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Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

Online & Email Newsletters Jump 475%

The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%. Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs. 4,949), according to Mediafinder.com. The newsletter data reflects listings in the 2009 edition of the Oxbridge Directory of Newsle  [...]
Posted: Wednesday, June 24th 2009

Email Surveillance Ignites Congressional Concerns

The US' National Security Agency is facing scrutiny over the breadth of its domestic surveillance program. According to critics in Congress, its recent penetrations of private telephone calls and emails are broader than previously stated, The New York Times reports. A new law, enacted by Congress in 2008, gave the NSA greater freedom to collect American's private messages as long as such collectio  [...]
Posted: Friday, June 19th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Zeta Mail 5.0 Enables Personalization Across Mass Messages

Digital marketing firm Zeta Interactive launched Zeta Mail 5.0, an email platform that enables marketers to personalize and better target users across high volumes of marketing emails. Clients receive a dedicated set-up, depending on their respective needs. This also enables them to choose their own maintenance and upgrade schedules instead of having such downtime left at the mercy of the service provider. Other features include: An improv  [...]
Posted: Thursday, June 18th 2009

How-To: Maximize Conversion with Email Design

Many online marketers send emails that are similar to their websites in terms of navigation and linking. However, major differences in the way consumers view emails vs. websites indicate emails should be designed differently to achieve better results, according to a recent report from Smith-Harmon.   [...]
Posted: Wednesday, June 17th 2009

Email Mktg to Hit $2B by '14; Forrester's Advice on Upping Conversions

By 2014, users will get over 9,000 email marketing messages a year, according to a new report from Forrester (via Advertising Age). That figure represents about 25 messages per person per day -- double the average of 10 to 12 they presently receive. In tune with these figures, email marketing spend will rise to $2 billion in 2014 -- almost double projected spend of $1.2 billion for 2009. Forrester's report surveyed 286 email marketer  [...]
Posted: Wednesday, June 17th 2009

JangoMail Intros SMTP Relay for Transactional Email

Permission-based email marketing firm JangoMail has introduced an SMTP (Simple Mail Transfer Protocol) Relay feature, enabling email marketers to connect to its system via SMTP instead of using the JangoMail API -- ideally increasing the likelihood of adoption. The feature includes a reporting module for tracking email campaigns. The latter includes log files that confirm email del  [...]
Posted: Tuesday, June 16th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Target Tests Localization in Promotional Emails

In promotional emails directed to regular customers, retailer Target has begun testing localization features -- meaning that, depending on where a recipient lives, s/he may see content specific to his/her local or preferred Target store. "For instance, the emails feature the name of the subscriber’s local store in the header, complete with the store’s telephone number and store-specific links to its clinic, photo center and other departments," writes   [...]
Posted: Friday, June 5th 2009

Top 10 Email Catchwords: 'News', 'Party' and 'Free'

Marketers hoping to break through mailbox clutter most often use the words "news," "party" and "free," in their subject lines to entice readers to open their messages, according to a report from MailerMailer. An analysis in MailerMailer's ninth bi-annual Email Marketing Metrics Report, revealed the top 10 most popular words in email subject  [...]
Posted: Wednesday, June 3rd 2009

Email, Webinars Top Digital Marketing Tactics for Event Planners

40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson. What's more, 81% of respondents rely on webinars -- the most common virtual event strategy used. "The find  [...]
Posted: Tuesday, June 2nd 2009

Best, Worst & Future Email List-Growth Tactics

The most effective email list-growth tactics for marketers are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center attempts to solicit information and list rental, according to research conducted by ExactTarget, Ball State University and the Email Marketers Club (  [...]
Posted: Wednesday, May 27th 2009

Email, Online Coupons Erode Direct Mail's Dominance

A report from research firm Borrell Associates finds direct mail is being negatively affected by online efforts, specifically email. "Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover," stated Borrell, which projects a 39% decline in direct mail efforts over the next five years: $49.7 billion in annual ad spend in '08, to $29.8 billion by the end of '13. This would relegate di  [...]
Posted: Thursday, May 21st 2009

