Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	821	2454
» ad pricing	79	3196
» ad selling	319	2956
» ad targeting	473	2802
» ad technologies & vendors	347	2928
» advertainment	124	3151
» Advertising	3	3272
» affiliate marketing	82	3193
» agencies & ad departments	140	3135
» alternative marketing	329	2946
» Asia/Pacific	99	3176
» automotive	94	3181
» b2b	101	3174
» best practices	303	2972
» Beyond Marketing	2	3273
» Big Picture	1	3274
» biz buzz	686	2589
» branding	227	3048
» broadband	271	3004
» campaigns & creatives of note	156	3119
» case studies	50	3225
» co-op marketing & partnerships	184	3091
» computers & tech	223	3052
» consumer packaged goods	152	3123
» CRM	37	3238
» cross media	187	3088
» deep coverage	1	3274
» demographics	313	2962
» direct marketing	1075	2200
» domain names	152	3123
» don't believe the hype	27	3248
» email marketing	240	3035
» entertainment	562	2713
» Europe	208	3067
» events	20	3255
» finance	144	3131
» global	76	3199
» healthcare	27	3248
» How-to	7	3268
» I-PR & business communications	15	3260
» instant messaging marketing	20	3255
» interviews	8	3267
» intrusive formats	29	3246
» Latin America	17	3258
» legal, government & regulation	343	2932
» loyalty & retention	160	3115
» major account moves	43	3232
» major brands	449	2826
» major players news	863	2412
» Marketing	2	3273
» measurement & analytics	253	3022
» media convergence	269	3006
» minorities	35	3240
» mobile marketing	304	2971
» multi-channel marketing	204	3071
» new and improved	229	3046
» nonsense & parodies	16	3259
» online ad market	589	2686
» pearls of wisdom	89	3186
» people	76	3199
» personalization	83	3192
» political parties & organizations	75	3200
» privacy	134	3141
» promotions	96	3179
» publishing	593	2682
» real estate	21	3254
» research & stats	1263	2012
» rich media	146	3129
» Sales	1	3274
» search engine marketing	522	2753
» Segmentation & Markets	2	3273
» seniors	15	3260
» sex sells	14	3261
» signs of doom	122	3153
» signs of recovery	78	3197
» signs of what's to come	812	2463
» small business	90	3185
» spam & anti-spam	99	3176
» Spanish-speaking	24	3251
» subscribe to marketingwonk daily	1	3274
» syndication & RSS	42	3233
» technical innovation	149	3126
» telecom	82	3193
» text ads	176	3099
» tools & software	425	2850
» top stories	592	2683
» travel	158	3117
» user experience	565	2710
» viral marketing & social media	233	3042
» weblog marketing	87	3188
» women	88	3187
» worst practices	199	3076
» Youth	110	3165

Matching Services Seek Product Extensions

NYT: Online Dating Services Add Features Facing plateauing subscriber rolls and slowing revenue growth, online dating services like Match.com are seeking new ways to employ their database matching engines to seek new business niches. Shorn of accounting and acquisition-related charges, several of the larger online dating players seem to be experiencing a slowdown, as new niche competitors take on greater brand loyalty.   [...]
Posted: Monday, August 11th 2003

Yahoo Closes Australian Auction Site

CNET: Yahoo to shutter Australian auction site Continuing a pattern of consolidation by international market, Yahoo pulled the plug on its Australian auction division, leaving eBay the owner of most of the market. The site was originally purchased by Yahoo from F2 in 2001 for about $15 million. The move continues a pattern of very large Internet firms struggling for primacy in the markets of European and Commonwealth countries. The s  [...]
Posted: Friday, August 8th 2003

Abandoned Shopping Carts Don't Spell Doom

ClickZ: 20 Tips to Minimize Shopping Cart Abandonment, Part 1 Bryan Eisenberg gives a list of factors that influence abandonment rate, such as the number of steps in the checkout process and the ability to easily navigate between product pages and the shopping cart. While all the suggestions make sense, etailers shouldn't obsess about abandonment rates, since many people simply use the shopping cart as a holding place for t  [...]
Posted: Friday, August 8th 2003

The Way Not to Test Online Ad Effectiveness

Internet Retailer: Does online advertising work? A retailer pulls online ads to find out Techno Scout wanted to know how well their online advertising was doing in terms of generating online sales, so taking a somewhat extreme approach, they stopped all online advertising for three month. The result: Online sales dropped 45%. Although clearly an effective way of ascertaining the significance of your online advertising, large   [...]
Posted: Thursday, August 7th 2003

