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Absolut Success for Product Placement

Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk  [...]
Posted: Monday, August 4th 2003

Lad Book FHM Enters Partnership With VegasHotSpots

MediaPost: FHM Partners With Vegas Website PG-13 skin magazine FHM, entered a partnership with VegasHotSpots.com to provide an inside look at the city's attractions and nightlife. "Las Vegas is a baby everyone wants to touch, and there is a great fit between our site's content and FHM's audience," said VegasHotSpots.com general manager Scott Frost. "VegasHotSpots.com was created to share our   [...]
Posted: Wednesday, July 30th 2003

Movielink Signs Disney to Movie Download Deal

CNET: Movielink, Disney ink film download pact With Fox as the only major studio holdout, Movielink now has contracts signed with most major film studios to distribute their films as online download rentals. The company has not ruled out the inclusion of advertising within its movie selection process. The service, launched in November 2002, currently holds about 400 titles.   [...]
Posted: Thursday, July 24th 2003

Movie Industry Wakes Up to the Power of Word of Mouth

CS Monitor: Bad summer movies wither on Web grapevine Whilst studios are still able to buy large first week audiences, they are finding that internet-fueled word of mouth is making it increasingly difficult for them to keep sales momentum going for mere average and simply bad movies. The most extreme example of this was The Hulk, where ticket sales dropped 70 percent in the second week. The fact that the internet has the movie   [...]
Posted: Thursday, July 24th 2003

Hollywood Targets Online Piracy but Forgets to Advertise Online

BBC: Hollywood launches anti-piracy campaign Washington Post: Movie Firms to Run Ads Targeting Internet Pirates The US Film industry just launched a campaign to combat online film piracy. Using the tried and failed technique of appealing to people's morality, they are attempting to change attitudes towards film downloading and sharing before f  [...]
Posted: Tuesday, July 22nd 2003

Chili Peppers Accuse Apple of Album-ocide

BusinessWeek: The Chili Peppers' Sour Grapes Over iTunes Apple's iTunes software and e-commerce system allows users to purchase the one or two good tracks usually found on the average music album. $10 can get the good stuff from five or six CDs. The Chili Peppers feel burned by this, decrying the end of the album format. Businessweek takes them to task, calling them defenders of filler. A few mont  [...]
Posted: Wednesday, July 16th 2003

Interview: Tower Record's Senior Vice President Kevin Ertell

eMarketer: Rising to Tower-ing Challenges Oh, the beleaguered music industry. What with Napster, Napster's re-birth and many other file swapping companies out there, you'd think most traditional records stores would just go away. Well, Tower Records seems to be holding its own. eMarketer's David Berkowitz interviews Tower Records' Kevin Ertell who says things are healthy and growing for the company. I was never a Napster user so I  [...]
Posted: Friday, July 11th 2003

Movie Web Sites Get More Detailed

NYT: Behind the Scenes, via Movie Web Sites Movie web sites were once just placeholder ads on the web for the movie. Today, they have evolved into full fledge online movie "experiences" where those who want to see the film or who already seen the film can get a more indepth look at the film. Everything from plot points to movie related games to clues leading up to the f  [...]
Posted: Thursday, July 10th 2003

Superstitial Gets Adopted by the Entertainment Industry

MediaPost: Unicast Finds Entertainment Success Unicast is seeing an increase in the adoption of its Full Screen Superstitial by entertainment brands. HBO and FOX are two of the brands that have availed themselves of the new technology. "These new ad formats allow us to take our creative work a step further," said Blair Shapiro, VP Creative, itraffic who did the work for FOX's Paradise Hotel   [...]
Posted: Tuesday, July 1st 2003

Roger Clemens Game Video Takes Off

WSJ: MLB.com Sees 1,700 Downloads Of Game Video of Clemens Outing 1,700 people have downloaded the Roger Clemens 300th Major League Victory game video from MLB.com. And, they have paid $3.95 each for it. The download is the first of it's kind and furthers MLB's efforts to enage fans further with the league'  [...]
Posted: Wednesday, June 18th 2003

MSN UK Hosts J.K. Rowling Interview

Associated Press: Author Rowling to Do Webcast Interview The event - sponsored by BT - is hosted online at msn.co.uk/harrypotter. People can send their questions in advance, and they'll be able to chat among themselves during the show. Seems unbelievable to me that the page for an event that could be quit  [...]
Posted: Wednesday, June 4th 2003

Be Careful Using SMS

CNN: 'Menacing' Tom Cruise ad Seems some were offended by a recent SMS campaign for the film 'Minority Report' calling it "menacing". The Advertising Standards Authority (ASA) criticized the company's entertainment arm after receiving 18 complaints from people who received the advert for the video and DVD release of the film "Minority Report" on their mobile phones. The message used a short clip from the  [...]
Posted: Wednesday, February 12th 2003

Bond Popping Up in an Inbox Near You

Revolution: Fox uses Bond to grow email database This certainly isn't going to be popular with the anti-intrusive lobby. Normally I'd agree, but this actually sounds quite entertaining. It would definitely brighten up a monday morning :-) The email, targeting its own subscriber base and that of Warner Village Cinemas, was developed by digital marketing agency Inbox Marke  [...]
Posted: Tuesday, December 10th 2002

Fox Spams Mobile Users to Promote Minority Report DVD

Media Guardian: Fox faces anger over Tom Cruise voicemail ads There is certainly a hint of irony here - promoting a film about intrucing futurist advertising by using highly intrucive futuristic advertising. Rupert Murdoch's Twentieth Century Fox is facing a furious backlash from film fans who have received unsolicited phone calls to promote the video and DVD of its Tom Cruise movie Minority Report.   [...]
Posted: Wednesday, December 4th 2002

iLike Gets i-Love from Open Facebook Platform

Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters. The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc  [...]