Video in Email Boosts Click-Thru Rates 2-3x

Incorporating video into emails -- a simple enough concept that wasn't even possible two years ago -- improves click-through rates by 2-3 times, according to a recent Forrester report. Streaming online video is among the most promising pupils of the interactive industry: it provides audi  [...]
Posted: Wednesday, May 13th 2009

VideoEgg Boosts User Ad Attention

VideoEgg has launched an ad optimization service designed to catch users' attention through strategic ad placement. AttentionRank is the latest in a series of the company's advertiser tools to attempt to attract user attention on clients' behalf. The tool optimizes the placement of brand advertising and maximizes both interest and engagement, Mashable   [...]
Posted: Thursday, May 7th 2009

Blue Sky Incorporates SWYN to Make Email More Socnet-Shareable

In an earnest attempt to merge email and social media, Blue Sky Factory launched Share With Your Network (SWYN), which enables email subscribers to share the content they read across popular socnets. The "SWYN" acronym is already part of the email marketing vernacular, a generic term for icons that enable users to share a given piece of content with social networks in general. For example, a row of   [...]
Posted: Tuesday, May 5th 2009

Social Email Campaigns to Increase Nearly 400% in 2009

A record number of email marketers plan to bridge the gap between online social networks and their email marketing campaigns. As a result, the number of social email initiatives is expected to grow 367% this year, according to research from Ball State University, the Email Marketer's Club and ExactTarget (  [...]
Posted: Thursday, April 23rd 2009

Goodmail Systems Releases Streaming Video for Email

Goodmail Systems just released CertifiedVideo, a system that enables companies and nonprofits to incorporate streaming video into the body of email messages (provided that they are opt-in). CertifiedVideo was first announced in December, at which time Goodmail boasted a partner base that included AOL, Yahoo, Cox and Comcast. AOL, which   [...]
Posted: Thursday, April 2nd 2009

Spam Spectre On The Rise

Only a few months after the shutdown of San Jose-based web hosting company McColo, which was reportedly responsible for an estimated 75% of the internet's daily junk, spam is back where it was before the crackdown. The report from Postini, which provides e-mail security to 15 million users of Google's enterprise services, states spam is growing faster than ever, with spammers diversifyi  [...]
Posted: Wednesday, April 1st 2009

EU Gets Tough On Privacy

The European Union warns it will intervene to protect users' personal data from abuse, reports Reuters. In a speech that underscores EU's seriousness about protecting user privacy, EU Consumer Affairs Commissioner Meglena Kunevaco will set tougher rules on how Internet users' personal data should   [...]
Posted: Tuesday, March 31st 2009

Hot on Twitter's Heels, Facebook Adds Mobile Support

Facebook is tapping the US mobile market by adding the same support that catapulted Twitter to widespread use, such as the ability to update statuses, receive mobile updates from public profiles, and even become a fan of a brand via SMS. Mobile users can become a "fan" of a page by texting the name of the page to Facebook’s shortcode, 32665 - which spells out FBOOK, Mashable writes. (Twitter provides  [...]
Posted: Friday, March 27th 2009

Boon to Proofreaders: Gmail Debuts 'Undo Send'

Mere days after Google unveiled an email preview feature for YouTube videos, Yelp reviews and Flickr and Picasa photos, Gmail Labs is introducing yet another feature that enables marketers to preempt a botched email blast. Undo Send enables users to effectively unsend emails that were prematurely sent -- or that contain errors. The window of opportunity is a small one, however. "This feature can'  [...]
Posted: Friday, March 20th 2009

Case Study: Crutchfield's eNewsletter Makeover

Email marketing faces numerous obstacles: spam filters, high bounce rates and a generation of consumers that are inattentive to marketing messages that do not directly address their interests, or allow for external control, organization, and management. And many marketers do not capitalize on the "key marketing moment" of the first interaction -- or the welcome email -- with just 76% of the l  [...]
Posted: Friday, March 20th 2009

Emails Miss Mark for Most of Gen Y

Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them, but many in this age group would be more open to more innovative emails they have more control over, according to according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Thursday, March 12th 2009