Tracking Email Campaigns on The Cheap

ClickZ: Tracking Results on a Budget This case study describes how a flower seed vendor used a service called ConversionRuler.com to track results from its email campaigns. Among other findings, it's interesting to note that even mailings that are weeks or months old still lead to sales.   [...]
Posted: Thursday, August 7th 2003

E-commerce Sites: Dynamic Pricing Good, Difficult

E-Commerce Times: Dynamic Pricing for E-Commerce Dynamic pricing helps e-commerce sites win the most revenue, shifting prices up in regions, times or in front of specific people, where logical criteria show that customers should be willing to pay more. But it isn't   [...]
Posted: Wednesday, August 6th 2003

Forrester Sees Strong Ecommerce Growth Continuing

Press Release: US Ecommerce To Hit Nearly $230 Billion In 2008 Forrester Research predicts online retail will more than double in four years. While I'm all for renewed optimism, this does smack of the 1999 hypishness:While offline retail sales continue to struggle, online retail will grow at a steady 19 percent year-over-year growth   [...]
Posted: Tuesday, August 5th 2003

Broadband Users Account for 31% of Consumer Sales Online

DMNews: Study: Home Broadband Users Produce More Online Sales Although broadband users only represent for 19 percent of the total adult user base, Scarborough Research found that they account for 31 percent of sales. Other interesting findings include: At-home broadband users are 39 percent more likely to buy jewelry online; 64 percent more likely to buy toys and games; and 64 percent more likely to buy car  [...]
Posted: Tuesday, August 5th 2003

Internet Service Taxes May Permanently Disappear

Philadelphia Inquirer: Internet Tax Ban May be Extended The current ban on Internet taxation may become permanent, as a proposed bill makes its way through the Senate Commerce Committee. The bill proposes a permanent ban on Internet service taxes, an elimination of multi-state taxation for items bought over the Internet and elimination of taxes that  [...]
Posted: Friday, August 1st 2003

Learn How to Format Froogle Merchant Listings

High Rankings Advisor: Getting Listed with Froogle Here's a practical look at how to improve your merchant feed for Froogle, Google's shopping search engine in the making. The service is pretty basic at this point, and I've not heard of merchants getting rich out of Froogle traffic quite yet. It's still probably worth trying as a warm-up, since Google is likely to get serious about shopping eventually. By the way, I'm trying to convi  [...]
Posted: Thursday, July 31st 2003

Best Buy Models Web Site After Sunday Supplement

Internet Retailer: InternetRetailer.com - Daily News for Wednesday, July 30, 2003 Best Buy modeled its new web site on its weekly Sunday supplement with the typical price and item format. As boring as the Sunday supplement may be, it is a successful marketing staple for retailers. It just makes sense to explore the potential of that offline success online.   [...]
Posted: Thursday, July 31st 2003

Online Sales Tax to Hit in '04

InformationWeek: Online Sales Tax Edges Closer To Reality Twenty state legislatures have voted through versions of a multi-state sales tax law that would tax all goods sold to or from these jurisdictions. Now that the 20th state has joined on, pushing the total U.S. population under those states past the 20 percent mark, the pact can now, according to its terms, be enforced. Much work remains to be done, ho  [...]
Posted: Wednesday, July 30th 2003

iTunes to Inspire Online Music Marketing Wars

Ad Age: Legitimate Online Music Services Need High-Powered Marketing Strategies Online music services haven't spent much money to launch or promote themselves, according to industry insiders, and that's all about to change now that Apple Computer's iTunes service proved money can be made online selling music. "Word-of-mouth and viral marketing are considered critical to the future of online music subscription services," writes Ad Age's T  [...]
Posted: Tuesday, July 29th 2003

Howard Dean Reinventing Online Fundraising

DM News: Dean Raises Mountains of Green Online Official Campaign Site: BlogforAmerica.com Updating an earlier post on this, Democratic presidential hopeful Howard Dean continues to defy convention and rattle cages in Washington D.C. with his  [...]
Posted: Tuesday, July 29th 2003

Subscriber Content Model Showing Success, Change

IAR: Online Subscription Services on a Roll IAR summarizes several of their recent reports on various subscription-based online content services, showing that they are having more success today, even as some markets appear to be moving away from the model. Apple's iTunes in particular seems to have made music subscription services a difficult business model, with its cheap per-song business model, which others are quickly attempting to  [...]
Posted: Tuesday, July 29th 2003

