E-commerce
Articles and advice about electronic commerce and related efforts to sell directly online.
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As Promised, PayPal Introduces PayPal Here
Reports that PayPal was getting ready to launch a mobile payment solution were accurate. The company has introduced global mobile payment product that allows small businesses to accept almost any form of payment.
Users can accept payments by swiping cards with a fully encrypted thumb-sized card reader, or us [...]
Posted: Thursday, March 15th 2012
Mobile Payments Space Preps for Another Competitor -- Paypal
Another mobile commerce provider is getting set to enter the market, according to a report in GigaOm. It will be none other than PayPal, which plans to announce a solution for small businesses that would compete against Square, Intuit, Verifone and others.
Square Is Everywhere
Despite Paypal's name recognition, it is facing a formidable competitor in Square. In a short a [...]
Posted: Tuesday, March 13th 2012
With E-Commerce, Twitter Hopes to Succeed Where Facebook Hasn't
Twitter plans to add a number of new elements to its brand pages, currently only available to advertisers, this year. These include contests and sweepstakes—as well as ecommerce, three executives familiar with the matter have told Ad Age. The latter idea is especially intriguing to brands, the publication reports, especially considering that executive chairman and co-founder Jack Dorsey is also CEO of the [...]
Posted: Thursday, March 8th 2012
AmEx Expands Social Retail Bona Fides with Twitter Campaign
American Express has launched a campaign, called “Tweet Your Way to Savings,†with the dual goal of promoting its brand by getting its users to Tweet about the deals, and inserting itself in the mobile point of sale (POS) payment process as deeply as possible.
To get the savings, the AmEx cardholder sign ins with Twitter. He or she can then tweet the current hashtag offers to receive the deal. These savings are automati [...]
Posted: Wednesday, March 7th 2012
Retailers, Get Ready for Apple's Interactive Catalog Push
Apple has introduced a new Catalogs category to the App Store. It is debuting the day that Apple is expected to unveil the iPad 3, leading to the inevitable conclusion by many that the two are related even though there were no actual catalog apps in the section, as of Wednesday morning-the day of the announcement.
Apple Insider points out t [...]
Posted: Wednesday, March 7th 2012
Virtual Fitting Rooms Could Give F-Commerce A Boost
The business case for Facebook Commerce is still a work in progress. While many stores have decided it is worthwhile to open a retail storefront on Facebook, other retailers have famously closed their F-Commerce sites recently. If an experiment by Tesco proves successful, it might nudge more stores to follow the [...]
Posted: Wednesday, February 29th 2012
Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake
Mobile Computing:
5 smartphone trends at Mobile World Congress.
More feds ditch BlackBerrys.
Privacy:
New Mozilla browser add-on visualizes who is tracking you online.
[...]
Posted: Wednesday, February 29th 2012
Lawyers Take Aim at Facebook Credits
Law firm Newman| Duwors, headed by attorneys Derek Newman and Brian Strange, are looking into whether Facebook's virtual-currency system, Facebook Credits, may be in violation of U.S. antitrust laws. They argue that tying two products together—that is, forcing users of its online gaming platform to use only Facebook Credits†[...]
Posted: Tuesday, February 28th 2012
Top News: Mounting minuses at Google+ | Mobile World Congress | AT&T's plan for developers
Social Media:
The mounting minuses at Google+.
Mobile Computing:
Mobile World Congress: Best of day one.
AT&T’s solution to [...]
Posted: Tuesday, February 28th 2012
Gamestop, Others Gives Up on F-Commerce. Are They Right?
Amid growing signs that Facebook commerce, or F-Commerce as it is sometimes called, is gaining momentum comes the story of Gamestop Corp. Last April it opened a storefront on the social networking site. Six month later, it deemed the project a failure and quietly shuttered operations. (via Bloomberg). Nor is it alone—Gap, J.C. Penney and Nordstrom have followed simila [...]
Posted: Thursday, February 23rd 2012
Groupon's Push for Mobile Could Include Third Party Apps
Social commerce giant Groupon has acquired Kima Labs, developer of mobile barcode reader application Barcode Hero and mobile payment solution TapBuy. It is the second mobile-oriented acquisition Groupon has made in the past week—the first being its acquisition of Hyperpublic, which is shutting down its platform API over the next few weeks.
