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Europeans Abandoning Brand Name Searches, Use Longer Terms

European online search behavior is changing: Users are abandoning brand-name searches and opting for more sophisticated terms for both food and online services, according to research from bigmouthmedia in the UK. European online shoppers still use the search box to access brand sites and browsers li  [...]
Posted: Tuesday, May 19th 2009

Foreign Visitors Flock to UK Newspaper Sites

Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v  [...]
Posted: Friday, May 15th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

One-Third of UK SocNetters Peeved by Constant Invites

Nearly one-third (31%) of social networkers in the UK say they dislike constant requests to join groups and invitations to download applications, according to new research from the UK's Internet Advertising Bureau (IAB). On the other hand, the study of nearly 2,000 internet users found that 28% would be happy to join a group  [...]
Posted: Tuesday, April 28th 2009

EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines, according to research by the European Interactive Advertisers Association (EIAA). Just 8% of the advertisers studied for the EIAA annual Internet Ad Barometer report (pdf) said they cut budgets for online advertising. Seven i  [...]
Posted: Thursday, April 23rd 2009

Glam Strengthens Foothold in Land of Rising Sun

Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008. In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr  [...]
Posted: Monday, April 6th 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

EU Gets Tough On Privacy

The European Union warns it will intervene to protect users' personal data from abuse, reports Reuters. In a speech that underscores EU's seriousness about protecting user privacy, EU Consumer Affairs Commissioner Meglena Kunevaco will set tougher rules on how Internet users' personal data should   [...]
Posted: Tuesday, March 31st 2009

Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video

Reckitt-Benckiser, the U.K.'s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising. The company, whose brands include Lysol, Clearasil, French's and Mucinex, spent less than $1 million in measured spending online in 2008, according to TNS Media Intelligence, AdAge   [...]
Posted: Tuesday, March 31st 2009

US Overtakes UK for Most Mobile Browsing, Buying

The US now has 29% of the world's mobile web browsing traffic, and has knocked the UK out of the #1 spot on the list of countries with the most mobile web use, according to February data released by Bango (via MarketingCharts).   [...]
Posted: Thursday, March 12th 2009

British PM to Give Citizens Online 'Voice'

UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr  [...]
Posted: Wednesday, March 11th 2009

GSMA to Debut Mobile Measurement Service, Sell Behavioral Data

The Global System for Mobile Association, an industry body composed of major European mobile operators, is preparing to sell behavioral data for ad-targeting purposes. The GSMA includes T-Mobile International, Orange, Vodafone, Telefonica and 3. The coalition will launch a fully-audited mobile measurement service in the second half of 2009 in addition to three working groups -- one for advertisers, publishers and media/ad agencies. The technology was piloted among United Kingdom-based mobi  [...]
Posted: Wednesday, February 18th 2009

Social Networking Attracts 75% of Online Europeans

Of the 282.7 million European internet users ages 15+ who went online from a home or work computer in December 2008, 211 million visited a social networking site, representing a penetration of 74.6%, according to data from comScore's World Metrix (via MarketingCharts.   [...]
Posted: Wednesday, February 18th 2009

SocNets Sign Pact to Protect European Youth

Social networking sites operating in Europe signed a pact on Tuesday, dedicated to tackling the problem of "cyberbullying" and protect the privacy of underage users, reports The Globe and Mail. Hoping to make the internet safer for children, the European Commission (EC) announced that some 17 social networking sites -- including Facebook   [...]
Posted: Wednesday, February 11th 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Femmes Fuel European Mobile SocNet Growth

Mobile social networking is rapidly expanding in Western Europe, with 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc. (via MarketingCharts). The UK boasts the highest  [...]
Posted: Tuesday, February 3rd 2009

British Gov Drafts Eco- and Industry-Friendly Digital Plan

Yesterday the British government revealed a plan to boost its digital and communications industry, part of an effort to make the UK a competitive low carbon economy in the next 5 to 10 years. In the interim report, Digital Britain Lord Carter, the British minister for communications, technology and broadcasting, listed 22 recommendations based on an analysis of broadcasting and the UK's digital infrastruc  [...]
Posted: Friday, January 30th 2009

Pope Benedict XVI Gets His Own YouTube Channel

Hoping to convict the hearts of "the digital generation," the Vatican has launched its own YouTube channel. Like respective channels for President Obama, The British Monarchy, and Queen Rania of Jordan, the Vatican YouTube channel features video and audio footage of its avatar's speeches, a  [...]
Posted: Tuesday, January 27th 2009

Russian SocNet Adds Contextual Ad Network to its Plate

Russian social network Vkontakte.ru is launching a contextual ad network in summer 2009. The network, which will target Vkontakte's seven million daily users based on demographics, geography and user behavior, can be construed as a mashup between Google's contextual ad network AdSense and the efforts of social network Facebook, which experiments with   [...]
Posted: Monday, January 26th 2009

EU To Microsoft: For the Last Time, Stop Bundling IE With Windows

This week Microsoft suffered a heavy blow when the European Commission (EC) issued an order demanding that it remove its browser from the Windows operating system package. "Microsoft's tying of Internet Explorer to the Windows operating system harms competition between web browsers, undermines product innovation and ultimately reduces consumer choice," the Commissi  [...]
Posted: Friday, January 23rd 2009

YouTube Broadens Click-to-Buy eCommerce Effort

Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs  [...]
Posted: Thursday, January 22nd 2009

Backcountry Brits Take Broadband Into Own Hands

Though broadband penetration in Great Britain enjoyed a breakout year in '08, with 14 million households (and 9 in 10 at-home internet users) enjoying high-speed connections, connectivity is still less mainstream than UK residents would prefer. Tired of waiting for the big ISP's to launch faster network service, a number of rural communities are jerry-rigging their own methods. Some 40 loc  [...]
Posted: Thursday, January 22nd 2009

Study: File-Sharing May Benefit Industry Over Long-Term

File-sharing -- a process whereby users avail their files, including music, TV shows and movies, to other users for downloading -- is not necessarily tantamount to piracy, according to a recent study of P2P (peer-to-peer) users in the Netherlands. In the Netherlands, the act of uploading copyrighted music and movies is against the law. Most unpaid downloads consist of officially licensed promotional content. Research commissioned by the the Dutch Ministry of Economic Affair  [...]
Posted: Thursday, January 22nd 2009

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Bartz Addresses Media, YHOO Shafts European Ad Offering

Yesterday Yahoo confirmed plans to discontinue Content Match, a contextual ad product that operates in Europe. Slated to fold in March, Content Match displays contextual advertisements on sites within Yahoo's Publisher Network -- much the way Google AdSense serves ads across the sites of participating publishers. "By focusing our efforts on Sponsored Search and Display Solutions in Europe, we strengthen our commitment to deliver advertisers a high ROI and underline our mission to be an adv  [...]
Posted: Friday, January 16th 2009