Roxio Breathes New Life Into Napster

At New York: Roxio to Bundle Napster with CD-Burning Tools At the Jupiter Plug.IN Conference & Expo today, Roxio CEO Chris Gorog announced details of Napster 2.0, an all-you-can-eat subscription music downloading service to be online in time for Christmas. He declined to discuss pricing details. The big news is that, since its acquisition of the music industry's would-be answer to Napster, PressPlay,  [...]
Posted: Monday, July 28th 2003

Wal-Mart Adds Digital Checking to Online Payment Options

DM News: Walmart.com Adds Checking Accounts to Payment Options Wal-mart didn't become the biggest corporation in the world by being stupid. While it took them a little longer than it should have to figure out e-commerce, they continue to rapidly gain momentum. Their latest web site improvement: letting online shoppers pay directly from their checking accounts. Let's just hope they t  [...]
Posted: Monday, July 28th 2003

Amazon.com Syndicates Content in RSS Format

Amazon.com: Amazon.com Syndicated Content Amazon.com, following what Chris Pirillo started doing a month ago, now provides RSS feeds based on categories, subcategories and search results. From the users' standpoint, that's convenient if, for instance, they want to keep on top of the current list of fiction bestsellers. This flexibility and relative speed of implementation a  [...]
Posted: Friday, July 25th 2003

eBay Reports Big Profits on Half a Billion in Quarterly Revenue

Press Release: eBay Announces Second Quarter 2003 Financial Results I have a lot of respect for eBay in just the headline they gave this press release. In my frenzy the last few days to keep up with earnings announcements for the quarter (worthwhile? tedious?), I noticed a pattern: if the news was good, the press release headline bragged about it; if the news was not so good, the headline simply stated that the company was repo  [...]
Posted: Friday, July 25th 2003

Text Ads on eBay a 'Defining Moment'

Motley Fool: eBay's Ad Play Motley Fool analyst Rex Moore calls eBay's decision to start featuring text ads on its service "a defining moment in eBay's evolution which slipped by virtually unnoticed." (Needless to say, we noticed it; see Related Posts below.) He offers good analysis as to why this new revenue stream should be so important to the leading online shopping destination's financial future. I keep waiting   [...]
Posted: Wednesday, July 23rd 2003

New Music Service Deems IE Only Important Browser

CNET: Buy.com's music store: For your IEs only Buy.com's new music service, BuyMusic.com, works only on the Internet Explorer (IE) browser. Critics have been quick to point out the seeming hypocritical nature of Buy.com's own allegations against Apple Computer - that their music service is platform-dependent. However, Buy.com at least chose to link itself to the dominant platform. Microsoft announced a   [...]
Posted: Wednesday, July 23rd 2003

Buy.com Launches BuyMusic Online Music Service

CBS Marketwatch: BuyMusic.com Reportedly Targeting 1 million downloads a day Recently launched, BuyMusic.com becomes the largest online music service for PC users. Following Apple's launch of AppleMusic, BuyMusic plans to offer downloads for $0.79 and up. AppleMusic downloads are priced at $0.99. While   [...]
Posted: Tuesday, July 22nd 2003

Fundraising Expert Says Dean's Success an Anomaly

NPR: Commentary, Web Fundraising Mark J. Rovner, an Internet fundraising expert at Craver, Mathews, Smith, says on NPR today that the phenomenal success of presidential candidate Howard Dean in raising money online is an anomaly and should not be taken as a major shift in the way candidates will raise money. Nonprofits still raise the vast majority of th  [...]
Posted: Tuesday, July 22nd 2003

Amazon Gets Taste of Own Patent Medicine

Internetnews: Amazon Sued for Patent Infringement over Personalization Amazon.com, the zealous defender of its quite broad e-commerce patents, switched roles this week as Pinpoint Inc. sued the giant retailer for infringing "...patents, which cover software that recommends specific content to Internet users, based on their past behavior." The U.S. Patent and Trademark Office (PTO) proved quite liberal during the   [...]
Posted: Monday, July 21st 2003

Amazon Plans Searchable Online Book Archive

NYT: Amazon Plan Would Allow Searching Texts of Many Books Amazon is in discussions with major publishers to allows site users to search through and read portions of publications prior to purchase. While publishers may be concerned about offering too much for free, Amazon is convincing publishers this approach will sell more books. The program is called Look Insi  [...]
Posted: Monday, July 21st 2003