share of ad spending online. The Interactive Advertising Bur  [...]
Posted: Monday, November 25th 2002

Email Marketers Unprepared for Looming EU Privacy Directive

ContactCenterWorld: New Research Identifies Industry Confusion Over The Future Of Email Marketing You know why they call it the World Wide Web? Because...it's worldwide. That point may become more apparent next year when the European Union's "Electronic Communications (Processing of Personal Data and the Protection of Privacy) Directive" (  [...]
Posted: Monday, November 25th 2002

Good Potential for B2B Webcast Marketing

eMarketer: Western Europe No Stranger to Webcasts IDG surveyed 3,500 people and found that 60% have viewed a webcast for technical and product information, 70% viewed a webcast because they were interested in the topic being presented and over 50% watched one because they wanted to learn more about the particular technology being discussed.   [...]
Posted: Wednesday, November 6th 2002

SMS Bigger than Internet in Europe

Gatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer According to GartnerG2 research, 62 percent of all adults across the major European countries now use a mobile phone. Today, 41 percent use SMS, compared to 30 percent that use the Internet. Last year, 28 percent used SMS compared to 29 percent who used the Internet. GartnerG2 said that SMS has  [...]
Posted: Tuesday, November 5th 2002