Hyperpublic provides locat [...]
Posted: Tuesday, February 21st 2012
Wal-Mart Expands E-Commerce Footprint in China
Wal-Mart Stores is increasing its investment in Yihaodian, an e-commerce website in China. The deal will bring Walmart's total ownership stake to approximately 51 percent. Launched in July 2008, Yihaodian offers more than 180,000 SKUs and has achieved a significant presence in online grocery sales, as well as in categories such as baby/mom, consumer electronics and app [...]
Posted: Monday, February 20th 2012
Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads
Geo-location:
Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath.
Groupon acquires location services startup Hyperpublic.
Search:
Move over search box, Google’s [...]
Posted: Monday, February 20th 2012
F-Commerce Gains Momentum With Exclusive Cillit Bang Sale
Facebook Commerce is picking up with one brand making plans to sell a product exclusively through a Facebook store. Reckitt Benckiser has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page, according to eConsultancy.
The product launch –an 'All in 1 Dish & [...]
Posted: Thursday, February 9th 2012
Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
Cloud Services:
Google near launch of cloud storage service.
Social Media:
Google Social is exploding online.
Skimlinks is the [...]
Posted: Thursday, February 9th 2012
The Impact of the PayPal Brand, Both Online and Off
Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged [...]
Posted: Tuesday, February 7th 2012
More Retailers Like Staples Focus on Tablet Design
Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at Staples.com, told Direct Marketing News: "Mobile is really a game-changer and it gives us the opportun [...]
Posted: Friday, February 3rd 2012
New Approachs to F-Commerce
Multi-channel electronics specialist Maplin is launching a fully transactional store on the Facebook platform. Through it and using PayPal as a service provider, Maplin customers can make purchases from the company’s full product line within the social media space for the first time. Maplin's Facebook store also interacts with Facebook's social features such as birthdays.
Factors [...]
Posted: Friday, February 3rd 2012
Top News: Facebook's lead in display ads | Apple's new retail chief | Email fights back against spam
Online Ad Market:
Facebook builds lead in display ads as its IPO approaches.
Retail/Ecommerce:
Tim Cook taps John Browett, CEO of Dixons, to head his retail empire.
Mobile Computing:
Demand for iPhones in China c [...]
Posted: Tuesday, January 31st 2012
eBay Adds Visual Search to App
eBay has upgraded its Motors iPhone app with visual search. There are other new attributes as well, such as broadcasts from racing events and a Twitter feed. However the visual search is rare enough still to make the app stand out, Users are able to identify a car's make, model and year by taking a photo of the back of the vehicle, eConsultancy explains. The [...]
Posted: Monday, January 30th 2012
Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone
Mobile Marketing:
Advertisers will spend $2.61 billion on mobile this year.
Ecommerce:
For $2 a star, an online retailer gets 5-star product reviews.
Social Media:
[...]
Posted: Friday, January 27th 2012
Closing Bell: Facebook, AG combate scheme | Highlight | Star Wars crowdsourced
Social Media:
Facebook, Washington AG to combat social networking scheme.
Highlight, a social network for the real world.
The real way to build [...]
Posted: Tuesday, January 24th 2012
Global E-Commerce's Language is Not English
Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English. It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly.
The report noted that in South Korea, 99% of individuals with Internet access shop online an [...]
Posted: Tuesday, January 24th 2012
Top News: Google updates name policy | Twitter acqires Dasient | Android favored by developers
Social Media:
Google+ updates real name policy to allow "alternate names".
YouTube sees 60 hours of video uploaded a minute.
Twitter acqu [...]
Posted: Tuesday, January 24th 2012
Social Commerce Poised to Grow. Finally
Social commerce, including storefronts on Facebook, has gained surprisingly little traction despite the momentum behind social media. That was evident in the recent holiday season. However, the industry clearly sees this as a temporary state of affairs, as more retailers launch social commerce offerings.
In recent days five major ticket sellers--Ticketmaster, StubHub, Sco [...]
Posted: Friday, January 20th 2012
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