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Federated Media Broadens Ad Platform, Launches Idea Exchange

Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses. The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content. They will   [...]
Posted: Thursday, October 9th 2008

AdSense for Games, Now Live in Beta!

Google's long-anticipated AdSense for Games has finally gone into beta. Casual games publishers can display video, image and text ads in their online offerings. They can also define placements "such as interstitial frames before a game, after a level change, or when a game is over," according to the AdSense blog. AdWords team members will help market in-game ad space to relevant advertisers -- but pu  [...]
Posted: Wednesday, October 8th 2008

YouTube Adds Track-Buying Feature to Music Vids

YouTube users can now identify songs in a video, then download them from either iTunes or Amazon, according to a Google blog post. iTunes and Amazon MP3 icons will appear just beneath music videos, along with other community features. Participating music labels can also place e-commerce links beside their videos -- or even on videos uploaded by users that incorporated their music. (The tec  [...]
Posted: Wednesday, October 8th 2008

Mainstream Blogging: Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes.  [...]
Posted: Wednesday, October 8th 2008

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]
Posted: Wednesday, October 8th 2008

Dynamic In-Game Ads Invade Sims 3

Electronic Arts (EA) plans to sell dynamic in-game ad space in "Sims 3," which comes out in February 2009. Ads will appear as movie theater posters and billboards in the virtual world Sims characters inhabit. View Sims 3 screenshots on ShackNews. Creative can be switched in and out over th  [...]
Posted: Tuesday, October 7th 2008

Sports Fans Jump Online at Work, Women Drive Growth

The number of unique visitors to online sports destinations from work increased 26 percent over last year, growing from 33.4 million in August 2007 to 42.3 million August 2008, according to figures from Nielsen Online, writes MarketingCharts. The increase wa  [...]
Posted: Tuesday, October 7th 2008

Gawker Media Goes Lean Against Hard Times

Blog network Gawker Media, the parent company of flagship celebrity gossip site Gawker, is cutting down staff and revising payment options for existing bloggers, according to an open letter from founder/owner Nick Denton. 19 editorial positions out of 133 will be cut, and pageview bonuses will be suspended "for the first quarter at least" in 2009. Pay will be raised to compensate for loss of bonus income. "If you haven't recent  [...]
Posted: Tuesday, October 7th 2008

Sites of Traditional Media Worth $15MM to $450MM

Although websites of newspapers are typically more developed than those of radio and television and have greater value, local radio and TV station sites are poised to achieve rapid growth - and strong multiples for their website values, a new report finds (via MarketingCharts). Local websites hold si  [...]
Posted: Tuesday, October 7th 2008

Ex-Vanity Fair Editor Unleashes Internet Beast

Tina Brown, former editor of Vanity Fair and The New Yorker, launched The Daily Beast, a "speedy, smart edit of the web from the merciless point of view of what interests the editors." This is the print icon's first foray in internet publishing. "The Daily Beast doesn't aggregate," Brown writes, likely as much for her benefit as fo  [...]
Posted: Tuesday, October 7th 2008

Viewers Love Fey as Palin, Mostly on the Web

Tina Fey's portrayals of Alaskan Gov. Sarah Palin on Saturday Night Live have been seen more on the web than on TV, according to a survey by Solutions Research Group. The survey shows 51 percent of viewers that saw at least one of the skits watched it on the internet. About 23 percent watched on YouTube; 17 percent watched on NBC.com, and 4 percent saw the skit on Hulu.com. Following the   [...]
Posted: Friday, October 3rd 2008

YouTube Overlay Ads, Reincarnated as Post-Roll

Aiming to increase ad exposure to reticent video viewers, Google's YouTube made a quiet update to its year-old InVideo ad program. If users don't click to view an overlay unit accompanying a video, YouTube now runs the ad as a post-roll. Not all ads will have the video option, according to a YouTube spokesperson. Those that take the viewer to a brand channel or external site, for example, w  [...]
Posted: Friday, October 3rd 2008

