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NFL Offseason Interest Offers Opportunity

Heightened online interest in NFL professional football during the offseason offers a marketing opportunity, according to research from Compete. Consumer Behavior Indicates Offseason Interest Consumer behavior, both in terms of TV and the internet, indicates strong interest in the NFL even when games are not being played. The recent NFL draft, held  [...]
Posted: Tuesday, May 11th 2010

Americans Watch 31.2B Online Videos in March '10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a  [...]
Posted: Friday, April 30th 2010

Odwalla Facebook Marketing Campaign Plays Off Musical Fest

Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway. Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor  [...]
Posted: Wednesday, March 31st 2010

Repo Men Promotion Latest to Use Barcode Tech

Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so. Plot and Promotion Meet The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient   [...]
Posted: Wednesday, March 10th 2010

SocNets, Oscars Bisect in Many, Varied Ways

This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television. Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live s  [...]
Posted: Monday, March 8th 2010

Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010

Olympic Viewers Multitask Online

Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen’s single source panel of TV and internet users. Nielsen found that this group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewer  [...]
Posted: Thursday, February 25th 2010

Sirius XM Introduces BlackBerry App

Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles. The application is free, but users must be subscribers to either Sirius or XM Premium Online, according to the company. Sirius XM App for Blackberry lets users surf through the 120+ available channels, bookmark Sirius XM internet channels through a “f  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 01/28/10

Mobile Computing: Mobile ads get a makeover. What the iPad means for online advertising. iPad blurs line between devices. Apple's Tabl  [...]
Posted: Thursday, January 28th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Grammy Awards Turn Social to Promote Upcoming Show

The GRAMMY Awards is launching an integrated online ad campaign that will focus on real time postings by fans on such sites as YouTube, Twitter, Flickr and Facebook. Called "We're All Fans" the campaign is to promote its upcoming 52nd show, airing live CBS Jan. 31, 8 - 11:30 p.m. ET/PT. The We'  [...]
Posted: Wednesday, January 13th 2010

Industry Buzz & Snippets: 01/13/10

Campaigns: Coors deploys handheld game to bars for Super Bowl build up. Search: Google threatens to pull out of China, citing censorship, hack attacks. AdWords' policy adjustment for display   [...]
Posted: Wednesday, January 13th 2010

Industry Buzz & Snippets: 01/08/09

Campaigns: Google runs multimillion ad for Nexus One. Analytics:   [...]
Posted: Friday, January 8th 2010

Mix Me In App Turns Music Fan into Producer

Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store. Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then a  [...]
Posted: Monday, January 4th 2010

Industry Buzz & Snippets: 12/30/09

Industry: Four ways technology will change advertising in 2010. Virtual Goods: Virtual goods give web firms new revenue in ad slump. Campaigns: NHL goes  [...]
Posted: Wednesday, December 30th 2009

Sponsors Line Up for Popular Apps

Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout. Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site. Msnbc.com's free application for the iPhone and iPod touch, l  [...]
Posted: Tuesday, December 29th 2009

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

iPhone/iTouch Downloads Explode During Holiday Week

This is a big week for iTouch and iPhone users - as well as for app makers that target them. App downloads levels are expected to be higher by 28 times in the week between Christmas and New Year's, compared to last year, according to a survey by PlayHaven, an online universe of fan communities for iPhone games, and Mobclix, a mobile ad exchange. "The week b  [...]
Posted: Tuesday, December 29th 2009

Ford Fiesta Gets Role in 'If I Can Dream'

The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream',  - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu. The show will follow  [...]
Posted: Tuesday, December 22nd 2009

Hulu Adds Search and Analytics

Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers. The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will   [...]
Posted: Tuesday, December 22nd 2009

Elite Travel Services on Display in 'Up in the Air'

The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney. Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies. "Secret Society" "We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag  [...]
Posted: Tuesday, December 22nd 2009

What TV Everywhere May Tell Us About Online Ads

Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway. Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said.  [...]
Posted: Thursday, December 17th 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

New SocNet Tools Seek Missing Revenue Link

CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. (  [...]
Posted: Thursday, December 10th 2009

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009