Top Sports Cities: Columbus, Boston, Buffalo, Pittsburgh

Two-thirds (66 percent) of adults in Columbus, Ohio are avid sports fans, making the city the #1 sports town in America, according to (pdf) a recent analysis from Scarborough Sports Marketing, reports MarketingCharts. Boston  [...]
Posted: Friday, October 3rd 2008

AOL's 'Outside the Box' Delivers TV Celebs to 'Net Fanbase

AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost (via MediaBuyerPlanner). Outside the Box fe  [...]
Posted: Friday, October 3rd 2008

YouTube's 'Hot Spot' Reveals Where Videos Lose Viewers

Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video." "Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on  [...]
Posted: Thursday, October 2nd 2008

NBCU Taps Appssavvy to Monetize New Facebook App

NBC Universal chose Appssavvy, a social media ad network, to serve as exclusive sales rep for some upcoming social media efforts. In late October the network plans to debut a Facebook app called iCue. Created by NBC Learn, the educational division of NBC News, the app targets users seeking intellectual recreation. Appssavvy will use traditional and customized ad programs to monetize iCue. The account is a promising indication of the future prospects   [...]
Posted: Thursday, October 2nd 2008

Netflix Adds 2,500 Titles from Starz

Anyone with access to Netflix's online streaming service can effectively increase their movie library by over 2,500 movies, about one thousand of which are available now. Movies from Starz Entertainment will be available for those with a monthly "unlimited" Netflix subscription, which starts at $8.99 a month. Customers can also get a Starz Play-only subscription for $7.99 a month. The addition of Starz t  [...]
Posted: Thursday, October 2nd 2008

Branding on Facebook: Groups or Fan Pages?

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies. Two major distinctions were made: Fan Pages are visible to unregistered users and are indexed by  [...]
Posted: Wednesday, October 1st 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008

StumbleUpon Ditches Registration Blockade, Courts Non-Firefox Users

eBay-owned StumbleUpon is making efforts to improve its availability beyond Firefox users that have registered and downloaded its toolbar. The service enables idle surfers to "Stumble" through random sites over the 'net. (Select sites are indexed, but publishers can also add pages to the StumbleUpon network.) As users flip through them, each page can be granted a thumbs-up or thumbs-down, which affects future sites they see. These "gut" preference  [...]
Posted: Wednesday, October 1st 2008

First Presidential Debate Draws 57 Million Viewers

Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter. Though Friday night's Presidential debate was expected to pull record numbers, it didn't even make the top 10 most-watched debates in history, points out Media Life  [...]
Posted: Wednesday, October 1st 2008

Glam Subtracts Sales Reps, Adds Mens Network

Women's ad network Glam Media -- whose upward trajectory over the past two years has been enviable -- announced plans to cut 14 jobs, or 7 percent of its 200-person workforce.  The layoffs will mostly be confined to the sales department. But the news conceived speculation among observers that have followed Glam's rapid growth. "Wild spending, chaotic decisions, and mismanagement" may be among the reasons Glam needs to cut back,   [...]
Posted: Tuesday, September 30th 2008

Net Radio Can Talk Terms with Music Biz

The House has passed a bill permitting Pandora and other internet radio webcasters the right to negotiate with the music industry over royalty rates. Such "performance royalties" -- fees webcasters must pay music owners each time a listener streams a song on their network -- are currently determined by the Copyright Royalty Board. In March 2007, the Board   [...]
Posted: Monday, September 29th 2008

MySpace Owns 68% of SocNet Traffic, Facebook Visits Up 50%

MySpace.com received 67.54 percent of the market share of US visits in August 2008 among a custom category of 56 social-networking websites, while Facebook ranked second with 20.56 percent, followed by MyYearbook, which received 1.65 percent, according to Hitwise (  [...]
Posted: Monday, September 29th 2008

Claymation Demos 'Help People Understand Complicated Things'

Would you rather listen to a talking head explain how to use their "innovative Web 2.0 service" -- or watch Gumby do a song-and-dance about it? Assuming most people would choose the latter, Invoke Labs launched Claytorial, a website that, under the premise of helping "people understand complicated things!", creates appealing claymation videos for clients' products, ideas or services.   [...]
Posted: Friday, September 26th 2008